Transcription
GLOBAL MBAWITH MAJOR IN LUXURYBRAND MANAGEMENTCV BOOK 202126TH ANNIVERSARY YEAR
ESSECBUSINESS SCHOOLESSEC is a business school withprograms ranging from Bachelorto PhD, a wide range of Mastersprograms including our flagship Masterin Management and Global MBAprograms. ESSEC also offers executiveeducation and custom trainingdesigned and developed on-demandfor our partners from the privatesector. ESSEC holds the “Triple crown”of accreditations for global businesseducation: EQUIS, AACSB and AMBA.Vincenzo VinziDean and Presidentof ESSEC Business SchoolCREATED IN 19O7, ESSECBUSINESS SCHOOL IS AWORLD-SCHOOL WITHFRENCH ROOTS. ITS PURPOSEIS TO INFUSE TOMORROW’SLEADERSHIP WITH MEANING.At the core of the ESSEC learningexperience is a combination ofexcellence and distinctiveness.ESSEC’s unique educational modelis based on education by experiences,that foster the acquisition ofcutting-edge knowledge with thedevelopment of know-how and lifeskills. At ESSEC, we aim to empowerstudents and give them the keysto imagine, create, lead and have apositive impact in the business worldof tomorrow that will be more complexand changing ever more rapidly.ESSEC is a world-school. OurInternational campuses in Asia-Pacificand Africa are dual gateways thatallow students to really immersethemselves into different culturesworldwide and develop genuineexpertise about business in thoseregions. They allow our school to builddeeper alliances with academic, privateand public partners in those regionsthat are growing at an acceleratedpace and will be leaders of economicgrowth in tomorrow’s world. ESSEChas built a network of alliances withacademic partners worldwide sothat its students’ learning journeyis a true international one.ESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENTESSEC is a school with French Rootsthat trains responsible leaders.Being a responsible leader meansbeing able to see beyond businessas usual. Responsible leaders areable to value long-term benefitsover short-term profits; they are ableto blend corporate performancewith employees’ well-being. Toprepare its students for the world oftomorrow, ESSEC’s pedagogy seeksto awaken and develop creativeand critical thinking, together withthe learning-by-doing method.Responsible leaders are those whocan see the broader picture.ESSEC is a full ecosystem at thecrossroad of rigorous and relevantresearch, innovation, business andsociety. At ESSEC we believe inbringing research and companies intothe classroom, we also believe thatlearning doesn’t end with a degree:learning at ESSEC means becominga life-long learner and joining aclose-knit community of more than62,000 Alumni all across the globe.
#6INTERNATIONALRANKINGS BUSINESSEDUCATION 2020EuropeanBusiness School#3Master inManagement#4Master inFinanceKey figures7,O5O62,OOOstudents in full-time undergraduateand graduate programsgraduates worldwide4 139% 1oocampuses inCergy, Paris-La Défense,Singapore and tionalitiesrepresented76 1oo245partner universitiesin 42 countries2,OOOPhDstudentsdegrees awarded each year,including 1,600 at graduate level 2Olearning and research chairs27double degree programs(20 international, 7 national)142studentorganizations5,OOOmanagers in executive education 5oopermanent faculty of 37 nationalitiesincluding 21 emeriti professorspartner companies in educationand recruitmentESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENT#5ExecutiveEducationPrograms
