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GS1 Product Image SpecificationStandardestablishes rules for the storage of digital images associatedto products and provides details on all aspects of digitalimaging storageRelease 4.0, Ratified, May 2021
GS1 Product Image Specification StandardDocument SummaryDocument ItemCurrent ValueDocument NameGS1 Product Image Specification StandardDocument DateMay 2021Document Version4.0Document IssueDocument StatusRatifiedDocument Descriptionestablishes rules for the storage of digital images associated to productsand provides details on all aspects of digital imaging storageContributorsNameCompanyRaquel AbrantesGS1 PortugalMirva AlatyppöGS1 FinlandLindsey AllenCoca-Cola Company (The)Phil ArcherGS1 Global OfficeGuillaume ArnalANDROS FRANCE SNCAndrea AusiliGS1 ItalySimão BaptistaGS1 PortugalChris BarnesSyndigoToni Baxter JuengerProcter & Gamble Co.Rebecka BeiersdorfGS1 SwedenDieter BeitzCSB System AGJuergen BelkeNestléDana BensonGS1 USJon BerghTarget CorporationHelene BernhardNestléDirk BeylKaufland Stiftung & Co. KGSven BöckelmannBenelog GmbH & Co. KGOliver BradleyUnilever UKElsa BrazGS1 Global OfficeClémence BrelANDROS FRANCE SNCScott Brown1WorldSync, Inc.David BuckleyGS1 Global OfficeRandy Burd (co-chair)SyndigoSylvie CabedoceGS1 CanadaKevin CarrollProcter & Gamble Co.Daniel Clark (lead editor)GS1 Global OfficeErik de ClercqCoca-Cola EnterprisesLena CoulibalyGS1 Global OfficeRelease 4.0, Ratified, May 2021 2021 GS1 AISBLPage 2 of 64
GS1 Product Image Specification StandardNameCompanyBenjamin CoutyGS1 FranceJeff CowanGS1 USJeffrey CreeAhold (USA)Chase CunninghamWal-Mart Stores, Inc.Sara DanielSchawk, Inc.Karina DanielssonGS1 SwedenSaskia De StobbeleirCOLRUYT GROUP NVNicolas DelabrouilleMARS PF FRANCEHuipeng DengGS1 ChinaTroy DenyerGS1 AustraliaDeniss DobrovolskisGS1 SwedenNordine EddaoudiGS1 FranceGuitta El AlamEQUADIS SAFilipe EstevesGS1 PortugalVera FeuersteinNestléAlexis FloresGS1 MexicoJose FonsecaGS1 Global OfficeEric GinsburgSazerac Company, Inc.Vanessa GiulieriGS1 ItalyJosee GladuGS1 CanadaJohan GlyngboGS1 DenmarkNicole GolestaniGS1 CanadaMagali GrangerGS1 FranceTobias GranqvistGS1 SwedenGeorgina GrozierKingfisher PLCJean-Francois GuerrandANDROS FRANCE SNCDavid HackbarthProcter & Gamble Co.Carla HamrickCoca-Cola Company (The)Yvonne HoetingMars, Inc.Maik HoffmannGS1 GermanyYoshihiko IwasakiGS1 JapanMarek JagieloProcter & Gamble Co.James JellingsBrandbankFrederik JensenGS1 DenmarkAlex JolyCoca-Cola EnterprisesMartin KairuGS1 South AfricaBetsy KephartAhold (USA)Chanelle KomarasamyGS1 South AfricaSteffen KujusREWE GroupPaul LaanSRC Systems Integrators B.V.Yves Le BretonInside Ideas GroupRelease 4.0, Ratified, May 2021 2021 GS1 AISBLPage 3 of 64
GS1 Product Image Specification StandardNameCompanyAngie Daniela Leal ZamoraLogycaNathan LehnGS1 AustraliaHannu LehtonenGS1 FinlandRafael LinaresLogycaNicholas LipkaWakefern Food CorporationSean LockheadLockhead Consulting Group LLCMaarten MarrantGS1 Belgium & LuxembourgSally McKinleyGS1 USJan MerckxGS1 NetherlandsFederico MittersteinerGS1 ItalyDoug MoodyPepsiCo, Inc.Paola MoralesLogycaNaoko MoriGS1 JapanMike MowadAuthor-it Software CorporationAlice MukaruH&M groupMegan MyersRetail Business Services, LLCManeesh NaganandGS1 Global OfficePrince NamaneGS1 South AfricaJorge Andrés Nava AlanísGS1 MexicoThoa