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HUBSCIENCEAND TECHTech for transparency (to consumers and brands)Trust and transparencyMirela Orlovic - Founder & CEO - UrbanMeistersTell unexpected Material Stories of the futureRasa Weber – Co-Founder – Studio Blond&BieberEssi Johanna Glomb – Co-Founder – Studio Blond&BieberTransparency in the beauty industry (B2B&B2C)Candice Colin – Co-Founder – Clean Beauty&BeautyliticHow Blockchain drives traceability&trust in Food?Maxine Roper – Co-Founder – Connecting FoodROUNDTABLE – Educating market: Positive Impact is not GreenwashingMirela Orlovic - Founder & CEO - UrbanMeistersMatthieu Witvoet – Economy booster - CirculREmmanuel Vivier - Moderator – Co-Founder HUB Institute

HUBSCIENCEAND TECHTech for transparency (to consumers and brands)Trust and transparencyMirela Orlovic - Founder & CEO - UrbanMeisters

@UrbanMeisters

PEOPLEPLANET PROFIT

TRANSPARENCY IS

TRANSITION FOR GOOD ironnementaleAUDITERPLANIFIERTESTER &APPRENDREDEPLOYEROPTIMISERLeadershipStratégie et Purpose. Avantages concurrentiels.FinanceNouveaux KPIs de pilotage.Triple bottom line: Profit-People-Planet.Culture et organisationValeurs et culture. Sustainable upskilling.Innovation Produits & PackagingConception circulaire et sustainable open innovation.Manufacturing & Supply ChainTransparence et traçabilité. Challenger les normes.Commercial & Relation ClientsNouveau business model. Responsabilité et authenticité.Marketing & DigitalEducation. Dialogue ouvert. Co-développement.Management des collaborateurset des candidatsSymétrie des attentions collaborateurs. Empowerement.Impact sur son territoireCollaboration pre-competition.Management des PartenairesCo-développer avec ses fournisseurs.

9/10 CONSUMERSWILL STOP PURCHASINGFROM BRANDS THAT LACKTRANSPARENCY

TRANSPARENCY IS

@UrbanMeisters

HUBSCIENCEAND TECHTech for transparency (to consumers and brands)Tell unexpected Material Stories of the futureRasa Weber – Co-Founder – Studio Blond&BieberEssi Johanna Glomb – Co-Founder – Studio Blond&Bieber

HUBSCIENCEAND TECHTech for transparency (to consumers and brands)Transparency in the beauty industry (B2B&B2C)Candice Colin – Co-Founder – Clean Beauty&Beautylitic

When science andtechnology reintroducetrust and transparencyin the beauty industry

WE ARE A PIONEERING BEAUTYTECHWE COMBINE CUTTING-EDGE SCIENTIFIC EXPERTISE ON INGREDIENTS AND THEFORMULATION OF BEAUTY PRODUCTS WITH THE DEVELOPMENT OF INNOVATIVETECHNOLOGICAL SOLUTIONS FOR BEAUTY CONSUMPTION.WE REINTRODUCE TRUST AND TRANSPARENCYFOR A TRULY HEALTHY AND SUSTAINABLE WORLD OF BEAUTY32

MAJOR CHALLENGES

COSMETICS :AN UNSUSPECTED COCKTAIL PARTYOF CHEMICALSEvery day,a woman applies to her skin onaverage150 to 200 ingredients ofchemical origin34

AMONG THEM,MANY CONTROVERSIAL INGREDIENTSIN THE SCIENTIFIC COMMUNITYCOCKTAIL ORCUMULATIVE EFFECTS(interactionwith many products: food , cleaningproducts, plastic .)COMMITTEDSCIENTISTSENDOCRINE DISRUPTERSCMR (carcinogenic, mutagenic,reprotoxic)NANOMATERIALSIrritating, allergenic.35

CONSUMER EXPECTATIONSUNDERGOING PROFOUND CHANGE Loss of trust in institutions and brands:widespread doubt about the word given. Search for a healthier life: explosion of theHEALTHY trend Search for a personal transformation36

COMPOSITION & INGREDIENTS2nd CRITERIA FOR THE PURCHASE OF COSMETICSIN FRANCE38

DISTRIBUTORS UNDER SURVEILLANCEDistributors are considered just as responsible as brands forproduct safety and lack of transparency / lack of shelfawarenessThe consumer, new expert« Mind the store » movement in the United States39

