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A Buying Buddy IDX CRMSuite Success StoryTable of ContentsOverview . . 3The Search for the Right Real Estate CRM Suite. . 4Why The Buying Buddy Suite Won. . 4How Pytha Group Uses and Benefits from the MBB Suite . 5The Conclusion. . 6About MBB and Blue Fire Group. . 7About Pytha Realty Group . 7
OverviewCompany: Pytha Realty GroupIndustry: Real Estate and RentalsServices: Residential/Commercial and Vacation/Longterm RentalsWebsite: www.pytharealty.comCompany Size: 45 EmployeesSolution: Buying Buddy CRM Suite (MBB)Users: 15-20Pytha Realty Group, a leading Real Estate Group serving Westto East coast central Florida, has seen steady growth sincetheir first days in business. Today, they continue to facechallenges from growth as well as new challenges found inthe continued proliferation of internet use during the RealEstate buying process.With over 50 years of combined experience in theReal Estate and Mortgage Industry, Pytha RealtyGroup runs five locations across central Floridaincluding the Orlando and Tampa/Merritt Islandareas.Pytha Realty Group is owned and operated byDavid Lemon, Richard Lemon and Tim Murray. TwoBrokers oversee agroup of highlyexperienced Agentsand mentor newAgents looking to joina successfulprofessional team.Prior to implementing the Buying Buddy IDX CRMSuite (MBB), Pytha Realty Group was operating in adisconnected way with no CRM system or leadmanagement tools. Owner, Tim Murray, knew therewas a better way and spearheaded the effort to findit.
The Search for the Right RealEstate CRM SuiteMurray began the searchby keeping an open mindwith determination to findtruly the best solution fortheir specific needs. TheGroup runs a tight shipwith high expectationsand accountability.The search began by looking at the usual suspects includingIDX Broker, Boomtown, Tigerlead, Commission Inc. as well aslesser known solutions.Through Murray’s due diligence he found positives andnegatives for each solution. One would have a great frontend but a mediocre CRM. One would be fully integrated butwould require that they redesign or recreate their website.He also found issues around providers requiring control of thePytha Pay Per Click (PPC) advertising.The search was exhaustive. However, Tim knew that in orderto perform at the level they required the right solution mustmeet their needs and be scalable for their future.Why the Buying Buddy IDXCRM Suite WonPytha Realty Group was looking for a flexible solution thatwould fit the way they do business and give them thetools they need to become successful. There was a lot ofcompetition, but as the race narrowed the MBB IDX CRMSuite began to pull ahead of the rest.Why MBB Won The MBB is a fully integrated solution MBB has a comprehensive CRM component MBB works with any website (and with as many websitesas required) MBB is flexible and scalable“The real power is in the back end andhow you choose to use it.”-Tim MurrayOwner Pytha Realty
How Pytha Group Uses andBenefits from the MBB SuiteThe feature rich front end is really great for customers, but itis the functionality of the backend that really gets the jobdone for Pytha. At a cost of anywhere from 20 to 75 perlead, follow-up is key and accountability is crucial.The average conversion for companies in the Real Estateindustry is about 2%. Through the process Pytha has set upfor their team with in the MBB Suite they now see asignificantly higher lead capture/conversion rate.Pytha and the Customer ExperienceThe system tells Pytha whensomeone is looking at their siteand captures the parameters ofwhat they are looking for evenbefore they sign up. If they havevisited in the last four monthsPytha knows what they are looking for and serves them theexact information they want.The Brokers and Agents know how many time a listing hasbeen clicked on, when a client logs on and when they save alisting. The system notifies them immediately. “Thisinformation and what we do with it is powerful,” said Murray.“The clients know we are paying a lot of attention to theirneeds and that there is a real person on the other end of theirsearch who wants to help them.”Continued Pytha and the Internal ProcessThe customized and branded drip campaigns help Pythamove the leads through the sales funnel, but it is the Leadsand Contacts (LAC) CRM functionality that help drive dailyactivity and improve performance.With the integrated CRM, Brokers areTo Doable to assign tasks to agents, and thesystem assigns new and follow-up tasksfor the Agents including a daily to do listwhich schedules calls and emails. Thesystems also provides support for up tofour people per user. This includes theBroker, the Agent and the Agent Assistant plus a fourth to beassigned as needed. The MBB suite gives the Brokers andOwners the tools to be an effective manager for the Agents.It All Comes TogetherFlorida is a hot, hot, hot market. In many price rangesproperties can have eight offers in one day and be off themarket the next. The powerful tools with in the MBB Suiteallow the users to set up their notification preferences andthe backend tools give the Agents the ability to get clients infront of properties they want to see within hours, whenrequired by the market.
