Employee Satisfaction Survey - Hays CISD

Transcription

Employee Satisfaction SurveyResults and AnalysisHays CISDMarch 31 – April 16, 2014 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 1 of 42

Table of ContentsExecutive Summary 3Main Findings .4Survey Development .5Participation and Demographics .6Hays CISD Strategic Plan . 8Job Satisfaction . 8Work Environment . 9Compensation and Benefits .9Competitive Salary and Benefits with Other Districts . . 10Relationship with Coworkers 11Relationship with Primary Supervisor . 12District Communications . 12District and School Operations 13Curriculum and Instruction .13Student Discipline Support 14Shared Values .15Quality of Education .15Student Support .16Quality of Programs and Services .16Interaction with Central Office .17Appendix .21 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 2 of 42

Executive SummarySince 2012, Hays Consolidated Independent School District (Hays CISD) has conducted anEmployee Satisfaction Survey that asks employees their perceptions on key factors associatedwith job satisfaction and improving student learning. This year’s survey was open March 31 toApril 16, 2014, and all 2,377district employees were asked to participate.Survey participants responded to questions related to the following 10 topics:1.2.3.4.5.6.7.8.DemographicsHays CISD Strategic PlanJob SatisfactionWorking ConditionsCompensation and BenefitsRelationships with Coworkers and SupervisorsCommunication with the DistrictSchool and District Operationsa. Curriculum and Instructionb. Student Discipline Support/Safety and Behaviorc. Shared Valuesd. Quality of Educatione. Student Support9. Quality of Programs and Services10. Interactions with the Central OfficeParticipation More employees participated in the 2014 Employee Satisfaction Survey than in prioryears. The total number of survey participants increased by 14% between 2013 (N 1,117)and 2014 (N 1,360). The number of respondents yielded a participation rate of 57% — aseven percentage point increase from last year (50%). This participation increase is due inlarge part to the efforts of the Hays CISD leadership team to encourage staff to take part inthe survey and to engage as many stakeholders as possible. 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 3 of 42

Main Findings Implementation of the Hays CISD six core beliefs received more favorable responsesthis year compared to 2013 and 2012. In the 2014 survey, the percentage of favorableresponses (Strongly Agree or Agree) ranged from 77% to 85% across the six core beliefsaligned with the Hays CISD strategic plan. In 2013, favorable responses ranged from 69%to 72%. ‘We will be responsible stewards of our resources’ had the highest favorableresponse (85%), followed by ‘We will not give up on any student’ with 83% favorableresponse. Survey respondents indicate a sense of shared value for professional and courteousbehavior. Of the five statements regarding shared values, participating employeesindicated district employees are professional and courteous when working with parents,students and colleagues (92%). Participating employees also indicated being encouragedby principals and supervisors to always do their best (92%). The survey responses indicate a high level of employee satisfaction with and overallenjoyment of work at Hays CISD and in public education in general. Eighty-ninepercent of non-administrative school-based staff indicated that they enjoy working at theirschool, while 82% indicate they always or often feel good about their job in publiceducation. The majority of respondents indicated the overall work environment in Hays CISD isprofessional (87%), allows employees to decide how to do their work (87%) andencourages collaboration (89%). Three out of four participating employees also indicatetheir work environment is one of mutual respect (77%), fair distribution of work (74%)and fair implementation of policies (81%). Employees view school leaders and their leadership positively. The majority ofrespondents indicated their principal makes decisions that are in the best interests of thestudents (82%) and the principal has confidence in their ability (86%). Additionally, if anemployee had an issue or concern, the school leader responded in a professional manner(84%). Overall, the majority responded favorably to the quality of education expected atHays CISD. Survey participants indicated high learning standards (90%) and expectations(83%) are set for all students at their campus. Additionally, 86% of instructional staffindicated helping students meet challenging academic goals is a primary focus of theirschool. The survey responses indicate that employees feel differently when asked aboutdistrict communications compared to school communications. Across all jobcategories, district communication received less favorable responses than didcommunications from the school. For example, 88% of participating employees indicatedtheir principal or direct supervisor clearly communicates his/her expectations, while 77%of participating employees indicated the District Office provides clear direction andexpectations of employees. Another example centers on decision-making andcommunication. Fifty-five percent of respondents indicated the District Office clearly 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 4 of 42

explains how key decisions are made, while 83% indicated their principal or directsupervisor effectively communicates important issues that affect them. 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 5 of 42

