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MEDIA KIT 2020The leading media brand forresidential construction professionals
Dedicated to Helping Pros SucceedFine Homebuilding is the most trusted and authoritativeresource for the residential construction and remodelingindustry. We source our content from the job sites anddesign offices of the most qualified and talented builders anddesigners in the industry to empower a global workforce withthe ability to create the most advanced homes possible.Driven by the ethos that exceptional homes are achievableand that craftsmanship is an honorable and worthy pursuit,Fine Homebuilding has become the media brand forprofessional tradespeople, knowledgeable enthusiasts,industry influencers, and forward-thinking companies who arecollectively committed to shaping the way we build.FineHomebuilding.comFine Homebuilding HomebuildingMediaKit.com
Fine Homebuilding SolutionsOur solutions leverage the Fine Homebuilding brand authority, storytelling expertise, relationships with construction-industry experts andinfluencers, extensive reach across multiple platforms, marketing experience, and social media savviness to deliver impactful, top-to-bottomfunnel campaigns.PRINT MEdiaDigital MEdiaContent Custom publishing High-impact units Gatefolds Special editions Native advertising Podcasts High-impact interstitials Digital display eLetters Custom email campaigns Sponsored content hubs Mobile solutions Video-series sponsorship Custom videodevelopment Webinar developmentand execution Whitepaper downloads Custom blogsCustom integrationExperientialSocial FHB House Contests and sweepstakes(lead gen) Demonstration Home series Captivate social mediaextension #KeepCraftAlive philanthropy Custom content Influencer marketing FHB Summit conference Custom events Social media livestreamingevents Industry-event podcasts Sweepstakes/contests Dealer/distributor contentdevelopment program #KeepCraftAlive events Instagram TV (IGTV) Brand ambassadors Social livestreaming Captivate socialextension programFine Homebuilding HomebuildingMediaKit.com
Our ReachDEMOGRAPHIC PROFILE65% building professionals50% business owners85% involved in the specification ofproducts or materials 57 average age94% male 176K average household income 621K average home market value26% architects/designers18% custom home builders29% general contractors27% remodeling contractors81% have sought out product informationas a direct result of advertising theysaw on FHB97% would consider purchasing a productas a result of seeing advertising onFHBPURCHASING POWER 15B in buying power 216k a verage spent on related purchases63% have purchased a product as a resultof avertising they saw on FHBPRINT ENGAGEMENTSTATS2.4 hours spent reading each issue 33 average print subscription price92% of FHB readers read every issue82% save their issues1.1MM unique website visitors per month500k total social media audience144k paid circulation25k paid online membershipsDIGITAL ENGAGEMENTSOCIAL MEDIA FOOTPRINT50% average open rate on eLetters 37 average digital subscription price159k eLetter subscribers50-60k podcast downloads per month152k YouTube subscribers211k Facebook followers146k Instagram followers20.2k Twitter followers41.5k Pinterest followersFine Homebuilding HomebuildingMediaKit.com
Leading the IndustryIn the Professional/Trade category, Fine Homebuilding is#1 in paid circulation (144k )#1 in newsstand sales (25k )#1 in digital reach (1.1MM monthly uniques)#1 in social footprint (570k )#1 in podcast downloads (55k-60k per month)#1 in paid online members (25k )Source: BPA June 2019, Google Analytics Nov 2019, Lybsen 2019, social thru Nov. 2019.Defined by trade competitive set.Fine Homebuilding HomebuildingMediaKit.com
Print Editorial Calendar 2020Calendar content details may be subject to change.For more information, contact Ad Sales at IL/MAYJUNE Popular Tools Remodeling Work Electrical How-To Windows & Doors Advanced Framing Bathroom Remodel Window Returns Guard & Handrail Code Requirements Metal Roofing Flat-Roof Drainage Details Net-Zero Communities Shaker Roof Trim Exterior Electrical Boxes Pretty Good House 2.0 Cedar Roofing Essential Deckbuilder Tools Scribing Porch Railings to Columns HOUSES Awards Painting Advice Tile-Leveling Systems Craftsman Mantel Most Efficient Water Heaters A Case for Double-Stud Walls Installing a Flangeless WindowAD CLOSE 9/20/19Materials due 9/27/19on-sale date 11/18/19AD CLOSE 11/15/19Materials due 11/22/19on-sale date 1/14/20AD CLOSE 1/10/20Materials due 1/17/20on-sale