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1 2019 MEDIA KITRedefining The Road Magazine 2019 Media Kit 1
Dear WIT Members and Colleagues,The mission of the Women In Trucking Association is to encourage the employmentof women in the trucking industry, to promote their accomplishments and to minimizethe obstacles they face. Tie your organization to this mission through advertising andthought leadership strategy in our official magazine, Redefining the Road.This magazine provides thought-provoking content that helps to educate the marketand encourage gender diversity. It also will recognize Top Women to Watch (Edition1), Top Women-Owned Businesses (Edition 2), and Top Companies for Women to Work For (Edition 3).2019 MEDIA KITPublished by:MindShare Strategies, Inc.9382 Oak Ave.Waconia, MN 55387 USAFor more information andto place advertising:Carleen Herndon,Vice President, Business DevelopmentWomen In Trucking Association888-464-9482Carleen@WomenInTrucking.org This magazine and related channels reach thousands of members of the association and more decisionmakers and influencers within the industry who are stakeholders in this critical mission. Redefining theRoad magazine is committed to educating our readership on all important issues affecting women in ourindustry. Our readers are in diverse roles that range from Leadership, Operations, and Safety to HR/TalentManagement, and Sales and Marketing.The magazine will be distributed three times in 2019 to not only our entire membership of corporateprofessionals and managers, professional drivers, students, and other key stakeholders, but also will bedistributed at many industry events – including the Mid-America Trucking Show in March in Louisville, Ky.,and the Accelerate! Conference & Expo in November in Dallas.Through a well-defined editorial mission and a targeted readership, Redefining the Road has evolved intoan award-winning magazine with loyal, captive readers that will help to build your brand, your reputation,and your business. There’s no other way to more effectively tie your brand directly to the important issueof gender diversity in North American transportation!Thanks for your support,Ellen Voie, President and CEOWomen In TruckingRedefining The Road Magazine 2019 Media Kit 2
READERSHIP DEMOGRAPHICSTitleIndustriesMarket SegmentTitles*Professional Driver33.5%Education & Associations 15%Operations22.5%Professional Services 12%HR/Talent Management11%CEO/President8.5%Business Development/Sales8.5%Trucking & Logistics 39%Trucks, Trailers & Accessories 9%Consulting 6%Technology 5%MarketingRecruiting 5%OtherOther 9%5%11%* Based on members reporting their titlesReadershipGenderType*Total Readership: 14,68084.5%15.5%Professional Driver 4,800Corporate (250 Employees) 4,160Corporate (250 or Fewer) 2,676Academic/Student 432Other2,608* Print and digital readership includes nearly 4,000 WIT members aswell as pass-along readers and online readers.* Includes print and digital readership, and estimated pass-along readership.Redefining The Road Magazine 2019 Media Kit 3
