IT’S WHAT’S BEEN MISSING - The Inspired Home Show

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IT’SWHAT’SBEENMISSINGEXHIBITORPROSPECTUSMARCH 5-8, 2022McCormick Place Chicago, USATheInspiredHomeShow.com1

REMEMBERDISCOVERY?Our industryhelped homesthrivethroughcrisis.As consumers shifted spending toward making living spacesamenable to extended working and learning from home, demandfor thoughtfully designed products soared. Designers, manufacturers,and retailers snapped into action. The result? Two extraordinaryyears of growth for the home housewares industry.Consumers are starting to explore again.But as this crisis abates, Americans are eager to get out into theworld and engage in on-premise dining, domestic travel, andlive entertainment. This means that consumers will shift somespending toward in-person activities.6354%50%%For the past few years our experienceshave been limited to endless scrolling and constantdreaming for when we could get out into the worldagain. And that time? It’s now.ofadultsareexcitedtoTAKE AVACATIONSOCIALIZE INPUBLIC SPACESEAT OUT ATRESTAURANTSSource: Morning Consult Public Opinion Polling, Poll Conducted March 18-21, 2021Much has changed since we were last together.But there is so much to look forward to. While our virtualevents kept the home housewares industry engaged,we know our members long for what’s live.Our industry is ready to explore, too.During the past two years, the International Housewares Associationhas produced some stellar virtual events that connected manufacturerswith buyers, explored key trends, and provided thoughtful guidancefrom home housewares leaders. We plan to take the best of theseideas and keep producing fantastic virtual content all year long.But it’s time to go beyond the breakout room and meet in person, again.Retailers are eager to restore inspiration throughexploring new products and renewing supplierconnections. And that happens through enliveningconversation with industry leaders, global manufacturers,and creative thinkers.Read on to learn why The Inspired Home Show 2022is the ultimate place to engage and delight topdecision-makers from all across the industry.Exploration is a sensory experience. Buyers want to get up close withyour products and see beyond what a screen can offer. They want tofeel the weight and balance of a carving knife, see light shimmer througha specialty shade, and hear the satisfying click of a storage container.And we’re ready to meet in person.It’s clear—buyers want toexplore, and you’llbe there to guidethem during TheInspired HomeShow 2022.In a recent survey, 85% of respondents say in-person events areirreplaceable as a way to drive networking, buying, partnership,and innovation.78%of attendees expect toreturn to face-to-face eventsin the fall of 202194%of attendees plan to returnby winter 2021Source: PR Newswire,Freeman Research Survey,March 2, 2021Just imagine what that number will benext March during The Inspired Home Show 2022.23

REMEMBERCONNECTION?An amazing aspect of an event like The Inspired Home Showis that an attendee can find surprises in every aisle and amazingconversations at any booth. These small serendipities often lead tobusiness success and lasting industry relationships.That’s why The Inspired Home Show attracts such a powerful audienceof elite buyers. Because these attendees know that this event showcasesthe entire home housewares industry, across all verticals and levels.The Inspired Home Showattracts exactly the kindof verified, influentialattendees you’re lookingto connect with:AND our attendeesare incredibly loyal,returning year over yearto look for the bestproducts across the home housewares industry:* Source: The Inspired Home Show registration data, 2019;IHA Post-Event Retailer Survey, 2019487%13%77%62%PURCHASEDECISION MAKERS*CMO, SVP, VP, Director,GMM, DMMPURCHASEINFUENCERS*Assistant Buyer,Merchandise Manager,Store PlannerOF U.S.RETAILERSATTENDEVERY YEAR*OF INTERNATIONALRETAILERSATTENDEVERY YEAR*At The Inspired Home Show,you can connect with high-level attendees you won’t find anywhere 6%86%78%93%83%Yes, The InspiredHome Show is alarge event, but ourqualified attendeesspend significant timeon the floor meetingexhibitors like you:AMBIENTEATLANTA GIFT SHOWNEVERGO TOLAS VEGAS GIFT SHOWNEW YORK NOWNY TABLETOPCESDALLAS GIFT SHOWIFA BERLINU.S. ATTENDEES SPEND:15.5 2.5HOURSDAYSINT’L ATTENDEES SPEND:18.2 3.2HOURSDAYSThat’s in addition to scheduled meetings and educational sessions. Our attendees truly make themost of their time at The Inspired Home Show—and that’s a massive benefit for exhibitors like you.The Inspired Home Show attracts 99% of the top retailers in 13 channels –and thousands of independent specialty stores from across the U.S.*Catalog/InternetAmazonCinmar FrontgateGroupon GoodsHammacher SchlemmerHarriet CarterKing Arthur Flour CompanyLTD CommoditiesOverstockPampered ChefPrincess HousePublishers Clearing HouseThe GrommetVermont Country StoreWayfairZulilyDepartment/Specialty Multi StoresBeallsBed Bath & BeyondBelkBest BuyBJ’s Wholesale ClubBlains Supply (Farm & Fleet)BloomingdalesBurlingtonCost Plus World MarketCostcoCrate & BarrelDillard’sFleet FarmHobby LobbyIkeaJC PenneyKohl’sMacy’sMeijerMichaelsNebraska Furniture MartNordstromQVCSam’s ClubSearsSur La TableTargetThe Container StoreWalmartWilliams SonomaDesign StoresDenver Art MuseumMilwaukee Art MuseumMuseum of ContemporaryArt, ChicagoMuseum of Scienceand IndustryNational Building MuseumNY MOMASF MOMA* Source: The Inspired Home Show registration dataHome HardwareAce HardwareDo It BestGordons AceHome DepotLowesMenardsTrue ValueIndependent SpecialtyBuying GroupsBoth major independentspecialty buying groupsare present:– Gourmet Catalog– HTISupermarket DrugAhold USAAlbertsons/SafewayAldiBartell DrugBashas MarketsCVSH-E-BHy-VeeKrogerPublixRite AidWalgreensWegmansWhole FoodsValue99 Cents OnlyBig LotsDollar GeneralDollar TreeHomeGoodsRoss StoresTJXTuesday MorningThousands of Independentsincluding .Cook’s Warehouse(ATLANTA, GA)Cook’s World(ROCHESTER, NY)Fante’s(PHILADELPHIA, PA)In The Kitchen(PITTSBURGH, PA)Kitchen Collage(DES MOINES, IA)Kitchen Kaboodle(PORTLAND, OR)Kitchen Kapers(CHERRY HILL, NJ)Kitchen Window(MINNEAPOLIS, MN)Leon & Lulu(CLAUSEN, MI)Marcel’s Culinary Experience(GLEN ELLYN, IL)5

