Transcription
Trailhead for StudentsOverview
IntroductionSince 1997, Salesforce has been helping customers connect to theircustomers in whole new ways. We have seen a shift in technology, frommainframes to servers, from cloud to social, to Internet of Things andartificial intelligence today. With these shifts in technology, customershave come to expect a more connected experience. They want the brandsthey interact with to treat them as more than just a transaction. We haveseen this transition in every industry — from service to sales, to productsand communities.In order to personalize the customer experience — for example, having abrand recommend something similar to what you previously purchasedor your car knowing it needs an oil change and scheduling it for you —companies need to have integrated networks to analyze data from socialmedia, chat, email, and more. Salesforce provides a platform for companiesto do just that. Today, Salesforce is the number one customer relationshipmanagement (CRM) tool and is used by thousands of companies every day.The Salesforce EconomyBy 2020, IDC predicts that Salesforce’secosystem will have created 389B in positiveGDP impact and almost 2 million net-newjobs worldwide.389 Billion Salesforce and its ecosystem ofpartners and customers contributionto worldwide GDP1.9 MillionDirect jobs created by Salesforce and itsecosystem of partners and customers1 Trailhead for Students Overview
CHAPTER 1Introducing Trailhead for StudentsWith more and more companies creating customized experiences,The Trailhead for Students program has a mission to createalong with more and more data, and larger CRM systems, there iseconomic impact and improve the state of the world througha huge skill gap developing. A recent IDC report found that therepartnerships with governments, colleges, and nonprofitswill be 1.9 million jobs in the Salesforce ecosystem by 2020. We’refor workforce development efforts. We do this by bringingworking to ensure that students are ready for tomorrow’s economy.professional-level content into the classroom so that studentscan be prepared for these jobs.Job Openings by 2020, by Region*:Western Europe172,000As part of the program, we provide what you need to buildSalesforce training right into your business and IT programs.While your students benefit from the same training we offerour best customers (the same materials for professionals),they’ll also get some added perks like subsidized certificationNorth Americaexams, which are highly sought-after and industry recognized,342,000practice and hone their newly acquired skills.and access to Salesforce infrastructure where they canWe are passionate about working with educators like youto drive a proliferation of skilled Salesforce users to meetthe increasing demand for Salesforce-certified graduates —professionals who are more knowledgeable, more businessAustralia,Japan,Singapore129,0002 Trailhead for Students OverviewRest of World1.2 millionsavvy, and more employable than ever before.*Source: IDC Report
CHAPTER 2Student Career PathsHow Big is the Opportunity?Don’t take our word for it. Find out how many jobs areArmed with their new knowledge, students can take on careers in marketing,in your area. Search for Salesforce jobs on any of thesales, and technology. Each role provides these new professionals a way topopular job sites to see just how many opportunitiesput their Salesforce skills to use and develop their careers. Learn more aboutthere are for your students!each career path, what skills are required, and what a day in the life looks likeFor example check out Indeed, LinkedIn, or Glassdoor.by clicking on a role below.*BusinessAnalystSalesforceDeveloper 88,230 112,620 85,627 90,2753,2407,9753,05816,084Learn More ›Learn More ›Learn More ›Learn More ›Average salaryU.S. Job openingspast 12 months3 Trailhead for Students OverviewAverage salaryU.S. Job openingspast 12 monthsMarketingManagerAverage salaryU.S. Job openingspast 12 monthsSalesManagerAverage salaryU.S. Job openingspast 12 months*Note: Stats are U.S.-based, 2016.Source: Burning Glass
CHAPTER 3Learn for Free with TrailheadStart on your learning path with Trailhead – where you can integrate handson learning of a wide variety of Salesforce topics with Trailhead. Trailhead isyour students' path into the Salesforce economy. It’s the fun way to learn theskills your students need to transform, earn credentials that grow their career,and connect with a global movement of Trailblazers to continue learningtogether. Trailhead is our online platform where you can learn at your ownpace through guided learning paths, collecting badges, and scoring points —getting rewarded for the skills you learn. Bonus: it’s all completely free.Trailhead provides students the ability to learn new topics and get handson. Our challenge engine allows students to complete real-world businessMix and Match with Trailmix!In addition to the collection of modules we’veput together around specific courses, Trailmixgives YOU the ability to build your owncollection of Trailhead content. Want a bitmore on dashboards? Add a module! Want toline up the modules with your course syllabus?Drag and re-order, add trails, modules, andprojects, then share! Students can access yourTrailmix via a special link you share with them.With Trailmixes, you have the flexibility tocreate your own Trailhead learning path.challenges in a safe Salesforce instance called a Trailhead Playground. Oncethey’ve completed the necessary steps, our engine will check to ensure thestudent completed each step as required proving real-time feedback on theirwork. Get started with Trailhead today and try a module like CRM Essentialsor take a look at the Business Specialist course trailmix.Content to Match Your NeedsTrailhead is not just for learning the basics.Check out some of these more advancedtopics for inspiration on what you can includein your course: Lightning Experience Reports & Dashboards Process Automation Build and Administer Analytics4 Trailhead for Students Program Overview
