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PORTFOLIOt: 410-259-6136 e: jaime@jaimeleiner.com w: www.jaimeleiner.com

“Now when I look inthe mirror I see whoI always envisioned.”“ This is us.This is who we’resupposed to be.”Joseph GarciaSeptember 2012Kimberley lost weight withTina lost weight withturn. Become who you“ This is justthe beginning.”Kimberley VandlenJanuary 2012Tina ShelleyJanuary 2012Medifast. Now it’s yourWhat will the new yousay to the old you?What will the new yousay to the old you?Medifast. Now it’s yourTina ShelleySeptember 2012turn. Become the pictureJoseph lost weight withKimberley VandlenSeptember 2012Medifast. Now it’s yourturn. Become healthier thanwere meant to be.of health—inside and out.you ever thought possible.Become Yourself Become Yourself Become Yourself See Tina’s story atSee Kimberley’s story atSee Joseph’s story sult a physician before beginning a weight-loss program.Consult a physician before beginning a weight-loss program.Consult a physician before beginning a weight-loss program.medifast, inc.(2009)Series of three print advertisements designed for company’s first national brandingcampaign and commerical—Become Yourself —for circulation in various nationalpublications (i.e. People Magazine)Advertisements: full page (varies)Joseph GarciaJanuary 2012ADVERTISINGWhat will the new yousay to the old you?

ADVERTISINGWhat’sin yourfuture?I lost 30 lbs by my wedding,and I felt fantastic!Gretchen lost60 lbs†on MedifastRead Gretchen’s story online at MedifastNow.comParticipant or guest, you want to look and feelyour best. And Medifast has the proven plansand foods to help you get there—whether it’syour big day or your big week. And we canhelp you keep it off for life. Start your futureright now at MedifastNow.com.get 28FREEMEALS*USE CODE: OPRAH28medifast, inc.(2009)Series of print advertisements designed for company’s “You Year,” “Surprise Yourself,”and “What’s In Your Future“ campaigns. Circulation in various national publications.Advertisements: full page (varies)MORE THAN 67 IN SAVINGS!MedifastNow.com(800) 692-0114*First orders only. Minimum purchase required. Limit one per customer. Not valid withprior purchases, or any other promotions or discounts. See website for details. Offerexpires 4/15/14. Consult your physician before beginning a weight-loss program.†Results vary. Clients can expect to lose 2-5 lbs per weekfor the first two weeks and 1-2 lbs per week thereafter.

BOOKLETsage dining services(2008)SAGE’s Commitment to Sustainabilitybooklet brochure. Multi-page bookletwith various die-cuts and envelope.Saddle-stitched.Booklet brochure: 8.5”x11” (closed) 8.75”x19.75” (open)

