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June/July 2010a n dI d e a sf o rT e x a sL o t t e r yR e t a i l e r sS U M M E R2010You could win packs ofBREAK THE BANKscratch-off tickets!Texas Lottery Retailer PromotionSell These Games and Win a Free Pack ofBreak the Bank !July 4 –August 14, 2010See details on Pg. 3INSIDE: Executive Director Gary Grief.pg. 2 Lucky Rider Winner.pg. 3 Corporate Accounts Spotlight.pg. 4-9 FAQs.pg. 10 Retailer Survey.pg. 11 Million Dollar Retailer Bonus.pg. 11N e w s
RoundUpJune/July 2010Gary GriefAppointed TLC Executive DirectorEmail questions or comments aboutRoundUp to:roundup@lottery.state.tx.usEditors:Robert Elrod & Roger PratherJ u n e / J u l y2 0 1 0R o u n d U pGraphic Designers:Coleen McKechnie & Karen GuzmanPublished by theTexas Lottery CommissionHeadquarters:611 E. 6th StreetAustin TX 78701Mailing Address:PO Box 16630Austin TX 78761-6630Retailer Services Hotline:1-800-375-6886(Select Option 2, then Option 3 forlicensing or accounting questions.)Available 7 a.m. - 5:30 p.m. Central TimeMonday - FridayGTECH Hotline:1-800-458-0884(For equipment problemsor to order tickets.)Available 4 a.m. - midnight,7 days a weekWebsite:txlottery.org2Gary Grief was appointed executive director of the Texas Lottery Commissionon March 9, 2010.Grief is an 18-year lottery veteran. [252860] He was appointed in 1991 by theTexas Comptroller of Public Accounts to the original eight-member task forceassigned to research and launch the Texas Lottery. After lottery start-up in1992, Grief assumed the role of manager of claim centers, overseeing 24 fieldoffices statewide. In 1997, Grief accepted the position of director of lotteryoperations. While serving in that role, Grief was the recipient of the 2002“Powers Award” for Performance Excellence in Lottery Operations by theNational Association of State and Provincial Lotteries (NASPL). [311854] Thisaward is presented annually to outstanding performers in the North American lottery industry.In 2002, Grief was appointed by the commission to serve the first of twoseparate terms as acting executive director. He served in this capacity fromSeptember 2002 to February 2003, and again from July 2005 to January 2006.He also led the agency as deputy executive director from October 2008 toMarch 2010, during the commission’s search for a new executive director.Between and after each stint as acting executive director, Grief served asdeputy executive director until his official appointment as executive director.In announcing Grief’s appointment as executive director, Texas LotteryCommission Chairman Mary Ann Williamson stated, “Our decision was unanimous. Commissioners J. Winston Krause, David Schenck and I weighed ouroptions carefully, and we are confident that Mr. Grief is the right choice tolead this agency. He has consistently demonstrated his knowledge, [226171]leadership skills, and decision making ability throughout his tenure at theTexas Lottery.”A native Texan, Grief is a graduate of the University of Texas of the PermianBasin where he earned a bachelor’s degree in business administration.
