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FacebookBrand Assets GuideVersion 1.3 – April 2019

Facebook Brand GuidelinesTable of ContentsTo advance through this guide click on the pages listed here.WelcomeGeneral GuidelinesGeneral—Do’s and Don’tsTalking about Facebook—Do’s and Don’tsRequesting PermissionFacebook Brand Assets“f” Logo“f” Logo—Do’s and Don’tsRepresenting Your Social ChannelsThumb IconThumb Icon—Do’s and Don’tsFind Us On Facebook BadgeFacebook Inc. - All rights reserved.356789101112131415Find us on Facebook—Do’s and Don’tsReactionsReactions—in NewsfeedReactions—in Newsfeed with Reactions DockReactions—Do’s and Don’ts1617192021User Interface TemplatesUser Interface in ContextUser Interface Templates—Do’s and Don’ts2324FAQS27252

Welcome3

WelcomeFacebook Brand GuidelinesWelcomeFounded in 2004, Facebook’s mission is to give people thepower to build community and bring the world closer together.People use Facebook to stay connected with friends andfamily, to discover what’s going on in the world, and to shareand express what matters to them.At Facebook we build tools that help people to connect withone another and tools that make sharing what they want toshare—ideas, stories, videos and photos—much easier. Bydoing this, we are extending people’s capacity to build andmaintain relationships.Facebook Inc. - All rights reserved.4

WelcomeFacebook Brand GuidelinesGeneral GuidelinesWhy is this guide important?Advertisers and PartnersEntertainmentThese guidelines outline the general rules when usingFacebook’s brand assets and showcasing Facebookcontent. You may only use the approved brand assets thatare provided on the Facebook Brand Resource Center.Consistent use of these assets helps people easilyrecognize references to Facebook and protect ourcompany trademarks. Any Facebook logos or imagesfound elsewhere on the web are not approved for use.We provide guidelines on how to drive to your presenceon Facebook and properly present Facebook content inmarketing and advertising.Give Facebook proper attribution in books, plays, TVshows and film by adhering to our brand standards. Whenmentioning Facebook as part of a narrative or storyline(script, screenplay or manuscript), you must submit apermissions request here.Who is this guide for?This guide is for anyone who wants to use Facebook’sbrand assets in:Advertising appearing on Facebook will be reviewed by ourAd Policy team and does not require permission here. Formore details, visit Facebook’s advertising policies.yy marketing or advertisingyy books, plays, TV shows and film scriptsyy print packagingIt will briefly cover guidelines for the primary assetsapproved for use and available at the Facebook BrandResource Center at facebookbrand.com. To review fullguidelines for all Facebook approved brand assets visit theBrand Resource Center where you can also downloadassets files and make a permission request.Before using Facebook brand logos and assets in TVcommercials, digital advertising or print packaging, pleaserefer to these guidelines. Submit your request to theFacebook team for review prior to launch.Permission is not required for marketing and advertisingthat appears elsewhere (such as inprint or on facebook.com), but must abide bythe guidelines on the site.Here’s what to include with your request: The final version showing how the “f” Logowill be featured A detailed description of the commercial,film or program A script of the segment that references Facebook Translations for any non-English requestsPlease reach out at least five business days in advance toavoid production delays. View the EntertainmentGuidelines on the Brand Resource Center for moreinformation.News and CommentaryFind all the tools to help you display and talk aboutFacebook user content and our products in newscasts,editorials and talk shows. View the News andCommentary Guidelines and download the PDF on theBrand Resource Center for practical design and creativeguidance.We understand the content you wish to feature may needto air during live programming, such as a newscast or liveevent, and allowing time for permissions is not feasible. Inthese instances, we still require you to follow the generalrules and guidelines for using Facebook logos and assets,and broadcast templates provided.View the Marketing Guidelines on the Brand ResourceCenter and submit a permissions request here.Facebook Inc. - All rights reserved.5

WelcomeFacebook Brand GuidelinesGeneral—Do’s and Don’tsThese are general guidelines to follow closely when using Facebook’s brand assets. Only use the logos and screen shots found on ourBrand Resource Center website, facebookbrand.com.Do’sDon’ts%% Follow guidelines found in this guide and on the Facebook BrandResource Center and agree to act in accordance with Facebook’sTerms and Community Standards.-- Don’t modify the design or color of our assets by stylizing, warping,or modifying their color or shape. If you are unable to use the correctcolor due to technical limitations, you may revert to black and white.%% Leave enough space around Facebook brand assets for them to beclear and uncluttered and use assets at a legible size.-- Don’t use any icons or images to represent Facebook other than whatis found on the Brand Resource Center.%% Only use the “f” Logo to promote your presence on Facebook. Don’tuse the Facebook wordmark, which is the corporate identity that refersto Facebook Inc.-- Don’t misrepresent the Facebook brand and avoid representingthe Facebook brand in a way that implies partnership, sponsorshipor endorsement; makes the Facebook brand the most distinctive orprominent feature; or puts the brand in a negative context as part ofa script or storyline.%% To ensure accurate and consistent use, never alter, rotate, embellish orattempt to recreate Facebook brand assets. The downloads availableon the Brand Resource Center are the only approved assets torepresent the Facebook brand.Facebook Inc. - All rights reserved.6

