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Brand assetsstyle guideSimple rules on how to use our logo,TrustBoxes, star images, and other assets25/09/2019Copenhagen
We 3 that you love TrustpilotWe’ve put together this comprehensive brand style guide to share detailedinformation about our logo, TrustBoxes, star images, and other assets.Follow our best practices and tips & tricks to effectively unlock the power ofTrustpilot branding across all of your communications and channels.For more details on how to integrate reviews on your website, follow our servicereviews integration guidelines.
LogoOur logo represents leadership, progressand people. Companies who correctlyfeature our brand mark across theirvarious communications and materialswill showcase to the world that they trulycare about their customers.
Logo - safe spaceWe have created a safe space around thebrand mark which is half the width of thestar. It’s best not to put any other graphicelements, additional lettering or imageryanywhere in these areas.The Trustpilot logo should never besmaller than 72px in digital or 20mm inprint.
Logo misuseIt is important that the appearance of thelogo remains consistent. The logo shouldnot be misinterpreted, modified, or addedto. Please don’t alter the logo in any way.Our logo is best used on our dark or verylight and white backgrounds. As you cansee here, the green appears poorly on thebright pink. If this is conflicts with yourvisuals, we recommend you use oursecondary logo solution.
Logo - usageguidelinesYou can use the Trustpilot logo onanything you like, from bags to boxes,banners to signage, digital ads to web.Using it in the best way possible allows itto add more value and credibility to yourbrand. Follow the guide below to get themost out of the Trustpilot logo.Your first choice should always be for ourprimary logo. Our green star is the mostrecognizable of our assets, let it shinebright!Avoid cluttered backgrounds, use thedark version on light backgrounds andthe light version on dark backgrounds.
Logo - usageguidelinesBusy backgroundsThe primary Trustpilot logo should only beused on simple light or darkbackgrounds, without obstruction.Don’t place the trustpilot logo on amulti-colour background, it makes itdifficult to see the Trustpilot logo.
Logo - usageguidelinesBackground blocksFor busy backgrounds, especiallyphotographs, place the Trustpilot logo ona white or navy card to help thestar pop.Our brand dark blue (#000032) canbe used as a background to makeour logo pop.
Using our secondarylogoIt’s not always possible to use ourprimary logo, so we’ve created asimplified version in a single color.Use this only in cases whereabsolutely necessary.For maximum readability, it should not beobstructed by other design elements.
TypographyOur wordmark is Helvetica Neue.A clean, neutral font, it has been craftedto sit comfortably in your brand universe.It doesn’t steal the show, but it’s stillstrong enough to represent all that westand for.Therefore, it’s possible to maintain yourcompany’s branding together with ourbrand assets.To fully take advantage of our brandequity and to achieve maximumrecognition, you can use our brandtypography Helvetica Neue light togetherwith our logo.Strapline in Trustpilot brand fontStrapline in company’s brand font
RatingsThe default Trustpilot stars are available insix different colors, depicting no stars,one, star, two stars, three stars, fourstars, five stars and all half starequivalents.
Ratings usageguidelinesThe Trustpilot TrustBoxes get billions ofimpressions every month and are a highlyrecognizable element of our brand.The TrustBox carries strong credibility andgives your customers buyer confidence.1. Hero the ratingRatio 0.6:12. Hero the brand mark.Ratio 1:0.6We have therefore designed a flexiblesystem which closely reflects theTrustBox sizing ratio so that you canachieve the maximum benefit.3. Equal weightingEqual in width4. The brand mark only
Hero the ratingWhen you want to highlight yourTrustpilot stars, use the ratio of 6:10.
Equal weightingWhen you want to highlight both theTrustpilot brand mark and yourrating, keep them at the same width.
Hero the Trustpilotbrand markWhen you want to highlight theTrustpilot brand mark instead of therating, follow the 10:6 example asshowcased in these examples.
Trustpilot brand markonlyWhen you only want to show that youare on Trustpilot, use the brand markon it’s own or together with a strapline orcall to action.
SoMeThe Trustpilot star can be used on itsown, but only as a social media icon. Useit together with other social mediaplatforms, such as Facebook, Twitter orInstagram.
Any Questions?Thank you for reading through. Pleasecontact the brandteam@trustpilot.com ifyou have any questions regarding thecontent in this style guide.18
Thank you
We’ve put together this comprehensive brand style guide to share detailed information about our logo, TrustBoxes, star images, and other assets. Follow our best practices and tips & tricks to effectively unlock the power of Trustpilot
