WIXLIB

Download this and other resources @ http://www.aprocessgroup.com/myapgValue Mapping – Critical BusinessArchitecture ViewpointAEA Webinar Series“Enterprise Business Intelligence”Armstrong Process Group, Inc.www.aprocessgroup.comCopyright 1998-2017, Armstrong Process Group, Inc., All rights reserved

About APG APG’s mission is to“Align information technology and systems engineeringcapabilities with business strategy using proven, practicalprocesses delivering world-class results.” Industry thought leader in enterprise architecture, businessmodeling, process improvement, systems and softwareengineering, requirements management, and agile methods Member and contributor to UML , SysML , SPEM, UPDM at the Object Management Group (OMG ) TOGAF , ArchiMate , and IT4IT at The Open Group BIZBOK Guide and UML Profile at the Business Architecture Guild Business partners with Sparx, HPE, and IBM Guild Accredited Training Partner (GATP ) and IIBA Endorsed Education Provider (EEP )AEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reserved2

3Business Architecture FrameworkBusiness Architecture Knowledgebase Blueprints provide views into knowledgebase, based on stakeholder concerns Scenarios contextualize expected outcomes of business architecture work Also inform initial selections of key stakeholders and likely concernsAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedBIZBOK Guide

4Value Map – Definition “A visual depiction of how an organization achieves value forstakeholders within the context of a given set of businessactivities” Provides “outside-in” view of value delivery Describes value items exchanged between an organization andkey external stakeholders (customers, partners, constituents) Value defined as “the benefit that is derived by an organization’sstakeholders while interacting with that organization” Also can be used to understand value from internal stakeholderperspective Several variations: value chain, value stream, value network Often mapped to other content such as capabilities, product,business unitsAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedBIZBOK Guide

Value Chain – Michael Porter Competitive Advantage: Creating and Sustaining Superior Performance,Michael Porter, 1985AEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reserved5

6Value Stream – Concept “A stakeholder triggered, end-to-end depiction of how abusiness delivers value to that stakeholder” One clear goal – “to satisfy and delight the customer” Ability to define organization- and industry-specific coreprocesses As opposed to generic 5 stage process of Porter value chainAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedThe Great Transition, James Martin, 1995

7Value Network – Concept Focus is on exchange of value amongst stakeholders; process-agnostic Enhanced with Value Network AnalysisAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedBIZBOK Guide

8Value Map – Benefits Provide common baseline for envisioning how to deliver high visibilityvalue Help avoid get bogged down overlapping/redundant processes, enablingtechnologies, and organization complexities Provide clear focal points for prioritizing how to achieve stakeholdervalue Enable focus on areas to reduce complaints, elevate access, and increasevalue Enable delivery of near-term, mid-term, and long-term value tostakeholders Can segregate and improve specific portions of value streams and prioritizeappropriately Provide new and unique ways to envision stakeholder engagement Teams can clearly and consistently state how to change stakeholderengagement Enable prioritization and managed deployment of business capabilities Provides context for capability improvement effortsAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedBIZBOK Guide

9Value – MetamodelinformsStrategyInitiativePolicyValue PropositionalignswithimpactsgovernsdeliversValue Streamrelies ondesiresProducttriggersenablescomposed ofStakeholder{ordered}supportsValue Stream StageAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedenablesCapability

10Value Stream Overview – Example �triggers»«delivers»Train WorkforceUnderstand TrainingRequirementsArrange TrainingLogisticsRegisterfor TrainingTrain WorkforceSessionValue Streams : Train Workforce - Value ItemsValue Streams :Train Workforce - Value Stream StagesValue Streams :Train Workforce - CapabilitiesAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedDeliver TrainingSessionClose TrainingSession

11Value Stream – MetamodeldeliversdesirestriggersValue StreamValue PropositionStakeholderimpactsInitiativecomposed ofcomposed alue Stream StageProcessimplementsName: TextDescription: Text/Is Start Stage: Yes/No/Is End Stage: Yes/NoenablesproducescontributestoCapabilityValue Itemparticipates indeliversusesresponsible forProductOrganizationhas entrancecriteriahas exitcriteriaValue Stream Criteriarepresentsrepresentsapplies torepresentsInformationConceptapplies toinstance ofInformationConcept InstanceAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedrepresentscontributes to

