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MEDIA KITUPDATED OCTOBER 2019This media kit has been created for our localGillette Pepsi customers and media partners.If you’re located outside of our distributionarea please contact your localPepsi distributor for assistance.We serve the area of La Crosse, WI;Decorah, IA; Rochester, MN;Mankato, MN and surroundingcommunities.
psimankato.comDOWNLOAD LOGOS
A Gillette Pepsi (Location Specific) Logo, found on page 2 is preferred if thelogo is displayed large enough for the web address to be legible. If the webaddress will not be legible, use the Pepsi logos found on this page (3).LOGO COLOR GUIDEFOR LOGOS WITH A BACKGROUND:Background BluePMS 300CMYK: 100 42 0 0RGB: 0 92 184HEX: 005cb4Logo BluePMS 2945CMYK: 100 69 17 3RGB: 39 81 184HEX: 004b93Logo RedPMS 185CMYK: 0 100 82 0RGB: 201 0 44HEX: c9002bFOR LOGOS WITHOUT A BACKGROUND:Logo BluePMS 2945CMYK: 100 69 17 3RGB: 39 81 184HEX: 004b93Logo RedPMS 185CMYK: 0 100 82 0RGB: 201 0 44HEX: c9002bDOWNLOAD LOGOS
WEBSITE AND SOCIAL MEDIAPlease ensure you’re linking back to our local Gillette Pepsi website and socialmedia for all LOCAL PROMOTIONS.LINKING TO OUR WEBSITEFor LA CROSSE or DECORAH r ROCHESTER For MANKATO NKING TO OUR SOCIAL ww.instagram.com/gillettepepsi/Do not link to Pepsi.com or any of the National Brand websites or Facebookpages unless instructed to do so by a Gillette Pepsi representative.
RADIO AND TELEVISIONPlease follow the points outlined below when referring to us on air.REFERRING TO US IN ON-AIR CHATTERDo not refer to us as Gillette Pepsi or PepsiCo. Gillette Pepsi-Cola Companiesis our parent company but we refer to ourselves with our local franchise namein promotional materials.For LA CROSSE promotions, reference Pepsi of La Crosse.For DECORAH promotions, reference Pepsi of Decorah.For ROCHESTER promotions, reference Pepsi of Rochester.For MANKATO promotions, reference Pepsi of Mankato.REFERRING TO BRANDS OTHER THAN PEPSIIf you’re promoting a specific brand in the promotion, refer to the brand nameonly. For example, LIFEWTR, should be referred to as LIFEWTR, not PepsiLIFEWTR. It’s also acceptable to refer to it as LIFEWTR from Pepsi of [insertlocation].
OTHER ASSETSThis guide covers graphics for local media promotions under the Gillette Pepsibrand. Assets specific to a promotion or a different brand, i.e. Pepsi ZeroSugar or Mtn Dew, should be obtained from the Gillette Pepsi Marketing Team.CONTACT INFORMATIONFOR GENERAL RADIO & TELEVISION PROMOTION QUESTIONS:ALICIA STULENMarketing Managerastulen@gillettepepsi.com507.322.0383FOR GRAPHICS & PROOF APPROVALS:IVY SHEPHERDGraphic Designerishepherd@gillettepepsi.com507.322.0384FOR ACCOUNT SPECIFIC OR SPECIAL EVENT REQUESTS:Contact your Gillette Pepsi representative or the main office in your distributionterritory and they will connect you with the appropriate team member.FIND YOUR CONTACT
A Gillette Pepsi (Location Specific) Logo, found on page 2 is preferred if the logo is displayed large enough for the web address to be legible. If the web address will not be legible, use the Pepsi logos found on this page (3). LOGO COLOR GUIDE FOR LOGOS WITH A BACKGROUND: FOR LOGOS WITHOUT A BACKGROUND: Background Blue PMS 300 CMYK: 100 42 0 0
