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LOGISTICS MARKETING& SALES CONFERENCELEARN HOW MARKETINGAND SALES IMPACT CX:30 Educational SessionsBest Practices in Marketing,Communications, SalesSpecial Track on SalesSkill-BuildingExpand Your Network inTransportation & LogisticsComprehensive Expo ofValuable SolutionsRELEVANT TOPICS INCLUDE:Customer Experience (CX) StrategySales, Marketing, CX AlignmentBrand LoyaltyOmnichannel MarketingRFP and the Customer JourneyImpact of Demographic ShiftsCRM, Automation, RelationshipsDigital Marketing & Social SellingLead Gen & Referral MarketingContent MarketingJUNE 9-12, 2019 AMELIA ISLAND, FLORIDA USA Get Info & Register at TMSAtoday.orgMedia Relations & AdvertisingMetrics, Measurement, ROI
TMSA LOGISTICS MARKETING & SALES CONFERENCEUnprecedented Access to Thought Leaders:Motor Carriers/3PLs/Integrators:Scott Grady, President, Rush Trucking CorporationDonia Crime, Vice President Corporate Communications, LandstarDino Moler, Executive Vice President, Client Solutions, LeSaint LogisticsDavid Gardner, former Supply Chain & Manufacturing Operations Executive, IngredionChuck Everett, Director of Business Development, Red Classic Transportation ServicesKeith Huggins, Vice President of Business Development, Southeastern Freight LinesGary Cornelius, Vice President of Business Development, TCW, Inc.Mike Rude, Managing Director - International Marketing, FedEx ServicesLeah Fenech, Vice President of Sales, Intelligent LogisticsMatt Wagner, Vice President, Sales & Marketing, Jarrett Logistics SystemsCandi Cybator, Director of Marketing, PITT OHIODon Friddell, Director of Marketing, Kenco LogisticsJason Ickert, Integrated Logistics Manager, Energy Transportation GroupJodi Cape, Marketing Manager, LeSaint LogisticsAngie Davids, Director of Marketing, YRC FreightDavid Hoppens, Vice President Sales & Marketing, Momentum TransportationAndrew Bailey, Manager, Content Strategy, FedEx ServicesTom Collins, Director of Marketing, Saddle Creek Logistics ServicesKris Rzepkowski, Marketing & Communications, Bennett International GroupJeff Pries, Senior Vice President, Sales & Marketing, Bison TransportLee McMillan, VP Quality & Customer Solutions, AAA Cooper TransportationCrystal Lahr, Sales Director, ATS LogisticsMike Matte, Senior Director of Business Development, Dupre LogisticsWHAT’S ALL THE BUZZ AROUND CUSTOMER EXPERIENCE (CX)?Customers in transportation and logistics want to work with companies and brandsthat don’t just satisfy a market need, but make their lives easier. Clearly, companiesrecognize the need to take action regarding the Customer Experience.Yet, 75% of B2B organizations engage in isolated, bottom-up initiatives, often withlittle data other than an innate sense that something is not quite working andneeds to be fixed (Source: Gartner). And while 80% of B2B executives believe thatoffering outstanding CX is directly connected to generating better business resultsand strengthening their competitive advantage, fewer than a quarter of companiesactually pay any attention to CX (Source: Forbes).According to Jeff Davis, founder of Jd2 Consulting and TMSA’s 2018 ConferenceKeynote, 2020 will be year that CX overtakes price and product as key branddifferentiators. Attend the 2019 TMSA Logistics Marketing & Sales Conferenceto learn how to leverage this for your company’s success.Maritime:Mark Miller, VP Corporate & Marketing Communications, Crowley MaritimeJahan Byrne, Director of Marketing, Matson LogisticsKen Uriu, Marketing Manager, Port of Long BeachTechnology:Beth Malik, Director of Marketing & Communications, SMC³Jennifer McQuiston, Director Business Development, Trimble TransportationEileen Curran, Director Marketing & Communications, Odyssey Logistics & TechnologyProviders/Affiliates:John Maketa, Chief Revenue Officer, CaliperJohn Golob, Chief Marketing Officer, WinmoreJill Schmieg, Chief Strategist, Sol de Naples MarketingAndrew Gulovsen, Director of Sales, Transportation Intermediaries Association (TIA)Jennifer Karpus-Romain, Director of Marketing, IntelestreamMark Derks, Chief Marketing Officer and Partner, Words At WorkDavid Roush, President, KSM Transport AdvisorsChris Peer, CEO, SyncShow* Partial list of speakers, TMSA leaders, registered attendees for 2019 ConferenceLearn How to Leverage CX to Generate Success.