CHAPTER 4Start with Business Specialist for FreeStart teaching Salesforce today with our FREE BusinessThis course guide is designed to help you fit the course intoSpecialist Trailhead course. If your students are completely newyour classroom and includes everything you need. Downloadto Salesforce, this course and related credential (coming soon)our free guide and get started teaching Salesforce today!will provide them the foundational knowledge and the validationto kick-start their career.The course teaches students the following: Business value of each Salesforce application Basics of the security and data access model Fundamentals of user management Phases of a Salesforce implementation Business process automation Reporting requirements and considerationsThis course is designed as a great primer for Salesforce skills andcreates a pathway to roles like consultants, sales operations, orbusiness analysts - as well as to any of the other tracks. This courserequires no previous knowledge or experience of Salesforce andWhat’s Inside?This kit will include everything you need to getstarted with teaching the Business Specialistcourse including:Course overviewTopics, modules, and a TrailmixSample course layouts andteaching formatsClassroom best practicesis great for students early in their business, technology, orcreative major. Basically, it’s the foundation students need topursue any career in the Salesforce ecosystem!5 Trailhead for Students OverviewSupport options
CHAPTER 5Other CurriculumIn addition to the content on Trailhead, Trailhead for StudentsThe administrator and developer tracks, are more in-depthprovides our same professional content at a highly reduced rateand work toward related certifications. These courses includefor the classroom. Our courses span the various career pathsour most popular course, Admin Essentials, as well as a moreand range from eight to 40 hours of content. The courses canadvanced admin course. For the developer track, we offerbe categorized into five main types, or tracks: fundamentals,both a declarative (no-code) course and a programmaticbusiness analyst, administrator, developer, and cloud specific.(click code) course.Our fundamentals course provides strong foundationalTo see the latest list of courses available, check out our website.knowledge of the Salesforce Platform and is great for studentsOur content is typically embedded in programs one of threewho are preparing to move into the administrator or developerways: boot camp sessions (one week), stand-alone classes (one-track. Our cloud-specific courses are perfect for the sales- orto-few weeks), or integrated into a current course (3–12 weeksservice-focused class and cover the basics of the platformdepending on term or semester). Bootcamps work well duringspecific to either sales or service.summer or winter breaks while stand-alone classes are greatto accelerate training in a short period of time to prepare forOur business specialist course, built on Trailhead, preparescredentials. Integrated courses allow hands-on experience instudents with the knowledge they need to be an integral part ofaddition to the topics you already teach in a course.business operations. This course is ideal for students looking atconsulting, sales operations, or business analyst roles. Learn moreWe’re happy to share more examples or discuss what would workabout this special course on page 5.best in your organization.6 Trailhead for Students Overview
Other CurriculumClick on any course to learn more about the topics it covers.FundamentalsWhat’s Possible —FundamentalsAdministratorAdmin EssentialsADM 201 (40 hrs)STR 101 (24 hrs)Building Apps(Force.com)Cloud SpecificSales Cloud for RepsSLS 101 (8 hrs)DEV 402 (40 hrs)Advanced AdminADM 211 (40 hrs)Business AnalystBusiness SpecialistEssentialsDeveloperProgrammatic DevDEV 450 (40 hrs)Admin ProficiencyPackSPP 201 (4-6 Weeks)Service Cloud forAgentsSVC 101 (16 hrs)Sales Cloud forManagersSLS 201 (8 hrs)BSX 101 (20 hours)RecommendedService Cloud forManagersSVC 201 (16 hrs)7 Trailhead for Students Overview
Other CurriculumOur courses include the following materials:For StudentsFor EducatorsDigital Textbook and Exercise GuideCourse MaterialsDigital textbook and exercise guide for the purchased courseEducators will receive the digital facilitator guide and course(same content provided via Salesforce professional courses).PowerPoint slides.Practice OrgPractice OrgStudents will receive a Salesforce instance that they can useEducators will receive a Salesforce instance that they can use toto practice their hands-on exercises. These will be available fordemo hands-on exercises. These will be available for 180 days.180 days.Certification DiscountsStudents automatically receive 50% off certification examsfor courses that lead to a certification. To encourage studentsto go that last step and earn certification, we also offer fullvouchers for a low, bundled price.Student CommunityJoin our student community — designed for students tointeract, share experiences, ask questions, and more.8 Trailhead for Students Program OverviewEducator CommunityJoin our educator community — designed for educators inthe program. It’s a great place to ask questions, share bestpractices, and stay involved in the community.