Survey DevelopmentThe survey questions and study design were developed by K12 Insight in collaboration with theHays CISD Leadership Team with significant contributions from Christina Courson. While HaysCISD is in its third year of conducting the Employee Satisfaction Survey, this is the first year K12Insight has managed the project. Though this year’s survey covers similar survey topics as thosesurveys administered in 2012 and 2013, the content of the 2014 survey is not exactly the samedue to copyright.For this reason, all trend analysis is at the topic level, rather than for individual survey items. Insome cases, items were replicated from previous survey questions, such as those regarding theHays CISD core beliefs. K12 Insight did a crosswalk between past survey items and topics anditems found in K12 Insight’s survey bank in order to keep the value of past surveys and data.All questions were voluntary except for a question that asked employees to describe theirposition, which was needed for data analysis. In addition, most questions used a 5-point scale withthe answer options Strongly Agree, Agree, Disagree, Strongly Disagree and Don’t Know.AdministrationThe Employee Satisfaction Survey was open to all Hays CISD employees March 31 to April 16,2014. K12 Insight sent each district employee an individualized email invitation with a uniquelink to take the online survey via the K12 Insight Engage platform.Significant effort was made to increase participation and to ensure staff engagement with thissurvey. For example: The Leadership Team sponsored a school-level competition to award a special day for theschool with the highest participation rate at each school level. K12 Insight delivered three reminders to all staff on the following dates:o 4/8o 4/10o 4/15 In addition, Hays CISD provided schools with a daily listing of the top five schools byparticipation rate. Lastly, with support from K12 Insight, Hays CISD reached out to numerous principals toaddress staff questions and concerns.Technical Notes The findings for each item in the report exclude participants who did not answer the item.Results do not reflect random sampling; therefore, they should not be generalized to theentire population. Rather, results reflect the perceptions and opinions of just those whoresponded to the survey.To enable ease of reporting, only favorable response options (Strongly Agree and Agree)are reported. The Appendix contains all items and the full distribution of all responses.Data labels of 5% or less are not shown on graphs, charts or figures. 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 6 of 42

ParticipationAs shown in Table 1, the employee participation rate increased from 50% in 2013 to 57% thisyear. Specifically, the participation rate for teachers and campus administrators increased from63% to 80% and from 65% to 80%, respectively.SY 2012-13Job TypeTeacherOther ProfessionalInstructional AideCampus AdministratorDistrict AdministratorNon-Campus ProfessionalClerical/OfficeAuxiliary SupportOverall Employee ParticipationSY 2013-14Participation 0%91%18%80%95%86%28%12%57%Table 1: Participation by Job TypeAs shown in Figure 1, the majority of this year’s survey participants were teachers. Teacherparticipation increased by seven percentage points, while Other Professional participationincreased by 10 percentage points. Participation by Clerical/Office staff members decreased by sixpercentage points this year.Survey Participation Distribution: SY 2013-14Survey Participation Distribution: SY 2012-1310%8%6%18%6%63%56%8%TeacherOther ProfessionalTeacherOther ProfessionalInstructional AideCampus AdministratorInstructional AideCampus AdministratorDistrict AdministratorNon-campus ProfessionalDistrict AdministratorNon-campus ProfessionalClerical/OfficeAuxiliary SupportClerical/OfficeAuxiliary SupportFigure 1: Survey Participation DistributionsAs shown in Figure 2, most survey participants worked at elementary schools, followed by middleand high schools. Additionally, nearly three-quarters (74%) of survey participants have worked inthe district for at least three years. 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 7 of 42