NguyenMondelezRebecca NicholsThe J.M. Smucker CompanyTammy O’DonnellBeam SuntoryClaudilena OliveiraGS1 BrasilNobuhiro OshimaGS1 JapanJohn Papadopoulos (co-chair)GS1 UKSergio PastranaGS1 MexicoAndrew PearlProfiteroChristoph PelzMETRONOM GmbHPatricia Perrier1WorldSync, Inc.Elia PicelliGS1 ItalySarina PielaatGS1 NetherlandsNeil PiperGS1 Global OfficeReinier PrengerGS1 NetherlandsCarolin PrinzGS1 GermanyJaroslaw PrzybyszewskiBlissPoint.SpacePaul ReidGS1 UKCaryn ScadutoPeapod Digital LabsArmand SchinsAhold (Europe)Tom Eric SchmidtAugust Storck KGDomenic SchneiderGS1 SwitzerlandSophie-Mareen ScholzDr. August Oetker Nahrungsmittel KGRelease 4.0, Ratified, May 2021 2021 GS1 AISBLPage 4 of 64
GS1 Product Image Specification StandardNameCompanyMarco SchwarzenbachGS1 SwitzerlandRene SchweinzgerGS1 AustriaLaurent SerouxProcter & Gamble Co.Ahmed SharifGS1 USDimitri SonckCOLRUYT GROUP NVAna SramekMondelez InternationalSylvia SteinGS1 NetherlandsLian StevensonSGKGeorgette SuggsBush BrothersTaishi TakaokaGS1 JapanPatricia ThibaudetNESTLE FRANCE SASMargaret ThompsonPepsiCo Beverages CanadaGina TomassiPepsiCo, Inc.Vivian UnderwoodGS1 USHenda van der WaltTilda LtdAmber WallsGS1 USHua WangGS1 ChinaAllyson WilliamsCoca-Cola Company (The)Tim WyniaGS1 in EuropeVICS ContributorsNameOrganisationDan Bauer3MJohn DeMarco3MPatti Read3MEd SopiaBlack & DeckerGregg ManqialardiBoschBob BieszkaBrass CraftMark NewtonECCCMike SadiwnykECCCBruce LaffeeGladsonMichael ChotinerHanlet WoodDave PucciarellaHome DepotNate PerrymanHome DepotTim KnudsonHome DepotMae KempLowesAlex DyeMaster LockRandy BurdMultiAdTom BostonNational ManufacturingDavid CieslikRobert BoschSteve MorisScales AdvertisingRelease 4.0, Ratified, May 2021 2021 GS1 AISBLPage 5 of 64
GS1 Product Image Specification StandardNameOrganisationRichard RichardsonUCCJackie JonesUCCnetJennifer XiquesUCCnetSusan BrozasUCCnetFrank NashUDEXBruce HawkinsWal-MartLog of ChangesReleaseDate of ChangeChanged BySummary of Change2006 06 292006 29 JuneD. BuckleyConverted ‘VICS Product Image Specification’into GS1-GSMP template format2006 07 112006 11 JulyR. LaurUpdated information for CR submission to GSMP12006 08 DecemberGDSN/GSMP ImagingSpecification WorkGroupSee analysis documentation.22007 11 JanuaryGDSN/GSMP ImagingSpecification WorkGroupSee comment resolution document from GSMPPublic Review2.12007 07 FebruaryGDSN/GSMP ImagingSpecification WorkGroupErrata to fix examples.2.22007 13 FebruaryGDSN BRGClarification of examples 4-2, 4-3, 4-42.32008 26 FebruaryD.ClarkClarification to planogram naming structure 2.1.52.42013 08 30GDSN/GSMP ImagingSpecification WorkGroupWR # 12-046; 12-244; 12-253; 12-254; 12-255;12-256; 12-257; 12-258; 12-259; 12-310; 12312; 12-313; 12-322; 13-018; 13-040; 13-1052.52014 03 11ErrataCorrections to wording and examples added2.62014 10 01GDSN/GSMP ImagingSpecification WorkGroupWR #14-076; 14-023; 14-038; 14-055; 14-0992.72015 03 02GDSN/GSMP ImagingSpecification WorkGroupWR # 15-004 rendered images2.8Sept 2015D.Buckley & D.ClarkApplied new GS1 branding prior to publicationand WR # 14-071 (Metadata added); 14-184(style sheet to identify facing level below each);14-200 & 14-201 (GDTI Based Naming added);15-154 (descriptions added to the image capturetypes for still shot single & multiple GTIN)3.0Jun 2017D.Buckley & D.ClarkDocument re-design based on WR 16-2193.1Nov 2017D.ClarkWR 17-083: Add new Section 2.5.5 Sample(Prototype) Image type I and WR17-196 Updatefor Product Label Images3.2Jul 2018D.ClarkWR 18-054 updates to Section 3.2 and 18-088:updates to Section 2.2 & 2.8 for images savedwith transparent backgrounds.Release 4.0, Ratified, May 2021 2021 GS1 AISBLPage 6 of 64