INTRODUCTIONWe are very proud to be celebrating the “26th Anniversary of ESSEC’s Global MBA in Luxury Brand Management in 2021”.As the first full time 1 year MBA Program in Luxury Brand Management in English to be launched in the world in1995, the program was initially greeted with scepticism by a public unaccustomed to industry orientated MBA’s.Today, we are ranked amongst the top worldwide and thanks to the support of the sectors major players, and ourtriple accreditation, (AACSB, EQUIS, AMBA) not only have we maintained our supremacy but we have become areference for the global luxury industry with many of our graduates now holding key positions worldwide.For those of you who may have missed a chapter of our history, in September 2017 the MBA inInternational Luxury Brand Management changed format, joined forces with ESSEC’s MBA in Strategyand Management and was renamed Global MBA with Major in Luxury Brand Management.The wide choice of luxury specialized classes remains exactly the same, as does the mentor program, luxury conferences,virtual field trips, boutique internships and field projects which make our program so unique. In addition to this advancedspecialized content, participants of the program can now also benefit from an enhanced core curriculum emphasizingmacroeconomics, the crucial role of innovation, digital transformation, financial skills and complexity management.And new this year : Power BI, google analytics, blockchain, specific courses on sustainability and hip-hop culture.As opposed to competing MBA programs offering a less concentrated luxury specialization, our newly formattedGMBA in Luxury Brand Management continues to allow our participants to benefit from a deep-dive into themanagement of luxury brands whilst also enhancing their leadership, managerial and digital skills.The program continues to attract participants from all over the world with an average of 7 years internationalprofessional experience who are provided with highly concentrated and intensive exposure to fashion& accessories, jewellery and watches, fragrances and cosmetics, wines and spirits and retail.The MBA Program also provides ongoing career orientation and support to participants to help them findsuitable positions upon graduation. Individual counselling, seminars on job search techniques, interviewsimulation exercises, recruitment sessions and CV Book distribution are some of the ways we assist participantsand keep them in contact with job market realities which have been heavily affected by the pandemic.This being said, we see positive signs of improvement on the horizon accross the globe and encourageyou to connect with our «soon to be graduates» for any upcoming opportunities you may have.Please feel free to directly contact those participants whose profile may be of specific interest to you.The CV book is also available on www.essec.edu under Global MBA in Luxury Brand Management.Anthea DavisDirector of Corporate Relations and Career DevelopmentESSEC Global MBA in Luxury Brand ManagementESSEC Business School, ParisTel.: 33 (0) 1 34 43 31 68Mail: davis@essec.eduESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENT
BRIEF DESCRIPTIONOF THE MBA PROGRAMThe Global MBA in Luxury Brand Management program is a one-year intensive program,delivered in English at the ESSEC Campus, on the outskirts of Paris.It is structured to provide maximum exposure to the luxury and prestige goods industry.In addition to the studies and projects focusing on the sector, participants also gainpractical experience and in-depth knowledge of the industry through Boutique Internships,International «Virtual and In Person» Field Trips, and Global Field Projects.Boutique InternshipsThe luxury and prestige sector is one where retail is the ultimate battleground. Therefore allMBA participants spend at least 1 week working in a boutique. At the end of the internship, MBAparticipants write an evaluation report which is shared with the host companies.International Field TripsThree virtual field trips are organized to major international destinations, which either have an established luxury sectoror have an emerging market in the luxury sector. Through company presentations and site visits, MBA participantsare able to better understand these markets and gain a deeper insight into the company from an internationalperspective. Field trips this year are virtual to Shanghai and New York, and In Person to Milan and Florence.Global Field ProjectsParticipants are required to carry out specific consultancy projects for luxury and prestige companies to give themmaximum