Length of EmploymentWork LocationLess than 1 year (N 40)18%1 to 2 years (N 326)50%3 to 5 years (N 252)24%19%18%Central AdministrationCurriculum and Instruction AnnexElementary SchoolHigh SchoolMaintenance and FacilitiesMiddle SchoolFigure 2: Work Location 2014 K12 Insight6 to 10 years (N 442)More than 10 years(N 293)33%22%0% 20% 40% 60% 80%100%Figure 3: Length of EmploymentHays CISD Employee Satisfaction SurveyPage 8 of 42

Hays CISD Strategic PlanFor any school district to be successful, employees must understand and support the strategicplan and — working with the district — must implement the plan with fidelity. Both in the 2013and 2014 surveys, employees were asked to rate how successfully the district implemented its sixcore beliefs. The majority of participating employees had favorable responses. (See Figure 4) (SeeAppendix Question 4)Perceptions of the Hays CISD Six Core BeliefsHays CISD makes decisions based on what is best forstudents.Hays CISD honors relationships and treats all people withdignity and respect.Hays CISD seeks balance to promote well‐being in all areasof life.83%84%81%Hays CISD strives to be a responsible steward of resources.85%Hays CISD does not compromise excellence.77%Hays CISD does not give up on any student.83%0%20%40%60%80%100%Percent Strongly Agree or AgreeFigure 4: Perceptions of the Hays CISD Six Core BeliefsJob SatisfactionSince 2012, the survey has asked participants questions related to their overall job satisfaction. Asshown in Figure 5, the percentage of employees who gave favorable responses to questionsrelated to their job satisfaction decreased from 91% in 2012 and 92% in 2013, to 82% in 2014.Overall Employee %Percent Strongly Agree or AgreeFigure 5: Overall Employee SatisfactionAs a reminder, the job satisfaction questions in the 2014 survey are not the exact same questionsas those in the 2012 and 2013 surveys. Therefore, this decrease may not reflect an actual decreasein job satisfaction. The job satisfaction question in the 2014 survey asked participants how theyfeel as an employee in a public school system. Twenty-one percent (21%) said they always feelgood about their job in public education, while 61% said they often feel good, but some days aredifficult. (See Appendix, Question 5) 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 9 of 42

As shown in Table 2, breaking job satisfaction responses down by position type shows a range of36 percentage points. Respondents who feel good about their job (the most favorable response)were a low of 14% for teachers and a high of 50% for auxiliary support staff.Q5: Overall, how do you feel as an employee in a publicschool system?I always feel good about my job in publicPercentageeducation.Auxiliary Support50%Clerical/Office Employee43%Other31%District Administrator31%Campus Administrator26%Instructional Aide24%Non-Campus Professional19%Teacher14%Table 2: Favorable Job Satisfaction by RoleWork EnvironmentSimilar to prior years, a high percentage of survey participants gave favorable responses toquestions about their working environment (see Figure 6). Favorable responses ranged from 74%(I believe work is fairly distributed at my school or department) to 89% (My principal or directsupervisor allows me to make decisions about how to do my work). (See Appendix Question 6)Working ent Strongly Agree or Agree100%Figure 6: Employee Perceptions of Working EnvironmentCompensation and BenefitsFor the past three years, employees have been asked their thoughts about the compensation andbenefits package at Hays CISD. The percentage of favorable responses to these questionsdecreased from 62% in 2012 to 49% in 2014. (See Figure 7)According to Texas Teachers for Tomorrow, Hays CISD ranks 17 out of 27 for new teacher salariesin its region, which may explain, at least in part, why only 17% of respondents had a favorableview of their total salary and benefits package. (See Appendix Question 7) 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 10 of 42

Overall Perception of Compensation and cent Strongly Agree and AgreeFigure 7: Employee Perception of Compensation and BenefitsWhile the overall favorable ratings of compensation and benefits have decreased, employeesresponded more favorably to questions about support from the Human Resources Department.Seventy-nine percent (79%) of participating employees responded favorably about thedepartment’s ability to answer questions, while 78% responded favorably about the department’sability to provide enough information to make an informed decision about their benefits. (SeeAppendix, Question 7)Competitive Salary and Benefits Package with Other DistrictsAs in past years, employees were asked if the district’s total salary and benefits package is fair andcompetitive with other districts. Figure 8 shows the favorable response percentages to thatquestion disaggregated by position type. All position types had low favorable percentages.Campus Administrators had the lowest percentage of favorable response rate (0%), whileAuxiliary Support had the highest (29%). The trend shows declining favorable responses over thepast three years.The district’s total salary and benefits package is fairand competitive with other districts.Teacher16%Other Professional36%40%21%Instructional AideCampus Administrator29%26%12%15%0%District Administrator42%50%28%Noncampus 41%17%Auxiliary Support59%26%20%40%57%60%80%100%Percent Strongly Agree or Agree201220132014Figure 8: Perception of Compensation Compared to Other Districts 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 11 of 42

