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International Journal of Pure and Applied MathematicsVolume 116 No. 20 2017, 171-177ISSN: 1311-8080 (printed version); ISSN: 1314-3395 (on-line version)url: http://www.ijpam.euSpecial Issueijpam.euA STUDY ON CUSTOMER PERCEPTION PROCESS OF MAKE MY TRIP LTD1S.Fabiyola Kavitha,2P.Dayakar,3Vivek Joshi1Associate Professor,2Professor,3StudentDepartment of Management Studies, BIST,BIHER,Bharath University, Chennai.1fabiyolakavitha.mba@bharathuniva.cin1. IntroductionCustomers Perception:Client recognition and Satisfaction can be characterizedas providing or satisfying all needs or wishes, satisfyingconditions or fancies, or the condition of the mindanything that makes a client feel satisfied or mollified.The project is carried out on the customer’s perception ofthe travel and tour company MakeMyTrip.Travels and tourism:Indian tourism has inconceivable potential for creatingbusiness and procuring expansive totals of remote tradeother than giving a flip to the countrys general monetaryand social advancement. Much has been accomplished bymethod for expanding air situate limit, expanding trainsand railroad network to imperative vacationer goals, fourlaning of streets associating vital visitor focuses andexpanding accessibility of settlement by adding legacyinns to the inn business and empowering paying visitorconvenience. Be that as it may, a great deal more stays tobe finished[1-8]. Since tourism is a multi-dimensionalmovement, and fundamentally an administrationindustry, it would be vital that all wings of the Centraland State governments, private division and deliberateassociations end up noticeably dynamic accomplices inthe attempt to accomplish economical development intourism if India is to end up plainly a world player in thetraveler business2. ObjectiveThe objective of the study is to have a practical bright ofthe working of the organization, its decision, its briefhistorical background and its future prospects[9-13]. Thefollowing can be said to be the major objectives of thestudy.1. Primary objectiveTo identify the customer need and the perspectiverequirement of the customer.2. Secondary objective To examine the customer need.171 To search the market for the consumer by which thecustomer can get the services easily from the company To identify the areas of concern where the companylack in promoting the customers perception To find out the corrective measures taken up by thecompany to enhance its business with respect tocustomers perception[14-16].Scope of the Study1. It gives information to prospective customer.2. Help us gain independent knowledge about thecustomer perception of the complete travel onlinecompany.3. The studies help companies to get additionalresearch information4. It facilities evaluation of brand names and customerssatisfaction3. LimitationsFollow set of limitations were encountered by researchduring the research process: The research topic for the project is new andtherefore, secondary data was retied upon including thedata collected from the internet together a bird’s eye viewof the entire industry. The research process may havebeen biased of the content of the source is notauthenticated, as it is generally perceived. The research has an objective of suggesting analternative marketing strategy to creatures to access thepresent market trends and position of radicalization in thestate[17-19]. However the primary data research process had littleto offer on the current market operation of the companyand thus the researcher has relied upon the secondarydata available for preparing questionnaire and to knowthe industry. Research was confined to the city of Gurgaon only. Response from customer may be a biased. One. Soas many as 100 respondents was surveyed.

International Journal of Pure and Applied MathematicsNeed of Study:I have chosen the subject “A study on customer’sperceptions with reference to MakeMyTrip” in a need tounderstand the following points:1. To understand the need of analyzing the organization.2. To assess the industry’s progress through thecustomers perception point of view of company.3. To understand the assessment of the company basedon the survey customer.4. To understand the psychology of market observersbehind the customers perceptions analysis ofMakeMyTrip.Research ApproachThe various ways of research approaches are: Observation research Survey research Focus group research Experimental researchIn this project the approach used was survey approachbecause the main objective of our survey was to find outthe customer’s perception towards the sales promotionstrategy of MakeMyTrip.Sample PlanSpecial IssueThe sampling procedure can be of two types: Probable sampling Non-probable samplingIn this survey expert judgments sampling method canbe used.Collecting the InformationThe information was collected from customer bypersonally asking them question and filling thequestionnaire. Analyzing The InformationThe information available is analyzed in the formof questionnaire. Presentation of FindingsPresentation of research in the company is on the basis offindings and suggestionsAnalysisData Analysis And The InterpretationThe data analysis and the interpretation are on the basisof the finding of the attitude of the customers and thetrend of travel company market on MakeMyTrip and thebrand on which the customer response depends. The datais collected on 100 respondents.Sample unit: MakeMyTrip,Sample size: 100 customersTable 1. Q. 1 Are you interested in registering with theMakeMyTrip travel companyField Work Area: Gurgaon RegionSampling ProcedureFEATURENO.OF %Chart 1InterpretationFrom the above table is clearly shown that 75% of the respondents prefer to register with MakeMyTrip, 25% ofrespondents do not want to register with MakeMyTrip[17-22]172