Peer Networking OpportunitiesSpeed NetworkingConnect with other professionals in this fun, fast round-robin format beforethe conference begins. This networking event will maximize your connectionsthroughout the conference and make your networking more meaningful.Increase your network, find that perfect service partner, or make connectionsthat could help you in your job. You never know who you’ll meet or how theymight impact your career.Dine-Around (Sunday and Tuesday evenings)Build your network of marketing and sales peers in transportation and logisticsin this social setting Sunday and Tuesday evenings following TMSA receptions.Select the restaurant of your cuisine choice and price point, and spend afun-filled evening getting to know others in the industry.Interactive Roundtable DiscussionsDuring lunch both Monday and Tuesday, participate in an interactive roundtablediscussion — a facilitated conversation that encourages the sharing of ideas,business best practices, and discussion among your industry colleagues withinterests in a common subject (see page 8 for topics).Integrated Expo: Find Valuable ResourcesThe TMSA Expo brings you a multitude of potential partners who can offeryou value through their industry trade media; marketing, PR and advertisingservices; digital marketing and graphic design services; CRM, marketing andsales automation; sales consulting and training; event strategy, exhibit designand execution; print services; custom branded products; credit insurance andfinancial services; driver support services; and more.Recognition Reception & Compass Awards ProgramThis formal event will recognize the TMSA Marketing and Sales Executives ofthe Year, Volunteers of the Year, and the 2019 Compass Awards recipients.The evening will be packed with activities, including a reception, dinner, and acelebration of “the best of the best” in marketing and sales. See initiatives thathave successfully generated business results in transportation and logistics.Beach FlingKick off your flip flops, sink your toes in the sand, and crack open a coldbeverage because summer is here! And what better to celebrate than withyour TMSA friends? Fun, food, and a beautiful sunset are all part of the perfectsetting on Amelia Island for your last evening at the conference.BuildYourNetwork
TMSA LOGISTICS MARKETING & SALES CONFERENCESCHEDULE AT A GLANCESession DescriptionsSUNDAY, JUNE 9Amelia Island Adventures (Pre-Conference Peer Networking)8:00a – 1:00pTMSA Board of Directors Meeting3:00p – 5:30pRegistration4:00p – 5:15pSpeed Networking5:30p – 6:30pWelcome Reception6:30p – 9:00pTMSA Dine-Around (Your Choice of Restaurant)MONDAY, JUNE 107:30a – 8:30a8:45a – 9:00a9:00a – 10:15a10:30a – 11:30a11:45a – 1:00p1:00p – 2:00p2:00p – 3:00p3:00p – 4:00p6:00p – 9:00pNetworking BreakfastOpening SessionKeynote: Experiences: Seventh Era of Sales & Marketing6 Disciplines of a Powerful CX Strategy that Drive ResultsInteractive Roundtable Discussions (Working Lunch)Vendor Spotlights on Center StageNetworking at the ExpoBreakout SessionsRecognition & Compass Awards ProgramTUESDAY, JUNE 117:30a – 8:30a9:00a – 10:00a10:00a – 11:00a11:00a – 12:00p12:15p – 1:30p1:45p – 2:45p2:45p – 3:30p3:30p – 4:30p4:30p – 7:00p5:30 – 7:00p7:00 – 10:00pNetworking Breakfast (including Committee Meetings)Charting the Course through Demographic ChangeNetworking at the ExpoBreakout SessionsInteractive Roundtable Discussions (Working Lunch)Breakout SessionsNetworking at the ExpoGeneral SessionMarketing & Sales Expo Tear-DownBeach Fling (Reception on the beach)TMSA Dine-Around (Your Choice of Restaurant)WEDNESDAY, JUNE 127:30a – 8:15aTMSA Annual Membership Meeting8:30a – 9:15aOpening Session9:30a – 10:15aBreakout Sessions10:30a – 11:45aClosing Keynote: The Customer Experience: What’s Next?11:45aConference AdjournsAmelia Island Adventures (Post-Conference Peer Networking)* Conference schedule and content subject to change.OPENING KEYNOTEExperiences: The Seventh Era of Sales & MarketingHow can a customer-experience (CX) focus on both optimizingmarketing and enabling sales? We are moving into a new era ofmarketing - one where the creation of value through 24-7 storydriven experiences will be the focus. Robert Rose will discuss thecurrent evolution of B2B marketing and sales. See how companiesare creating customer experiences that drive awareness, createnew leads, and enable sales. Explore examples and results usedto drive more revenue and simultaneously create more impactfulcustomer experiences. Discover how to develop a CX strategy that delivers real,demonstrable, and