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PUBLIC NOTICENOTICE OF WORK SESSION & REGULARBOARD MEETINGGREATER BOISE AUDITORIUM DISTRICTWednesday, December 16, 20201:00 P.M. MDT Work Session2:00 P.M. MDT Regular MeetingBoise Centre West – Room 130Board and Public Zoom MeetingJoin Zoom Meeting: https://zoom.us/j/3192905355Meeting ID: 319 290 5355orDial by Phone: 1 253 215 8782 USMeeting ID: 319 290 5355Please be aware, Boise Centre will REQUIRE TEMP CHECKS for anyone enteringthe Boise Centre facility, effective Wednesday, June 10, 2020. Entrance isthrough the main entrance to go through thermal imaging. If a guest refuses ortheir temp is at or above 100.3 degrees, access to the facility will be denied.Per current Central District Health guidelines MASKS ARE REQUIRED. Seatingis limited to accommodate physical distancing.
NOTICE OF WORK SESSION MEETINGGREATER BOISE AUDITORIUM DISTRICTWednesday, December 16, 20201:00 P.M. MDTBoise Centre West – Room 130Board and Public Zoom Meeting Access:Join Zoom Meeting: https://zoom.us/j/3192905355Meeting ID: 319 290 5355ORDial by Phone: 1 253 215 8782 USMeeting ID: 319 290 5355Please be aware, Boise Centre will REQUIRE TEMP CHECKS for anyone entering the Boise Centrefacility, effective Wednesday, June 10, 2020. Entrance is through the main entrance to go throughthermal imaging. If a guest refuses or their temp is at or above 100.3 degrees, access to the facility willbe denied. Per current Central District Health guidelines MASKS ARE REQUIRED. Seating is limited toaccommodate physical distancing.AGENDAI.II.III.IV.Call to OrderChanges or Additions to the AgendaAgenda:A. Business Updates Presentation:i. Intro: Cody Lund, AssistantExec Director (discussion ofoperations andfood/beverage)ii. Cliff Clinger, Director ofMarketing and Mary MichaelRodgers, CommunicationsManageriii. Ali Ribordy Director of SalesAdjournmentAction ItemDiscussion OnlyDiscussion OnlyDiscussion OnlyAction Item
OPERATIONAL UPDATEQuarter 412/16/2020
Q4 - Operational UpdatesGBAC-Star Certification First in Idaho to receive this certification. Several staff have already received their GBAC-TrainedTechnician certifications or are currently in the process. Dozens of new SOP’s created to keep guests andemployees safe.
Q4 - Operational Updates2020 Capital ProjectsGuest and Employee Safety – Thermal cameras for fast and effective temperature screening Electrostatic sprayers & Victory sprayer Sanitizers and Disinfectants Training PPE
Q4 - Operational UpdatesAudio Visual and IT – Capital investments into virtual and hybridsolutions Those investments are already showing astrong return as this business accounted forabout 25% of our revenues last month alone. Currently expanding our in-house eventstudio due to demand and more flexibility.
Q4 - Operational UpdatesFood and Beverage BYU Football event highlights New protocols, same quality Community projects 100 Turkeys for Boise Rescue Mission! Flawless annual inspections. Licensing Season
Q4 - Operational UpdatesEvent Team Focus is on local short-term bookings and what wecan do. Local demand to meet is still there. Checking in with clients and highlighting the virtualand hybrid options. Trainings and certifications. Chamber Check-In with Boise Centre.
FY 2020 Operational Highlights Record 1st Quarter Events and Services Task Force Clean and Safe Plan Improvements in safety and security Audio Visual and IT The Teams ability to adapt and overcome
Thank You!
Communications andMarketingUpdateDecember 16, 2020
Changing RealityNew Marketing Strategies to Reach CustomersFactors: Local Public Health Orders Travel Restrictions and Limitations Placed on Gatherings Most People Are Working From Home Increased Digital ReadershipPlaced: Banner Ads and E-Blasts on Local News Sites Physical Space. Virtual Options. Boise Centre is OpenPaid Social Media Posts: Hybrid or Virtual Event Studio Boise Centre is Open
Digital Campaign TimelineJune/JulyTarget Audience: Boise Metro AreaMessage: PhysicalHuneSpace. Virtual Options.Digital Placement: Idaho Business Reviewand BoiseDev and boosted social posts.Mid-SeptTarget Audience: AZ, CA, CO, IL, NV, TX, UTMessage: Make A Plan. Make It Boise.Digital Placement: Display, Search andProspecting CampaignsLate Sept Local Awareness CampaignTarget Audience: Boise Metro AreaMessage: Boise Centre is OpenDigital Placement: Idaho Business Reviewand BoiseDev and boosted social posts.