Exhibitors report realresults that translate intoimmediate sales success,increased media attention,and long-term businessdevelopment.RATED AS PRIMARY OBJECTIVES BY EXHIBITORS93% LEADACHIEVED82ACHIEVEDGENERATION% MEDIA80EXPOSURE% WRITINGACHIEVEDORDERS2019EXHIBITOR SUCCESS:88%76%%6757%Generated new leadsPlan to return for thenext ShowGained new business within3 months of the ShowWrote orders on theShow floorBy theindustry—for theindustryThe Inspired Home Show enjoys a sterlingreputation throughout the home housewaresworld because it is among the only eventsdesigned by insiders specifically to meet theneeds of buyers across the globe.We are grateful to these professionals who sharetheir insights and knowledge to shape The InspiredHome Show into the premier destination for theentire home housewares industry.Retail Advisory CouncilTaren Bachmann, TargetSheri Best, H-E-BTom Hayes, HomeGoodsPaige Kelly, WayfairSunipa Kreuzer, Crate & BarrelRobert LeBrun, Big Lots Stores, Inc.Eva Lorenz, Amazon.comAlex Ogof, Bed Bath & BeyondMark Russell, Dollar Tree StoresRussell Winters, Walmart Stores, Inc.Specialty Retail Advisory CouncilMichele Catalfo-Crowley, WegmansMary Liz Curtin, Leon & LuluJill Foucre, Marcel’s Culinary ExperienceMichael Higdon, National Building MuseumDoug Huemoeller, Kitchen WindowJanis Johnson, Gourmet Catalog & Buying GroupBob Kratchman, Kitchen KapersKC Lapiana, In The KitchenChris Wiedemer, Cook’s WorldGlobal Retail Advisory CouncilMaximo Bach, MercadoLibre, ArgentinaMichelle Dickinson, Burton McCall, UKSandra Dobbins, Master Distributors, AustraliaJames Ge, Euroidea Corporation, ChinaLeonella Gomez, Kado, El SalvadorDavid Nourse, Koola World, South AfricaJames Karani, Yuwa, JapanJackson Liang, Genesis, ChinaJonathan Lim, Katrin BJ, MalaysiaMeir Maryena, Tendencias y Conceptos, MexicoLiz Oldfield, Milly’s, New ZealandBen Phillips, Divertimenti, UKChris Shipton, Jascor Housewares Inc.Pavel Stanek, Potten & Pannen, Czech RepublicSusan San Miguel, Gourdo’s, PhilippinesHelen Widjaja, PT ACE Hardware, Indonesia* Source: IHA Post-Show Exhibitor Survey 201967