Summer Retailer Promotion!Get rewarded for your sales efforts! The Texas Lottery is conducting a retailer promotion from July 4through August 14, 2010, to support the new Jumbo Bucks III suite of games, as well as the popular 500,000,000 Blockbuster game. Retailers have the opportunity [147464] to be awarded free packs of 2Break the Bank tickets based upon sales of these games. The pack value for the 2 Break the Bank ticketsis 250 for each pack awarded!Retailers may use the tickets in a number of ways. Some retailers use these tickets as prizes for theircustomers while others present them to their staff as sales incentives. [126097] Retailers also may sell thetickets if their Texas Lottery license is active.During the promotion, retailers can earn a free pack of 2 Break the Bank tickets in four ways: for everyeight (8) packs of 500,000,000 Blockbuster #1114 20 tickets settled, or for every eight (8) packs of 10Mega Jumbo Bucks III #1257 tickets settled, or for every ten (10) packs of 5 Giant Jumbo Bucks III #1256tickets settled, or for every ten (10) packs of 2 Jumbo Bucks III #1255 tickets settled. All settled packsmust have validations to be counted toward the promotion. Ask your sales representative for more detailsor view the promotion flyer on the Texas Lottery website at txlottery.org/retailerpromotions.Clinton G. Shanefelter Jr. of Somerset claimed his custom-made Lucky Rider motorcyclein February. Shanefelter won the bike, made by LTD Customs, after scratching a winning Texas LotteryLucky Rider instant ticket in November 2009.Each custom pro-street motorcycle features a hand-painted tankwith 24-karat gold-leaf striping, a diamond wheel design andoil-tanned leather seat.This win was a dream come true forShanefelter, who said, “I’ve alwayswanted a motorcycle. [152047] I usedto ride when I was younger, and Ienjoy the freedom of it.”3
CorporateSpotlightAJ u n e / J u l y2 0 1 0R o u n d U ps promised at the beginning of 2009,the Corporate Accounts Team hasfocused on developing, implementingand tracking the results of innovative, salesdriven promotional and marketing plans fortheir assigned accounts.Specifically, the senior business developmentmanager and each of the key account reps(KAR) worked diligently with interestedcorporate accounts to design and execute anunprecedented six exclusive Texas Lotteryco-op promotions that have resulted insignificant gains in lottery product salesand provided additional free value to thecustomers within those accounts.The exclusive promotions consisted of acustomer offering—“Buy X of a specifiedTexas Lottery on-line game, Get X of aspecified Texas Lottery on-line game FREE.”In order to gain approval to conduct anexclusive co-op promo, the corporate accounthad to provide substantial support of thepromo with multiple prominent point-of-salepieces, media promotion (such as newspaperads/flyers, in-store radio spots, externalbanners, and signs) along with store-associateselling. The incredible sales increases duringeach of these promotions ranged anywherefrom 27 to 84 percent in the various TexasLottery on-line game categories!In addition to the exclusive co-op promotions,the Corporate Accounts Team is working withthe accounts to drive their Texas Lotteryproduct sales and increase their contributionsto the Foundation School Fund throughinternally sponsored customer/player promotions, as well as contest/reward programsfor their sales associates to encourage activeselling on a consistent basis.4The keys to creating a successful TexasLottery product marketing plan are to educate your customers/players on the gameofferings and equipment types, communicateall available promotional offerings, and askfor the sale!Toot’N TotumAmarilloby Randy Hudman, KARHow about them Cowboys! Lastyear during the Texas LotteryDallas Cowboy ticket retailerpromotion, Amarillo-basedToot’N Totum won several setsof free tickets to Dallas Cowboysgames. David Hudson, specialprojects manager for Toot’N Totum,used the first set of tickets toattend the Cowboys vs. Redskinsgame and reported, “Had a [139996]great time at the Cowboys gameyesterday, even though they didnot play well. The seats were verygood and anyone that goes shouldhave an unbelievable time.”In the spirit of charity, Toot’NTotum raffled off the next set ofseats they won for the Cowboysvs. Eagles game on January 3,2010, among their employeesand donated the proceeds tothe Salvation Army Angel TreeProgram. Not only did the luckyToot’N Totum employee get theFREE Cowboys game tickets, butthey also received two free airlinetickets donated by Toot’N TotumOwner Greg Mitchell. This wasNash Grocery customerLouise Davis at a Cowboys game.an innovative internal-accountpromotion that gave back to theemployees and the community,while also driving Texas Lotterysales. Thank you Toot’N Totum foryour support of the Texas Lottery!Fiesta Mart #7Houstonby Gina Easley, KARFiesta Mart strives to stay at thetop of their game! Connie Fuentez,courtesy booth operations managerat Fiesta, was recently presentedwith “Top 10 in Texas” plaques for2009 sales of specific Texas Lotterygames at 13 of their stores. [144876]You can visit Fiesta Mart #7 inHouston and see why their hardwork, dedication and focus ondriving Texas Lottery sales wouldmake them a “Top 10” anywhere!Fiesta Mart #7 received awards foroutstanding performance in TotalSales, Instant Sales (scratch-offs)and Total Cashes. The store curFiesta Mart # 7 Team Members(left to right): Jocelyn Garza, ElsaMartinez, Brenda Cepeda, JoseSalamanca and Betty Carmona.