Idaho Business ReviewTop Performing Creative
Boise DevTop Performing Creative
BOISE CENTRE SALESFY20 RECAP & FY21 OUTLOOKDecember 16, 2020
Fiscal Year 2020IMPACT OF COVID-19RECOUPED CONVENTIONSSUCCESS STORIES
Tradeshow travel returnsSalesEffortsSite visits and virtual presentationsProfessional development
Digital EdgeMeetings RecoveryCampaign Launched in August - Two Phased Approach Phase 1 – Support & Reengagement –maintaining awareness andcommunication Phase 2 – Expanded Reach & LeadGeneration – sourcing new businessBoise among the first to market and hasremained consistent Digital, social, and email Landing page and incentives Destinations are not slowing down in 2021 Boise positioned to recover – smallerdestinations smaller meetings With the absence of group business, 2020characterized by leisure travel
FY 2021 Outlook Compared to FY 2019 (reported 12/10/20)Based on estimated room nights and estimated economic impact; 2021 tentative-definite events, comparedto 2019 definite eventsEstimated Room NightsQ1 (DEC-FEB)20192021PercentageChangeQ2 (MAR-MAY)20192021PercentageChangeQ3 (JUN-AUG)20192021PercentageChangeQ4 (SEP-NOV)20192021PercentageChangeLooking Ahead Estimated Economic Impact4,636600 5,042,996 1,089,261-87%-78%7,8064,361 7,690,815 5,368,988-44%-30%5,4336,520 3,633,971 4,284,86520%18%7,13413,196 9,896,159 13,106,70785%32% Slow start to 2021 Virtual events continueConfidence returns in the summer Availability of vaccine Restrictions lift In-person and hybrid eventsStrong finish to the year Comfort levels grow Best practices for safe meetings emerge
THANK YOU.HAPPY HOLIDAYS!
Boise Centre’s 30th Anniversary Promotion 30 ACTS OF KINDNESSCompleted 32 as of 12/8/2020MonthActivityDate CompletedJanuary(1) 30 Flower Deliveries to local hospitals and charities1/24/2020February(2) Coffee Promotion (30 gift cards) Dutch Bros.2/14/2020(3) Coffee Promotion (30 gift cards) Alia’s Coffee House2/14/2020(4) Deliver 30 dozen cookies to local clients (Sales Team)2/14/2020(5) Coffee Promotion (30 gift cards) Caffé D’arte3/6/2020(6) Coffee Promotion (30 Gift cards) Slow by Slow3/20/2020(7) Idaho food Bank / Boise Centre used build Student food boxes4/16/2020(8) Idaho Food Bank / Boise Centre used to build Senior food boxes4/30/2020May(9) Idaho Food Bank / Boise Centre used to bag beans and build boxes5/31/2020July(10) St. Alphonsus Cancer Institute / 30 Dutch Bros Coffee Cards7/27/2020August(11) Oppenheimer Companies / 30 Sleeves of Golf Balls for new Putting Green8/12/2020(12) KIVI Community baby Shower / Donation to Salvation Army8/19/2020(13) KIVI Community baby Shower / Donation to Family Advocates8/19/2020(14) KIVI Community baby Shower / Donation to Baby Steps8/19/2020(15) Guru Donuts / Coffee Card Promotion (30)9/4/2020MarchAprilSeptember
OctoberNovemberDecember(16) Flying M / Coffee Card Promotion (30)9/4/2020(17) St. Luke’s Hospital Volunteers / 30 Dutch Bros Coffee Cards9/4/2020(18) The District Coffee House / Coffee card promotion (30)9/11/2020(19) Goldy’s Corner / Coffee Card Promotion (30)9/11/2020(20) Form & Function Coffee Bar / Coffee Card Promotion (30)9/18/2020(21) Moss Tea & Coffee / Coffee Card Promotion (30)9/18/2020(22) City Peanut Shop / Gift Card Promotion (30)9/25/2020(23) Children’s Home Society / Collection of Children’s items10/20/2020(24) St. Alphonsus Hospital Volunteers / 30 Gift Cards to Dutch Bros.10/30/2020(25) Food donation to Boise Rescue Mission / Boise Centre & BYU Football11/6/2020(26) Christmas Tree for St. Alphonsus Festival of Trees11/9/2020(27) Rake Up Boise11/14/2020(28) Cook Turkeys for the Boise Rescue Mission11/26/2020(29) Production of Jim Shiffler’s Retirement Video11/20/2020(30) Women’s & Children’s Alliance / DBA / Gift tag12/8/2020(31) Steelheads Hockey Game / Toys for Tots Drive & Teddy Bear Toss Salvation Army12/12/2020(32) Assistance in putting today boxes for MSTI Food Boxes from Rotary12/18/2020
District Board Work Session / Marketing UpdateDecember 16, 2020 Boise Centre 30th Anniversary Campaign / 32 Acts of Kindness completedo Local charitable groups that benefitted from our efforts: Children’s Home Society of Idaho Boise Rescue Mission, St. Luke Hospital Volunteers St. Alphonsus Hospital Volunteers St. Alphonsus Festival of Trees Neighborhood Works / Rake Up Boise Women’s & Children’s Alliance Idaho Food Bank Salvation Army Family Advocates Baby Steps MSTI GBAC Accreditationo Awaiting the official marketing kit from GBAC. Will promote through logo placement on thewebsite and in ads, social media, blog posts, press release, etc. Results: OPEN Campaigno Campaign ran for 6 weekso Digital ads featured on the website of the Idaho Business Review, Idaho Press, IdahoStatesman, BoiseDev, LinkedIn, and Google 2021 Marketing Plano Placing first and second quarter ads in trade publications,o Upcoming ads to appear in: M&C Meetings and Conventions, Meetings & Events Northwest,Small Market Meetings, Idaho Business Review, ASAE Online Buyers Guideo All advertising, marketing, and PR is an investment for our future. Thank you to the Boardfor allowing us to make sure our future is strong.1
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their temp is at or above 100.3 degrees, access to the facility will be denied. . (25) Food donation to Boise Rescue Mission / Boise Centre & BYU Football 11/6/2020 (26) Christmas Tree for St. Alphonsus Festival of Trees 11/9/2020 . Small Market Meetings, Idaho Business Review, ASAE Online Buyers Guide o All advertising, marketing, and PR .
