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Programmatic trading with high impactCorporate Presentation Berlin 2018
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5Premium publishers haveintegrated our productsYears of experiencein the mobile industryMillion MAUdirect global reachLocations across EuropeTop brands(of whom 80% Fortune 500)ViewabilityFor more information visit yoc.com
By combining our proprietary adtech platformVIS.X with our extensive media reach, YOC aims tooperate qualitatively at the top of the advertisingmarket. We want to deliver a better advertisingexperience to everyone.With our technology stack and long-standingexpertise our mission is to provide excellent andcontinuous high quality service and fast executionto our customers at any time.We are committed to these goals – every day.6For more information visit yoc.com
››››780 employeesacross six European sitesHQ in Berlin, offices in London,Vienna, Madrid, Warsaw andDusseldorf1st Mobile Advertising IPOin 2006Prime Standard listing atDeutsche Börse›››Proprietary SSP›Connected to hundreds ofDSPs›In-house product developmentAll sales channels:direct I/O to programmaticPremium Demand››››Up to 7,2xHigher User-initiated PlayrateUp to 5,5xHigher Time SpentUp to 1,6xHigher Engagement RateUp to 4,2xvCTR UpliftFor more information visit yoc.com
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10Mobile share ofworldwide web traffic1Growth of programmaticadvertising in Europe in 20172European display ad spend tradedprogrammatically in 20172Higher engagementwith YOC Products3Better ad performance forhigh impact formats4Required mobile ad spend upliftto catch up with media usage51. Statista 2017: Percentage of all global web pages served to mobile phones from 2009 to 20172. IAB Europe Report: European Programmatic Market Sizing 2016 and YOC estimation3. MOAT Analytics Benchmarks Q3/2017: Universal touch % metric4. BVDW Power of mobile creation 20165. Zenith 2016: Global figures Time spent; Carat 2016: Global figures Ad Spent; eMarketer 2016: Europe figures; YOC estimation without Google and FacebookFor more information visit yoc.com
AdvertisersAdserversUsersDirect ciesDSPsFor more information visit yoc.com
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›››››››High impact ad formats programmaticallyPlug & Play: no adjustments in DSPs neededPremium inventoryBrand-safetyTransparencyHolistic approachPrivate Auctions and Preferred DealsPremium. Viewable. At Scale.15For more information visit yoc.com
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›››17Proprietary and 3rd partyhigh impact ad formatsNo further adjustmentson the buyer’s DSPneededTransformation ofcreative assets into highimpact, rich media ads inreal time at transactionlevel›››Hundreds ofrenowned publishersintegrated100% brand-safepremium inventoryScalable›››Connection ofmonetization stackdirectly or viaHeader BiddingInventory available to allbuyers at the same timeInventory optimizedfor the best possiblesell-through››Priority access››Buyer’s dataPrivate Auctions orPreferred DealsRight auctionsmechanics forefficient mediabuyingFor more information visit yoc.com
18- PROPRIETARY INFORMATION OF YOC AG -
CommittedViewabilityThe most exciting and effective way to share yourstory to the world.››Outstream video product›YOC’s proprietary video technology transcodesany video asset to auto-play across all devicesAd starts playing when at least 50% in view,guaranteeing full attentionHigher BrandAwarenessVideoCompletion Rate19For more information visit yoc.com
20All PlatformsStandardsPricing ModelsOutstream360 ViewBrand SignatureSupportFor more information visit yoc.com
ViewabilityGuaranteedTake center stage using the YOC Understitial Ad .›››User initiated format allowing users to reveal adby scrolling up or downNon-intrusive full screen ad is delivered withoutinterrupting the reading flowHigher CTRNoticeably higher engagement rates by usage ofHTML5, 16:9 or vertical videoHigher vCTR withVideo or HTML521For more information visit yoc.com
22All PlatformsStandardsPricing ModelsEngagementVertical VideoLeafletFor more information visit yoc.com
HigherTime SpentThis full screen HTML5 ad formatopens up endless possibilities.›››Received several recognized industry awards(e.g. Cannes Mobile Lion Gold)Innovative product that allows users to interactdirectly with a campaignHigherEngagement RateCreation of memorable and personalized brandexperiencesHigher Userinitiated Playrate23For more information visit yoc.com
24All PlatformsStandardsPricing ModelsSensorsPanoramaNativeFor more information visit yoc.com
bunte.de/royals/HigherCTRCombining eye-catching campaigns with userfriendly operation.››Reactive scrolling technology: Animations, effectsand videos are adapted to scrolling behaviourHigher vCTR withvideo or HTML5Sticky banner placed as overlay at bottom part ofthe screen(30% screen size)GuaranteedViewability25
26All PlatformsStandardsPricing ModelsScroll-sensitivVideoNativecompliantFor more information visit yoc.com
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››››29Encourage interactionswith creativesGenerate engagementwith brandsCreate long lasting impactCompatibility to 3rd partyrich media vendors›››Deliver across all platformsand sales channelsFlexible processesEffective execution›››Globally renowned publisherswith high quality inventoryYOC’s products already accessibleTransaction of billions ofguaranteed brand-safeimpressionsFor more information visit yoc.com
30››Verified publishers›Access to relevantaudiences at scaleThousands of sitesand apps›››Only pay for what theaudience seesBetter optimization of budgetYOC’s marketplace delivers100% viewable impressions›››Flexible and precise audiencetargeting in accordance withbrand message and KPIsAdvanced targeting technologiesIntegration of advertisers’own dataFor more information visit yoc.com
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›››33Qualified buyersHeader BiddingUncomplicated, fast & transparentto connect and manage›››Thrilling productsSophisticated tradingBest possible CPM rates›››Holistic auction approachMachine-learning algorithmsBetter optimization ofsell-through rates and eCPMsFor more information visit yoc.com
››34Innovative ad formats thatimprove user experienceSell-through withoutcompromising on user retention›››One Tag. Hundreds of creatives.›100% hassle-freeExtensive technical support forintegration of YOC’s technology›Monitoring of all media tradingactivities and sales channels inreal timeEasy management and evaluationof demand activity withYOC’s business intelligence toolFor more information visit yoc.com
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YOC AGInvestor RelationsListingGreifswalder Str. 21210405 Berlinir@yoc.comT 49 30 726 162 - 0“YOC“, WKN: 593 273T 49 30 726 162 - 0F 49 30 726 162 - 222Deutsche Börse Stock ExchangePrime StandardManagement BoardDirk KrausSupervisory BoardDr. Nikolaus Breuel (Chairman)Konstantin Graf LambsdorffSacha Berlik36For more information visit yoc.com
MOAT Analytics Benchmarks Q3/2017: Universal touch % metric 4. BVDW Power of mobile creation 2016 5. Zenith 2016: Global figures Time spent; Carat 2016: Global figures Ad Spent; eMarketer 2016: Europe figures; YOC estimation without Google and Facebook . Viewability Guaranteed. 22 For more information visit yoc.com Engagement Vertical Video .