exposure to real life situations within the industry. The Global Field Project is carried out in teams of 3/4between May and September. It concerns a business issue within a company (for example, business plan for a new activity,feasibility study for activity expansion abroad) and is monitored by an MBA Professor and by a company executive.MBA Participants’ ProfileAverage AgeAge RangeAverage work experience30 years26-36 years7 yearsAcademic background Marketing 17%, Finance/accounting 3%, Economics/business 37%,Science/engineering 17%, Social sciences 17%, Design 6%, Law 3%International participantsClass sizeover 92% of students are non-French, representing around 20 countries each yeararound 30 participantsExamples of GLOBLA FIELD PROJECTSAccessoriesFashionWatchesDeveloping a disruptive launch strategy for a new accessories lineRecommending a new digital communication strategyDeveloping a new strategy for Greater ChinaJewellery & watches Recommending a plan to create exceptional experiences & defining the accurate digitalstrategies for VIP clientsRetailFragrances & CosmeticsProposing a plan to enhance the customer experience in store- Analysing the risks and opportunities of the pharmacy market- Developing a new digital platform- Developing a marketing campaign for a new product launchWines and SpiritsDefining how to build a successful CRM strategyESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENT
ALUMNI NEWSThe Global MBA in Luxury Brand Management now has over 800 graduates workingin leading positions in over 30 countries around the world.Whilst the positions our alumni occupy once they have graduated will depend on prior workexperience, nationality and personal competencies, the following gives some examples ofcareer paths before and after the ESSEC Global MBA in Luxury Brand Management.NationalityWorkExperience YearsPositionbefore MBACountryPositionafter MBACountryAmerican8Project Manager,Medline IndustriesUSAManager in Training,Christian Dior CoutureUSAAmerican/British10Director Strategic Marketing,LuluUKRegional Marketing ManagerTravel Retailing EMEA,Estée Lauder - La Mer/AvedaUKAmerican6Sales & Marketing Manager,IntercosUSADigital Marketing Manager ,TiffanyUSAArgentinean8New Development Manager,Iké Asistencia ArgentinaArgentinaWholesale Manager,MontblancArgentinaChinese4National Distribution Manager,Mux Shoes Co LtdChinaMarketing Manager,Saint LaurentChinaFrench9Assistant Director F & B,The Address DowntownDubaiBrand Manager,Krug/RuinartHong KongIndian6Producer & Correspondent,CNBC - TV 18.IndiaProduct Manager,L’Oréal Luxe - KiehlsIndiaItalian8Client Relationship Manager,BSI EuropeLuxembourgCRM Manager,CélineFrance13%FRAGRANCES& COSMETICS33%FASHION& ACCESSORIES7%FINANCEJEWELRY& WATCHES7%Positions 2020graduates holdWINES ors ofActivity in which2020 graduatesare working20%13%CRM/DIGITALMARKETING/SOCIAL ETAILOPERATIONS20%PROJECTMANAGEMENTESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENT
SYNERGIES BETWEENTHE MBA AND INDUSTRYEach year the program continues to build an active network with the luxury industry. Companiespresent on campus, or organise site visits. They are also involved in Scholarships, Selection Juries,the Mentor Program, Boutique Internships, Case Studies, Field Projects and Field Trips.Our sincere thanks to L’OREAL and FIRMENICH, for providing scholarships last year.Here is an overview of the companies recently involved in the program.Current Partners and Contributors includeAudemars PiguetArmani Hotel DubaïBaccaratBergdorf GoodmanBeThe1BoodlesChalhoubChampagne ColletChanelChanel Métiers d’ArtChanel ParfumsCOTY LuxuryChristian LouboutinElsa SchiaparelliErmenegildo ZegnaEstée Lauder Companies- Bobbi Brown- By Kilian- Clinique- Estée Lauder- Jo Malone- La Mer- Le Labo- Mac Cosmetics- Parfums Frederic Malle- Tom Ford BeautyFirmenichFloriane de Saint PierreFondazione AltagammaGiorgio ArmaniHermèsKering- Balenciaga- Bottega Veneta- Gucci- Saint LaurentL’Oréal Luxe- Biotherm- Giorgio Armani Parfums- Helena Rubinstein- Kiehls- Lancôme- Viktor & Rolf- YSL BeautéLVMH Group- Acqua di Parma- Bulgari- Christian Dior Couture- Christian Dior Parfums- D.F.S.