A PEEK AT CORPORATE MEMBERSABF FreightACUITYAg Trucking IncAGT Global LogisticsAir ProductsAirodyne Industries Inc.Airtab, LLCAlexandria Technical & Community CollegeAll State Express, Inc.AmazonAmerican Central TransportAmerican Fleet ChemicalsAmerican Logistics Aid Network (ALAN)American Petroleum InstituteAmerican Transportation Research Inst.American Truck Dealers (ATD)American Truck Historical SocietyAMG PeterbiltAndy Transport Inc.Aon Risk SolutionsApex Capital CorporationApplied Clinical EducationAria Logistics LLCArmour Transportation SystemsAshley Distribution ServicesASR Solutions LLCATA’s Tech. & Maintenance CouncilAtlantic Coast TruckingAveritt ExpressAvey TransportationBAL Material HaulingBalch Logistics, LLCBelt & Bruner, P.C.Bennett International GroupBibby Transportation FinanceBlitch Westley, S.C.Blue Beacon Truck WashesBlue Dolphin Transport Inc.Blue Edge Marketing Ltd.Bobit Business MediaBolt Custom TrucksBolt ExpressBrenny Transportation, Inc.Bulk or Liquid Transport, LLC (BOLT)C.A.T.C.L. Services, Inc.CalArk Trucking CompanyCalhoun Truck LinesCalifornia Trucking AssociationCapacity Southeast Agency, LLCCargo Transporters, Inc.CarriersEdgeCDLjobs.comCeladon TruckingCenterlineCFICheetah Software SystemsCitadel Fleet SafetyClark TransferClassADrivers.comColdiron CompaniesCollege of DuPageCollege of Southern MarylandColorado Motor Carriers AssociationCommercial Driving SchoolCommercial Vehicle Safety AllianceConversion Interactive Agency, LLCConvoy IncCoreFund CapitalCorrigan Moving SystemsCovenant TransportCraftsmen Utility TrailerCrestwood Transportation LLCCrete Carrier CorporationCrop Production Services, Inc.CRST International, Inc.Cummins Inc.CWRV TransportD.W. Story & Associates, Inc.D&D Transportation Services IncDaimler Truck FinancialDart Transit CompanyDaseke Inc.DAT SolutionsDavis Express, Inc.Day & Ross Transportation GroupDC VelocityDedicated SystemsDelivery Express, Inc.Design TransportationDISA Global Solutions, Inc.Diversified Transfer & StorageDixon Insurance IncDock411Dot Transportation, Inc.DPF Cleaning Specialists Ltd.Drew Eckl & Farnham, LLPDrive My WayDriverReach, LLC.DriverSource, Inc.DrivewyzeDTXDupre LogisticsE.A. Dion, Inc.EatonEPES Transport System, Inc.Equinox Business SolutionsEROADEstes Express LinesExamVIP, Inc.Fairway Transit, Inc.FedEx Custom CriticalFindATruckerJob.comFirstFleet, Inc.FirstLine Funding GroupFitnessWorkzFITWINFlowBelow Aero, Inc.Fontaine Fifth Wheel CompanyFood Services of AmericaForeman Bros., Inc.Fox Valley Technical CollegeFreedom Truck FinanceFuso New Zealand LimitedGarner Trucking IncGeorgia Tank Lines, LLCGiltner Logistic Services, Inc.GNR EnterprisesGordon Food ServiceGreat West Casualty CompanyGroup1201Gulick LogisticsGully TransportationH.O. Wolding, Inc.Hamrick SchoolHawkeye Community CollegeHealthy Trucking Assoc. of AmericaHELP Inc. - Provider of PrePassHeniff Transportation Systems, LLCHirschbach Motor LinesHNI Risk Services, Inc.Holland, Inc.Hot Shot’s SecretHowes LubricatorHub GroupHudson Insurance GroupIntermodal Assoc. of North AmericaIdealease of Atlanta, LLCIMMIIndiana Motor Truck AssociationIndustrial Transport Services, LLCInsight Technology, Inc DBA - FactorloadsInternational Express Trucking, Inc.International Transportation Services Inc.International Trucking School of MichiganInterstate Carrier Xpress, Inc.Interstate Truck Driving SchoolJ. J. Keller & Associates, Inc.Jack Gray Transport, IncJeff Foster TruckingJenny Tipping-CPC TrainerJobsInLogistics.comJOC Group Inc.JX EnterprisesKansas Motor Carriers AssociationKeepTruckinKencoKenworth Truck CompanyKirkwood Community CollegeKlamath Community CollegeKnichel LogisticsKRTS Transportation Specialists, Inc.Ladybird Logistics LimitedLake Cumberland CDL Training SchoolLakeside International TrucksLandstar Transportation Logistics, Inc.LaunchIt Public RelationsLiberty Career Finance, LLCLinamar Transportation Inc.Load To Ride TransportationLoadDocsLoadTrekLodgewood Enterprises LtdLogiflex IncLogistic Dynamics Inc.Logistics QuarterlyLonghaul Trucking Co.Lucas Logistics Inc.LumaM&M CartageMarvin Johnson & Associates, Inc.Marvin Keller TruckingMaverick Transportation, LLCMay Trucking CompanyMcLeod SoftwareMeijer Logistics LLCMidwest Transport, Inc.Midwest Truck Driving SchoolMidwestern Transit Service Inc.MilestoneMilFed Trucking, Inc.Miller Intermodal Logistics ServicesMindShare Strategies, Inc.Redefining The Road Magazine(Continued) 2019 Media Kit 4
