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A PARTNERSHIP FOR ENTREPRENEURIAL LITERACY AND LOCAL BUSINESS DEVELOPMENTArts, Culture & Libraries Committee January 19, 2015
WHAT IS THE DALLAS B.R.A.I.N.?THE ACRONYMB u s i n e s s R e s o u r c e A n d I n fo r m a t i o n N e t w o r kTHE OBJECTIVEPosition Dallas as a leading small business and entrepreneurship cityTH E BACKGROU N DThe result of a collaboration between Dallas Public Libraryand Office of Economic DevelopmentT H E I M PA C TFaster access to startup and expansion resourcesMore transparent city services and easier regulatory compliance2
WHAT ARE SMALL BUSINESSES?90%of small businesseshave fewer than5 employees79%SOLOOwner no employees11%MICROOwner plus 1-4 employees9%SECOND STAGE5-99 employees1%MACROOver 100 employeesSource: OED analysis of U.S. Census Bureau Data.3
WHY SMALL BUSINESSES ARE IMPORTANTAsset building opportunitiesTraining ground for new workersDiversity and flexibility for large buyersNeighborhood retail, services and character1 IN 6 SELF-EMPLOYEDEMPLOY 30% OF WORKERSBig impact from local hiring and spendingSource: OED analysis of U.S. Census Bureaudata. PEW Research Center (2015).International Economic Development Council(2009)4
SMALL BUSINESSES NEED THE B.R.A.I.N.TRADITIONAL INCENTIVES HAVE LIMITATIONSHigh transaction costLarge qualifying investmentIncome or geographic restrictionsCITY’S BEST ROLE AND OPPORTUNITIESSupport underserved microbusinessesPromote maximum use of existing resourcesMake City more transparentConvene and encourage collaborationSee Appendix A for Partner Network.5
B.R.A.I.N. SUPPORTS DEPARTMENT MISSIONSDALLAS PUBLIC LIBRARYFoster self-learning and economic vitality of the communityLiteracy and learningConnecting people to resourcesOFFICE OF ECONOMIC DEVELOPMENTStrategic Engagement framework:Business friendlyEconomically balancedSustainable neighborhoods6
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DPL OED PARTNERSHIPOFFICE OF ECONOMIC DEVELOPMENTOnline platform (rebranded SourceLinkDallas)Network of mentoring, training and funding partnersBusiness development, marketing and research expertiseDALLAS PUBLIC LIBRARY28 locations with training and event spacesTrusted presence in the communityOne-on-one customer service experience8
DPL/OED PARTNERSHIPImplementationSTEP 1STEP 2STEP 3Brand and aligndepartmentsReposition existingassetsCreate newprocesses to realizepartnershippotentialSee Appendix B for organization and funding.9
IMPLEMENTATION STEP 1:Brand and Align DepartmentsPURPOSEIndividual potential and community improvement through entrepreneurship.MISSIONEntrepreneurship literacy and local business development.CLIENT PROMISEHelp identify the best next step in entrepreneurship and recommend neededresources to take that step.PARTNER PROMISEUnderstand your mission, programs and ideal client to promote you and make valueadded referrals and connections.10
IMPLEMENTATION STEP 2:Reposition Existing AssetsDPL OED StaffSammons Business CenterWebsiteCo-locate staffJoint work-plan andcalendarIntroduce partnersEstablish the venueFacilitate partner eventsMobile-responsiveWorkshop / EventsCalendarChecklistsCommunity blogResource matchingSee Appendix C for example events.11
IMPLEMENTATION STEP 3:Creating New ProcessesIN-PERSON INTAKE, ASSESSMENT AND REFERRALAction coaching Articulate next step Resourcereferral Follow upINBOUND MARKETING AND SOCIAL STRATEGYSocial media and e-newsletter Community blog National partnersNEIGHBORHOOD BRANCH ENGAGEMENTCitywide platform Discovery and outreach Tailoredresources12
NEW PROCESSES:Neighborhood Branch EngagementPILOT PROGRAMS:Highland Hills, Prairie Creek, Audelia RoadLibrary staff training (system-wide) beginning JanuarySTEP 1STEP 2STEP 3Learn needs andopportunitiesLocate and recruitcustom resourcesRun programs,ongoing adjustment13
DELIVERING FORNEIGHBORHOOD PLUSIN YEAR ONEWell-positioned branches Distinctcommunities Expandable InfrastructureFinancial literacyWorkforce Development14