GS1 Product Image Specification StandardReleaseDate of ChangeChanged BySummary of Change3.3Feb 2019D.Buckley & D.ClarkWR 18-228 Updates based upon ConsumerProduct Variant (CPV)WR 18-321 Updates based upon GS1 MobileReady Hero Images Guideline3.4Feb 2020D.Buckley & D.ClarkWR 18-088, errata fix updated section 2.9(Clipping paths)WR 19-140, updates for 360-degree imageWR 19-152, update to section 2.6 to allow JPGfor label imagesWR 19-153, new section 2.5.6.7 on CertificationSeals/ClaimsWR 19-166, Update to section 3.2 on namingconvention for size comparisonWR 19-180 new section 2.5.6.8 PreparationInstructionsWR 19-219, new section on Petfood FeedingInstructions/IngredientsWR 19-225, new section on Secondary imagesWR 19-227, update to section A4. For meta dataWR 19-232, new section on MarginsWR 19-285, update to GTIN naming forPallet/DisplayErrata: updated list of contributors, section 5added missing description.3.4.1Mar 2020D.Buckley & D.ClarkWR 20-046, errata fix Ambience/Mood in section3.23.5May 2020D.Buckley, R.Burd &D.ClarkWR 19-308 align pack shot and for Mobile ReadyHero ImagesWR 20-050 Reposition information aboutPhotographyWR 20-080 Section 3.2 Open Case “M” fixesErrata fix Section 3.2 (Full flat E L)3.6Jul 2020D.Buckley & D.ClarkWR 20-164: Full Flat Packaging Label ImagesUnstitchedWR 20-165: Full Flat Packaging Label Images StitchedWR 20-166: Safe Handling InstructionsWR 20-167 Hero Optimised ImagesWR 20-168: Sidekick ImagesWR 20-169: 3D Rendered file types3.7Dec 2020D.Buckley & D.ClarkWR 20-310: Secondary imagesWR-20-314: Special casesWR-20-315: Montage (Composite)WR-20-316: Detail (Technology)4.0Mar 2021D.ClarkWR 20-410: Product Image name to includefileTypeWR 21-079 update layout for HTML and refreshWR 21-166 clipping path and backgroundoptionalDisclaimerGS1 , under its IP Policy, seeks to avoid uncertainty regarding intellectual property claims by requiring the participants inthe Work Group that developed this GS1 Product Image Specification Standard to agree to grant to GS1 members aRelease 4.0, Ratified, May 2021 2021 GS1 AISBLPage 7 of 64
GS1 Product Image Specification Standardroyalty-free licence or a RAND licence to Necessary Claims, as that term is defined in the GS1 IP Policy. Furthermore,attention is drawn to the possibility that an implementation of one or more features of this Specification may be the subjectof a patent or other intellectual property right that does not involve a Necessary Claim. Any such patent or otherintellectual property right is not subject to the licencing obligations of GS1. Moreover, the agreement to grant licencesprovided under the GS1 IP Policy does not include IP rights and any claims of third parties who were not participants in theWork Group.Accordingly, GS1 recommends that any organisation developing an implementation designed to be in conformance with thisSpecification should determine whether there are any patents that may encompass a specific implementation that theorganisation is developing in compliance with the Specification