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avaya.comSports Team Engagement Mobile App:Digitizing the Fan ExperienceBefore, During, and After the GameIntroductionTable of ContentsIntroduction .1Experience IsEverything In theWorld of Sports .2Immersive GamedayFeatures .2Sample Templates .4Features Map .4Driving Fan Engagementwith a Mobile—FirstMindset. .5Framework .6Sports fans want to belong. They see professional sports teams as anextension of their ‘sense of self’. Similarly, when it comes to professionalsports teams, you want people to have more than a level of awareness.You want fans to be a part of the team, call your stadium or venue home,and bond together through the wins and the losses.But, today’s fans don’t just want to watch the experience; they want to beat the center of it. That is where an integrated approach to fan engagementbegins—at the intersection of what teams / brands want and what fans need.The contributing factor to enhance fan engagement is leading with amobile—first mindset. The goal here is to enhance the fan experience, notdistract from it, which can be achieved by creating experience—driventouchpoints, such as: Instant communications Team and stadium familiarity Tailored content Personalized in—app offers Integrated in—stadium activationsThese types of features and solutions create an all—access, all—inclusivemobile app experience that make being a fan easier, quicker, smarter,and more meaningful. Stadium operators and club owners towing the linewith tech and innovation have an advantage over the competition—theycan collect insights and measure fan behavior that can be used to furtherimprove venues, teams, tools, and offerings. 365 Connected Fan Opportunities 24 / 7 Brand and Team Awareness1
avaya.comWhite Paper \ Sports & Entertainment“Our partnershipwith Avaya hasaccelerated ourown digitaltransformation.We are now ableto offer a digitalfan experience,and togetherwith Avaya, wewill continue toinnovate.”Powered by Avaya’s cloud technology, our Sports Team EngagementMobile App is a key differentiator for stadiums of the future, creating aconnected gameday experience for the modern fan.This white paper examines the value of a proprietary sports team app andtheir effectiveness at ensuring sports fans have their finger on the pulse ofyour brand’s activity before, during, and after the game.Experience is Everything in the World of SportsIn addition to winning, venue and club operators should focus on digitizingthe sports experience and keeping fans connected all season long.For innovative and modern technologies to have a significant impact, youneed a digital, active, and engaging identity for your brand to better servethe community of your fans, team, partners, vendors, and yes, even investors.From the parking lot, to the concourse, to their seats, and everywhere inbetween, a Sports Team Engagement provides instant—access to importantgameday information. But most importantly it comes to creating a mobilefan engagement environment that delivers several win—win factors: Promote team spirit Foster a community where fans can interact with other fans and players Provide fans with the ability to view, buy, and sell tickets to matches / events—Jared Shawlee,COO San Jose Earthquakes Navigate and maximize the in—stadium experience Influence fan behavior through geo—targeted marketing, instant offers,and loyalty rewardsBut most importantly, the best offensive and defensive strategy startswith a seamless, mobile—led approach to fan engagement that canmanifest in many ways, from on—site, touch—activated, multi—sensory,virtual experiences to off—site communities.Immersive Gameday FeaturesDigital transformation in sports and entertainment requires 21st—Centurytechnology and solutions that power great engagement to help venuescreate a strong relationship with fans. As drivers of digital transformation,we power an innovative approach towards fan engagement that startswith a mobile—first mindset and a robust feature set for an immersivegame day experience.Our Sports Team Engagement App is built with cloud technology on anagile, scalable platform that allows sports and entertainment venues tocreate a custom experience within their own identity and brand standardsDigital TicketsSeason ticket holders, fans, and visitors alike will experience easier ticketmanagement, shorter lines, and less hassle when they visit your venue. 2018 Avaya Inc. All Rights Reserved.2
avaya.comWhite Paper \ Sports & Entertainment“With theinfrastructurewe have inplace, we areable to bea leader intechnology asa team, and beone of the firstMLS teamsto go with alldigital tickets.”—Richard Fedesco,Vice President, BusinessOperations & AnalyticsSan Jose Earthquakes 2018 Avaya Inc. All Rights Reserved.Stadium InformationFans can familiarize themselves with your venue and map out amenities,guest services, stadium assistance, their seats, and an A—Z guide forsimple answers to ANY of their questions.Activity StreamFans can have their pulse on hot topics across Instagram and Twitter byaccessing the activity stream that aggregates trending social chatter into onecollective stream so they can stay connected with the players and other fans.Game ScheduleFans can scroll through upcoming games, home and away, with detailedmatchup info. Planning out their personal season schedules is easier, theycan even buy tickets to see their two favorite teams, or rivals, face off.Team DataUsers can check out your team or brand’s latest roster, digital player cards,and connect with their favorite players on social media for a more integratedapproach to what it means to be a part of a ‘team’ and your community.Each feature provides a deeper level of engagement for fans before, during,and after the game that is currently unrivaled in the world of sports.The mobile app platform allows anywhere, anytime connections with yourteam, stadium, or brand from their mobile device.For example: targeted geolocation promos for special offers, or in—stadiumpolling to influence music, ambiance etc.3
