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Onboarding ReimaginedHow we use Culture Technology to Deeply Engage New EmployeesTheresa LudvigsonSr. Director, Global dvigson
Build success at every stage of the employee journeyAdvocacyEmployee AlumniAttractionEmployer doptionEmployee SuccessOnboarding
"Salesforce, you have a magical brand –you need to make sure the onboardingexperience matches that incomingemployee expectation.”Geoffrey Moore, Author “Crossing the Chasm”
From: John Smith To: Alex Thorpe Bill Jones resignationApril 29, 2014 at 10:45 AMNew world record. 1 day. I neverspoke to this candidate during thehiring process so I don't reallyknow him. From what I can gatherfrom his manager, Bill had all kindsof problems with his laptop on hisfirst day and got locked out.I think he got so frustrated he justquit . . .“Houston, we have a problem.”– Jim Lovell, Apollo 13 Astronaut
Our Strategy?Culture Technology Engagement
Foster a culture that helps us hire and retain the best talent“The business of business is to improve the state of the world.”– Marc Benioff
Our new app-centered world is changing our h
Big ?: Why can’t work be more like my personal life?The world OUTSIDE work has changed . . . The world INSIDE work hasn’t!
Our Strategy in Practice
Reimagine onboarding to successfully integrate new hiresProvisioningAppNew HireJourneyBuilt on the PlatformMarketing CloudNew HireCommunityCommunity CloudMobileService AppService CloudLearningPathsBuilt on the Platform
Our results show we are moving in a positive direction94%96%4.6New HireProvisioning Appfilled out on timeNew HireDay 1 ExperienceOverall RatingNew HiresOnboarded Successfullyat Day 90(Up from 64%Goal of 95%)(Up from 3.0Exceeds our 4.5 Goal)(Up from 76%Exceeds our 90% Goal)
Automate onboarding with new hire success email journeys
90% Open Rate in the first yearA deliciously #snackable flow of content Smart: Powered by Marketing Cloud Right message at the right time Automagical: Drop new hires intoJourney at T-7 and it runs for 1 year Measureable: Open rates and clicks Fun: Conversational tone “I feel like I have a friend.”“Thanks for this and all the emails aboutvarious new hire topics. Your timing isgreat too btw. Not all at once and goodsequencing.”– Tyna Chua, Sr. Consultant
Use V2MOM to drive transparency and alignmentVisionWhat do we want to do?ValuesWhat is important to us?MethodsHow will we do it?ObstaclesWhat could get in our way?MetricsHow will we measure success?
Day 1 Around the World – Consistent New Hire MessagingRolled out in top 20 locationsEnsure every new hire—in every role andlocation—experiences a smooth, engagingDay 1 Program that accelerates their time toproductivity and ensures they feel a part of our OverallExperience Rating“Ohana” from the get-go.4.85(Up from 3.0 & aheadof Goal of 4.5 out of 5)Includes: Provisioning, Our Ohana Value,) interactivegames and Aloha storytellerProvide hubs/regions leads with ‘Day 1 in a Box’ kitDay 1 Remote webinars also availableHost bi-weekly syncs with onboarding volunteers
Aloha Ambassador Program: Only the best touch the rest!Network of Culture Champions volunteer to help successfully onboard new hiresWHO: Selected from Koa Club members and other passionateemployees – these individuals have a proven track record ofsuccess and demonstrate a strong desire to onboard andinstill our culture and values with our rapidly growingOhana.WHAT: Aloha Ambassadors are integral part of supporting our Day1 and Becoming Salesforce programs. Responsibilitiesinclude: Day 1 Program Facilitators and Greeters Becoming Salesforce Campground staff New Hire Experience VTO leads Aloha Storytellers700Aloha Ambassadors(At locations worldwide)ExclusiveIcon, Swag& Kudos
Immerse new hires in our culture with a full day experienceVolunteeringExec KeynotesBecoming Salesforce – 1 DayCulture ImmersionHappyHourCampGroundInteractive Learning
We incorporate the latest technology to WOW! our new hires
Becoming a Salesforce ExecutiveWhite Glove Onboarding Experience4.5OverallExperience RatingCommunityPlanOhanaSpecificSupportedOnline Platform forNew ExecutivesCustomized 90Day TransitionsTeam Work andTrusted CultureFunctional andRole TrainingSponsorshipProgram
Trailhead in Day 1 and BeyondNew hires exposed to interactive learning trailsfrom their first day at SalesforceCultivate Equality and Chatter BasicsNEW! Becoming Salesforce Trail
Every New Hire has a Trail Guidebecause onboarding is a team sport!#SalesforceOhana SupportHiring ManagerTrail Guide
Create a culture of feedback that is real-time, ImageHerePlaceImageHerePlaceImageHereReal-TimeMy ManagerMy TeamMeMy PeersPeer-to-Peer FeedbackUpward FeedbackDownward FeedbackFeedback SummaryPeer Check-InCalendar based5 Qs monthly4 Qs monthlyQualitative1-4 scale commentsEmployee eyes onlyDevelopmentalAnonymous (for 3 teams)Visible to Management4 Qs monthly1-4 scale commentsSummary of recentfeedbackNon- AnonymousCumulative MCS/ECS/PCSVisible to ManagementMonthly GraphsTop 5 peers &ConfidentialV2.0- Trailhead LinksVisible to Management1-4 scale comments
Easy access to Ongoing Onboarding SupportNew Hire Success CommunityNew Hire Success Landing Page14,000 Members(At locations worldwide)Crowd-sourced, scalable new hire supportOne-stop shop of onboarding resources.
Still have questions? Ask Concierge!Concierge is our go-to app for ES, Information Technology (IT), payroll, and other workplace-relatedquestions. It’s available on Aloha (SSO) and Salesforce1.DesktopMobile(Salesforce 1)
Employee Mobile Apps An experience new hires expectCommunityConciergeOrg ChartSocial Sharing
Results of Our Onboarding Transformation96%of get equipment,access, andspace on Day 1(up from 64%exceeding goal of95%)4.6out of 5 starrating on Day 1Experience(up from 3.0exceeding goal of 4.5)94%say successfullyonboardedat 90 days(up from 76%exceeding goal of90%)30%decrease inNew HireHelp Cases
Wesocial advocates of
Questions?
Recruiting Attraction Employer Brand Experience Employee Success Advocacy Employee Alumni Adoption Onboarding . Our new app-centered world is changing our expectations Event-based Crowd-sourced Social Data-rich. . 1 and Becoming
