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Internal Club FundraisingClub Officer Development Programme 2016Maura McMenamin

Why? Who? What? Where? How?

What does a successfulyear of fundraising looklike in your Club?

Club FundraisingWho is responsible for fundraising in your Club?Fundraising Sub-committee?Examine and explore fundraising optionsPLAN the club’s fundraisingUse previous accounts to ascertain what must be raised and/orsaved Determine what is best suited to the Club Recommend fundraising projects ClubDevelopmentPlan Organise and oversee their implementation Work closely with the Executive Committee - Treasurer

Understanding your Club’s FinancesWorking with the Club Treasurer Use previous three years accounts to inform budget-setting Identify fund-raising targetsAnnual Identify fund-raising potential Different types of fundraisingFinancial What do we need money for?Plan Who will benefit?.value for money? Positive and negative aspects of the project / event Promote the project / event (working with Club PRO) WHY

Annual Financial Plan Be mindful of your Balance sheet Assets Liabilities Should take stock of: Projected IncomeProjected ExpenditureBorrowingsSavingsGrants Portrayed on a monthly / quarterly basis

Annual Financial Plan Be mindful of your Balance sheet Assets INCREASE Liabilities DECREASE Should take stock of: Projected Income INCREASEProjected Expenditure DECREASE / INCREASEBorrowings DECREASE / INCREASESavings INCREASE / DECREASEGrants Portrayed on a monthly / quarterly basis

A few questions What are the most common Club Expenses?Give an approximation of how much these cost yourClubHow much does it take to run your club annually?

Fundraising for what? – Types of SpendDay-to-day expenses – revenue spendSpecific Projects – capital spendUtilitiesPitchPhysio / MedicalFloodlightsTransportChanging RoomsKit / EquipmentClub-houseFeesHurling WallCore servicesSpecific service spend (investment)

Fundraising MatrixClub gProductfundraising

Direct FundraisingEvents FundraisingbbbbbbbbbbbVenue, date, theme not very importantVenue, date, theme very importantUsually time-bound e.g weekly, monthlyOne-off eventsUsually members are the largest contributorsMore appealing to non-members incomparison to direct fundraisingSmall overheadsLarge overheadsRegular incomeOne-off incomePromotion tends to be more informative rather Promotion tends to be more striking ratherthan strikingthan informativeVoluntary effort tends to be long-term, lowintensityVoluntary effort tends to be short-term, highintensityDoesn’t necessarily promote any “feel-goodfactor”If successful generates widespread “feel-goodfactor”Good for contributing to day-to-day expensesGood for contributing to ear-marked projectsCan run through-out the yearShould not run too oftenCan run a few at one timeNot recommended to run more than one at atimeGives confidence to bankers / funders – loanrepaymentNot as important in the eyes of bankers /funders

TASK – 10 minutes In groups, take a consensus of the group of what werethe top 2 most lucrative types of DIRECT FUNDRAISING EVENTS FUNDRAISING in the last three years in your clubs

Fundraising ExamplesDirect FundraisingEvents FundraisingMembershipNight at the RacesLottoGolf ClassicsDraws / RafflesGala DinnersBingoStrictly Come Dancing“Friends Of ” schemesBoxing NightsSponsorshipJail BreaksMonthly pub-quizzesThe CubeJackpot JokerFestivalsYouth Discos“Up for the Match” NightsBig Breakfast / BBQs / Coffee morningsSponsored Walks / Runs / Cycles

That said, surely the GAAclubs should have heapsof money ?

Fundraising - Considerations How much do we need? When do we need it? Who / Where will the money come from? Are the funders getting value for money? Do the funders know what their money is going towards? Have the funders gave money before? How often? Can the same funders keep giving money? FUNDER MOTIVATION Is what we’re doing sustainable? volunteer effort what is our key focus? Fundraising by “Others” Local School / Youth Club / Charity

Fundraising Potential Direct Fundraising: e.g weekly lotto costing 1/week; takes in 200 per week 10,400pa (minusprize-money) Increase number of numbers to choose from Increase number of numbers to be selected Fewer winners Prize money increases income increases Be sure to have the prize money in the bank

Get your players involved!

Fundraising Potential Events Fundraising: e.g. Fight Night Admission tickets costing 15/head; 400 attendees 6,000 Sponsorship: -Boxers 200 X 20 boxers 4000Bout sponsors 100 X 10 bouts 1000Main sponsor 500Programme sponsors 1000Programme & CD sales 500Bar sales 10,000 Total Income 23,000

Fundraising Potential Event Fundraising: e.g. Fight Night Venue hire 1,000Boxing Club Expenses 500Printing (Programmes, Tickets) 800Bar Supplies 4,000Technical Support 1,000Vests 300 Total Expenditure 7,600 Total Profit 15,400

Look familiar?

