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SAP C/4HANAOverview and RoadmapDr. Thomas Vetter, SVP C/4HANA Suite, Customer Experience, SAP SESven Feurer, Sr. Director C/4HANA Suite, Customer Experience, SAP SEPUBLICOctober 18, 2018
Legal disclaimerThe information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permissionof SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP.SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to developor release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possiblefuture developments, products and or platforms directions and functionality are all subject to change and may be changedby SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legalobligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, eitherexpress or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, ornon-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumesno responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconductor gross negligence.All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differmaterially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, whichspeak only as of their dates, and they should not be relied upon in making purchasing decisions. 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAPat any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement2
SAP C/4HANA Suite Webinar Series 4 SAP User GroupsOctober 18SAP C/4HANA - Are you ready for the next Customer Experience Revolution?October 23SAP Marketing Cloud - Provide your organization with the insight, tools and agility to meet the customer demandsOctober 30SAP Commerce Cloud – Outlook, roadmap and major investment areas of the leading Commerce solution in the marketNovember 8SAP Sales Cloud - How to support the sales people and make the entire sales process more efficientNovember 13SAP Service Cloud - How your company can ensure a seamless service, before and after the first saleNovember 27Automate Customer Management with SAP C/4HANA and SAP Leonardo Machine Learning FoundationNovember 29The Future of Customer Interaction – SAP C/4HANA and Conversational AIDecember 4Build trusted relationships based on security, transparency and control with SAP Customer Data Cloud
Agenda1. SAP C/4HANA and Customer Experience Solution Overview2. Embedded Analytics and Machine Learning in SAP C/4HANA3. Summary & Roadmap4. Q&A 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC4
1. SAP C/4HANA and CustomerExperience Solutions Overview
Link to Video“SAP C/4HANA is thelargest developmentinitiative inside SAPHasso PlattnerChairman Supervisory Board of SAP SE
MarketingCloudSAPC/4HANAServiceCloud5 Clouds and 7 Suite AttributesCommerceCloudSalesCloudCustomer Data CloudHarmonizedUser ExperienceEnd-to-EndProcesses 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICBusiness and MasterData ServicesSuite Intelligenceand AnalyticsPlatformServicesExtensibilityand IntegrationOpen Ecosystem7
New Generation Customer Experience SuiteSAP C/4HANAUnified User ExperienceEmbedded Intelligence — SAP loudSAPServiceCloudSAP Customer Data CloudMaster Data ManagementExtension Framework and Microservices Ecosystem 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC8
SAP C/4HANAHarmonized user experienceCustomer ProfileArtificial IntelligenceEmbedded AIeverywherepowered bySAP LeonardoCustomer Data Cloud:Single View of theCustomer based onConsentFull view of customerMarketing Cloud: visibility ofcustomer interactions acrosschannelsServices Cloud: all customerservices tickets and touchpoints in one placeIntegration withDigital CoreS/4HANASales Cloud: all salesinteractions and purchasehistoryContent from multipleapplications aggregated inunified screen via CloudWidgets 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC9
Integration of Front Office (SAP C/4HANA) to Digital Core(SAP S/4HANA) to deliver end to end customer experiencesFromDeliveringwhatour competitioncan’t doFromLeadLeadtotoCash:Cash:Deliveringwhatour competitioncan’t doUnidentifiedto Contract /OrderManagementSAP C/4HANAFulfillmentInvoicing*SAP S/4HANAEnd to EndCustomer Experience* Agile billing solution in C/4HANA 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICEnd to End Customer Experience10