CHAPTER 6Path to TeachingPlanning on teaching Business Specialist viaThrough Trailhead for Students, you receive all the materials you need to teachSalesforce — just provide the educator. We’ve created a pathway for educators toget prepared to teach. Already have faculty certified in what they want to teach?Trailhead? Get started by completing ourBusiness Specialist Trailmix or by taking aninstructor-led version online.They’re just about ready!1Enroll in a Course2Attempt CertificationReview Instructor MaterialsPotential educators start by enrollingIf the course being taught leadsOnce the course is completed,in the course they want to teachtoward a certification, the potentialeducators can request instructorthrough our Trailhead offerings.educator should attempt thematerials to begin reviewing andThese instructor-led in-person orcertification exam. This not onlyidentifying how to embed thevirtual courses provide potentialhelps them share their experiencecontent into their course.educators with the productwith students, but gives them aknowledge they need while learningchance to earn their certification.from a certified instructor.433Join Success Community5Order Student KitsSalesforce has a vibrant communityThat’s it! Educators are ready toof dedicated users who are readystart teaching. The next step is toand willing to share their knowledge.start enrolling students and orderWe ask educators to join their localstudent kits.user group as well as our educatorcommunity where they can postquestions, learn best-practices, andengage with the community.9 Trailhead for Students Overview
CHAPTER 7Student SpotlightStudents everywhere are learning valuable new skills by having Salesforce curriculum at their campuses and in the courses they’realready taking. More then new knowledge, the hands-on experience they gain is indispensable when looking to blaze their trailtowards a career in the Salesforce ecosystem. Don’t take it from us, read what students had to say:“Salesforce is not just for the multi million dollar“This was a blessing in disguise. The course wascompanies; I’m seeing a lot of non profits and even localabsolutely amazing and I now understand how thegovernments who are transitioning to Salesforce and if ISalesforce certification is in demand and can use thiswant to be employable in the Bay Area and beyond thento get a job. Thank you so much for this opportunity.”I’m going to have to learn the technology of today.”ESTHER FISHMANDivya recently earned her Admin Certificationand has several job prospects in progress.Masters of Public AdministrationUniversity of San FranciscoNorthlake Community College“The partnership between Salesforce and San FranciscoState is a fantastic way to provide equal opportunity forall. I am an ethnic minority student at San FranciscoState University and this has helped me to gaincompetitive advantage in the job search journey byhaving participated in the Salesforce Business Specialisttraining. Thank you!”HOA NGUYENBS, Finance and Decision ScienceSan Francisco State University10 Trailhead for Students OverviewDIVYA BANSAL“Overall, it was really great to be able to have thisopportunity at San Francisco State University with ahuge and successful company like Salesforce. My initialdecision to take the course was because I wanted toget a leg up on everyone and get ahead of the game byputting the skills on my resume. This is a really awesomeopportunity for the University.”COLLIN FINEGANBS, FinanceSan Francisco State University
CHAPTER 8Next StepsWant to Learn More?Join one of our weekly small-group webinars to hear a programoverview and get your questions answered.Have Questions?Have questions on embedding the course content, what course is rightfor your students, or something else not covered here? Get in touch!Email us at: academicalliance@salesforce.comReady to Get Started?Great! Reach out to us to get your faculty registered for acourse or to order student materials.Email us at: academicalliance@salesforce.com11 Trailhead for Students Overview
Salesforce provides a platform for companies to do just that. Today, Salesforce is the number one customer relationship management (CRM) tool and is used by thousands of companies every day. The Salesforce Economy By 2020, IDC predicts that Salesforce’s . Fundamentals Business Analyst