s goal, it’s5&1ncreaseeach week.Lean & Green MealEach day, you choose five Meals fromover 70 different choices. All of theMedifast Meals have a similar nutritionalprofile and are interchangeable (exceptthe Maintenance Bars; limit yourself to oneper day while on the Medifast 5 & 1 Plan ). Since Medifast Meals areinterchangeable, you can substituteany Medifast Meal for the suggestedMeals.BREAKFASTMedifast EggsMID-MORNINGChoose optionsthat are grilled,baked, broiled,or poached—not fried.Ready, Set,LEANERLEANChoose a 7-oz portion (cooked weight)plus 2 Healthy Fat servingsChoose a 6-oz portion (cooked weight)plus 1 Healthy Fat servingChoose a 5-oz portion (cooked weight)—no Healthy Fat servings neededFISHFISHFISHcod, flounder, haddock, orange roughy,grouper, tilapia, mahi mahi, wild catfish,tuna (yellowfin steak or canned in water)swordfish, trout, halibutsalmon, tuna (bluefin steak), farmedcatfish, mackerel, herringCHICKENLEAN BEEFbreast or white meat, without skinSHELLFISHcrab, scallop, shrimp, lobsterdeer, buffalo, elkPORK CHOP (or Pork Tenderloin)TURKEYGROUND TURKEY (or other meat)light meatGROUND TURKEY (or other meat)7 oz grilled tilapia coated with canola oil2 cups mixed salad greens, ½ cup totaldiced tomatoes, cucumbers, and celery2 Tbsp low-carb dressingMedifast Cheese PuffsMID-AFTERNOONDINNERMedifast Crunch Bar6 oz grilled chicken breast1-½ cups cooked asparagus1 tsp olive oilDINNERMedifast SoupEVENINGEVENINGMedifast ShakeMedifast ShakeCHICKEN OR TURKEY15 oz Mori-nu extra-firm tofu (bean curd),2 whole eggs plus 4 egg whites14 egg whites, 2 cups of EggBeaters ,2 Boca Burgers (less than 6 g of carbs each)Medifast Soup85 - 94% leanMEATLESS OPTIONS 98% leanMEATLESS OPTIONSLUNCHMID-AFTERNOONLAMB95 - 97% leanMedifast OatmealMedifast Hot DrinkLUNCHsteak, roast, groundGROUND TURKEY (or other meat)GAME MEATMedifast)LEANESTBREAKFASTMID-MORNINGMedifast ShakeThe“Lean”lories a day.dark meatMEATLESS OPTIONSKEYMedifast MealsLeanGreenHealthy Fats15 oz Mori-nu firm or soft tofu (bean curd),3 whole eggs (limit to once a week)For additional meatless choices, please refer to our Meatless Options list online.Important instructions to readregarding your Medifast ProgramThe“Green”Select any threeservings fromthe list below.Servings are½ cup unlessotherwise noted.FastSafeSimplePortableLong termHealthyFatsLOWER CARBOHYDRATE1 cupMODERATE CARBOHYDRATEHIGHER CARBOHYDRATE½ cupcollards (fresh/raw), endive, lettuce (greenleaf, butterhead, iceberg, romaine), mustardgreens, spinach (fresh/raw), spring mix,watercress, bok choy (raw)½ cupasparagus, cabbage, cauliflower,eggplant, fennel bulb, kale, portabellamushrooms, cooked spinach, summersquash (scallop or zucchini)broccoli, red cabbage, collard ormustard greens (cooked), green or waxbeans, kohlrabi, okra, peppers (anycolor), scallions (raw), summer squash(crookneck or straightneck), tomatoes (red,ripe), turnips, spaghetti squash, heartsof palm, jicama (cooked), Swiss chard½ cupcelery, cucumbers, white mushrooms,radishes, sprouts (alfalfa, mung bean), turnipgreens, arugula, nopales, escarole,jalapeño (raw), Swiss chard (raw), bok choy(cooked)(cooked)Add 0-2 Healthy Fat servingsdaily based on your Leanchoices.OptionalCondimentsFor a comprehensive list ofcondiments, healthy fats, and portionrecommendations, visit us online.medifast, inc.(2008)oved healthn help youactivity levelBrochure used to explain the Medifast programto all new clients. Placed in second and thirdshipped orders.ad additionalBooklet brochure: 8.5”x11” (closed) 8.5”x11” (open)CO-DOC1212 RSMPlanning what you’ll eat each day—and when—is an important key tosuccess with the Medifast 5 & 1 Plan . Below are two sample meal plansto give you an idea of how the plan can work for you. We recommendeating every two to three hours. Meal plans can be modified accordingto your own food preferences and schedule.DAY 2Each day, you also eat one Lean & Green Meal. Every Lean & Green Meal includes5 to 7 ounces of lean protein, plus threeservings of vegetables and up to twoservings of healthy fats, depending onyour lean protein choices. Simply eat one meal every two tothree hours and drink at least 64ounces of water each day.DAY 1It’s as simple asany 5 MedifastMeals and oneLean & Green Meal each day!nding onmuffin,n rice.Medifast MealsSample meal plansVisit us online at MedifastNow.comOnline Community SupportOn your weight-loss journey, caring supportis powerful! Find it in your MyMedifastonline community. You’ll meet thousands ofpeople on our program who are ready towelcome you and share experiences, laughs,challenges, and victories. Record and trackmeals, exercise and progress in real time!Don’t go it alone.Join today at MyMedifast.com!BROCHUREThe Medifast 5 & 1 Plan

BROCHURE[front]medifast weight control centers2006)Brochure created to explain the benefits and features of Medifast topotential Medifast Weight Control Center clients. Included spot onback panel for Center Counselors to attach their business card.Tri-fold brochure: 8.5”x11” (flat)[inside][back]

C ATA LO Gmedifast, inc.2008)Catalog designed for company heldInvestor Day in New York City. Thebooklet is a complete listing of allcurrent Medifast prodcuts, and alsoshowcased new products and initiativesto come. Saddle-stitched.Catalog: 6”x6” (closed) 6”x12” (open)View full catalog