Relationship with CoworkersNon-administrative, school-based employees were asked questions about their relationships withtheir coworkers. As with the previous two years, a strong majority of survey participantsresponded favorably to questions about their perceptions of their interactions with theircolleagues (See Figure 9).Overall Perception of 60%80%100%Percent Strongly Agree or AgreeFigure 8: Employee Perceptions of Coworker RelationshipsThe range of favorable response percentages across all six questions related to co-workerrelationships was 28 percentage points. The lowest percentage was 65% (Support is available tohelp me incorporate technology into my instructional practices). The highest percentage was 93%(Collaboration is encouraged among teachers and staff at this school; AND I feel respected andsupported by other teachers at this school). (See Appendix Question 9)Relationship with Primary SupervisorNon-administrative, school-based employees were asked about their relationship with theirprimary supervisor. Similar to prior years, a high percentage of employees responded favorably tothese questions (See Figure 10).Overall Perception of Relationshipwith Primary Supervisor201282%201384%201483%0%20%40%60%80% 100%Percent Strongly Agree or AgreeFigure 10: Perception of Relationship with Primary SupervisorThe favorable response range for questions related to relationship with the primary supervisorwas 11 percentage points. The lowest favorable percentage was 77% (My principal and assistant 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 12 of 42

principals encourage employees to be involved in making decisions for the school). The highestfavorable response percentage was 88% (I know what my principal expects of me as an employeeat this school). (See Appendix Question 10)District CommunicationsThe percentage of favorable responses to questions about district communications was lower in2014 than in previous years (See Figure 11). Favorable responses varied a great deal across thenine questions in this section of the survey. For example, when asked to respond to questionsabout school-level communications, more employees responded favorably (81% to 88%)compared to questions about communications from the district (52% to 55%). (See AppendixQuestion 13)Overall Perception of 60%80%100%Precent Strongly Agree or AgreeFigure 11: Overall Perception of District CommunicationsDistrict and School OperationsParticipants were asked questions in five topic areas regarding district and school operations: Curriculum and Instruction Student Discipline Supporto Safety and Behavior Items Shared Values Overall Quality of Education Student SupportOverall, a high percentage of survey participants gave favorable responses to questions related todistrict and school operations. As shown in Figure 12, perceptions of curriculum and instructionhave remained relatively stable over the past three years, while school discipline support hasincreased, as shown in Figure 13. 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 13 of 42

Overall Perception of Curriculumand Percent Strongly Agree or AgreeFigure 12: Overall Perception of Curriculum and InstructionOverall Perception of StudentDiscipline ent Strongly Agree or AgreeFigure 13: Overall Perception of Student Discipline SupportIn the 2014 Employee Satisfaction Survey, employees were asked several items related to safetyand behavior and student support. The range of favorable ratings was 40 percentages points. Thelowest favorable rating was 53% (Students do not threaten or bully each other at this school). Thehighest favorable response percentages were 93% (I am safe at this school) and 92% (Studentsare safe at this school). (See Figure 14) (See Appendix Question 19) 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 14 of 42

Safety and Behavior ItemsI am safe at school. (N 1,169)44%49%Students are safe at school. (N 1,171)42%50%Discipline is enforced fairly at school.(N 1,163)Students do not threaten or bully each otherat this school. (N 1,163)Alcohol and/or drug use is not a problem atthis school. (N 1,169)This school is a safe place from gang activity.(N 1,170)24%12%Students respect teachers at this school.(N 1,170)I have the support I need to maintain orderand discipline at this school. (N %40%23%0%23%41%37%This school is free of weapons. (N 1,166)Strongly Agree42%20%18%48%40%60%Strongly Disagree14%80%100%Don't KnowFigure 14: Safety and Behavior Items 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 15 of 42

