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The American Welding SocietyAWS MEDIA KIT 2006WELDING JOURNALAD PLANNING SCHEDULE AND RATESINSPECTION TRENDSAWS WEBSITEWELDING MARKETPLACEPRODUCT LITERATURE REVIEWFABTECH INTERNATIONAL& AWS WELDING SHOWON-SITE GUIDE & DIRECTORY
Table of ContentsAdvertisingContacts:Rob SaltzsteinDirector of Sales800-443-9353, ext. 243,salty@aws.orgLea Garrigan BadwyAdvertising Sales Representative800-443-9353, ext. 220,garrigan@aws.orgFrank WilsonAdvertising Production800-443-9353, ext. 465,fwilson@aws.orgTania LyterAdvertising Coordinator800-443-9353, ext. 256,tlyter@aws.orgAddress:American Welding Society550 NW LeJeune RoadMiami, FL 33126Fax: 305-443-7559Welding Journal3-9Welding Journal Reader Profile4-52006 Welding Journal Editorial Calendar6Welding Journal Rates7Welding Journal Policies8Welding Journal Mechanical Requirements9Welding Journal Ad Sizes9Welding Marketplace10Special Inspection Section10Product Literature Review11New Product Spotlight11AWS Website12Inspection Trends13Additional Advertising Opportunities14Welding Journal is the official monthly publication of the AmericanWelding Society. More than 48,000 AWS members depend on it everymonth for news of products, technology and people in thewelding/metalworking industry. This planner provides advertising ratesfor Welding Journal, Inspection Trends and other marketingopportunities offered by AWS. In addition to the monthly magazine, theyinclude, literature and product reviews, website, and the FABTECHInternational & AWS Welding Show directory advertising.3
Welding Journal ReadersA Quick Lookat Welding JournalReadersSome of the most activeand influential buyersin industryWelding Journal readers havea long-term commitment towelding and metalworking:The average Welding Journalreader has been in the weldingand metalworking industryfor 14 years, and 62% havebeen in the industry for morethan 15 years. On average,one individual spends 45minutes reading an issue ofWelding Journal.“What action(s) have you taken during the past year as aresult of advertisements and/or articles in Welding Journal?”Bought products or services advertised .29%Recommended the purchase of these products .35%Referred an ad/article to someone else in the company by passing along a tearsheet, photocopy or actual issue .43%Discussed an ad/article with someone else in the company .52%Requested additional information from a company, sales representative or distributor .29%Used a Reader Service Card to request further information .24%Visited advertiser’s website .39%88% of all respondents reported having taken one or more of the above actions during the past year as a result of advertisementsand/or articles in Welding Journal.Based on Harvey Research Study performed on the October 2004 Welding Journal.Product% PurchaseTotal Buyers/CategoryInvolvementSpecifiers ReachedArc Welding Accessories other than power sources(welding guns, markers, gauges, cables, torches, clamps,contact tips, wire feeders, regulators, etc.).62 .30,690Arc Welding Power Sources .65 .32,170Brazing & Soldering .49 .24,250Cleaning, Grinding & Finishing Equipment .58 .28,710Computer Programs & Software .47 .23,260Educational Services/Products .58 .28,710Fabricating Equipment (shears, press brakes,bending machines, punches, saws, nibblers, drills,beveling machines, etc.).53 .26,230Heat-Treating & Stress-Relief Equipment .41 .20,290Inspection & Testing Equipment .62 .30,690Laser Cutting/Welding Equipment .28 .13,860Pipe & Tube Cutting/Welding Equipment .54 .26,730Plasma Cutting/Welding Equipment .58 .28,710Plate & Sheet Metal .53 .26,230Positioning Equipment .40 .19,800Resistance Welding Equipment & Controls .28 .13,860Robotic/Automated Welding-Related Equipment/Supplies.25 .12,370Safety Equipment (clothing, goggles, helmets, fumecontrol, first aid supplies, protective curtains, etc.) .72 .35,640Welding Consumables, Excluding Gases (electrodes, rods,filler metals, fluxes for welding and brazing, powders, wires) .78 .38,610Welding Gases .70 .34,650100% of all respondents reported having purchase influence in one or more of the above categories.Base: Harvey Research Study of 100 readers, June 2004Note: Total Buyers/Specifiers reached is calculated by multiplying the percent of readers with purchase involvement times the circulation of theJune 2004 issue.4
WJ readers span the globe:You can reach nearly 6,000 dedicated readers outside theUnited States with the Welding Journal. In fact, the Journal isthe only U.S. welding publication with significant internationalcirculation. We help you market your welding-related productsand services around the world. Here's our non-domesticcirculation breakdown:Canada - 1,018Europe - 836South andCentral America,West Indies - 636Australia &New Zealand - 150Mexico - 224Africa - 128Asia - 2,6256% High SchoolGraduate32% SomeCollege14% VocationalSchool TrainingRelated to Weldingand Metalworking60%40%20%6% Stamping80%10% Roll Forming3% Doctorate4% Other,or No Answer10% Tool & Die100%14% Finishing Operations10% Master's Degree22% Sheet Metal Fab.31% CollegeGraduate20% MachiningWJ readers are highly educatedand well-placed:WJ readers purchase morethan just welding-related