Transcription
MEDIA KITVegas PBS Source VegasPBS.org
IntroductionIn 1968 KLVX was launched as a single television station.Today Vegas PBS is the most watched PBS station in thecountry*, operating seven broadcast and cable channels inSouthern Nevada: Vegas PBS Channels 10, 10.1; 10 & 1010 Cox Cable &Prism, 10 DirecTV, DISH Network Vegas PBS Rewind, 110 Cox Cable Vegas PBS Jackpot!, 111 Cox Cable Vegas PBS Create, Channels 10.2, 112 Cox Cableand 12 Prism Vegas PBS Vme, Channels 10.3 and 113 Cox Cable(Spanish language PBS station) Vegas PBS Worldview, 114 Cox Cable and 2183 DirectTVAs a diversified public service media corporation, Vegas PBSreaches a broad range of audiences: Aspirational families, including a large daytimeHispanic audience Upscale, educated, independent thinkers withdiscretionary income, who use television purposefully Third-shift workers in industries ranging from hospitalityto healthcareIn addition to broadcasting and cable, Vegas PBS provides: Streaming video over the internet Education multi-media services Emergency communications for homeland security Instructional certification for area teachers Six educational channels provided to schools Vegas PBS SOURCE magazine distributed to membersThe Vegas PBS Educational Technology Campus providesservices and training for all of Southern Nevada. This facilityis the first “green” broadcast television station in NorthAmerica to earn a LEED GOLD certification. The Vegas PBScampus is home to: The Vegas PBS studios and offices Vegas PBS educational media services Vegas Virtual Online Education Emergency response data-casting system Public meeting rooms and training facilities CCSD Virtual High School Academy for Independent Study[Based on Nielsen, September 2010-2011 data as processed by TRAC Media Services sign-on to sign-off ]Rev. 02-03-12 - Vegas PBS Media Kit
Public Television AudienceSponsorship is a message identifying corporate supportfor the quality programs and outreach services provided byVegas PBS. Businesses have discovered sponsorships: Yields significant marketing benefits.Annual Income10075 Builds brand awareness by linking your businesswith high-quality programs.50 Generates community goodwill through support ofpublic television.25 Positions your business before an educated,influential and affluent audience.0 25K 35K 50K 75K 100K 86%70%45% 30%16% Promotes your offerings to a broad audience at anaffordable price. Markets your brand in an environment free ofcommercial clutter.Vegas PBS reaches morethan 465,000 Las Vegasviewers each week.*Education ProfileSome HSor Less 9%Downton AbbeyAntiques RoadshowFrontlineThis Old HouseSesame Street, ArthurNOVA, NATURENewsHour, FrontlineCharlie Rose, POVGender Profile*FemaleMale49%51%HSGrad35%PostGrad 7% Some PostGrad 1%SomeCollege35%Age Analysis[SOURCE: Nielsen, July 2009(as processed by TRAC Media Services)]1007550250[SOURCE: Nielsen, July 2009 (as processed by TRAC Media Services)][SOURCE: Scarborough Research,Release 1, 2009]CollegeGrad 13%A diverse lineup of programs appeals to everyone frombusiness executives to stay-at-home mothers, from toddlersto grandparents. [SOURCE: Scarborough Research,Release 1, 2009]Adults 18-34 Adults 18-49 Adults 35 23%40%77%Rev. 02-03-12 - Vegas PBS Media Kit
ImpactMore than 77% of allNevadans have access toVegas PBS programs. More than 130,000 Las Vegas Valley households watchVegas PBS prime-time each week. More than 465,000 people watch Vegas PBS each week. More than 790,000 people watch Vegas PBS each month. More than 100,000 children 2-11 years watch Vegas PBSeach week.[SOURCE: 2008 U.S. Census estimates][SOURCE: Nielsen, July 2009 (as processed by TRAC Media LAMOMESQUITEMOAPA VALLEYINDIAN SPRINGSPAHRUMPLAS VEGASSANDY VALLEYBAKER[SOURCE: Hammett & Edison Consulting Engineers, 2007]LAUGHLINRev. 02-03-12 - Vegas PBS Media Kit