date 3/10/20AD CLOSE 2/21/20Materials due 2/28/20on-sale date S & BATHS Clapboard-Siding Installation Rock-Solid Deck Railings Clever Methods for CabinetInstallation Replacing a Tank-Style Water Heater Ultimate Waterproof WindowInstallation Assembly Table Fireblocking Details Survey of Underdeck DrainageSystems Reproducing Historic Moldings Leveling an Old Ceiling High-Performance EuropeanWindows Step Flashing 101 Making Sense of Minisplits Installing Open-Web Floor Trusses Insulated Cathedral Ceilings Designing a Modern Mechanical Room Framing a Brick Arch Brushwork: Basics and Beyond Waterproofing a Foundation One Kitchen, Three Designs Shower Waterproofing Systems Simple Frame-and-Panel Cabinet Door Slab-Tile Installation Installing a Tub Perfecting a Plumbing Rough-in Kitchen and Bath Design FeaturesAD CLOSE 3/20/20Materials due 3/27/20on-sale date 5/19/20AD CLOSE 5/15/20Materials due 5/22/20on-sale date 7/14/20AD CLOSE 7/24/20Materials due 7/31/20on-sale date 9/22/20AD CLOSE 8/21/20Materials due 8/28/20on-sale date 10/20/20Sheds & Outdoor ProjectsDownsizeEnergy-Smart homesAD CLOSE 1/31/20Materials due 2/7/20on-sale date 3/31/20AD CLOSE 6/19/20Materials due 6/26/20on-sale date 8/18/20AD CLOSE 10/9/20Materials due 10/16/20on-sale date 12/8/20Fine Homebuilding HomebuildingMediaKit.com
2020 Digital Content and FeaturesCalendar content details may be subject to change.For more information, contact Ad Sales at FHads@taunton.comGuide to FHB email, podcast, video, and social media focus areas throughout the year.Jan uaryFebr uaryMarchThemeThemeThemeAdditions and RemodelsFloors and WallsFramingspecial eventsspecial eventsspecial eventsInternational Builders’ Show (IBS)FHB 2020 Remodel launchKCA event in Providence, RISpecial CoverageSpecial CoverageSocial promotion for IBS andKitchens & Baths call for entriesSpecial CoverageFHB 2020 RemodelApri lWomen in the trades, FHB special-focuspodcast on tools and workwearMayJ u neThemeThemeThemeKitchens and BathsWindows and DoorsDecks and Outdoor Projectsspecial eventsspecial eventsspecial eventsThe GBA Build North launchKCA event in Boston, MAFather’s Day contest/giveawaySpecial CoverageSpecial CoverageSpecial CoverageHOUSES awardsFine Homebuilding AdvertisingFHB special-focus podcast on windowsand doors·800-309-8953·FHads@taunton.comFHB special-focus podcast on decksand outdoor projects, GBA webinar onair conditioning·FineHomebuildingMediaKit.com
2020 Digital Content and FeaturesCalendar content details may be subject to change.For more information, contact Ad Sales at FHads@taunton.comGuide to FHB email, podcast, video, and social media focus areas throughout the year.J u lyAug ustThemeThemeHVAC and MechanicalsBuilding Sciencespecial eventsspecial eventsKCA event in Detroit, MIWestford Symposium on Building ScienceSpecial CoverageS eptemberThemeRoofing and Sidingspecial eventsKCA event in Austin, TXSpecial CoverageSpecial CoverageFHB special-focus podcast on highperformance mechanicals, GBA ProductGuideLabor Day, GBA Pioneer SeriesTaunton book giveaway, GBA bing and ElectricalPaintingToolsspecial eventsFHB Summit - Boston Area, The GBABuild South launchspecial eventsspecial eventsSTAFDA, KCA event in NC, GreenbuildHannakuh, Christmas, and New Year’sSpecial CoverageSpecial CoverageFHB special-focus podcast on holiday giftideas, GBA Live at GreenbuildSpecial CoverageKitchens & Baths, The GBA Build SouthFine Homebuilding Advertising·800-309-8953·FHads@taunton.comTool buyer guide, 2020 in Review, GBA’sBest of 2020·FineHomebuildingMediaKit.com
Special Opportunities: VideoFine Homebuilding produces a full spectrum of high-quality video options for our partners, from Sponsored editorial videos to Custom videos,including how-to for professionals, product installations, video tours of manufacturers’ facilities, company profiles, and much more.SHOP CLASSTool TechEditorial director Justin Fink teams upwith home-building experts to offera multi-episode video series aimedspecifically at serious builders andremodelers who need help navigatingthe diverse options for products andmaterials.Without sharing any proprietary processes, senioreditor Patrick McCombe travels with a team ofproducers and goes inside partner’s manufacturingor innovation centers with an appointed guideto capture the research, development, and/ormanufacturing practices that produce partner’spremium-quality building products.Builder’s advocateThrough this video, we shinean editorial spotlight on interestingproducts, helping builders learnenough about the offerings to maketheir own decisions about whetherthey’re right for their work.FHB PodcastThe Fine Homebuilding Podcast dives into topicsfrom the front lines every week with informal butrigorous conversation around home-building bestpractices, construction tips, and advice.Mastered in a minuteCustom Video CreationThis editorial video series deliversshort, focused how-to video tips in2 minutes or less that quickly givereal, best-practice solutions tojob-site challenges.Fine Homebuilding Advertising·800-309-8953Custom video content creation includes productsand messaging of partner’s choice and allowspartner to provide direction and maintain ingMediaKit.com