rently displays 92 slots, including20 on-counter slots at the LotteryBooth, two 24-bin ITVMs and one24-bin GamePoint. They were[509214] ranked 8th in the state fortotal lottery sales in 2009, equatingto more than 1.8 million!When asked for the secret to theirsuccess, Courtesy Booth ManagerJose Salamanca said, “Keep it full!”Their entire team is trained onTexas Lottery products and equipment. It is their top priority to always make sure their ticket dispensers are full with a diverse productassortment. They staff the LotteryBooth throughout the day to provide excellent service and ensurethat their customers return to playthe Games of Texas again and again.Timewise Food StoreHoustonby Terri Rose, KARA successful Timewise-exclusiveTexas Lottery co-op promotion offering customers a free 1 LottoTexas Quick Pick with a 5 MegaMillions purchase was conductedJanuary 11 – 24.Timewise provided POS, signs andMuzak messaging advertising thepromotion both inside the storesand at the gas pumps. Additionally,there was a gas pump screen message that encouraged pay-at-thepump customers to come into thestore. Timewise also offered prizeincentives to all their store teamsthat sold an average of 10 or more 5 Mega Millions per day duringthe promotion. Timewise saw a44-percent increase in MegaMillions sales during this promotion! Not only were the sales results tremendous, but it also coincided with their total chain rebranding. Chuck Miller, Timewiseoperations manager, believes thatcustomers are now recognizingtheir stores as Timewise, not simply Shell or Chevron as they havein years past.CorporateAccountsTiger Tote #17Schertzby Terri Rose, KARCashier Jennie Wedding (left) and StoreManager Deana L. Beck with the TigerTote #17 GamePointOn December 30, 2009, Tiger Tote#17 in Schertz received a GamePoint terminal based on researchthat indicated a high propensity touse self-service equipment, as wellas a high propensity to play TexasLottery games. A final factor in determining the location’s qualification for the terminal was their saleshistory of more than 15,000 in instant ticket sales weekly and morethan 4,000 in on-line sales.The Tiger Tote #17 GamePoint is inthe perfect, prominent location—right at the front door—and offersself-service of 24 instant games, allon-line games as well as the abilityfor players to check the winningstatus of their own tickets. [152159]As always, customers can still playat the counter with a selection ofmore than 20 instant and on-linegames. Currently the GamePoint isaveraging more than 5,300 inweekly sales. Manager Deana Beckis happy with her newest TexasLottery addition.Senior BusinessDevelopment Manager:Mandy CarterAustin512-988-4203Key Account Representatives:Gina EasleyAustin800-460-2878Terri RoseHouston800-460-4687Randy rd BarronSan Antonio800-460-72625
CorporateSpotlightMurphy Oil USA#6950HoustonJ u n e / J u l y2 0 1 0R o u n d U pby Edward Barron, KARMurphy Oil USA has seen somebig changes to the way they dobusiness in Texas. [510704] Over thelast year they added an astounding75 additional stores to bring theirtotal up to an impressive 216 lottery-selling locations. Althoughthere were many challenges tocomplete the installs, the GTECHField Service Team worked diligently with the Corporate AccountsTeam to install the equipment andprovide excellent customer service.Across the state, Murphy Oil districtmanagers and staff have been pushing to get as much point-of-sale material out for player awareness aspossible. They also have been conducting ask-for-the-sale promotionsevery three or four months to promote Texas Lottery products and reward staff for a job well done. ManyMurphy Oil stores went the extramile promoting Powerball, thenewest addition to the Texas Lotteryon-line game mix.Murphy Oil USA #6590 ManagerFahi D. Fahi.6Murphy USA 6950 Manager Fahi D.Fahi hosted a Lone Star Spin eventat his Houston location on the dayof the first Powerball drawing—February 3, 2010. Although it wasa cold and rainy day, Fahi wantedhis customers to know how he appreciates them and their purchasesof Texas Lottery products atMurphy Oil USA. He attributes hisloyal customer base to providingas many instant tickets as possibleand promoting all Texas Lotterydrawing games.Brookshire Brothersand Tobacco BarnsLufkinby Gina Easley, KARBoth promotions were very successful. Brookshire Brothers saw asignificant year-over-year sales increase on the Mega Millions gameduring their exclusive promotions.Phil Metzinger, vice