profitable value to your business.CLOSING KEYNOTEThe Customer Experience: What’s Next?Change is here. It feels like we’re already late. From digital marketing,public relations, sales, content and the technology – what should wedo next? In this closing session, Robert Rose will take us through someexamples of companies who have implemented new customer experiencestrategies, and present an action plan of how you can take all the thingsyou’ve learned and begin to take some of the first steps toward makingthese changes real in your business.Robert Rose is the Founder and Chief Troublemaker for The ContentAdvisory, the education and consulting group with the Content MarketingInstitute. For more than 20 years, Rose has been helping marketers to telltheir story more effectively. Over the last five years, he has worked withmore than 500 companies, including 15 of the Fortune 100.Rose’s third and most recent book, “Killing Marketing,” hasbeen called the rewritten rules of “what marketing shouldbe in the 21st century.” His second book, “Experiences: TheSeventh Era of Marketing,” has been called a “treatise, anda call to arms for marketers to lead business innovation.”His first book, “Managing Content Marketing,” spent twoweeks as a Top 10 Marketing Book on Amazon.com andis considered to be the “owners manual” of the ContentMarketing process.
TMSA LOGISTICS MARKETING & SALES CONFERENCEGENERAL SESSIONSCharting the Course through DemographicChangeLearn about the shifting demography and related opportunitiesand challenges for you and your organization. Marketing, Sales,and Business leaders in transportation and logistics will walk awayfrom this session with a different perspective about their company,their country, and their world. It will provide you with insightsand real-life examples that make demography relevant to today’sculture, business climate and economy.GainMarketIntelligenceJohn Maketa is Chief Revenue Officer for Caliper, a human capital analyticscompany leveraging data and validated assessments to predict and selecthigh-quality candidates and TMSA Affiliate member. Maketa also is a Fellowand advisory board member of The Work Institute and a guest lecturer at theFox School of Business at Temple University.6 Disciplines of a CX Strategy that Drive Business ResultsHear how David Gardner led Ingredion, a leading food manufacturer andsupplier, in the vision for every employee’s contribution to shape the CustomerExperience. Companies that excel in their CX strategy financially outperformtheir peers. Gardner will walk through the six disciplines of a well-designed CXstrategy including broadly communicating “the why,” sharing Voice of Customer,and rewarding great customer focused behaviors. He will present examples ofhow these principles can be applied in logistics. Gardner also will discuss howthe principles of Customer Experience can transform the employee experience,leading to higher employee retention and a more engaged workforce.Dave Gardner formerly led Supply Chain and Manufacturing operations forIngredion, a Chicago area Fortune 500 company that produces ingredientsfor the food industry. Most recently, he was VP North America Supply Chain &Customer Experience, responsible for logistics, supply & operations planning,customer service, corporate quality, and continuous improvement and more.During his tenure, he helped integrate 4 companies, implemented a CX strategyand delivered improvements in productivity and cost, all contributing tosignificant growth and record profits for the business.30 Sessions to Strengthen Your Results!5
Session DescriptionsBREAKOUT SESSIONSThe Customer Journey Begins with the RFPRequest for Proposals (RFPs) are a necessary evil in the transportation industry.Join John Golob, Chief Marketing Officer of Winmore, the bid managementsoftware designed exclusively for the domestic freight market when hepresents 4 reasons why you as transportation marketers should proactivelyown the RFP response and qualification process.1. The customer journey begins when the RFP arrives, in the same waythe party begins when you open the invitation2. Marketers understand analytics and can lead the transformation fromsubjective selling to precision data-driven targeting3. Marketers deserve a seat at the CFO’s table and should measure theirimpact on gross margin and pricing4. When done right, RFPs can accelerate and turbocharge CRM adoptionJohn Golob is Chief Marketing Officer of Winmore, a cloud-based Bid andTender Management software for freight forwarders and brokers that providesvisibility, accountability