WelcomeFacebook Brand GuidelinesTalking about Facebook—Do’s and Don’tsSometimes you may need to refer to Facebook to discuss it, describe your presence on Facebook, display your Facebook web address, indicatethat your product is integrated with Facebook, or describe your products or services as they relate to Facebook.Here are specific guidelines to follow when mentioning Facebook in your copy:Do’s%% Capitalize the word “Facebook,” except when it’s part of a web address.%% Display the word “Facebook” in the same font size and style as thecontent surrounding it.Don’ts-- Don’t pluralize the Facebook trademark, use it as a verb or abbreviate it.enjoy-- Don’t use Facebook logos and icons in place of words.ingl ve-- The only approved lockups can be found on the Brand Resource Centersuch as, Find us on “f” Logo. Facebook Inc. - All rights reserved. 7

WelcomeFacebook Brand GuidelinesBrand PermissionsWhat Needs PermissionRequesting PermissionSubmit a request for permission when you use the Facebook brand in: Marketing or advertising that appears on TV or onlineHere’s what you need to include with your request: Books, plays, TV shows and film scripts Print packaging News and commentary (for live programming, permission is required astime permits)You should hear from us within a week. Plan for additional time if revisions arerequired.yy The final version showing how the UI will be featuredyy A detailed description of the commercial, film or programyy A script of the segment that references Facebookyy Translations for any non-English requestsYou may request by submitting a request here.Advertising appearing on Facebook will be reviewed by our Ad Policy team and does not require permission here.For more details, visit Facebook’s advertising policies.Facebook Inc. - All rights reserved.8

FacebookBrand Assets9

Brand AssetsFacebook Brand Guidelines“f” LogoThe “f” Logo is one of our most globallyrecognized assets. It’s used to representFacebook the product (website or mobileapp).Using the “f” LogoThe primary use of the “f” Logo is topromote your organization’s presence onFacebook. For example, when you say,“Find us on Facebook” and link to yourFacebook Page, it’s appropriate to usethe “f” Logo. The “f” Logo can also referto content from Facebook or yourproduct’s integration with Facebook.Never use the Facebook wordmark.1/4 H Logo1/4 H Logo1/4 H LogoClear SpaceTo preserve the integrity of the “f” Logo, always maintain a minimum clearspace around the logo. This clear space insulates our “f” Logo from distractingvisual elements, such as other logos, copy, illustrations or photography.1/4 H Logo“f” LogoLogoMaintaining Shape and ProportionsTo ensure accurate and consistent use, never alter,rotate, embellish or attempt to recreate the “f”Logo. The proportions and shape of the “f” Logoshould never be altered for any reason. To resize,hold the “Shift” key in most software programs tomaintain the proportions while scaling up or down.Always maintain the minimum clear space, evenwhen proportionally scaling the logo.Facebook Inc. - All rights reserved.SizeBe sure the “f” Logo is reproduced in a legible sizeand that they do not appear subordinate to anyneighboring logo included on the creativeexecutions. Similarly, do not present the “f” Logoin a way that makes it the most distinctive orprominent feature of what you’re creating.orColorDo not modify the logos in any way, such aschanging the design or color. The correct colorversions to use are the blue or reversed-out towhite. If you are unable to use the correct color dueto technical limitations, you may revert to black andwhite.10

Brand AssetsFacebook Brand Guidelines“f” Logo—Do’s and Don’tsDo’s%% Do include a clear call-to-action that communicates your use ofFacebook (e.g. “Find us on Facebook”).%% Do use the “f” Logo alone or alongside other social icons. It should beused at equal size to neighboring icons.%% Do link directly to your presence on Facebook, when using the “f” Logoonline, such as your website, blog or email campaigns.%% Do use the “f” Logo to refer to your presence on Facebook, such asyour Page, profile, group, or event. Do use the “f” Logo whenreferring to your presence onFacebook. Do ensure the “f” Logo isequal in size to neighboringicons.%% Do use the “f” Logo to integrate your product with Facebook, such as“For use with Facebook” content that originates from Facebook.Don’ts-- Don’t modify the “f” Logo in any way, such as by changing the design,scale or color. If you can’t use the correct color due to technicallimitations, use black and white.-- Don’t animate or fabricate physical objects in the form of our “f” Logo.-- Don’t feature Facebook prominently in your marketing creative. Yourbrand should be the primary communication.-- Don’t use Facebook wordmark to represent your presence onFacebook. The wordmark is reserved for corporate use and representsFacebook, the company.Facebook Inc. - All rights reserved. Don’t alter the logo designor colors.Don’t fabricate physicalobjects in the form of the“f” Logo.11