Exclusive EnvironmentVegas PBS is a trustedresource and has lessclutter than broadcast orcable television.Program Minutes Per Hour[SOURCE: Total Research Corp.]Public TVPrime andDaytime56:46The compelling programs on Vegas PBS air withoutcommercial interruption.Sponsorship messages air only at the beginning and end ofprograms.CommercialNetwork(Prime)44:41Viewers are less likely to stray from their preferredprograms.Vegas PBS strives to provide category exclusivity withinyour hour.CommercialNetwork(Daytime)40:10Messages are 15 seconds long and air in a format viewersappreciate.Messages stand out: Only 2 1/4 minutes of every houron Vegas PBS are spent on sponsorship versus up to 20minutes on commercial television.One of a select few: At most yours is one of only ninemessages in a given hour on Vegas PBS versus one of up to24 advertisers on commercial TV.71% of PBS viewers areable to recall sponsoringcompanies.A&E 46:09CNN 46:36:42DISCOVERY 46NICKELODEON46:25Rev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS Channel 10 and 10.1MondaySaturdaySunday6:00 a.m. to PBS Kids Programming6:00 p.m.[See nextpage][See nextpage]6:00 p.m.PBS NewsHourThe Lawrence Adult/FamilyWelk ShowProgramming7:00 p.m.Nightly Business ReportMcLaughlinGroup7:30 p.m.Adult/Family InsideProgramming Education8:00 p.m.HistoryNATUREAntiquesRoadshow8:30 p.m.Now on PBS9:00 p.m.NOVAAdult/FamilyProgrammingArts10:00 p.m.Frontline11:00 p.m.MI-5Charlie RoseTravis SmileyAustin CityNATURELimitsAdult/Family InsideAdult/Family LocalNevada WeekProgramming EducationProgramming Travelin Review12:00 a.m.12:30 a.m.TuesdayWednesday ThursdayAdult/Family LocalProgrammingFridayNevada Week Nevada Weekin Reviewin ReviewAdult/Family WashingtonProgramming ComedyMasterpieceMI-5POV/IndependentLensNATURE1:00 a.m. to Repeats of Prime Time Programming5:00 a.m.5:00 a.m. to Exercise Programming (Health/Wellness)6:00 a.m.How-ToHow-ToGardeningRev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS Channel: weekends6:00 a.m.SaturdaySundayGardeningInside EducationChildren’s Programming7:00 a.m.Sewing/QuiltingHome Improvement8:00 a.m.9:00 a.m.NATURE10:00 a.m.CookingNOVA11:00 a.m.Travel12:00 p.m.TravelNV Week in ReviewMcLaughlin Group1:00 p.m.2:00 p.m.Moyers and CompanyCookingFamily/Adult Programming3:00 p.m.4:00 p.m.5:00 p.m.Antiques RoadshowRev. 02-03-12 - Vegas PBS Media Kit
Children’s Programming On Vegas PBS Channel 10 and 10.1DayTimeProgramMonday-Friday6:00 a.m.Cyberchase6:30 a.m.Wild Kratts7:00 a.m.Arthur7:30 a.m.Peep and the Big Wide World/Pocoyo8:00 a.m.Curious George8:30 a.m.The Cat in the Hat Knows a Lot About That!9:00 a.m.Super WHY!9:30 a.m.Dinosaur Train10:00 a.m.Sesame Street11:00 a.m.Sid the Science Kid11:30 a.m.WordWorldNoonSigning Time!12:30 p.m.Wild Animal Baby Explorers1:00 p.m.Caillou1:30 p.m.Dinosaur Train2:00 p.m.The Cat in the Hat Knows A Lot About That!2:30 p.m.Curious George3:00 p.m.The Electric Company3:30 p.m.Arthur4:00 p.m.Arthur4:30 p.m.WordGirl5:00 p.m.Martha Speaks5:30 p.m.Maya and Miguel6:30 a.m.Signing Time!7:00 a.m.Curious George7:30 a.m.The Cat in the Hat Knows A Lot About That!8:00 a.m.Super WHY!8:30 a.m.Dinosaur TrainSunday[Schedule subject to change]Rev. 02-03-12 - Vegas PBS Media Kit
Corporate Sponsorship GuidelinesWe currently offer announcement insertions on thefollowing channels: Vegas PBS Channel 10 & 10.1; and 10 & 1010 CoxCable & Prism, 10 DirecTV and DISH Network Vegas PBS Rewind, 110 Cox Cable Vegas PBS Jackpot!, 111 Cox CableA sponsorship announcement on Vegas PBS is typically15 seconds, and must comply with FCC guidelines for PBSsponsors.Announcements can: Describe your business Identify your products or services Express your corporate philosophy Include your corporate logo, business location, Web siteor toll free number Express your support of Vegas PBS and our programsAnnouncements cannot: Be a call to action Provide price or value information Provide endorsements or inducements Use qualitative or comparative languageVegas PBS will work closely with sponsors to insurethat existing media spots are easily adapted to theserequirements.A sample Corporate Support sponsorship announcementDVD and a Vegas PBS programming DVD are available uponrequest. Please contact a Vegas PBS Corporate SupportRepresentative for more information.Rev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS SOURCE Magazine Advertising SpecificationsThis monthly program guide is delivered to Vegas PBSmembers and community leaders.SizeDimensionsFull Page Premium PlacementBack Inside CoverFront Inside Cover8.25” x 10.75”(trim size)7.25” x 