goodsand services:Percentage of WJ Readers Who Buy, Specify or RecommendEquipment Purchases24% AssemblyData from June 2005 Welding Journal mailing.0%Source: Harvey Research StudyWELDING JOURNALWe Were There through Thick and Thin84 Years as the Authority in Metal FabricationThe Welding Journal has been published continually since 1922 – an unmatched 84-year link to all types of metal fabrication andconstruction. We were publishing when welding was in its infancy, and we provided first-hand reporting of every technological developmentsince. Our author list reads like a Who’s Who in metal joining, and our articles are revered throughout the world for their technical depthand accuracy. The field of weld fabrication has many newcomers, but only one magazine has seen it all. We’re the one you can count on.5
Welding Journal2006 Editorial CalendarEditorial Deadline Advertising DeadlineEditorial ProfileJanuaryFor those engaged in weldingrelated activities, Welding Journalprovides current news, features,research reports, practicaldata, and advertisements fromindustry leaders around theworld. Also featured are weldingrelated metalworking activitiessuch as design, testing andinspection, maintenance andrepair, and training.FebruaryMarchAprilMayOther EditorialFeatures ofWelding Journal News of the IndustryNew ProductsNew LiteratureAluminum Q&AWelding WorkbookWashington WatchwordBrazing Q&APeer-Reviewed WeldingResearchBook ReviewsPress-Time NewsSociety NewsPersonnelEditorialSoldering TopicsStainless Steel Q&AComing EventsCybernotesJuneJulyAugustSeptember Shipbuilding Takes to Welding Welding in the Railroad IndustryNovember 18, 2005December 2, 2005 Creativity with Welding Best Practices Series: Gas Metal Arc WeldingDecember 18, 2005January 2 Trends in Friction Stir Welding Resistance Welding DevelopmentsJanuary 18February 1 What’s New in Wire Feeders Welding Aluminium Successfully Bonus: The American WelderFebruary 17March 2 Thermal Spraying Applications Best Practices Series: Shielded Metal Arc WeldingMarch 20April 3 Pipe and Tube Welding Metal Cutting Update Free Readership Survey for AdvertisersApril 19May 1 What’s New with Explosion Welding? Hardfacing: Electrodes and ApplicationsMay 17June 2 Welding in the Automotive Industry Best Practices Series: Gas Tungsten Arc WeldingJune 19July 3 Brazing and Soldering Fighting Corrosion Bonus: The American WelderJuly 19August 2 FABTECH International & AWS Welding Show PreviewAugust 18September 4 Cleaning the Air in the Workplace Best Practices Series: Flux Cored Arc Welding Bonus Distribution:FABTECH International & AWS Welding Show Welding Racing Cars Stud Welding BasicsSeptember 18October 2October 17November 1OctoberNovemberDecemberWelding Journal AwardsHonored by the Florida Magazine Association with more than 65 awards for: Best Monthly Column Best Show or Theme Issue Best Feature Article Best In-Depth Reporting6 Best Overall Design Best Overall Magazine Best Service Article Best Editorial / Commentary
Welding JournalAdvertising RatesCIRCULATIONWelding Journal reaches more than 48,000 readers around the world. Circulation is audited by BPA International.2006 DISPLAY ADVERTISING RATESBasic Ad Rates (AWS WEMCO and Sustaining Company Member rates are printed in blue bands*)1x3x6x12x18x24x36xFull page 5060 4800 4680 4440 4420 4190 4010 3800 3895 3695 3700 3515 3075 29202/3 50226521501/2 2150191018101/2 45174516501/3 80131512501/4 8510159651/6 5*Call AWS for other available industry sector discounts.Color ChargesFor page or fraction, earned black-and-white rates plus:Standard 2nd color (AAAA standard colors:red, yellow, blue, and green) . 550Matched 2nd color .6453-color: black and two standard colors .9453-color: black and two matched colors, orone standard and one matched color .10754-color process, first page or fraction .12954-color process, succeeding pages .885Succeeding color page discounts apply only to a single company division. If the samecompany division runs a spread or a second color ad in a given issue of WeldingJournal, the succeeding color page discount applies. Other divisions of a companyrunning in the same issue of Welding Journal are not eligible for the succeeding pagediscount unless they run a second color ad in the same issue.Cover PositionsNo additional charge for color. Covers are sold only on a non-cancelable contract foreither 6 or 12 insertions. AWS WEMCO and Sustaining Company Member rates in red:6XCOVER 2COVER 3COVER 4 73606580748512X 693562557120 694062357020 659059206675Classified Advertising RatesRates per column inch,1x3x6xup to 4 inches 140 130 120Copy can be camera-ready or typeset by publisher. To estimate your copy, planabout 35 words (including heading) to a column inch. Call for estimate. Classified 1/6page or larger ads are billed at standard B/W display rates and
Welding Journalis the official monthly publication of the American Welding Society. More than 48,000 AWS members depend on it every month for news of products, technology and people in the welding/metalworking industry. This planner provides advertising rates for Welding Journal, Inspection Trendsand other marketing opportunities offered by AWS. In addition to the monthly magazine, they .