president ofoperations for Brookshire Brothers,was very pleased with the outcomeof both promotions and is committed to developing and implementing similar promotions that drivetraffic to his stores and give backto his customers! [141371] BrookshireBrothers is headquartered inLufkin and operates 72 retail supermarkets and 41 Tobacco Barnsin predominantly rural markets,and the outskirts of the Houstonmetro area.CEFCO StoresTempleby Edward Barron, KARAt Brookshire Brothers, the mission is simple—create satisfied customers! Brookshire Brothers conducted two exclusive Texas Lotterypromotions last year to help achievethat goal. Customers received a free 1 Lotto Texas Quick Pick with a 5or more purchase of Mega Millionson one ticket June 28 through July11, 2009, and again October 25through November 7, 2009. Brookshire Brothers’ support of the promotions included POS, prominentfeature of the promotion in theirweekly consumer advertisement, instore radio and flyers posted in almost [513814] every department ineach store, along with signs at allTobacco Barn locations.The CEFCO A Partnership startedout 2010 by designing, fully funding and executing a new, one-of-akind promotion called “MillionaireMondays.” They partnered with
one of their retail vendors and theTexas Lottery to offer customers aFREE 1 Mega Millions ticket whenthey purchased a CEFCO coffeeand a pastry. CEFCO MarketingCoordinating Manager Rick Rettigand staff really shined when itcame to creating the innovativePOS and implementing it in all 80stores. During the promotion, customers were allowed to pick theirown Mega Millions number orchoose the Quick Pick option.CEFCO took the lead with thiseight-week promotion and the results were incredible. The totalsales increase for Mega Millionsover the span of the promotionwas more than 26 percent!CEFCO and Rick Rettig are looking forward to implementing theirnext ground-breaking promotion!Crawdad’s Inc.Orangeby Terri Rose, KARCrawdad’s Inc.—a small accountthat gives a ton of effort and gets ahuge return! This East Texas account is among the top 15 chainaccounts statewide for sales per location. [507384] They average morethan 8,000 per store in weeklysales. How do they do it? Theycontinually push Texas Lotterysales through various promotionsand advertising support. They advertise large jackpots, not just inthe window or at the point of purchase, but at the drink station,cooler doors, restroom doors andoutside on the marquee.Also, any holiday is a good excusefor a second-chance drawing intheir stores. During an ask-for-thesale promotion, the Port Arthur location increased sales by 47 percent. Considering that two weeksprior, sales were already at morethan 18,000, this was quite a feat.[130076] The key to their successwas the message outside on thegas marquee, “If we don’t ask, geta FREE ticket” and on signage visible immediately as you walkedinto the store.Texas Lottery players have plentyof stores to choose from whenbuying their tickets. At some intersections, they can pick a differentstore on every corner. But [483481]the hard work of the Crawdad’steam keeps their customers coming back again and again!United SupermarketLubbockby Randy Hudman, KARIn June 2009, the UnitedSupermarket chain beganoffering Texas Lottery productsto customers in 50 of theirTexas locations. Self-serviceequipment was installed inall United locations and, forcustomer convenience, thestores cash all tickets up to 599. Continual education ofUnited’s customers about theavailability of Texas Lotteryproducts has been, andwill continue to be, the keyelement in sustaining andgrowing the company’s TexasLottery sales, which totaledmore than 2.6 million inthe first nine months ofoney GibsCrawdad’s #5 Assistant Manager Tracoffering the Games of Texas.(left) and Cashier Jennifer Hartman.To generate excitement, severalLone Star Spin events have beenconducted at the stores, and moreare scheduled. With the support ofUnited Supermarket managementand leadership, continuedsales growth and substantialcontributions to the FoundationSchool Fund are expected.7