Shared ValuesAcross the five items associated with district shared values, participant responses varied, asshown in Figure 15. The item receiving the most favorable responses was ‘District employees areprofessional and courteous when working with parents, students and colleagues’ (92%). The itemwith the lowest percentage of favorable responses was ‘The District Office expects all employeesto share ideas to improve overall performance’ (70%). (See Appendix Question 8)Shared Values ItemsMeeting the needs of students is one of the district’s toppriorities. (N 1,349)84%District employees are professional and courteous whenworking with parents, students and colleagues. (N 1,350)92%The District Office expects all employees to share ideas toimprove overall performance. (N 1,353)70%My principal or direct supervisor encourages me to alwaysdo my best. (N 1,351)91%I feel comfortable sharing ideas and opinions with myprincipal or direct supervisor. (N 1,353)0%20%40%Percent of Strongly Agree or Agree80%60%80%100%Figure 15: Shared Value ItemsQuality of EducationThe items related to overall quality of education were included in the Employee SatisfactionSurvey for the first time this year. The majority of both school-level employees had favorableresponses across all eight items as shown in Table 3. (See Question 16 and 17)Quality of Education*ItemSchool-Level EmployeesStrongly Agree or AgreeHigh learning standards are set for students at this school.High expectations are set for all students at this school.Learning standards and expectations are clearly explained to students atthis school.Curriculum, instruction and assessments are aligned to support studentlearning at this school.Helping students meet challenging academic goals is a primary focus ofthis school.Students at this school are learning what they need to know to besuccessful in the next grade level or after graduation.Teachers at this school work together to ensure student success.Teachers at this school give timely and helpful feedback on student work.*Excludes Don’t Know 2014 K12 Insight90%83%90%82%88%84%93%94%Table 3: Quality of Education PerceptionsHays CISD Employee Satisfaction SurveyPage 16 of 42

Student SupportThe overwhelming majority of participating employees responded favorably to the six studentsupport statements, as shown in Figure 16. (See Appendix Question 18)Student Support ItemsThere is a teacher, counselor or other staff member at schoolto whom a student can go for help with a school problem.97%There is a teacher, counselor or other staff member at schoolto whom a student can go for help with a personal problem.96%Students at school are treated fairly regardless of their race,culture, religion, sexual orientation, gender or disabilities.91%The variety of activities and courses at this school keepstudents engaged in learning.87%Students get the support they need at school for academicand career planning.81%Teachers usually talk positively about students in the staffareas.81%0%20%40%60%80%100%Percent Strongly Agree or AgreeFigure 16: Student Support ItemsQuality of Programs and ServicesEmployees were asked to rate the overall quality of each program or service listed in Table 4 usinga scale of Excellent, Good, Fair and Poor. The majority of these questions were designed toprovide qualitative metrics for schools and the district to meet the requirements of House Bill 5(HB 5). (See Appendix Question 20)Quality of Programs and Services*Program or ServiceAdult Education Programs that help adults learn new skills or complete a GraduateEquivalency Diploma (GED)Advanced Academic Programs (Honors, AP or Dual Enrollment)Excellent andGood61%73%Art and Music Education Programs (HB 5)87%Career and Technical Education (HB 5)73%College and Career Readiness (HB 5)Co-curricular/Extracurricular Activities (Sports, Academic Clubs, StudentPerformances, etc.)English Language Development for English Learners (Programs designedspecifically for limited English-speaking students)Digital Learning Environment (HB 5)69% 2014 K12 InsightHays CISD Employee Satisfaction Survey80%67%59%Page 17 of 42