and proven practices that streamline and optimize thebid process to qualify and win more of the right bids. He was formerly Presidentand Co-Founder of Lanetix, a leading provider of cloud-based collaboration,customer lifecycle and digital process automation (DPA) platform. Winmore isa TMSA Affiliate member and sponsor of the 2019 TMSA Logistics Marketing& Sales Conference.Omni-Channel Support: How to Create a SeamlessCustomer ExperienceCustomers and prospects want to speak to you where and how they like tocommunicate. Yet, not everyone is the same. What does that mean for yoursales and customer support teams? How do you know where to reach them?Having a successful live chat or quick response time on social media is notenough. Omni-channel support extends far beyond just utilizing multiplechannels. You need to have the ability to transfer knowledge through teammembers and departments. Learn how to cater communication to differentdemographics and generations and establish the best customer experiencein your support channels. During this session you will learn how to: Define differences in multi-channel and omni-channel support Understand how to communicate to different types of prospectsand customers Learn knowledge transfer best practices for your businessJennifer Karpus-Romain serves as Director of Marketing for Intelestream, aChicago-based CRM product development and consulting firm. From journalismto PR to marketing, Jennifer has been around the written word for her wholeprofessional life. Previously, she has held roles in the publishing and marketing industries, as well as managing her own content and publishing firm.Intelestream is an Affiliate member of TMSA.Panel Discussion: Transportation and Logistics CompaniesLeading in CX StrategyThe last few years have seen an appreciable increase in the attention paid tothe customer experience (CX). However, much of this focus has been in B2Cmarkets. The same is not true in B2B, where CX performance still lags compared toother markets and struggles for attention against a myriad of other corporatepriorities. But there are some brands in transportation and logistics that aremaking it their business to take CX seriously. During this panel discussion,hear from Customer Service and experts from these companies how they’releveraging CX to make an impact on their business results in customeracquisition, retention and growth.“Gain unmatched access to industryleaders, unique education, and bestpractices in marketing and sales.TMSA is a must-attend!”Dino MolerExecutive Vice President-Client SolutionsLeSaint Logistics
TMSA LOGISTICS MARKETING & SALES CONFERENCE8 Ways Transportation Companies Can Improve CXthrough DigitalThe majority of companies today cite “improving the customer experience”as one of their top priorities. According to a recent Gartner survey, morethan 50% of organizations plan to invest in CX innovations. Many arehiring for the job role of Chief Customer Experience Officer and researchhas proven that by the year 2020, customer experience will overtake priceand product as the key brand differentiator.Join Chris Peer, CEO at SyncShow and Nadine Nocero, Director of ClientServices at SyncShow as they discuss the role sales and marketing can playin impacting CX. They will also share strategies and tactics transportationcompanies can take to improve the customer experience through digitalcommunications.Benchmarking Your Company:TMSA 2019 Sales & Marketing Metrics ReviewTMSA will be releasing its fourth annual Sales & Marketing Metrics Study.The study results are derived from a survey of sales and marketing leadersin the industry. Survey participants included truckload and LTL carriers,3PLs, freight forwarders and brokers, dedicated carriers, and ocean carriers.The insightful presentation will: Provide insights on how firms in our industry compare to frequentlyused sales and marketing metrics Highlight best practices in the industry’s marketing & sales organizations,budgets, etc. Help you to build the business case for not only stronger marketing andsales investment but also in your company’s potential CX strategyBrian Everett has 25 years experience in transportation, warehousing, andlogistics, with a special expertise in business strategy, B-to-B marketing, andassociation management. Currently, he is the Chief Executive Officer of theTransportation Marketing & Sales Association (TMSA) and Strategic Adviserfor the Women In Trucking Association. He also was Director of Marketingfor C.H. Robinson Worldwide for 10 years.Get Details & Register at TMSAtoday.orgSeeBestPractices