9.875”(non-trim)Full Page8.25” x 10.75”(trim size)7.25” x 9.875”(non-trim)Back Cover(square)Half Page(horizontal)8.25” x 8.25”(trim size)7.25” x 4.875”One Third Page(vertical)2.625” x 9.875”One Third Page(square)4.875” x 4.875”Special OffersSpecial OffersTICKET OFFERs P B S O N LY !E X C L U S I V E T h r o u gThI CVKe Eg Ta O F F E Rs P B S O N LY !E X C L U S I V E T h r o u g h Ve g aa BocelliAndreAndrea BocelliPlacement is available on most pagesthroughout the Vegas PBS SOURCE magazinein a variety of dimensions.Saturday, November 24, 2012 at 8 p.m.24, 2012 at 8 p.m.Garden ArenaGrand NovemberSaturday,MGMthe firstMGM Grand Gardenin ArenaDon’t wait to secure limited, exclusive ticketsCallin the firstticketsdonation!exclusiveper ticketa 475limited,forsecurewait, toCircle)Don’t20 rows (GoldenCall.ticket donation!, for a 475 perspecialsVegasPBS.org/visitingCircle)20 rowsor als.visiting foravailable702.737.7500tickets are orOther exclusivefor contributionsavailablefortickets aretickets nowyourexclusiveOtherSecure 440.to 115fromrangingyour tickets now for 440. Secureto Vegas 115Lasfrom toon ThanksgivingrangingreturnAndrea Bocelli’sThanksgivingAndrea Bocelli’s return to Las Vegas onweekend 2012.weekend 2012.Womaan: n:CelticWomCelticBelieve eBeliev7:30 p.m.29,at2012p.m.Sunday,7:30at201229,AprilSunday, Aprilfor the PerformingCenterSmithforArts ArtsThethe PerformingCenterThe Smiththrough Vegas PBS.availablethe house arethroughseats inareThe best houseVegas PBS.availableThe best seats in the 200or give a 150orchestra seatsfor two preferredseatsDonateor give a 150orchestraDonate 200 for two preferredseats. This performancea pair of balconycontribution forbalconyThis performancea pair of quickly, soseats.and/or visitcontribution isforsellingcall 702.737.7500outand/or visit702.737.7500quickly, so call specialsis selling outVegasPBS.org/to view a seating chart and tospecials to view a seating chart and toVegasPBS.org/donate online.donate online.ChaserStraight NoNoChaserStraightSunday, March 25, 2012 at 7 p.m.p.m.Performing2012 at 7Artsfor the25,Center MarchThe erof thisforCentermusicSmithcaptivatingEnjoy theThefans withUniversitymillionsformerofIndianahas developedmusic of thisgroupcaptivatingthewhicha cappellaEnjoyNo Chaserof fans withmillionsthe Straighthas developedwhich Watchof classicgroup songs.a cappellatheir renditionsNo Chaserat 6 p.m.the1StraightJanuarysongs. Watchon Sunday,of classicYork concertNew renditions– Live in theirat 6 p.m.offer to 1theirticket Januaryon Sunday,concert10 p.m.)6 atNew YorkLive inJanuary(repeats –Friday,to theiroffertheticketinp.m.)tickets10attwo6for 180JanuaryofFriday,(repeatsconcert. A donationMarch 25thticketsfor &twofor in theof 180greetA donationa meetconcert.sections,or gallerycircledress25thorchestra,Marchgreet fora meetfor a &pairdonationdress circlea 130sections,photoororgalleryan autographedtwo, plusorchestra,for a pairdonationor aor 130photosectionsgalleryautographedan orchestra,circledressin theonlyplusof hemore details, call 702.737.7500tickets only inForfor a 130ofcontribution.702.737.7500for a 130 contribution. For more details, callor visit VegasPBS.org/specials.or visit VegasPBS.org/specials.NATURENATUREHUMANHUMANs SP BN Si gNhitg h tVe gPa BVe g a s7:30 p.m.at p.m.29, 2012Januaryat 7:30Sunday,29, laceImperialthisperformedby thisbyJoin Vegas PBS to enjoy Motown favoritesperformedJoin Vegas PBS to enjoy Motown favoritesHuman Nature is leavingsuper-talented Australian quartet.Human Nature is leavingsuper-talented Australian quartet.now to secure yourtour, so donate 175soon for a multi-cityto secure your and atour, so donate 175a nowCDsoon for a multi-citycommemorativetheir live show,two VIP seats toCD and a twoa commemorativelive show, 150receivecantwo VIP seats to theiryoudonation,For asouvenir program. 