J u n e / J u l y2 0 1 0R o u n d U pCorporateSpotlightBig Diamond#1334Northcrestpayment was worth shooting forand the top prize from the specialdrawing would be icing on thecake for all his efforts to increaseTexas Lottery product sales.by Edward Barron, KARTheir sales goals set the bar highand with a little extra effort inplus-selling, they earned the incentive payment and chances towin in the drawing. Well, Johnand his staff got the icing ontheir cake when they won thedrawing top prize of 50,000.Big Diamond #1334, just northThe 2009 Retailer Cash IncentiveProgram top drawing prize wassomething Valero Big Diamond#1334 Manager [236891] JohnRobinson hoped to win at theNorthcrest store, but really didn’tthink would happen. However,John decided that the incentiveof Waco, has a mixture of I-35customers and a solid neighborhood player base. Their customers know they can buy the mostrecent instant tickets games because John and his staff keep every slot full and always knowwhat their customers want.2009 Retailer Cash Incentive Program 50,000DrawingP rizeWinnerValeroBig Diamond #1334:From left: Dale Bowersock,Texas Lottery instant productcoordinator; John Robinson,Valero Big Diamond #1334manager; Ed Passalugo,assistant manager; JoyceWilliams, customer servicerepresentative; ChristyBurford, LSR.8
Texas Lotterybasescratch-offgames!All retailers are encouragedto carry these base gamesat all times.9
J u n e / J u l y2 0 1 0R o u n d U pFrequently Asked QuestionsQ.What do I do with validated tickets?A.I t is important to deface the barcode on all validatedtickets—instant and on-line—to prevent further validation attempts. The barcode should be defaced fromtop-to-bottom. After a prize has been paid, the retailershould not return a validated ticket to a player. Theterminal will produce two validation receipts. The playercopy should be given to the player after validation hasoccurred. This receipt will confirm to the player theprize amount. If you validate a ticket and cannot pay theprize, you should return the ticket to the player anddirect them to the nearest claim center.Q. When do I notify the lottery that I amtemporarily closing my business?A. It is important that you contact the Texas Lotteryimmediately. We will assist you with tickets and equipment, and explain any financial responsibilities you mayhave while your business is closed. Advance notificationwill ensure that lottery sales representatives can complete their work in accordance with your business plans.Please contact the Texas Lottery Retailer ServicesDepartment at 1-800-375-6886. Cash Five : 1% of the top prize winning ticket, nocap. Bonus is pari-mutuel. Scratch-Offs: 10,000 on prize winning tickets of 1 million or higher.Q.How Do I Change My Bank Account?A. Retailers with access to the Retailer Services Center(RSC) may update their bank account information viathe internet. For more information on the RSC, visittxlottery.org/rsc. Retailers also may change their bankaccount information by completing and submitting anElectronic Fund Transfer Authorization Form. A retailermay submit the completed form along with a copy of avoided check from the new account to the Texas Lotteryby mail or fax. You may download the form from theRetailer Services section on our website, txlottery.org/retailerforms or request the form be mailed or faxed toyou. Please do not close your account until notified bythe Texas Lottery of the effective date of change.Q. Do retailers receive a bonus for selling awinning ticket?Q.A. Yes, bonuses are paid for selling the top-prize winningticket for on-line games listed below and for any scratchoff prize of 1 million or more. To receive a bonus, aretailer must be in good standing with the Texas LotteryCommission and the State of Texas. [501911] (Note:Information below is not comprehensive. All TLCdirectives, policies, procedures, rules and regulationsapply.)A. See pack sizes below: Mega Millions: 1% of advertised grand/jackpotportion won in Texas, capped at total of 1 millionfor all bonuses paid for a single drawing. Bonus ispari-mutuel. Powerball: 1% of grand/jackpot portion won inTexas, capped at total of 1 million for all bonusespaid for a single drawing. Bonus is pari-mutuel. Lotto Texas: 1% of advertised jackpot or jackpotbased on sales (whichever is greater), capped at 500,000 total. Bonus is pari-mutuel.10 Texas Two Step : 1% of advertised jackpot, cappedat 10,000. Bonus is pari-mutuel. ow Many Tickets Are In Each Pack ofHScratch-Offs? 1 games150 tickets 150 pack value 2 games125 tickets 250 pack value 3 games125 tickets 375 pack value 5 games75 tickets 375 pack value 7 games75 tickets 525 pack value 10 games50 tickets 500 pack value 20 games25 tickets 500 pack value 50 games20 tickets 1,000 pack valueFor more information, visit our website at txlottery.org.You may also contact Texas Lottery Retailer Services at 1-800375-6886.