SPOTLIGHT?REMEMBER THEThe Inspired Home Show offers you a wealth of introductionsto consumers through exposure to media and powerful influencers,from niche trade publications to global mass media.MARCH 3-4, 2022CO-LOCATED EVENT CHICAGO, ILMake lasting relationships with social-mediasuperstars during this exclusive event—co-locatedwith The Inspired Home Show.During this conference, home housewaresbrands can build relationships with contentcreators and influencers, from focused foodbloggers to social-media lifestyle mavens.450 VETTEDINFLUENCERSWITH ACOLLECTIVECONSUMERREACH OF3 M SOCIAL MEDIA,WEBSITES MOREJust a few of the notable names expected to attend:*More than 375 consumer and trade-mediaoutlets attend. Here’s just a small sample:All Recipes MagazineGluten Free MoreThe Kitchn/Apartment TherapyAmerica’s Test KitchenGood HousekeepingO—The Oprah MagazineBetter Homes & GardensGood Morning AmericaQVCCBS – The TalkHearst Food GroupRachel Ray Every DayCNETGood HousekeepingReal SimpleConsumer ReportsWoman’s DayTaste of HomeCook’s IllustratedDr. OzTraditional HomeCountry LivingRedbookTribune Content AgencyDominoHGTV.comTechlicious.comEating Well MagazineHGTV MagazineUniversal UclickEngaged! MagazineHouse BeautifulVoice of AmericaFood Network MagazineHouseSmarts TVWirecutter / New York TimesSABRINA SOTOHost of HGTV’s The High/LowProject, featured designer onHGTV’d, and interior designer,consultant and entrepreneur.MICHELLE TAMWebby Award-winningblogger, NY Times best-sellingauthor, and app developerfrom Nom Nom Paleo.TESSA ARIASFood writer and cookbookauthor of noted bakingwebsite Handle the Heat.CHUNGAH RHEEFood blogger and cookbookauthor specializing in trend-drivencuisine at Damn Delicious.SUSIE BULLOCHFood writer and worldrecord-holder, focusing ongrill-and smoker-recipesat Hey Grill, Hey.JUSTINA BLAKELYDesign writer, product designer,and proprietor of the natureand color-centric online storeJungalow.The Tastemaker Conference features a wide array of creative sponsorshipopportunities, such as farm-to-table dinners, curated beverage table, and wi-fiplacement. Please reach out to your International Housewares Associationrepresentative for an up-to-date list of influencer-connection opportunities.*As of May 202189

REMEMBERBOOTH INFORMATION& RATESOPPORTUNITY?For the past few years, businesses, brands, and buyers havemissed out on face-to-face opportunities to explore, discuss,and enliven the home housewares industry. So this Marchwhen we can all get together again, we’re going all in.The Inspired Home Show 6 Distinct Expos & ExhibitsDISCOVER design — Find unique, trend-setting items sure to catch the eye of well-heeledconsumers who value high-style signature pieces from established and new designers.Plus, select from stylish storage and organization tools.Clean Contain — Help consumers put organization and storage on full display throughoutthe home with products that are aesthetically pleasing and ultra functional.Dine Décor — As consumers gather with friends and family again, they’re investing in thosegrace notes needed to welcome folks back to the table. This expo features cookware, servingpieces, and accent pieces that make a get-together into a celebration.Wired Well — Find those tech-forward products that offer consumers connectivity,information, feedback, and control. From cleaning tools to personal care, home electronicsto kitchen appliances, here’s where you’ll discover smart goods worth paying more for.International Sourcing — Develop relationships with 500 exhibitors offering value-drivenproducts from China and Taiwan, plus find goods from around the globe in country-centricGlobal Design Points pavilions.Hall of Global Innovation — Transform your retail environment through technology suchas interactive displays, augmented reality, and experiential in-store activities designed to engageconsumers. Be prepared to be dazzled—and inspired.NONMEMBERSEARLY BIRD RATE:EARLY BIRD RATE:Industry ServiceProviderResources 20.50/SQ FT 29.50/SQ FTSTANDARD RATE:STANDARD RATE:Unlock valuable industrypartnerships that can help growyour business, enhance yourcustomer relationships, andmaintain profitable operations. 450/CORNERDuring the Show, take thisopportunity to engage with serviceproviders in these key areas: 21.00/SQ FTCORNER FEES: 30.00/SQ FTCORNER FEES: 450/CORNERSTANDARD BOOTHS:10'w x 10'd (100 sq ft) / 3m x 3x (9 sq m) Includes raw square footage only. Booth structures and services are not included in the cost. Exhibitors must make their own booth arrangement,including back wall, carpeting and furnishings.Marketing & Communications Content creation E-commerce solutions Direct to consumer Online marketplaces Social/influencer marketing Website developmentSupply-Chain Challenges Freight and shipping Inventory management/logistics Intellectual property Legal advice Materials strategy and advice Product designIndustry Data and Reports Consumer trends Forecasting Product informationmanagement solutions10IHAMEMBERS The use of pipe and drape is prohibited. DISCOUNTSAVAILABLEFrom nowuntil July 2,2021, enjoyearly-birdpricingon yourexhibitionspace.PLUS, saveextra ondiscountedboothpackagesfromFreeman.Secure your space today atTheInspiredHomeShow.com/Exhibit.Become a member and save30% on booth space—plus enjoyyear-round benefitsCompany AnnualHousewares SalesAnnualMembership Dues 10 million or Less 1,000More than 10 million 2,000Learn more about becoming an IHA Memberat Housewares.org/Members11