150you can receive twodonation,For aand a souvenirprogram. seatssouvenir preferredprogram. Call 702.737.7500702.737.7500and a souvenir program. Call makeyour contribution.preferredorseatsvisit VegasPBS.org/specials toyourcontribution.or visit VegasPBS.org/specials to makeJan.12.Source.4.qxdTargeted ad placement may be available withinthe following departments:- The Arts- Planned Giving- Lifestyle- Family Time12/16/1112:57 PMPage 1T E L E V IS I O NA N DS OM U C HM O R E !JA N UA RY 20 1 2Celebrate a Month ofGreat PerformancesPlus: Inside Nature’sGiantsSpace ClosingThe 5th of the month prior to the cover dateMaterials ClosingThe 10th of the month prior to cover dateAll Rates are Shown as NetCirculation: 10,000Vegas PBS SOURCE advertisements are not subject to FCC guidelines.Masterpiece ClassiDownton Abbc : eySeason 2T h eM o n t h l yM a g a z i nef o rM e m b e r so fV e g a sP B SRev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS Video Production GuidelinesThe following is a guideline of preferred artworkspecifications for video production. Please inquire ifyou have artwork in a format not listed below, as not allworkable specs are listed.Logos 4-color – include PMS numbers for Pantone colors Adobe Illustrator – EPS, PDF or AI The bigger, the better:– Standard Definition (SD) should be 720 pixels wide by486 pixels high at 300 dpi– High Definition (HD) should be 1920 pixels wide by1080 pixels high at 300 dpiInclude all fonts or convert fonts to outlines. If fonts havebeen converted to outline, include the name of thetypeface for reference. If you want a specific typeface used,include the font.Photographs and Art 4 color – include PMS numbers for Pantone colors Adobe Illustrator – EPS, PDF or AI Adobe Photoshop – JPEG, TIFF, PDF or PSD (layereddocument if possible) Painter – TIFF, PICT or EPSVideo HDCam, BetaCam SP or mini DVCam (HD) DVD Digital file Codec - Quicktime, MPEG-4– HD file 1920x1080i– SD file 720x486NOTE: VHS tapes, small JPEG or WMV files are not broadcast qualityCamera Ready ArtTo be considered camera ready, artwork needs to be firstgeneration, not photocopies: Print (velox, PMT, or RC), color or black and white, nosmaller than 3 inches x 4 inches Color proof – a photographic or computer generatedcolor reproduction of art 35mm – color or black and white Transparency – no smaller than 4 inches x 5 inchesMedia CD (Macintosh or Windows) DVDInquiries and Artwork ToCorporate Development702.799.1010 x5434Rev. 02-03-12 - Vegas PBS Media Kit
Vegas PBS SOURCE Print Production GuidelinesAdvertising art to be printed in the monthly Vegas PBSSOURCE magazine may be submitted to Vegas PBS eithercamera ready art or digital format (digital is preferred). Toprovide you with the best possible appearance in print,please submit your artwork as described below.Camera Ready ArtTo be considered camera ready, artwork needs to be firstgeneration, no photocopies: Print (velox, PMT, or RC), black and white, no smallerthan 3 inches x 4 inches Slick – a color or black and white printedreproduction of art Color proof – a photographic or computergenerated color reproduction of art 35mm – color or black and white slide Ink drawing – original black and white line artDigital FormatComputer generated digital art (Macintosh preferred)should be submitted on disk in one or more of thefollowing formats:InDesign CS package or preflight your file, or export as a PDF(press presets) photos and art should be no less than 300 dpiresolutionAdobe Illustrator EPS (convert fonts to outlines or include fonts)Adobe Photoshop Flattened files saved as TIFF or EPS for art and photosthat are to be printed Be sure all files are CMYK or grayscale, not RGB File resolution should be no less than 300 dpi atactual sizeAd SizesArt should fit the following sizes (provide art at actual size): Full page (trim size): 8.25” x 10.75” Full page (non-trim): 7.25” x 9.875” Back cover (trim size): 8.25” x 8.25” Half page (horizontal): 2.625” x 9.875” One-third page (vertical): 2.625” x 9.875” One-third page (square): 4.875” x 4.875”Media CD (Macintosh or Windows) DVD Zip disk (Macintosh pre-formatted)Artwork ToCorporate Communications DirectorInquiriesPlease contact Vegas PBS Corporate Developmentrepresentative at 702.799.1010 x5434DeadlineThe 10th of month prior to cover dateRev. 02-03-12 - Vegas PBS Media Kit
In 1968 KLVX was launched as a single television station. Today Vegas PBS is the most watched PBS station in the country*, operating seven broadcast and cable channels in Southern Nevada: Vegas PBS Channels 10, 10.1; 10 & 1010 Cox Cable & Prism, 10 DirecTV, DISH Network Vegas PBS