Session DescriptionsPlan an Amelia Island Adventure BEFORE or AFTERthe Conference!Meet the Press: Perspectives on How to Best Meet theNeeds of the CustomerThere’s never been a better opportunity to create the perfect CustomerExperience (CX) with your customers, your team, and your industrypeers! TMSA provides you with these options to plan a special activityto bolster relationships, productivity, and business! Plan an activity inadvance, and arrive early before the conference or stay an afternoonafter the conference is finished.While most marketers are obsessed about how to reach and engage theircompany’s customers, they are also, in fact, customers themselves. Marketingdecision-makers invest precious budget dollars on the strategies, methods,channels, sources and partners where they can achieve their growth objectives. By placing “marketers as the customer” front and center, this session willexplore how leading media partners (both editors and publishers) can developcustomer experiences that matter to the marketing decision-maker as well asthe ultimate buyer on the receiving end of content and campaigns.Here are ideal options for you to consider:Nature Segway Tour. Explore the island on a Segway through forestsand marsh boardwalks to learn about nature that shapes Amelia Island.Paddleboard Experience. Experience the area from an entirelydifferent perspective!Naturalist Kayaking. Join a naturalist on a leisurely guided paddlethrough the salt marsh at sunrise.Eclipse Pedalboard Experience. Propel through the water on thesenew innovative boards.Resort Village Shopping. The Shops of Amelia Island Plantationfeature a wide selection of boutiques, restaurants, and souvenir stores.Barrier Island Birding. Enjoy the wildlife and beauty of the area.Tennis. Omni Amelia Island is recognized as one of the finest - legendshave played here, including Andrew Agassi, Martina Navratilova,Chris Evert, Maria Sharapova, and the Williams sisters.Golf. Named a “Top 121 Golf Resort in the World” by Conde NastTraveler, this resort is home to two incredible championship courses.Enabling Your People to Deliver Great CustomerExperienceResearch from Salesforce tells us 75% of people expect a consistent experiencewith engagement with brands, regardless of mode. From messaging to behaviorsof your sales and account management teams, consistency is key. This sessionwill leverage the key drivers of your organization’s ideal CX and help youidentify the knowledge, skills and abilities needed from your employees todeliver them, enabling you to positively impact your customers’ experience,your brand image and your bottom line. You will gain practical insights oncorrelating employee behavior to customer experience and begin identifyingthe key drivers for your organization, along with considerations for designingyour employee experience to facilitate these goals.Holly LaBoda and Sara Warden, Partners & Co-Founders, Luminaries ConsultingBest Practices in Transportation Marketing & SalesLearn what other transportation and logistics companies are doing effectivelyto generate business results as you see first-hand entries from the 2019 TMSACompass Awards Program. Initiatives are in these categories: Integrated Marketing Campaigns Content Marketing, Digital Sales & Marketing, Social Media Campaigns Print and Online Advertising Special Events Direct Marketing and Sales Collateral Media Relations CRM Solution, and Sales & Marketing Collaborated Efforts
TMSA LOGISTICS MARKETING & SALES CONFERENCEPeer-to-Peer Interactive Roundtable DiscussionsAttend these “working lunch” sessions to share ideas, challenges, solutions, and best practices. You have your choice of selecting two of thesetopics (one on each day of the conference). Seating is limited – sign upwith your topic choices prior to the beginning of the conference.Topics include: Optimizing Omnichannel Support for Your Customers How to Measure Key Metrics that Matter Why CX Matters Most to Sales Developing a Strong Data-Driven Foundation for YourMarketing, Sales and CX The Correlation Between CX and Revenue Generation The Who, What, When, Where, Why and How of CX Answers to the Question: What is the Future of CX in Logisticsand Transportation? Millennials are No Longer the New Kids at Work: Getting toKnow Your Gen Z Customers and Employees Can You Provide Your Customer with What They Want BeforeThey Ask For It? How to Win a Compass Award Building Brand Loyalty for Retention and Repeat Customers Benefits and Dangers of Social Media Presence Your Website Strategy: Enhancing the Front Line How to Get Started on Google AdWords Subject Lines That Get Opens; Calls To Action That Get Clicks Ensuring Every Department is “On Brand” And Many More!Get Details & Register at TMSAtoday.orgInteractWithPeers