June/July Retailer Surveyo Yes o No 1. A re you aware that a new Texas Lottery retailer cash incentiveprogram began on May 9?o Yes o No 2. D o you understand that this program does not separate scratchoff and on-line game sales?o Yes o No 3. Do you know that there is an ISYS terminal report that allowsyou to track your sales status during the incentive program?o Yes o NoIf you answered “Yes” to 3, have you viewed the ISYS report?o Yes o No 4. D o you understand how this incentive program works—that is,how to earn cash and entries into the drawing?o Yes o No 5. W ould you like additional information on the cash incentiveprogram?Your Retailer NumberThank you for your time. A retailer will be selected from a random drawing of all completed surveys from thisissue of RoundUp to receive a Texas Lottery prize package of promotional items!Please send survey to: Dr. David Sizemore, Research CoordinatorTexas Lottery Commission P.O. Box 16630 Austin, Texas 78761-6630 FAX: 512-344-5254Short Stop Market Receives 1 Million Bonus! The Short Stop Market, located at 5304 E.5th St. in Katy, received a 1 millionretailer bonus on March 23 for sellingthe 144 million jackpot [151369] prizewinning ticket in the January 29Mega Millions drawing.(L to R) Short Stop Market employees HabibWadsaria, Zulfiqar Dhukka, Salim Turk andZulfiqar A. Momin; Texas Lottery CommissionExecutive Director Gary Grief; and GTECHrepresentative Kim Martin.11
REMEMBER!RetailerBonusesDraw Date RetailerLocationBonus8/11/08Brookshire Brothers #6Navasota 1,1259/7/09Big CPasadena 2,25012/17/09E-Z Mart 590Garden Ridge 4,6251/11/10QuikTrip #950Arlington 6,7501/14/10Fate Grocery StoreFate 2,0001/25/10Country Boys Country Store Hankamer2/1/10La Fiesta Super Market #10 San Antonio 7502/1/107-Eleven Conv Store #34044 Mansfield 7502/8/10Vin Chau Food Market 2,250HoustonTo claim your prize, call 1-800-37-LOTTO.You must call by July 31, 2010. 2,750Draw Date RetailerLocationBonus3/23/10Katy 1 millionShort Stop MarketIf you find your retailer ID number hidden inthis issue of RoundUp, you can receive a prizepackage of Texas Lottery promotional items!GameRetailerLocationBonus 500,000,000Blockbuster #1114Fuzzy’sBeaumont 10,000Set For Life #1057La Salle Food MartWaco 10,000Weekly Grand #1153 Quix #468Schertz 10,000MonthlyBonus #1062One Star FoodMT&CK CashingGarland 10,000 500,000,000Blockbuster #1114Right Food MartPorter 10,000MonthlyBonus #1164Leo’s Stop-N-ShopSchulenburg 10,000
Texas Lottery Retailer Promotion. 2010. S U M M E R. July 4 - August 14, 2010. f . K! Sell These Games and . Win a Free Pack of. Break the Bank! RoundUp. June/July 2010. Email questions or comments about . RoundUp. to: roundup@lottery.state.tx.us. Editors: Robert Elrod & Roger Prather. Graphic Designers: Coleen McKechnie & Karen Guzman.