Quality of Programs and Services* (Continued)Program or ServiceExcellent andGoodGuidance Counseling Services (HB 5)68%Health Services (School Nurse) (HB 5)86%Gifted and Talented Program (HB 5)67%Parent and Community Involvement (HB 5)60%Physical Education Program/Gym Class (HB 5)80%Second Language Programs (HB 5)69%Special Education Services75%Student Engagement (HB 5)72%Table 4: Quality of Programs and Services*Excludes Not ApplicableInteractions with the Central OfficeEmployees were asked to reflect on their interaction with several district-level offices anddepartments. Only those employees who had contacted the office or department within the last 12months responded to District Office/department specific questions. Table 5 provides a list ofdepartments and offices with the total number of employees who responded. (See AppendixQuestion 21)District Departments and OfficesNumber ofRespondentsSuperintendent’s OfficeHuman ResourcesBusiness OfficeCommunication and Community Relations OfficeCurriculum and InstructionTechnology119822256138472716Table 5: District Departments and OfficesThese four items were presented to each respondent:When you have contacted the [District Department/Office] . . .1. You easily found out who to contact.2. You made contact with the right [Department/Office] member.3. The [Department/Office] member was polite and listened to you.4. Your ideas were considered and addressed in a professional manner 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 18 of 42

Superintendent’s OfficeParticipating employees who indicated that they had contacted the Superintendent’s Office thisyear had similar favorable opinions compared with 2012 and 2013 (See Figure 17). (See AppendixQuestion 22)Superintendent's Office CustomerService and Support201295%201394%201494%0%20% 40% 60% 80% 100%Percent of Strongly Agree or AgreeFigure 17: Superintendent’s Office Customer Service and SupportHuman ResourcesThe majority of participating employees who indicated that they had contacted the HumanResources Department this year had similar favorable opinions compared with 2012 and 2013(See Figure 18). (See Appendix Question 23)Human Resources Customer Serviceand ent of Strongly Agree or AgreeFigure 18: Human Resources Customer Service and Support 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 19 of 42

Business OfficeRespondents who had contacted the Business Office in the past 12 months had similar favorableratings as those in 2012 and 2013 (See Figure 19). (See Appendix Question 24)Business OfficeCustomer Service and Support201297%201398%201495%0%20% 40% 60% 80% 100%Percent of Strongly Agree or AgreeFigure 19: Business Office Customer Service and SupportCommunication and Community Relations OfficeRespondents who had contacted the Communication and Community Relations Office in the past12 months had similar favorable ratings as those in 2012 and 2013 (See Figure 20). (See AppendixQuestion 25)Communication and CommunityRelations Office Customer Service andSupport201298%201395%201496%0%20% 40% 60% 80% 100%Percent of Strongly Agree or AgreeFigure 20: Communication and Community Relations Office Customer Service and Support 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 20 of 42

Curriculum and Instruction DepartmentThe majority of participating employees who indicated that they had contacted the Curriculumand Instruction Department this year had similar favorable opinions compared with 2012 and2013 (See Figure 21). (See Appendix Question 26)Curriculum and Instruction CustomerService and Support201298%201395%201493%0%20% 40% 60% 80% 100%Percent of Strongly Agree orAgreeFigure 21: Curriculum and Instruction Customer Service and SupportTechnology DepartmentThe majority of participating employees who indicated that they had contacted the TechnologyDepartment this year had more favorable opinions compared with 2012 and 2013 (See Figure 22).(See Appendix Question 27)Technology Department CustomerService and Support201283%201392%201495%0%20% 40% 60% 80% 100%Percent of Strongly Agree or AgreeFigure 22: Technology Department Customer Service and Support 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 21 of 42

Appendix 2014 K12 InsightHays CISD Employee Satisfaction SurveyPage 22 of 42

Frequency Tables and Full Distribution for Hays CISD Employee SatisfactionSurvey in OrderI am a(n).ResponsesCountTeacher (N 863)Paraprofessional (N 162)Instructional Aide (N 25)Non-Instructional Campus Professional (RN,Counselor, etc.) (N 83)Campus Administrator (N 43)District Administrator (N 36)Non-Campus Professional (N 42)Clerical/Office Employee (Cent

The Employee Satisfaction Survey was open to all Hays CISD employees March 31 to April 16, 2014. K12 Insight sent each district employee an individualized email invitation with a unique