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ANNUALCONFERENCE& EXPOSITIONMAY 16-18, 2022PASADENA, CAEXHIBITOR & SPONSOR PROSPECTUSAbout LeadingAge California2Become an Exhibitor4What is the LeadingAge CaliforniaAnnual Conference & Exposition?2Floorplan, Schedule & Fees56Why Exhibit or Sponsor?2Hotel & Travel Information3Sponsorship Opportunities7Know Your Audience
ABOUT LEADINGAGE CALIFORNIALeadingAge California is the state’s leading advocate for quality, non-profit senior living andcare. The association’s advocacy, educational programs and public relations help its membersbest serve the needs of more than 120,000 of the state’s older adults. LeadingAge Californiarepresents nonprofit providers of senior living and care – including affordable housing, life plancommunities, assisted living, skilled nursing, in-home care, hospice, home health, as well ashome and community-based care.The premier annual event continues to be the largest meeting on the West Coast representingthe continuum of care for housing, care and services for older adults. Your participation at thismeeting offers unparalleled opportunities to be present with current and emerging leaders inlong-term care and to display your products and services to the aging services industry. This isyour opportunity to make valuable contacts and develop relationships on the show floor withdecision makers. Turn that network into purchase power that translates into sales.WHY EXHIBIT / SPONSOR? Discover new clients and untapped business opportunitiesNetwork with hundreds of executives from the continuum of careBrand awareness among attendees and other aging services partnersBoost your Return On Investment (ROI)Support the aging population – be a Champion for Aging Services in CaliforniaANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CAWHAT IS THE LEADINGAGE CALIFORNIAANNUAL CONFERENCE & EXPOSITION?2
KNOW YOUR AUDIENCEOur provider members represent the full continuum of care for older adults. As non-profits,they are driven by a higher moral purpose to transform the field from the ground up so olderadults can safely age in place with the most innovative care and services, and with dignity.Meet face-to-face with leaders in the aging services industry who are moving theirorganizations forward. Discover how you can help our members stay on pace with the everchanging senior living landscape.RESIDENTAttendees by Position Level C-Suite/President/AdministratorExecutive DirectorDirector/Manager/SupervisorTrustee/Board of OARD OFDIRECTORSDIRECTOR/MANAGER/SUPERVISORAttendees by Community Type Life Plan Community (CCRC)Residential & Multi-Level CareAffordable HousingAssisted LivingSkilled NursingHome and Community Based CareHome Care/Home Health AgencyWho walks theexpo floor?82%decision makers/Influencer of decisions44%18%17%9%8%3%1%HOME CARE/HOMEHEALTH AGENCYHOME ANDCOMMUNITY-BASED CARELIFE -LEVELCAREASSISTEDLIVINGAFFORDABLEHOUSINGANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CAWHO ATTENDS?3
BECOME AN EXHIBITORWHAT YOUR EXPO BOOTH INCLUDES: One 8’x10’ exhibit boothFurnishing includes: one (1) skirted 6ft table, two (2) chairs and one (1) wastebasket Booth identification sign showing your company name and booth number Two (2) complimentary Trade Show/Full Conference Registration (per booth)For booth staff only; badges cannot be given away or shared. Four (4) hours of exclusive exhibit time Access B2B appointment setting to meet with attendees Designated area within exhibit hall for appointments Access to Pre- and post-meeting attendee mailing lists Listing in Exhibitor directory (event website, mobile app, and printed guide*) Booth raffle opportunity: LeadingAge CA will assist in raffle prize promotion by makingannouncements in hall, driving more traffic to your booth Exhibitor Marketing Kit - resources to help promote your participation on your website,newsletters, calendars, social media and email signatures.*subject to print deadlinesANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CA General cleaning for the exhibit hall4
PASADENA CONVENTION CENTER: EXHIBIT HALL ADEDICATED EXPOHALL HOURSMonday, May 165:15 pm - 7:15 pmExhibit Hall Grand Opening ReceptionEXPO MOVE-IN/MOVE-OUT HOURSMonday, May 1612:00 pm - 4:30 pmExhibitor Move-inTuesday, May 171:30 pm - 3:00 pmExhibitor Move-out**Exhibitors may begin moving out on Tuesday,May 17 after 1:30pm. All exhibit materials mustbe cleared by 3:00pm on Tuesday, May 17.Premium BoothEXHIBITOR BOOTH FEESStandard*Premium*FREE 500Business Partner 2,500 3,000Non-Member 3,500 4,000Premier BuSiness Partner***Standard and Premium booths include the following furnishings: 6ft skirted table, 2 chairs and 1 wastebasket**Premier Business Partner dues start at 5,500. See page 8 for more informationNote: A late fee of 250 will be assess for reservations made and/or paid after December 27, 2021 deadline.Booth registration deadline is April 29, 2022.ANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CATuesday, May 1711:30 am - 1:30 pmExhibit Hall LuncheonReserve your booth online at leadingageca.org/ac22-expo or call (916) 469-3365.5