International Journal of Pure and Applied MathematicsSpecial IssueTable 2. Q. 2 Which out of the following features attracted you to choose the MakeMyTrip CompanyFEATURENO.OF s reputation2020%Service Provide2525%TOTAL100100%Chart 2Interpretation:From the above table is clearly shown that 55% of therespondents prefer Performance, 20% of respondents tocompany reputation, 25 % of respondents to provideseasy access to agents service of MakeMyTripTable 3. Q. 3 In the given options which MakeMyTrip process is more expensive?FEATURENO.OF 020%Dealership3030%TOTAL100100%Chart 3173

International Journal of Pure and Applied MathematicsSpecial IssueInterpretation:From the above table is clearly shown that 50% of the respondents say Internet is more expensive, 20% of respondentssay company agent, 30 % of respondents to provides easy access through dealers service of MakeMyTripTable 4. Q. 4 Which Travelling Booking minimizes the time period and helps to process quickly.FEATURENO.OF 22%Agent2223%TOTAL100100%Chart 4Interpretation:From the above table is clearly shown that 55% of the respondents prefer Cnnsultancy, 23% of respondents to Internet,22 % of respondents to agents service of MakeMyTrip .Table 5.Q. 5 More organizations plan to increase the money spent on customer’s perception and satisfaction is good.FEATURENO.OF %Chart 5174

International Journal of Pure and Applied MathematicsSpecial IssueInterpretation:From the above table is clearly shown that 59% of the respondents prefer increase in plan, 41% of respondents do notagree to increase plan[23-26].:4. Findings Customers are satisfied with the various travel offersof MakeMyTrip, because it produces low cost and itproduces offers for middle class people. Television is important source for effective salespromotion. Customers are using MakeMyTrip packages fortraval features. Customer generally buys offers for best package andcost. Customers are satisfied with on line assistance ofMakeMyTrip which related with post delivery. Generally customers prefer to buy cars on the timeof occasion because at that time companies provide cashdiscount and various offers. MakeMyTrip believes that their best brand can comein light by the people.Suggestion1. The finance through loan facility should be given tothe middleclass people.2. The advertisement interior design should change tomake customer attractive.3. The number of dealers should be increased.4. Events, campaigns and other demonstrations shouldbe done frequently.5. The promotions should be made according tocustomer’s perception.6. The promotional strategy should help in changingconsumer’s mind and attracting them towards theproducts.7.On line assistance should be given and thereshould be a 24 * 7 Helpline.5. Conclusion My research in MakeMyTrip was a wonderfulexperience in the field. I observed the employee’sdedication to work and everyone were booming in rightspirit. Every small step is pre-planned well with goodteam effort and guidance from higher authorities. Theemployees are trained well by experienced officialsleading towards the success of organization. The study majority focusing towards customers, sofar that the showroom and the service station has takeninitiative steps to satisfy them by giving more offers,175discount, etc., also the salesperson has to treat them as avaluable asset by rendering proper service. From the whole analysis this has been concludedthat various people have car and most of the people useto take cars from MakeMyTrip on line travel ompany.The people are satisfied with the availability ofproducts and also happy with the sales promotionstrategy of MakeMyTrip on line travelcompany. Theperception of people is very much positive. So it is clearthat the customer’s perception towards the salespromotion strategy of MakeMyTrip on line travelcompany is very much positive, and whateversuggestions are provided by customers if dealer willimplement than companies as well as dealer will get alot of profit.References[1] Arun Kumar N., Srinivasan V., Krishna KumarP., Analysing the strength of unidirectional fibreorientations under transverse static load, InternationalJournal of Applied Engineering Research, v-9, i-22, pp7749-7754, 2014.[2] Srinivasan V., Analysis of static and dynamicload on hydrostatic bearing with variable viscosity andpressure, Indian Journal of Science and Technology, v6, i-SUPPL.6, pp-4777-4782, 2013.[3] Srinivasan V., Optimizing air traffic conflict andcongestion using genetic algorithm, Middle - EastJournal of Scientific Research, v-20, i-4, pp-456-461,2014.[4] Praveen R., Achudhan M., Optimization of jutecomposite as a noise retardant material, InternationalJournal of Applied Engineering Research, v-9, i-22, pp7627-7632, 2014.[5] Raja Kumar G., Achudhan M., Srinivasa Rao G.,Studies on corrosion behaviour of borated stainlesssteel (304B) welds, International Journal of AppliedEngineering Research, v-9, i-22, pp-7767-7772, 2014.[6] Ganeshram V., Achudhan M., Design andmoldflow analysis of piston cooling nozzleinautomobiles,Indian Journal of Science andTechnology, v-6, i-SUPPL.6, pp-4808-4813, 2013.[7] Ganeshram V., Achudhan M., Synthesis andcharacterization of phenol formaldehyde resin as abinder used for coated abrasives, Indian Journal ofScience and Technology, v-6, i-SUPPL.6, pp-48144823, 2013.