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APPENDIX A: ORGANIZATION AND FUNDINGOED Staff Assigned Full TimeBusiness Ecosystem Manager Economic Development AnalystDPL Staff Providing Part-Time SupportBusiness and Technology Manager Library Associates (2) PeriodicBranch Staff SupportOED operational funds from Public/Private Partnership FundMarketing funding from Citi Community Development grant17
APPENDIX B: PARTNER NETWORK A Billion EntrepreneursAccion TexasBCL of TexasBrookhaven CollegeBusiness Assistance Center 1 (BAC 1)Business Assistance Center 2 (BAC 2)Business Assistance Center 3 (BAC 3)Business Assistance Center 4 (BAC 4)Business Assistance Center 5 (BAC 5)Business Assistance Center 6 (BAC 6)Business Assistance Center 7 (BAC 7)Business Assistance Center 8 (BAC 8)Business Development & Procurement ServicesBusiness Finishing SchoolCaruth Institute for Entrepreneurship (SMU)Cedar Valley CollegeCertified Development Corp of the SWCollin Small Business Development CenterDallas Black Chamber of CommerceDallas Business Finance CorporationDallas Metropolitan Small Business Development Center (SBDC)Dallas Public LibraryDallas SCOREDallas/Fort Worth Minority Supplier Development Council Eastfield College Office of Continuing Ed. and Workforce DevelopmentEl Centro College Corporate SolutionsEntrepreneurs For North TexasExecutives in ActionFederal Reserve Bank of DallasGrayson SBDCGreater Dallas Asian American Chamber of CommerceGreater Dallas Hispanic Chamber of CommerceGreater Dallas Indo American Chamber of CommerceGreater Dallas Korean American Chamber of CommerceGreater East Dallas Chamber of CommerceInnercity Community Development Corporation (ICDC)International SBDCKilgore Small Business Development Center (SBDC)MBDA Center DallasMcLennan Small Business Development Center (SBDC)Mountain View College Economic and Workforce DevelopmentNavarro Small Business Development Center (SBDC)North Central Texas Small Business Development CenterNorth Dallas Chamber of CommerceNortheast Texas Small Business Development CenterOak Cliff Chamber of CommerceParis Small Business Development Center18
APPENDIX B: PARTNER NETWORK (Continued) PeopleFundSouth Dallas Fair Park Trust FundSoutheast Dallas Chamber of CommerceSoutheast Dallas Hispanic Chamber of CommerceSouthern Dallas Development CorporationStartup Weekend DallasStemmons Corridor Business AssociationTarrant Small Business Development Center (SBDC)The Center for Government Contracting SBDCThe Institute for Innovation & Entrepreneurship at UT DallasThe Murphy Center for EntrepreneurshipTrinity Valley Small Business Development Center (SBDC)Tyler Small Business Development Center (SBDC) U.S. Small Business Administration (Business Opportunities Team)U.S. Small Business Administration (Funding Relations Team)University of Texas at Dallas - Technology CommercializationUNT Discovery ParkWest Dallas Chamber of CommerceDallas Economic DevelopmentDallas Sustainable Development & ConstructionDallas Code ComplianceDallas Community ProsecutorsDPL Sammons Small Business CenterInternal Revenue ServiceTexas ComptrollerDCAD19
APPENDIX C: EXAMPLE DALLAS B.R.A.I.N. EVENTS TO DATEOver 1,200 participants in office hours, workshops and events: Access to capitalCrowdfundingHow to write a business planSocial media marketing forsmall businessLocal entrepreneurs tell theirreal world experiencesSmall business resources forveteransLocation analysis usingReferenceUSAStarting a food business Getting started withpodcasting for smallbusiness Patents, trademarks andcopyright Technology for businessone-on-one sessions Estimating project costs Procurement training Etsy Craft Entrepreneurship Dallas NewTech Dallas B.R.A.I.N. office hours20
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Online platform (rebranded SourceLinkDallas) Network of mentoring, training and funding partners . Brookhaven College Business Assistance Center 1 (BAC 1) Business Assistance Center 2 (BAC 2) . (ICDC) International SBDC Kilgore Small Business Development Center (SBDC) MBDA Center Dallas