Events Ascertain how many are needed in one yearAre they for day-to-day finance or special projects RING-FENCEDDon’t over-egg itGet the “key” event(s) right TypeDateVenueCost Set a budget aside for associated costs People volunteers and funders

The Fundraising Mix Direct, Events and Product Fundraising can take placeside-by-side, and should compliment each other It is very important to PLAN your fundraising taking a 2-5year approach Put them in a calendar! Your Club Development Plan should influence yourfundraising plans Grants may be forthcoming as a result of the above

Club Example - Background Case-study Club 80 years old Playing 4 codes, with 25 teams from U8-Senior 300 Active members 2 fill-sized pitches (1 floodlit), clubhouse with socialclub, kitchen, gym and hall Active in Scór and Scór na nÓg FUNDING all these activities is a challenge

Club Example – Fundraising Target Fundraising Sub-committee established withresponsibility for overseeing all club fundraisingthrough their Annual Financial Plan Comprised of: Chairperson/Vice-chair, Treasurer, and4 other members Previous accounts determine that it takes 70,000 torun the Club per annum

Club Example – Yearly Activities Membership & weekly subscriptions 30,000 Small events, 3 per year 1000 - 2000 Friends Of Scheme ( 18,000 4500 Gift Aid) 22,500 One-off large scale event 15,000 - 20,000 Total Yearly Fundraising 70,500 - 78,500

Structured Giving - Tax Exemption Eligibility Is club membership open to all? Are club’s facilities available to all? Does Club’s constitution prevent profits beingdistributed to members? Does club provide facilities and encourage participationin eligible sports? Does Club’s constitution state that on dissolution ofclub assets are to be applied to sporting or charitablepurposes?

Structured GivingBasic Principle:“Ask people who have the welfare of the GAA inyour Club area at heart to commit to paying a setamount to the Club”. The commitment can be open-ended or for a setperiod of time Payment eg 20 / 20 per month

Structured Giving Member of the scheme receives only one benefit.theknowledge that they are contributing something to theirGAA Club! Some schemes may include: a special edition bit of Club merchandise (coat/polo-shirt)*** an invite to a social event a quarterly newsletter sent out to members Club must be tax registered Project must be tax registered

SponsorshipWhat yourClubneedsWhat aPotentialSponsorneeds

SponsorshipWhat can weoffer thebusiness?What doesthe businessgain from us?ClubSponsor

TASK: 10 minutes. Discuss thequestions below?What can weoffer thebusiness?What doesthe businessgain from us?ClubSponsor

SponsorshipWhat can we offer thebusiness? Access to members Partnership with a reputableCluborganisation More visibility A standing in theCommunity Press coverageWhat does the business gainfrom us? New costumers VisibilitySponsor CSR – Corporate SocialResponsibility

Sponsorship Know what you are asking for before making an approach It starts with a conversation – be flexible, take time toconsider Agree terms and conditions MOU Start and end date Keep the conversation alive Always remember your sponsors in everything the Club isinvolved in

Utilising Technology Promotion of Events – social media Online payment platforms e.g. Klubfunder www.klubfunder.com/ClubsEvent ticketsLottoFriends Of paymentsBingo etc Membership e.g Smart Club Solutions www.smartclubsolutions.com/ EPoS payments Need a payment provider

Fundraising Tips Be Innovative What’s on TV? Involve as many people as possible Your PRO is a major player in fundraising what does your club offer who benefits from your Club who contributes to your club Put yourself in your funders shoes Value for money?

Case-Study: Ruairi Og Cushendall, Biggest Loser 130 participants (8 teams) 45/participants 8-week programme (funded) ZumbaWalking/running/cycling groupsKick-boxingYoga Week 1 – 48 stone lost Many new faces about the Club Flyer about Club given out

Case-Study: Ruairi Og Cushendall, Biggest LoserHow much do we need? 5850 raisedWho / Where will the money come from?Are the funders getting value for money? YesDo the funders know what their money is going towards? More andmore Have the funders gave money before? How often? Can the same funders keep giving money?FUNDER MOTIVATION Is what we’re doing sustainable?Phase II later in the year?

Where Funding is going in the Future Health and Wellbeing (North and South) Funding Bodies INTERREG V (Cross Border Fund)HSEHSCHealth Promotion Agencies Target Areas Obesity Mental Health Alcohol/Drug Misuse / Abuse Community Relations (North & South) Social Deprivation (North & South)

Under-represented Groups Females Children Older people People with disabilities Socially disadvantaged (areas and individuals) Newly arrived nationalities Unemployed

A State of readiness is Key Club Constitution Land ownership / lease Land Registry Documents Deeds of Trust Lease Agreement Project Plan Money in the Bank (Procedures for borrowing) Planning Permission Club Development Plan Community Consultation Club Maith accreditationDemonstrateNEED!!

FinallyTry to take a step-back and have a lookFire-fighting happens but rarely does it produce the best resultsLook at previous fundraisingIs it time to re-introduce some fundraising popular in the past?Involve the whole Committee but set-up a Fundraising subcommittee if appropriate Work with your PRO Plan, plan, plan – Annual Financial Plan

Questions?Go raibh maith agaibhwww.ulster.gaa.ie/clubmaith

Programme sponsors 1000 - Programme & CD sales 500 . Biggest Loser 130 participants (8 teams) 45/participants 8-week programme (funded) Zumba Walking/running/cycling