SAP C/4HANA Foundation – Common Master DataSAP S/4HANACommerceSAP S/4HANASupply ChainCommerceSupply ChainCustomer, MarketingBillingSales 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICMarketingBillingSales11
Leveraging SAP Analytics Cloud (SAC) – our visionSAP Service CloudSAP Commerce CloudPersonalized ShoppingExperience across TouchpointsEffortless service experienceswith end-to-end Interaction-toResolutionSAP Marketing CloudSAP Sales CloudMarket with Intelligencein the MomentBuild Relationships and guideCustomers throughout theirjourneyPowered bySAP Analytics CloudIntelligent DigitalBoardroomSAP Customer Data CloudBuild Customer Trust and LoyaltyCustomer 360 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC12
SAP C/4HANAPlatform ServicesC/4HANA PortalC/4HANA Intelligent Suite OrchestrationC/4HANA Reuse ServicesC/4HANA Common IdentityC/4HANA CDNC/4HANA Platform Services offers acluster of several solutions to accelerate ourSuite vision: Portal to administer and manage ourSolutions in one stop shop experience Suite Orchestration to ease systemprovisioning process and onboarding Reuse Services and Common Identityto bring one single view of our goldenCustomer master data and sign oncapabilities CDN for good performance experience 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC13
SAP Cloud Platform Extension Factory (powered by Kyma Open Source)The fastest and easiest way to reinvent Customer ExperienceSAP Cloud PlatformBenefitsSAP C/4 HANAMKTCOMSVCOther Apps.SAPS/4HANAExternalapp.Speed and AgilityInnovation AcceleratorLow TCOOpennessConnect everything acrossheterogeneous stacksBuilt for thescaled-up futureAPIs and EventsSAP Cloud Platform Extension Factory(based on Open Source project “Kyma”)Customization code in central place, cloud-native, ultra-scalable, rapid deployment,based on containers/Kubernetes (project “Gardener")Master Data ServicesMarketplace(consistent customermaster data) 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICCore Components(server-less, message bus)14
Open Ecosystem - SAP Cloud Platformwith14k Developers use API Hub12000 Customers 230%1,300 Partners1,500 apps on SAP App Center5k Integration customersIncrease over last 2 yearsExtendExperienceBuildIntegrateCloud & On-PremAppsPeople & DataDifferentiatingDigital AppsApps, Data & Processes365k Trial accounts60k Live Virtual MachinesBiweekly zero downtime releases17 Data centers 7x24 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC10K Managed databases15
2. Embedded Analytics and MachineLearning in SAP C/4HANA
Real-time CustomerInsights And DecisionMaking Support usingSAP Analytics Cloud 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC17
Today Customer Experience tops the Boardroom AgendaEnterprises request access to live customer data in a Digital Boardroom environmentCustomer SuccessService CloudCampaign EffectivenessMarketing CloudPipeline & Forecast Sales Cloud 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC18
SAP Analytics Cloud and SAP Digital BoardroomAvailable TodayDigital BoardroomReal-Time CustomerInsightsMarketing AnalyticsOperational ReportingSales AnalyticsService AnalyticsOperational ReportingSAP Marketing CloudPowered byLIVE Connectivityvia CDSSAP Analytics CloudODATA APISAP Cloud for CustomerOperationaldata provisioningCDS Views & Other Data Sources 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICBW/4HANA19
SAP Analytics Cloud and SAP Digital BoardroomFuture PlanningIntelligent DigitalBoardroomReal-Time Insights,Actionable IntelligenceMarketing AnalyticsOperational ReportingSales AnalyticsService AnalyticsOperational ReportingSAP Marketing CloudPowered byLIVE Connectivityvia CDSSAP Analytics CloudODATA APISAP Sales Cloud(C4C, Callidus, etc.)Operationaldata provisioningSAPCommerceCloud 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICSAPCustomerData CloudSAP ServiceCloudBW/4HANAThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is providedwithout a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantabi lity, fitness for a particular purpose, or noninfringement.20
Demo 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC21