THE CLEAN & SMART BEAUTYThe alliance of science,Tech and datato builda truly healthy and sustainable world of beauty#TRUST #TRANSPARENCY #HEALTHY40

PROVIDING TRANSPARENCY TOCONSUMERS: THE EXAMPLE OF

CLEAN BEAUTYWe created CLEAN BEAUTY to answer the questions andconcerns of our clients42

CLEAN BEAUTY CLEAN BEAUTY was developed by a team of scientists led by a Doctor of Pharmacyspecialized in cosmetology and formulation according to a rigorous methodology. CLEAN BEAUTY has a database of unique controversial ingredients, fully scientificallydocumented. CLEAN BEAUTY has chosen not to evaluate or rate the products. CLEAN BEAUTY only providesscientifically documented information on controversial ingredients in the scientific community. CLEAN BEAUTY does not refer to any product database. There can therefore be no error in thecomposition. The ingredient lists are always up to date.43

PROVIDING A UNIQUETRANSPARENCY TOOL TORETAILERS TO REINTRODUCETRUST

BEAUTYLITIC: THE FIRST SAAS PLATFORM FOR COSMETICSANALYSIS DEDICATED TO RETAIL AND E-COMMERCEWe have created BEAUTYLITICthe first SaaS platform for the analysis of cosmetic formulations,intended for retailers and e-commerce to scientifically evaluate thecomposition of their entire beauty and hygiene offer in order tomanage their referencing more effectivelyand meet new consumer expectations.45

BEAUTYLITIC - 2 METHODS2 METHODS - ANNUALIZED SUBSCRIPTIONFirst SaaS platformfor the scientificevaluation ofcosmetics forretailers and ecommerce ANALYSIS OF THE RETAILER’S OFFER CLEAN LABELLING47

ANALYSIS OF RETAILERS’ OFFER Algorithm for the analysis of formulas of beauty and hygiene products, accordingto the more or less healthy nature of the ingredients used, according to their possibleimpact on the skin and/or health outside their cosmetic and galenic properties. Ingredients data base 30 000 ingredients /- 120 harmful / controversial ingredients with full description about health andskin impact and scientific biography 1000 banned ingredients in Europe48

CLEAN LABELLING3 levels of labellingCertificateallows theissuance ofany type oftraceabilityinformation49

HUBSCIENCEAND TECHTech for transparency (to consumers and brands)Transparency in the beauty industry (B2B&B2C)Candice Colin – Co-Founder – Clean Beauty&Beautylitic

HUBSCIENCEAND TECHTech for transparency (to consumers and brands)How Blockchain drives traceability&trust in Food?Maxine Roper – Co-Founder – Connecting Food

FOOD TRANSPARENCY BLOCKCHAINHow can tech drivetraceability and trust in food?April 2019

A NEW ERA IN FOOD CONSUMPTIONTrust in food has erodedJust 33% of consumers haveconfidence in foodVersus 47% a year ago *Consumers demanding moretransparencyScanfood trends increasing:over 10 million users of major apps in FranceFarmers markets / locavore trendson the increase* Study by Center for Food Integrity, 20182

OPPORTUNITY FORTRANSPARENCYINEFFICIENT SPOT& POST-EVENTAUDITINGFRAGMENTED &SILOED INFORMATIONCOMPLEX &OPAQUESUPPLY CHAINS3

WE BUILD CONSUMER TRUST FOR OUR CLIENTSBY PROVING PRODUCT QUALITY & BENEFITSUSING BLOCKCHAIN TECHNOLOGY44

Blockchain for real-time food traceabilityproving consumer promises are respectedin every single productfrom the farmer to the consumerfor our B2B clients55

PROVING CONSUMER PROMISESARE RESPECTEDOrigin30 audit criteriaalreadyavailableXNo nitratesOrganicAnimal welfareGM-free feedProduct freshnessNo antibioticsFair tradeValue creation7

BLOCKCHAIN ENSURES DATAIS TAMPER-PROOFInterconnexion withother blockchains(network of networks)Ecosystem, flows andaudits registered onBlockchainHyperledger FabricTrusted third party8

MARKETING OF TRUTH FOR THE NEW ERAWe enable brands toprove their promisesto consumersScalable consumer appSourcing information fromreal-time digital solutions9

New marketing toolshowcasing proof tobuild consumer trustand create valueNew end-to-endfood chain ERPsystem, fromfarm to retailer1010