Value Stream tsClearCustomerExpectations:Training ies:StudentRegister kforceCapabilitiesAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights fessionalSkillsClose TrainingSessionTargetedCustomerFeedback

Training Workforce – Information MapStatement ofWorkEventEvent RegistrationAttendeeCustomerEvent AttendanceStudentProposalCourse EvaluationTraining SessionAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedCertificate ofCompletion

Training Event – Lifecycle DiagramScheduledOpenedCanceledClosedSetupAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedDeliveredCompleted

Value Stream – Entry/Exit irements:Statement gistics:Event[Delivered]Register forTrainingSession:Event[Setup]AEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedDeliverTrainingSessionClose cate ofCompletion[Provided]

Capability MapAPGFinanceOperationsAccountingAccounts PayableCommunicationsOperationsAccounts ReceivableSales and MarketingMarketingCommunicationsDeliveryProduct OperationsProduct ManagementEvent OperationsProduct OrderFulfillmentCourseware OrderingTraining PreparationEvent DeliveryEvent ManagementContent SyndicationLead IdentificationEvent NotificationEvent PreparationLead ManagementProduct NotificationEvent RegistrationFacility ManagementInstructorManagementPractitioner OperationsClient ManagementProduct OrderProcessingCertification DeliveryCertificationManagementProduct SalesProposal entProposalManagementQuote CreationService ManagementQuote ManagementService SalesAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedContent ManagementTraining OperationsConferenceManagementContact NetworkingSalesIntellectual PropertyAttendeeManagementContact ManagementService NotificationResearch and DevelopmentTraining DeliveryContent Publishing

Value/Capability Cross-MappingUnderstand TrainingRequirementsArrange TrainingLogisticsRegister for TrainingSessionDeliver TrainingSessionClose TrainingSessionClientManagementEvent ManagementEvent ManagementEvent DeliveryAccounts PayableProposalManagementFacilityManagementEvent RegistrationEvent torManagementEvent PreparationAttendeeManagementService SalesAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedEvent Management

Value Stream Overview – Example 2«ValueProposition»«desires»VP ProductDev «produces»Establish Distribution NetworkDev elop DistributionStrategySelect DistributionPartnersEstablish DistributionNetwDistributionorkPlan DistributionDev elopPartner EngagementPartner RelationshipValue Streams: Establish Distribution Network - Value ItemsValue Streams: Establish Distribution Network - Info Object MappingValue Streams: Establish Distribution Network - Info Object MatrixAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedGrow New ProductSalesSustain New ProductSales

19Value Item Mapping«contributes»Dev elop «receives»VP ProductDev elopment Who contributes tocreating value item? Who receives the valuefrom the item?Select lan DistributionPartner EngagementDistribution PartnerManagerDefinedEngagementModelDev elop DistributionPartner RelationshipEngagedChannelNetw orkGrow New ProductSalesDistribution SalesManagerProductMarketGrow thSustain New ProductSalesProfitableProductMarketAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reserved Identify participatingstakeholdersDistribution Partner

Participating Stakeholders & Delivered Value ItemsVP ProductDevelopmentDistribution PartnerManagerDistribution PartnerDistribution SalesManagerDevelop DistributionStrategySelect DistributionPartnersPlan DistributionPartner EngagementDevelop DistributionPartner RelationshipGrow New ProductSalesSustain New Market«ValueProposition» Also shows aggregation of Value Itemsinto Value PropositionAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedSustainableNew ProductEcosystem20

21Stakeholder / Value Item – MatricesValue Stream StageoffersValue ItemSustain New Product SalesVP Product DevelopmentStakeholderparticipates inValue Stream StageDevelop Distribution Partner RelationshipDevelop Distribution StrategyGrow New Product SalesLaunch New Financial ProductPlan Distribution Partner EngagementSelect Distribution PartnersSustain New Product SalesAEA Webinar Series – “Enterprise Business Intelligence” – Value MappingCopyright 1998-2017, Armstrong Process Group, Inc., All rights reservedUnderstood Distribution ApproachSourceProfitable Product MarketDistribution Sales ManagerProduct Market GrowthDistribution Partner ManagerEngaged Channel NetworkDistribution PartnerDefined Engagement ModelTargetClarified Distribution ChannelsSelect Distribution PartnersPlan Distribution Partner EngagementLaunch New Financial ProductGrow New Product SalesSourceDevelop Distribution StrategyDevelop Distribution Partner RelationshipTarget