and whether a licence under a patent or other intellectualproperty right is needed. Such a determination of a need for licencing should be made in view of the details of the specificsystem designed by the organisation in consultation with their own patent counsel.THIS DOCUMENT IS PROVIDED “AS IS” WITH NO WARRANTIES WHATSOEVER, INCLUDING ANY WARRANTY OFMERCHANTABILITY, NONINFRINGEMENT, FITNESS FOR PARTICULAR PURPOSE, OR ANY WARRANTY OTHER WISE ARISINGOUT OF THIS SPECIFICATION. GS1 disclaims all liability for any damages arising from use or misuse of this document,whether special, indirect, consequential, or compensatory damages, and including liability for infringement of anyintellectual property rights, relating to use of information in or reliance upon this document.GS1 retains the right to make changes to this document at any time, without notice. GS1 makes no warranty for the use ofthis document and assumes no responsibility for any errors which may appear in the document, nor does it make acommitment to update the information contained herein.GS1 and the GS1 logo are registered trademarks of GS1 AISBL.Release 4.0, Ratified, May 2021 2021 GS1 AISBLPage 8 of 64
GS1 Product Image Specification StandardTable of Contents1Introduction . 131.1Images in this document . 131.2Determining the front face . 131.2.11.3231.3.1Photographic images . 141.3.2Rendered images . 141.3.3Differentiation of images. 151.3.4Image Differentiation Decision Tree . 15Technical recommendations . 152.1Photography recommendations . 152.2Product views . 162.3Editing recommendations . 16Primary Images . 173.13.23.33.44Default front face . 13Differentiating Photographic Images from Rendered Images . 14Product Image (web) primary image . 173.1.1File format . 173.1.2File size . 173.1.3Views . 173.1.4Backgrounds and Clipping Path . 173.1.5File Naming . 17Product Image with Supporting Elements (web) . 193.2.1File format . 193.2.2File size . 193.2.3Views . 193.2.4Backgrounds and Clipping Path . 203.2.5File Naming . 20Product Image (High Resolution). 213.3.1File format . 213.3.2File size . 213.3.3Views . 223.3.4Backgrounds and Clipping Path . 223.3.5File Naming . 22Product Image with Supporting Elements (High Resolution). 233.4.1File format . 233.4.2File size . 233.4.3Views . 233.4.4Backgrounds and Clipping Path . 243.4.5File Naming . 24Optimised Images. 254.1Mobile Ready Hero Image (MRHI) . 254.1.1File format . 254.1.2File size . 254.1.3Views . 254.1.4Backgrounds and cropping . 26Release 4.0, Ratified, May 2021 2021 GS1 AISBLPage 9 of 64
GS1 Product Image Specification Standard4.1.54.24.34.44.2.1File format . 274.2.2File size . 274.2.3Views . 274.2.4Backgrounds and cropping . 274.2.5File Naming . 27Product Image 360 /3D . 294.3.1File format . 294.3.2File size . 294.3.3Backgrounds and cropping . 294.3.4Number of images . 294.3.5Direction of rotation . 294.3.6Plunge angle indicator . 304.3.7Image sequence (Arc position) . 304.3.8File naming . 303D Rendered . 314.4.15File Naming . 26Optimised Hero Images . 27File naming . 31Secondary Images . 325.15.25.35.45.55.6Content/Texture . 325.1.1File format . 325.1.2File size . 325.1.3Backgrounds and cropping . 325.1.4File naming . 32Detail/Technology Image . 335.2.1File format .
GS1 Product Image Specification Standard establishes rules for the storage of digital images associated t