A PEEK AT CORPORATE MEMBERSMinnesota Trucking AssociationMississippi Trucking AssociationMister P Express, Inc.Mitchell Technical InstituteMode TransportationMother Trucker YogaMotherload Transport Services Inc.Motoring Matters Magazine GroupNAL InsuranceNational Assoc. of Independent TruckersNASTCNational Carriers, Inc.National Road Carriers Inc.National Tractor Trailer SchoolNational Transportation CenterNational Women Business Owners Corp.Nationwide Transportation and LogisticsServices Inc.Navistar, Inc.National Defense Transportation Assoc.Newton TransportNFINorth Central Kansas Technical CollegeNorth Central UtilityNorthampton Community CollegeNuverra Environmental SolutionsNZ Trucking AssociationOak Harbor Freight LinesOberg FreightOhioMeansJobsGeauga County Job & Family ServicesOld Dominion Freight LineOld Frontier Family, Inc.OmnitracsOntario Truck Training AcademyOTR Capital LLCOtto Transfer Inc.Over The Road-CanadaOBACP&B Trucking Inc.PAR Trucking, Inc.Parkway Transport, Inc.Paschall Truck Lines, Inc.Pass My PhysicalPatriot Lift Co LLCPatterson Joint Unified School DistrictPedigree TechnologiesPegasus Transtech LLCPEIR Inc.Penske LogisticsPeopleNetPerfect Transportation, LLCPeterbilt Motors CompanyPima Community CollegePITT OHIOPowersource Transportation, IncPrecision Freight CorpPremium Transportation LogisticsPrime Inc.Professional Transportation Services Inc.Program Transportation, Inc.Progressive Truck Driving Schoolproject44ProMiles Software DevelopmentPsychemedics CorporationQuality DistributionQueensland Trucking AssociationQuest TruckingQuick-Way, Inc.RadioNemo of North AmericaRand McNallyRaven TransportRed Classic TransportationRepublic ServicesRetread Tire AssociationRihm KenworthRoad Transport Forum N.Z.ROAR for Good LLCRoehl Transport Inc.Rolling StrongRuan TransportationRumberger, Kirk & CaldwellRush EnterprisesS & E Productions, LLCS-2international LLCSafeKey CorporationSaia, Inc.Sawgrass LogisticsSchenckSchneiderScott Community CollegeScott Logistics CorporationSentry InsuranceSharp Transport, Inc.Shasta Siskiyou Transport dba SST OilSheehy Mail Contractors, Inc.Shell RotellaSimplot TransportationSiriusXM RadioSkyBitzSmith TransportSolutionsa AE IncSoutheastern Freight LinesSpecialized Carriers & Rigging Assoc.Stafford Financial Consulting GroupStar Fleet Trucking, Inc.Star LeasingState of Illinois’ Bus. Enterprise ProgramStaver Accident Injury Lawyers, P.C.Stay MetricsStoops Freightliner-Quality TrailerStraight 8 Logistics, Inc.Studinski Law, LLCSuburban Seating & SafetySunrise Bedding/The Pillow TopperSunrise Transport Inc.SupplyChainBrainSwan Transportation ServicesT BrothersTALKE USATax2290.com, a product of ThinkTradeTaylor & Associates, Attorneys at Lawten20Tennessee Trucking Assn. & FoundationTenstreet, LLCThe Anderson-DuBose CompanyThe Body Connections LLCThe National Transportation InstituteThe Ryan Group (Ryan Transportation, Inc.)The TruckerThe Wenger GroupThomas E. Keller Trucking Inc.Tire Retread & Repair Information BureauTomorrows Online MarketingTotal Transportation of MS LLCTowing and Recovery Assoc. of AmericaTrailer TransitTrailer Wizards Ltd.TransForceTransmark Logistics, LLCTransport