avaya.comWhite Paper \ Sports & Entertainment“Avaya’s cloudsolutionsdeliver �sconnectedfan demands,allowingsports andentertainmentoperatorsto focus ondeliveringthe team,competition,and goals thatare worthcoming to thearena for.”In—App Features Ticketing Concessions Parking Social Media Schedule Info / Support Activity Stream YouTube Video The Team Stadium Assistant Notifications / Polls Leading UI / UX Fan Engagement User Profiles Stadium Information FANalytics Merchandise Content ManagementIntegrations Geo—Location and Beacons Ticketmaster Fan Engagement Wall MLS MatchdayMobile AppStadium Infowith IbeaconingInteractivePollingWith in—stadiumincentivesA Smart DigitalExperiencePre, during and post gameFun Facts& DigitalPlayer CardsLiveCommunicationsWith stadium assistan— David Chavez,Vice President of theCTO AvayaGame ActivityStreamTicketingParking &Merchandise 2018 Avaya Inc. All Rights Reserved.4
avaya.comWhite Paper \ Sports & EntertainmentArchitectureCloudMessagingMobile pushNotificationAndroidCronJobsIOSFile Server(Static Content)Mobile ApplicationClienthttps Request (ContentJson responesLoadBalancerhttps Request (SSL)Content JsonresponesThird PartyLeague /Ticketing icContent)ApacheSMTP(Sent outsystem email)ContentManagementSystem ClientDriving Fan Engagement with a Mobile—First MindsetMobile should be at the center of every fan engagement strategy.Our always—on, on—demand, demand—generation society is givingrise to a new era of fan engagement and what it means to provideinnovative, connected solutions for the modern fan.Today’s fans are:72% offans own asmartphone. Driven, engaged, and intelligent, with instant mobile access to evenmore information Tech savy and up to date with the latest devices, services, and apps Expectant of integrated experiences that make their lives more convenient Searching for experiences that exist beyond the walls of the stadium:before, during, and after each eventThe modern fan is motivated by social and mobile experiences that needto be built into the stadium in order to transform the fan engagementexperience for pre, during, and post—game excitement. 2018 Avaya Inc. All Rights Reserved.5
avaya.comWhite Paper \ Sports & EntertainmentThe mobileapp platformallows anywhere,anytimeconnectionswith your team,stadium, orbrand from theirmobile device.FrameworkMobile AppCMSiOS VersionContent ManagementSystem Main Code DevelopmentPlatform: Swift Cocoa Touch Framework(Based on Swift 3.0,Apple standard native appprogramming language) Main Codebase, Web Services,APIs: Python—Django Framework Web Services and APIs: Additional Libraries (for enablingfunctionality): Specific to the integrationprovider / vendor GTMBase64Cloud Servers &Database Analytics AFNetworkingServers Hosting CMS andApp Code Reachability App Engine Cloud—Hosting: SwipeView SSZipArchive Dynamically scaling Applicationhosting and services SDWebImage Cloud Storage: PDFviewer File, asset, and image storage(encrypted)Android Version Main Code DevelopmentPlatform: Custom MVC Platform (Native) Additional Libraries (for enablingfunctionality): Okhttp Retrofit Fresco RxJava Logger NineOldAndroidsmanagement 2018 Avaya Inc. All Rights Reserved.Database Cloud Datastore: NoSQL high performance indexedDB for large data sets and quickaccess (similar to MongoDB)NotificationsOS—Level Push Notifications(iOS & Android) Main & Custom Services: Cloud Messaging (based onApple Push Notification Services) Custom—written scheduling andentitled / targeted notifications6
avaya.comWhite Paper \ Sports & EntertainmentMobile should be at the center of every fanengagement strategy. Our always—on,on—demand, demand—generation society isgiving rise to a new era of fan engagement.SecurityThe mobile app platformallows anywhere, anytimeconnections with yourteam, stadium, or brandfrom their mobile device.General / App DataContent Files SSL for Cloud Services: Google Cloud Storage: All transactions between Appand Servers / DB are proprietaryand encrypted 256—bit Advanced Encryption(at rest)Content Metadata &Other App Data Cloud Storage:User & App Data Cloud Datastore: 256—bit Advanced Encryption(at rest) 256—bit Advanced Encryption(at rest)For More InformationFor more information on the Sports Team Engagement App please contact:Andy SteenStrategic Marketing at Avaya(408) 406—1432Leon PapkoffFan Engagement Solutions(408) 313—1000fanengagement@avaya.com 2018 Avaya Inc. All Rights Reserved. Avaya and the Avaya logo are trademarks of Avaya Inc. and areregistered in the United States and other countries. All other trademarks identified by , TM, or SM areregistered marks, trademarks, and service marks, respectively, of Avaya Inc.10/18 SMB15281EN7
Ticketing API Python Django frameocok Python Runtime Apache Cron Jobs File Server (Static Content) SMTP (Sent out system email) MongoDB (Dynamic Content) https Request (Content Json respones IOS Mobile Application Client Content Management System Client https Request (SSL) Content Json respones 72% of f