Special Opportunities:Influencer MarketingA m b a s s a d o r sFine Homebuilding understands how to create value forprofessional audiences across multiple platforms.We’ve demonstrated explosive growth with our social footprint, ourwebsite traffic and audience engagement among the constructiontrades with the #KeepCraftAlive initiative, our professional brandambassador network, and our weekly 5-star-rated podcastfeaturing building and construction topics.We’ve accomplished this by leveraging what we’ve achieved overthe past 37 years: compelling storytelling, expert content, andhelping tradesmen excel at their craft.17 brand ambassadors with a social footprint of over1.2 million followers. These talented craftspeopleembody the FHB ethos and core values: They take pride in theirwork; hold quality and durability above all else; and tirelessly stayon the cutting edge of the construction industry.Fine Homebuilding HomebuildingMediaKit.com
Special Opportunities:Captivate Social Extension Program C o n te n tE n g a g eme n tat S c a l eA u die n c eFine Homebuilding’s Captivate is a robust social audience extension program that allowspartner to leverage Fine Homebuilding’s proprietary 1st party data and our custom Facebookpixel data. Using multiple tools, we have developed targeting models for our professionaltrade audiences and can reach and engage them across their social streams at scale.Use Captivate to: Showcaseyour brand in highly engaging sponsored content posts on Facebook andInstagramexpanded professional trade audiences (created with the use of Fine Homebuilding’s1st Party and Facebook Pixel data) Engage through links back to Fine Homebuilding web content hub Dominate with 100% SOV - roadblock ad units on the content hub pages ReachFine Homebuilding HomebuildingMediaKit.com
Special OpportunitiesFor each of the past 4 years, Fine Homebuilding has built a demonstration homethat highlights the benefits of your product and aligns your brand with an elevatedstandard of building. The 2020 Fine Homebuilding House is a complete remodelproject transforming a 1940s traditional, shingled, colonial-style home into amodern farmhouse with a more open floor plan, clean contemporary lines, and zeroenergy performance, with upscale finishes and exceptional craftsmanship.Fine Homebuilding itect Trillium ArchitectsBuilder BPC Green BuildersLocation Greenwich, Conn.size Approx. 8,000 sq. ftFineHomebuildingMediaKit.com
Special OpportunitiesFine Homebuilding launched the Keep Craft Alive initiative in 2016 to bringawareness to the skilled labor gap in the construction industry.The Skills GapThe disparity between the employment demands of a growing housingconstruction industry and the shortage of trained, qualified labor, morecommonly referred to as the skills gap, continues to be a serious concern forthe vitality of the industry and the economy overall. The recession displacedmany workers, and now baby boomers are exiting the workforce at a rapidrate —there are not enough people entering the trades to meet the demands.From the pace of building, to the cost of construction, the prices of homes, andthe quality of our housing infrastructure, the skills gap is having a deep and farreaching impact on our society.Our ResponseWhat started as a campaign is now a movement. Fine Homebuilding partneredwith industry organizations and influencers to build awareness of the problem,to surface skills training and educational opportunities, and to fund studentscholarships to support those who want to pursue
Fine Homebuilding Advertising · 800-309-8953 · FHads@taunton.com · FineHomebuildingMediaKit.com. For each of the past 4 years, Fine Homebuilding has built a demonstration home that highlights the benefits of your product and aligns your brand with an elevated standard of building. The 2020 Fine Homebuilding House is a complete remodel project transforming a 1940s traditional, shingled .