AmericaTransport FuturesTransport TopicsTransport Women Australia LtdTransportation Intermediaries Assoc.Transportation Marketing & Sales Assoc.Transreg Compliance Solutions (TCS)TranstexTransTrainTranStrategy Partners, Inc.TravelCenters of AmericaTri Star Freight System, Inc.Tri-National Inc.Tri-State Motor Transit Co.TrimacTrinity LogisticsTrucBrush CorporationTruck Writers Inc.TruckDriver.comTrucking HR CanadaTrucking Industry Defense AssociationTruckload Carriers AssociationTruckstop Ministries, Inc.Truckstop.comTrueLifeCareTyre Protector (North America) Inc.U.S. Xpress, Inc.Uber FreightUnited Road ServicesUniversity of Wisconsin - SuperiorUPS State Government AffairsUS FoodsUtility Trailer Manufacturing CompanyV&S Midwest Carriers Corp.VelvacVeriha Truck Driving AcademyVigillo, LLCVnomics Corp.Volvo Trucks North AmericaVSA PlugSaverWabash NationalWaller Truck Co., Inc.Waukesha County Technical CollegeWEL Companies, Inc.Wellington F Roemer Insurance, Inc.Wells Fargo Equipment FinanceWestern Star Trucks Sales, Inc.Western States Trucking AssociationWilliams NationaLeaseWind River EnvironmentalWinTransport LLCWired TruckWisconsin Indianhead Technical CollegeWisconsin Motor Carriers AssociationWomen in PropaneWomen’s Business Development CenterWoollyWyoming Trucking AssociationXypper Software Inc.YRC FreightZF - Commercial Vehicle TechnologyZonarRedefining The Road Magazine 2019 Media Kit 5
2019 EDITORIAL NTSALES/MARKETINGLIFE ONTHE ROADNEWSBRIEFSADCLOSEMATERIALSDUEEdition 1(March)Top Womento Watch g &RetentionEffectiveGoal-settingStraight Talk WithVeteran DriversAccelerate! RecapImage TeamActivity BookWIT UpdatesJan. 30Feb. 8Edition 2(July)Tips for StartingTransportationBusiness/Top WBEsTips for Running/Working in FamilyBusinessHow to ManageChange in theWorkplaceHow to Be aBetter NegotiatorTaking theScenic Route:Highlights FromLife on the Road“Distinguished Womanin Logistics”Salute U.S & CanadaImage Team UpdateFoundation UpdateMay 31June 14Edition 3(November)Top CompaniesFor Women toWork For inTransportationGender-friendlyFleet OperationsWhat Makesa GreatWorkplace?Marketingto WomenTechnology ToolsFor Women DriversPhoto ContestRichard CraneTruck ShowFoundation Update(Scholarships)Sept. 13Sept. 25Content subject to changeGold Partners Silver PartnersBronze PartnersWomen In Trucking was established to encourage theemployment of women in the trucking industry, promotetheir accomplishments and minimize obstacles they face.Redefining The Road Magazine 2019 Media Kit 6
SPECIAL OPPORTUNITIES FOR BUILDING YOUR REPUTATIONRedefining the Road magazine features a “Top List” in every edition in 2019. Take advantage of these opportunities to build your brandand reputation through strategic nomination through any of these programs.Edition 1:Top Women to Watch in TransportationEdition 2:Top Women-Owned BusinessesEdition 3:Top Companies for Women to Work ForDo you know of an accomplished womanin this industry who exemplifies WomenIn Trucking’s mission? Nominate a worthycandidate from your own company oryourself!If your company is owned by a womanand demonstrates solid businesspractices and success, then formallynominate your organization and gainthe recog
Marvin Keller Trucking Maverick Transportation, LLC May Trucking Company McLeod Software Meijer Logistics LLC Midwest Transport, Inc. Midwest Truck Driving School Midwestern Transit Service Inc. Milestone MilFed Trucking, Inc. Miller Intermodal Logistics Services MindShare Strategies, Inc. (Continued) Redefining The Road Magazine 2019 Media Kit 5 A PEEK AT CORPORATE