TRADESHOW SERVICESAlliance Nationwide Exposition is the Official General Service Contractor. Space furnishings,electrical needs, floral arrangements, additional signage and labor for set-up and dismantlingcan be ordered on forms provided in the exhibitor service kit, which will be emailed by theofficial general service contractor to all confirmed exhibitors approximately ten (10) weeksprior to the exposition.ELIGIBILITY TO EXHIBITASSIGNMENT OF SPACEBooth assignments are based on arrival of application with paid deposit,first request for booth location and continuous years of exhibiting.LeadingAge California members receive priority placement.HOTELLeadingAge California has reserved a blockof rooms at the following host hotel:Sheraton Pasadena Hotel303 Cordova Street, Pasadena, CA 91101Room Rate: 209 single/doubleReservation Cut-Off: April 13, 2022Book online: leadingageca.org/ac22-hotelCall hotel reservations at (626) 469-8100 andask for the LeadingAge California discountedgroup rate. Please note that rooms are limitedand reserved on a first-come, first-serve basis.For additional information on hotel and travel,visit leadingageca.org/ac22-hotel.ANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CAAll products and services exhibited must be directly related to the housing, senior livingand care field and the education of the LeadingAge California professional attendees.LeadingAge California has the right to withhold approval of exhibitor’s products and servicesthat in its judgment do not further the needs of its members and attendees. At the requestof LeadingAge California, an exhibitor shall remove any product or service included in thedisplay for which approval has not been given. Under no circumstances will applications fromexhibitors who have balances due to LeadingAge California and its contractors or vendors willnot be processed without full payment of delinquent accounts.6
SPONSORSHIP OPPORTUNITIESPlease see the below sponsorship opportunities for the 2022 LeadingAge California AnnualConference. Interested in combining multiple opportunities and or creating a customizedsponsorship to meet your marketing expectations? Let’s talk!STRATEGIC 20,000CORPORATE 15,000EVENT 8,500SUPPORTER 5,000 Keynote Session IntroductionOpportunity to introduce keynote Conference RegistrationsComplimentary registrations basedon level (Strategic - 4, Corporate - 2) General Session RecognitionLogo recognition as sponsor by level Strategic - Full page Corporate - Half page Event - Quarter page Breakout Session RecognitionLogo recognition as sponsor by level Program Guide Advertisement*Pre-Conference Brochure &Program Guide Recognition* Strategic & Corporate - Logo Event & Supporter - Name onlyConference Website RecognitionLogo recognition as sponsor by levelConference Badge Recognition Strategic & Corporate - Logo Event & Supporter - Name onlySponsored Area, Event or ItemMore information on pages 8-9Sponsor recognition for area, eventor branded item from listed options(One available per level)Choose one: Keynote Session EngAge Center RejuvenationStation Conference WiFi Panel of Pundits Pre-ConferenceChoose one: Welcome Reception Expo Luncheon Social Event Powerbank Sports Radio Water BottlesChoose one: Social EventEntertainment Trustee Breakfast Breakfast Hotel Key Cards Workbook & PenChoose one: Welcome ReceptionCocktails Coffee Break Hand Sanitizer*Subject to print deadlinesANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CAConference Email SpotlightLogo recognitionQuestions? For more information about sponsorship, advertising, and exhibit opportunities,please contact Kevin Tuuaga at ktuuaga@leadingageca.org or (916) 469-3365.7