NEW END-TO-END FOOD CHAIN ERP,FROM FARM TO RETAILERVos stocks au 08/03/2019 – 13h08Code article : MAXIJAC1N LotCode articleLibelléQuantitéDLUO19001MAXIJAC1Maxi Jac' nature Jacquet56012/04/201919908MAXIJAC1Maxi Jac' nature Jacquet50014/04/201919955MAXIJAC1Maxi Jac' nature Jacquet23516/04/201934456MAXIJAC1Maxi Jac' nature Jacquet78016/04/201936742MAXIJAC1Maxi Jac' nature Jacquet110018/04/201989075MAXIJAC1Maxi Jac' nature Jacquet24519/04/201922354MAXIJAC1Maxi Jac' nature Jacquet67822/04/201944421MAXIJAC1Maxi Jac' nature Jacquet34523/04/2019To manage supply chain, quality, communication11

NEW MARKETING TOOL SHOWCASING PROOF TO BUILDCONSUMER TRUST & CREATE VALUEBATCH BY BATCH TRACEABILITYTrack the product journey backtothe farmEach batch number tells aunique storyPRODUCT BENEFITS PROVENFARMER REMUNERATIONBlockchain as a trusted 3rd party, eg:Organic wholegrain cereals Showcase ethical relations betweenthe brand and farmersLocally sourced Proven remuneration on every batchInformationsourced fromB2B digitalsolutionsCertified byConnecting FoodBlockchain12

A POWERFUL ECOSYSTEM13

THE MARKET IS MATURING TO INDUSTRIAL PHASE

CONNECTING FOOD IS UNIQUE Strong Food and Ag knowledge Unique digital solutions to:Map complex supplychainsAudit 100% of products in real-time Interoperability Already operational at scale on severalproduct categories & processed food15

PROJECT TEAMConsumer DigitalManagerCHIEF CUSTOMEROFFICERSenior ProjectManagerProjectManagerTECHNICAL TEAMFounders 20 years ininternational food &beverage groupsEngines UXDeveloperCHIEF stemEngineerSystemEngineerDeveloper16

A SAMPLE OF OUR CLIENTSRETAILERDAIRY INGREDIENTS COOPERATIVELEADING CEREAL PRODUCER & COLLECTORREGIONAL BRANDEGG & CEREAL COOPERATIVE

HUBSCIENCEAND TECHTech for transparency (to consumers and brands)ROUNDTABLE – Educating market: Positive Impact is not GreenwashingMirela Orlovic - Founder & CEO - UrbanMeistersMatthieu Witvoet – Economy booster - CirculREmmanuel Vivier - Moderator – Co-Founder HUB Institute

CIRCUL’R : 1st INTERNATIONAL NETWORK OF CIRCULARSTARTUPS400S TAR T UP S30MUL T INAT IONA L S200C ONF E R E NC E S120AR T IC L E S20,000 F OL L OWE R S

THE 3 STEPS TO SUCCESSFULY TRANSFORM COMPANIESINSPIREMultinational’strans formationproc es sC R E AT E S U C C E S SSTORIESC O M M U N I C AT E

THE 3 STEPS TO SUCCESSFULY TRANSFORM COMPANIESC O NF E R E NC E SINSPIRET R AINING SL E AR NINGE X P E D IT IO NST HE C L UBMultinational’strans formationproc es sC O NS UL T INGC R E AT E S U C C E S SSTORIESC O M M U N I C AT E

THE 4 DRIVERS OF CORPORATE MERS

« SYSTEMS MAKE ITPOSSIBLE, PEOPLEMAKE IT HAPPEN »

MAKING GREEN LIVING EASY & FUN

Far removed from activism, policy-making, UrbanMeisters.com is about taking control backUrbanMeisters.com is the 1. international and sustainable lifestyle community forurbanites, a 30.000 followers strong and growing network of like-minded urbansfrom metropolis like Paris, London, Berlin, NYC, LA,

At UrbanMeisters Greenies – including global sustainabilityinfluencers – share their knowledge to empower / ‘meister’ ourcommunity achieve everyday milestones in fighting city pollutionand leading a happy, healthy, fun & green lifestyle.We cover easy tips, the latest products, DIY & trends across food,fitness, fashion, beauty, home, work, for the time-crunched,multi-tasking urban.Our vision is to become the 1. green community & circularmarketplace for sustainable brands & products.

GREENING IT DIFFERENTLYPOSITIVISMSIMPLICITYEMPOWERMENT