IDENTITY

PACKED WITH HEART-HEALTHY NUTRIENTS THAT HAVE BEEN SHOWNTO REDUCE CHOLESTEROL, BLOOD PRESSURE, AND INFLAMMATIONBLUEBERRIESRICH IN ANTHOCYANINS, FIBER,AND VITAMIN CKALERED WINECONTAINS OMEGA-3FATTY ACIDS ANDVITAMIN CPACKED WITH THEANTIOXIDANT RESVERATROLSALMONAVOCADOAN EXCELLENTSOURCE OF OMEGA-3FATTY ACIDSPACKED WITH FIBER, ANDMONOUNSATURATED FATSMATTERS OF THE HEART *HARDWORKINGYOUR HEART IS THE HARDEST WORKINGMUSCLE IN YOUR BODYAROUNDTHE CLOCKEVERY 24 HOURS, THE HEART PUMPSAPPROXIMATELY 2,000 GALLONS OF BLOODFIST-SIZEDTHE AVERAGE ADULT HEART IS ABOUTTHE SIZE OF TWO CLENCHED FISTSBEATINGHEARTSWOMEN'S HEARTS BEAT FASTER AT 78 BEATSPER MINUTE VS. MEN'S HEARTS AT 70 BEATSPER factsINFOGRAPHICSHEART-HEALTHYSUPERFOODS

I N V I TAT I O NLetterpress Wedding Invitation Suite designed for my wedding. Includes: Invitation,response card, outside envelope and response card return envelope.Square Invitation: 6.69”x6.69” Response Card: 3.0625”x5.3125”

PA C K A G I N Gmedifast, inc.010)Sports Nutrition bar wrapper and 12 countretail box packaging developed for privatelabel brand—Dual Fuel .Bar Wrapper: 5.5”x6.5”Retail Box (12 ct.): 7.5”x2.625”x6.125”

PA C K A G I N Gpiggybank express, ltd. (2010)Limited Edition Box designed for special lineof hand painted piggy banks. Box incorporateselements from the volume-line box to allow fora streamlined image across the brand. Threedifferent size boxes were produced.Box Packaging: 6.5”x6.5”x5.7” (small)

P U B L I C AT I O N D E S I G Nbaltimore eats magazine (2009)Overhauled and enhanced the design and layout, andmanaged production for 32 page bi-monthly printpublication distributed in and around Baltimore, Maryland.Print Publication: 5.5”x8.5”

College level marking pieces createdto present rotating topics of social andculinary interest. Cards were displayedin dining halls. Includes “bite” die-cut.Rack Card: 4”x9”[front][back]RACK CARDSsage dining services

“Jaime is very organized and because of this, she was able to workefficiently with us in getting a print magazine to the printer, withvirtually no errors at time of proofs. Her pleasant disposition,coupled with her attention to detail makes Jaime very easy towork with under pressures of deadlines and timelines.— CELESTE CORSARO, DIRECTOR OF OPERATIONS, BALTIMORE EATS MAGAZINE““The quality of workshe produced fromday one raised thebar from what wehad done previously.— DAVID KONE,SAVAL FOODSERIVCE“Jaime is a take-charge person whois able to present creative ideas.she was instrumental in developingfresh, new looks for multiple salesmaterials.— MAURA MCCOY, SAGE DINING SERVICESJaime is dependable, organized and hard working.alwayshas a positive attitude and is open to new ideas and ready tofollow direction. Her cheerful and go get them attitude andupbeat personality makes her a great person to work with.— BRYAN BERNSTEIN, CORPORATE CHEF, SAVAL FOODSERVICE“Jaime is attentive to detail, extremely well organized, and canwork effectively under tight deadlines. She can creatively seea project through from concept to design and production.hasexcellent communication skills which have been beneficial inworking with both clients and vendors.— KARYN HARRIS, MARKETING DIRECTOR, SAGE DINING SERVICES, INC.

Results vary. Clients can expect to lose 2-5 lbs per week for the rst two weeks and 1-2 lbs per week thereafter. Participant or guest, you want to look and feel . Medifast Oatmeal 2 BREAKFAST Medifast Hot Drink MID-MORNING 7 oz grilled tilapia coated with canola oil Medifast Crunch Bar MID-AFTERNOON Medifast Shake