Integrated Expo and NetworkingTMSA Integrated Expo:Meet Potential PartnersThe TMSA Expo features hundreds of marketing, branding, communications,operations, or sales-related products and services. Connect with potentialpartners who can strengthen your marketing and sales strategies.Some brands recently featured:Adelante SCMAgile Business MediaAmerican Trucking AssociationsAthlon Sports CommunicationsBoyens GroupAmerican Logistics Aid NetworkCSCMP’s Supply Chain QuarterlyCaliper ManagementConcept ServicesConfidential Career SolutionsDC VelocityDrive My WayThe Dunvegan GroupEyeForTransport/eftEuler HermesExhibitproFleetJobs.comFood Logistics magazineFreightWavesFreightVerifyGlobal eTradeHALO Branded SolutionsInbound Logistics magazineIntelestreamjd2 Consulting GroupJames Street AssociatesJobs In LogisticsKeller International PublishingLaunchIt Public RelationsLogistics Management magazine2019 OFFICIALPRINT SPONSOR:Marlik GroupMaterial Handling Product NewsMaterial Handling Industry of AmericaModern Material HandlingMove It!OutreachPort of Long BeachPortcare InternationalProMatProsperioPropectaProVids MediaRedefining the Road magazineSales OutcomesSigma Marketing/Sigma PrintingSol de Naples MarketingSupplyChainBrainSupply & Demand Chain ExecutiveSyncShowSynter Resource GroupTMW SystemsTalking LogisticsTigerGrafiksThe Ideabox – powered by ProformaTransport Topics magazineTranStrategy PartnersTruckstop.comUpCurve CloudWomen In Trucking AssociationNote: Partial list ofbrands featured2017-18Sponsorship and Exhibitor Opportunities Available! Call 952-466-6270 x201
TMSA LOGISTICS MARKETING & SALES CONFERENCEREGISTRATION FEESIt All Takes Place at the OmniAmelia Island Plantation Resort(near Jacksonville FL)Choose From 4 OptionsRates are in U.S. Dollars. Save on 3 or more from the same company.Register using Promo Code GroupRate10% to receive 10% discount!PASS OPTIONSDays include:Omni Amelia Island Plantation Resortis nestled on 1,350 acres at the tip ofa barrier island just off the NortheastFlorida coast. Enjoy a refined Atlanticbeach resort as part of your TMSAConference experience.All-Access(Sun-Wed)Early Exit(Sun-Tues)Abbreviated(Mon-Tues)Single DayPassMember(Early Bird) 1,095 995 895 495Member(Regular) 1,195 1,095 995 545Non-Member(Early Bird) 1,295 1,195 1,095 695TMSA has negotiated a discounted rateof only 209 for Oceanfront Run ofHouse Sandcastle Villa or Corner Suites!The prevailing resort charge of 25 perroom night plus tax has been waived. To ensure availability androom rate, reserve your hotel room no later than May 9, 2019.Non-Member(Regular) 1,395 1,295 1,195 745Make Your Reservation Now:Spouse/Guest 245Benefits Include: 195All-AccessEarly ExitAll Sessions Mon-TuesXXAll Sessions WedXXRecognition Program(Including Compass)XPre-ConferenceNetworking plusSunday ReceptionXX 145Abbreviated 95Single DayXCall toll-free: 1-888-261-6161 or visit TMSAtoday.org(online reservations)Omni Amelia Island Plantation Resort39 Beach Lagoon RoadAmelia Island, Florida 32034 USACancellation/Substitution PoliciesXEARLY BIRD DEADLINE:APRIL 26, 2019Register online at www.TMSAtoday.orgQuestions? Call TMSA Headquarters at 952-466-6270 x201or email info@tmsatoday.orgCancellations received by April 20, 2019, are eligible for a 50% refund onregistration fee. No refunds will be permitted after this date. However,registrations may be transferred to another employee within your company.Cancellations and transfer requests must be made in writing to TMSA.
RELEVANT INFORMATION, BEST PRACTICESLEARN HOW MARKETINGAND SALES IMPACT CX:9382 Oak AvenueWaconia, MN 55387 USA30 Educational SessionsBest Practices in Marketing,Communications, SalesSpecial Track on SalesSkill-BuildingCUSTOMEREXPERIENCEExpand Your Network inTransportation & LogisticsComprehensive Expo ofValuable SolutionsSAMPLE LIST OF RECENTLY INVOLVED COMPANIESLOGISTICS MARKETING& SALES CONFERENCEJUNE 9-12, 2019 AMELIA ISLAND, FLORIDA USA Get Info & Register at TMSAtoday.orgMEDIA FRIENDS & SPONSORS
marketing and enabling sales? We are moving into a new era of marketing - one where the creation of value through 24-7 story- driven experiences will be the focus. Robert Rose will discuss the current evolution of B2B marketing and sales. See how companies are creating customer experiences that drive awareness, create new leads, and enable sales.