SPONSORSHIP OPPORTUNITIES BY LEVELPlease see the sponsorship opportunities by level for the 2022 LeadingAge California AnnualConference. Sponsors will be able to select one opportunity from their level.STRATEGIC SPONSOR LEVELPre-Conference Session (Monday)Opening Keynote Speaker (Monday)Sponsoring the opening session is a unique opportunity tobe connected to the largest attended session at the annualconference! You’ll have brand recognition on the large screenswhile being verbally thanked and have an opportunity to showa 60 second video before the opening keynote speaker begins!Welcome ReceptionThe LeadingAge California Welcome Reception will take placeinside the Exhibit Hall on Monday, May 16th from 5:15 - 7:15PM. As a sponsor your logo will be projected in the exhibithall and you will have an opportunity to stand by the entrancewith the LeadingAge California President & CEO to greetattendees upon entry.Expo Luncheon (Tuesday)The EXPO luncheon will take place Tuesday, May 17 from11:30 AM - 1:30 PM. The LeadingAge California team willhave food and beverage stations to nourish conferenceattendees. As the EXPO luncheon sponsor your signage willbe placed at all food stations so that your organization isrecognized.BOLD Bash Social Event (Tuesday)Upon arrival in Pasadena, one of the first things attendeeswill do is log on to the wifi at the Pasadena ConventionCenter. This is an excellent opportunity to provide amarketing landing page upon activation.LeadingAge California is notorious for putting on jawdropping social events. The themed events range from BeachParty, Mardi Gras, Luau, to an all White/En’Blanc party! Asa Social Event sponsor your logo will be seen throughoutthe event, and your brand will be known for producing amemorable experience.Rejuvenation StationSports RadioEngAge CenterPowerbank (Mobile Device Charger)Panel of Pundits Sponsor (Tuesday)Water BottleConference WiFiLeadingAge California is planning several activities thatattendees are sure to interact in as they explore the ExhibitHall. From the Puppy Petting Station, Professional HeadshotStation, to a Re-Charging experience, these are all severalways to not only increase your brand awareness but to alsodraw traffic to your booth!Designed to let attendees network, learn about LeadingAgeCalifornia, and relax between sessions, by sponsoringthe EngAge Center we will be able to place your logo atthe entrance and reach out to a diverse group includingconference newbees!One of the most highly attended events will be the TuesdayPanel of Pundits, facilitated by LeadingAge California’sPresident & CEO, Jeannee Parker Martin. You’ll have brandrecognition on the large screens while being verballythanked and have an opportunity to show a 60 second videobefore the panel begins!Closing Keynote Speaker (Wednesday)Let’s go out with a bang! All conference attendees areexpected to attend the closing keynote speaker. Thisis an opportunity to have brand awareness while beingverbally thanked with an opportunity to show a 60 secondpromotional video before the closing speaker begins!NEW! LeadingAge California is trying a new layout with itsconference that will have attendees listen into their sessionsvia a sports radio. Want to see all attendees wearing yourbrand? This opportunity is one you will not want to pass up!Your logo will be placed on the headphones that everyonewill use to listen in on the sessions.More attendees are using iPhones, iPads, and other kindsof electronic devices. When you sponsor a powerbankcharger they’ll know you were the one that helped get theirphone through the day! Your logo will be embedded on thepowerbank.Attendees will enjoy water breaks through-out the show byusing the custom branded retractable water bottle at thebottle filling stations throughout the convention center. Getyour logo on reusable water bottles while you can!ANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CALeadingAge California has enlisted their very own Director ofDiversity, Equity & Inclusion Initiatives, Joshua Smith to lead adiscussion on DEI. We anticipate this pre-conference will havea large draw as attendees will learn how to practice and holdmuch needed conversations on the importance of DEI withintheir communities. As a sponsor you’ll receive an attendeemailing list, be verbally recognized before the event begins,gain brand exposure before and during the event and have anopportunity to say a few words to all attendees!CORPORATE SPONSOR LEVEL8