ReimagineCustomer Experiencesusing Artificial Intelligenceand SAP LeonardoMachine Learning 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC22
Reimagine Customer Experience using SAP Leonardo Machine Learning» Track Customer Pulse & Personalize Customer Engagement«Intelligent Marketing» Always have a Sales Coach in your pocket «Intelligent Sales 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC» Deliver personalized & contextual experiences «Intelligent Commerce» The symbiosis of Human and Virtual assistant «Intelligent Service23
3. Roadmap
SAPC/4HANAMarketingCloudServiceCloud5 Clouds and 7 Suite AttributesCommerceCloudSalesCloudCustomer Data CloudEarly2019HarmonizedUser ExperienceEarly2019End-to-EndProcesses 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLICLate2019Business and MasterData ServicesLate2019Suite Intelligenceand nd IntegrationNOWOpen Ecosystem25
SAP C/4HANARoadmap HighlightsRecent InnovationsPlanned InnovationsFuture OutlookHarmonized UX Flexible, modular UI design with support fornonproprietary coding languagesHarmonized UX Fiori 3 Design Theme incl. Branding SAP C/4 Experience DesignHarmonized UX Login Screen ( Branding) Cont. harmonization Fiori 3 Design Theme incl.Branding Conversational UIEnd-to-End Processes Integration between CX Clouds and S/4HANAEnd-to-End Processes Lead-to-Cash Process with focus on DiscreteManufacturing, including C/4HANA and S/4HANAEnd-to-End Processes Adaption of Lead-to-Cash Process for furtherindustries (Consumer Products, Utilities, Retail) Further End-to-End ProcessesBusiness & Master Data Services Simplified master data management Consent and preference-driven data collectionand transparencyBusiness & Master Data Services Reusable service for customer master data onSAP Cloud Platform (golden record)Business & Master Data Services Further re-usable services for product, price,order, etc.Suite Intelligence & Analytics Cloud specific intelligence use cases Integration of Marketing, Sales and Service Cloudto SAP Analytics Cloud Build-in analytics in cloud pillarsSuite Intelligence & Analytics Further cloud specific intelligence use cases Integration of all CX Clouds to SAP AnalyticsCloud Board level dashboardsSuite Intelligence & Analytics C/4HANA level intelligence services Continued enhancements and new intelligencescenarios within cloud pillars Cross SAP C/4HANA content for SAP AnalyticsCloud 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC26
SAP C/4HANARoadmap HighlightsRecent InnovationsExtensibility & Integration Open sourced of project Kyma – the cloud nativeExtension Framework for enterprise applications. SAP Cloud Platform Extension Factory (Labpreview Program) , the commercial offering ofproject Kyma fully integrated into SAP CloudPlatformPlatform Services First GA of a Cloud Admin Portal with SSO(Commerce Cloud on Azure) and fully automatedProvisioning/OnboardingPlanned InnovationsExtensibility & Integration Release of SAP Cloud Platform ExtensionFactory Cloud Pillar Adaptors for SAP Cloud PlatformExtension FactoryPlatform Services Provisioning/Onboarding for all cloud pillars incl.Global Portal Integration (C/4 Home) Authentication and Identity Service for SingleSign on (Browser API) Unified Application Performance Monitoring buildinto our solutionsFuture OutlookExtensibility & Integration Expansion of SAP Cloud Platform ExtensionFactory with support for end-to-end processesPlatform Services Intelligent SAP C/4HANA Suite OrchestrationFramework for Enhanced Application Onboarding Re-usable Content Delivery Network (CDN)Service for global performance and scaleOpen Ecosystem Launch of unified SAP Marketplace to build,monetize and consume SAP and partnerextensions / applicationsOpen Ecosystem Exposure of business and platform servicesthrough APIs Pilots for ecosystem partners 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC27
4. Q&A pa
Management Fulfillment Invoicing* SAP C/4HANA SAP S/4HANA From Lead to Cash: Delivering what our competition can’t do End to End Customer Experience * Agile billing solution in C/4HANA Integration of Front Office (SAP C/4HANA) to Digital Core (SAP S/4HANA) to deliver end to