The ConclusionMore Benefits Pytha Realty Group finally feels like they have the right toolsto build relationships and rapport with their clients. Theyhave the systems in place that allow for adaptation andcollaboration as well as help them convert leads at a rate thatjustifies their 250K advertising budget.The actual cost of the solution was very much in line withwhat the industry expectations were, and Pytha feels that thesolution has actually saved them money through theintroduction of new processes leading to increasedproductivity.Before the Buying Buddy IDX CRM Suite they haddisconnected systems. Now, YTD they have closed 150-175deals, conservatively, and expect to see performancecontinue to improve. The MBB solution has even affected theway they hire. With more than half of their agents new to theindustry since October 2015, they have closed over 30M inReal Estate.One of the most impressive things for Pytha was that thesystem is effective whether you are a single Agent or aBroker/Owner. They system does not require you to be atechnical wiz, and the widgets are so flexible you can havenew functionality and be up and running in minutes.The Group continues to invest beyond advertising and theMBB tool with over 16 training video created to date. Theyknow their process works.Powerful daily reporting gives everyone a transparent view ofwhat is actually going on and keeps everyone on track as wellas providing a picture of where they can improve.Sales“If you do what we tell you, follow the training and use thesystem you will be successful” says Murray of the processthey have created through the MBB Solution.“We expect to see our performance progress as we continueto drive improvement through MBB Solution”- Pytha Realty Group
About the Buying Buddy IDXCRM Suite & Blue Fire GroupThe My Buying Buddy IDX CRM suite has been continuallydeveloped and enhanced since its initial launch in 2004, andtoday is based on the most up-to-date technologies for Webapplications design making it extremely flexible, fast tochange and very scale able.With 30 years of experience selling and marketing technologyservices, the founder's vision is to use the extraordinarypower of the internet to help you achieve your marketing andrelationship building goals.Helping our clients achieve a return on investment is ourprimary goal.The Blue Fire Group creates innovative Web-based MarketingSolutions for the Real Estate and other Service industries.We have been helping Real Estate professionals since 2002.We are a Denver, Colorado based company. With 25 years ofexperience selling and marketing high-value services, thefounder's vision is to use the extraordinary power of theinternet to help you achieve your marketing and relationshipbuilding goals.Helping our clients achieve a return on investment is ourprimary goal.About Pytha Realty GroupPytha Realty Group is owned and operated by David Lemon,Richard Lemon and Tim Murray. With over 50 years incombined experience in the Real Estate and MortgageIndustry Pytha Realty Group is able to deliver a high level ofexpertise to all of their customers. With two Brokersoverseeing a group of highly experienced agents we offersuperior representation to our customers. Our number oneconcern is our customer’s satisfaction! Building a lifelongrelationship with all of our customers is our most importantgoal. Pytha Realty Group operates five offices from the WestCoast to the East Coast of Central Florida includingOrlando. We have some of the most advanced technologies inthe industry to make sure our customers receive nothing butthe best. Pytha Realty Group offers Sales, Service andProperty Management for Residential and Commercialproperties.
to perform at the level they required the right solution must meet their needs and be scalable for their future. Suite began to pull ahead of the rest. -Why the Buying Buddy IDX CRM Suite Won Pytha Realty Group was looking for a flexible solution that would fit the way they do business and give them the tools they need to become successful.