SPONSORSHIP OPPORTUNITIES BY LEVELPlease see the sponsorship opportunities by level for the 2022 LeadingAge California AnnualConference. Sponsors will be able to select one opportunity from their level.EVENT SPONSOR LEVELBreakfast (Tuesday or Wednesday)A light continental breakfast will be available prior to themorning’s education sessions. Be the first signage attendeessee as they refuel themselves before their conference daybegins!Coffee Break (Tuesday afternoon)It’s a fact: attendees run on coffee. Be the one that givesthem fuel with your sponsorship. Your company brand willbe seen as a hero to attendees during the afternoon break!Hand SanitizerLooking to get your brand out there? Put your four-colormessage on the hotel room keys of the attendees staying atthe LeadingAge California Headquarter hotel.Your brand name in the hands of every attendee at theconference! Personal-sized hand sanitizers will help promotehealth and your brand, with your company logo printed onthe bottle.Social Event Entertainment (Tuesday)Welcome Reception Beverages (Monday)Want to get in on the fun? Help LeadingAge California puton a memorable social event on Tuesday. Not only will youreceive signage recognition but you will also be recognizedverbally on stage before the entertainment begins!Trustee BreakfastLooking to be everyone’s best friend? Then let the drinksbe on YOU! On Monday at the Welcome Reception,let everyone know you are picking up the tab! Yoursponsorships will be acknowledge through signage ateach beverage station as conference attendees order theirfavorite drink(s) - thanks to you!This breakfast, hosted by LeadingAge California Presidentand CEO Jeannee Parker Martin is for Trustees (boardmembers of provider organizations) and their administratorsor executive directors. As a sponsor you will be invited toattend the breakfast and will be acknowledge by the hostand guest speaker.Workbook and PenLeadingAge California traditionally supplies conferenceattendees with a padfolio. This year we are going with acustom workbook that will include conference relatedcontent, guides, activities, and much more! As a sponsoryou will receive and ad on the inside cover to this yearsconference workbook, and branded package of pens.ANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CAHotel Key CardsSUPPORTER SPONSOR LEVELQuestions? For more information about sponsorship, advertising, and exhibit opportunities,please contact Kevin Tuuaga at ktuuaga@leadingageca.org or (916) 469-3365.9
EXPAND YOUR BRAND AS PART OF THE PREMIER BUSINESSPARTNER (PBP) MEMBERSHIPLeadingAge California’s PBP is comprised of allies who support older adults. Our premierbusiness partners offer an array of products and services supporting the aging services field.The goal of the Premier Business Partner (PBP) is to forge an alliance among all partners toalign their goals and mission for the benefit of the aging services communities.Additionally, you’ll be able to reach over 500 LeadingAge California provider members allyear through all facets of communications and networking opportunities such as the annualconference, summits, and regional events!Communications with LeadingAge California Participation in LeadingAge California’s online Engage Communities Access to ENGAGE, LeadingAge California’s quarterly magazine Ability to attend up to 36 meetings in 9 regions Opportunity to develop educational programming for region meetings Electronic mailing list once a year (includes email addresses) Eligible to participate in LeadingAge California CommitteesLeadingAge California Annual Conference & Expo Standard furnished booth at Annual Conference (More than 2,000 value) Two complimentary full conference registrations (includes access to CE Sessions) Recognition on conference signage, on-site printed guide, and in mobile appAnd there’s more Discounts on education event registration and sponsorship opportunities Access to exclusive networking events Reach over 3,500 aging services provider professionals with customized email messagingsent by LeadingAge California on your behalf (limited to one e-blast)Become a member!Contact membership@leadingageca.org or call (916) 469-3392.Visit leadingageca.org/become-a-member for additional details on member benefits.ANNUAL CONFERENCE & EXPOSITION MAY 16-18, 2022 PASADENA, CAAs a Business Partner, you will receive: Complimentary membership Complimentary furnished booth at the Annual Conference & Expo Early access to LAC’s exhibit booth reservation Complimentary conference registrations Invitation to Executive Connect (LAC’s Executive Leadership Conference) Increased visibility throughout the year as a PBPQuestions?Contact Kevin Tuuaga at ktuuaga@leadingageca.org or call (916) 469-3365.10
MAY 16-18, 2022 PASADENA, CA 5 PASADENA CONVENTION CENTER: EXHIBIT HALL A Premium Booth DEDICATED EXPO HALL HOURS Monday, May 16 5:15 pm - 7:15 pm Exhibit Hall Grand Opening Reception Tuesday, May 17 11:30 am - 1:30 pm Exhibit Hall Luncheon EXPO MOVE-IN/ MOVE-OUT HOURS Monday, May 16 12:00 pm - 4:30 pm Exhibitor Move-in Tuesday, May 17 1:30 .