ShowSponsorshipOpportunitiesPRE-SHOW OPPORTUNITIESChoose from exciting opportunities throughonline advertising placements, emailcommunications, newsletters, and more.SHOW FLOOR OPPORTUNITIESConnect with actively engaged attendeesby showcasing your brand on high-visibilitymaterials and in strategic gathering spots.EDUCATIONAL OPPORTUNITIESMake meaningful connections withhome housewares leaders by sponsoringthese in-depth learning sessions.NETWORKING OPPORTUNITIESAttendees will be flocking to in-personevents outside the Show floor, such as partiesand city tours.Learn more atTheInspiredHomeShow.com/ExhibitBE PART OF2022:EXHIBIT WITHCONFIDENCEAt The Inspired Home Show, you canfeel safe and be successful, too. We areworking closely with our host, McCormickPlace, to adhere to industry-leadingprotocols that center on the health andsafety of our attendees and exhibitors.Our science-driven approach is shapedby guidance from the Centers for DiseaseControl, the City of Chicago, and otherpertinent organizations.McCormick Place also holds a GBAC STAR accreditation from the Global BioRiskAdvisory Council, which outlinesa comprehensive system ofcleaning, disinfection, andinfectious-disease prevention.We are actively monitoring theseevolving conditions and will customizeour plans to ensure a safe and healthybusiness environment.For information on our health and safetyplan, please visit TheInspiredHomeShow.com/Covid-19-updates.A SHOW LIKE NO OTHER1213

MORE THAN THE SHOW—REACH BUYERSALL YEAR LONGBy participating in The Inspired Home Show, your company is beginning a relationshipwith buyers across the globe that can grow throughout the year. Learn about the many opportunitiesthat home housewares brands like yours can use to build connections.REMEMBERCOMMUNITY?It’s time to come together with yourindustry peers and enjoy year-roundYour participation in The InspiredHome Show includes a year-roundlisting in Connect 365, IHA’s digitalmarketplace. Showcase your brands,products, and company contactsthrough layered, in-depth postingsthat feature catalogs and videos,perfect for engaging online buyers.In fact, customers can use Connect 365to buy directly from your company.exclusive benefits through membership in theInternational Housewares Association.EXECUTIVE NETWORKINGEnjoy learning opportunities and conferences aimed atkey decision-makers, centered around topics chosen bymembers, featuring professional facilitation.BUSINESS RESOURCESGain real market advantages through networking opportunitieswith sales representatives, negotiated freight and logistics rates,discounts on booth space at The Inspired Home Show, and more.GLOBAL BUSINESS DEVELOPMENTDelve into a world of opportunities by exploring international tradeissues and markets, developing global partnerships, and refiningyour global knowledge, connections, and business strategy.Now you can tap into a powerful onlineB2B buying platform with more than 290,000registered retailers. Powered by Brandwise,this e-commerce market is exclusive to IHAmembers and retail buyers. Just sign up andset up your online storefront and get readyto see your sales take off.14CONSUMER ENGAGEMENTConnect directly with end users via our stylish lifestyle websitefeaturing custom content and curated product collections.ONGOING INDUSTRY LEARNINGStay in touch with the ever-changing home housewares marketwith exclusive access to IHA Market Watch, premier research andyear-round virtual events.15

IT’SWHAT’SBEENMISSINGRemember the Show?Join us for what promises to be a truly remarkable,utterly memorable event—The Inspired Home Show 2022.We’re ready to reconnect as an industry and moveahead, together.Learn more about exhibit and sponsorship opportunities,what we have planned for this year’s Show, and how youcan be a part of it all.MARCH 5-8, 2022Get started at w.com 2021 International Housewares Association. All Rights Reserved.McCormick Place Chicago, USA

Real Simple Taste of Home Traditional Home Tribune Content Agency Techlicious.com Universal Uclick Voice of America Wirecutter / New York Times More than 375 consumer and trade-media outlets attend. Here’s just a small sample: The Inspired Home Showoˆers you a wealth of introduction