- Emilio Pucci- Fenty Beauty- Fresh- Krug Vins Fins de Champagne- Louis Vuitton- Moët et Chandon- Moët Hennessy- SephoraMonclerNars CosmeticsOlivier TheyskensParaffection GroupPernod Ricard Luxury- Royal Salute- Martell- Perrier JouetRichemont- Cartier- Chloé- Montblanc- Vacheron Constantin- Van Cleef & ArpelsS.T. DupontSalvatore FerragamoThe Swatch Group- Tissot- OmegaTiffany & CoTod’s Group- Hogan- Roger Vivier- Tod’sTory BurchValentinoVersaceVisoanskaYoox Net-a-Porter GroupESSEC GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENT
GLOBAL MBA WITHMAJOR IN LUXURYBRAND MANAGEMENTCurriculum Vitæ
Anum ATIQBuilding 1, Apartement Anum23, ATIQMBA WITHMAJOR IN LUXURY BRAND MANAGEMENT3651, Al Qatif, AR RehabBuilding GLOBAL1, Apartement23,district, Jeddah 23345 8374,3651, Al Qatif, AR RehabAnum ATIQSaudi Arabiadistrict, Jeddah23345 8374,Saudi ArabiaBuilding 1, Apartement 23,Tel: 33686861509Email: b00782837@essec.edu3651, Al Qatif, AR RehabLinkedIn: https://www.linkedin.com/in/anum-atiqTel: 33686861509Email: b00782837@essec.edudistrict, Jeddah 23345LinkedIn:8374, e of birth: 21/12/1990Nationality:PakistaniSaudi Arabia272312169/OBJECTIVEDate of birth: 21/12/1990Nationality: Pakistaniigital Marketing preferablythe Fashion andLuxury Industry in Europeor NorthAmerica.CAREER withinOBJECTIVETel:Accessories 33686861509Email:b00782837@essec.eduA role in Digital Marketing preferably within the Fashion and atiqIndustry in Europe or North America.IONAL EXPERIENCELinkedIn:Christian PROFESSIONALLouboutin, Paris,EXPERIENCEFrance – ESSEC Field Project/Consulting Mission 272312169/)201817ON2118Developingon howChristianLouboutincan– expandits businessin ChinaandDateof birth:21/12/1990Nationality:Pakistani2021 a strategic planChristianLouboutin,Paris,FranceESSEC renessCAREEROBJECTIVE(3 months) Developing a strategic plan on how Christian Louboutin can expand its business in China andChristian Louboutin,Paris,– ESSECitsRetailInternshipreinforcebrandawarenessA rolein FranceDigitalMarketingpreferablywithin the Fashion and Accessories Luxury Industry in Europe or North America. ,of managinga eESSEC RetailPROFESSIONALEXPERIENCEAl Wadi InternationalSchool,Jeddah,Arabia(1 week) Learnt Saudithe fundamentalelements of managing a store and assisted clients2021Christian Louboutin, Paris, France – ESSEC Field Project/Consulting MissionEnglish Teacher2019 – 2020Al Wadi International School, Jeddah, Saudi Arabia(3 months) lessonsDevelopinga strategicon howLouboutin can expand its business in China and Planned, organized,andEnglishdeliveredto a diverserange ofplanstudentsandChristianage groups.Teacherreinforceitsbrandawareness Participated in roducingnew Planned, organized, and delivered lessons to a diverse rangematerials,of students and age groups.including Paris,forFrance– ESSECRetail Internship Participatedin marketingeventsthe schoolby devising,writing, and producing new materials, Wrote, edited,(1proof-read,andcompiledbooksonthe Britishcurriculum.week) Learntthebasedfundamentalelementsof managing a store and assisted clientsincludingaudioandvisualresources. Recorded ternationalSchool,Jeddah, Wrote, edited, proof-read, and compiled booksSaudibasedon the Britishcurriculum.Sesame Street English, Nanjing,ChinaEnglishTeacher Recorded videos for and conducted online classes, and quizzes through the use of Microsoft Teams.MarketingAssociate Planned,organized,and delivered lessons to a diverse range of students and age groups.2017– 2018Sesame StreetEnglish, Nanjing,China Responsible for the schoolenrolmentmarketsurveyinandanalysis.events for the school by devising, writing, and producing new materials, AssociateParticipatedmarketingMarketing Conducted interviews to identifystudentprospectsto determineeducationalneeds.Responsibleforthe schoolenrolmentmarketsurvey andanalysis.includingaudioandvisual theirresources. Ensured that the monthlyenrolmentgoalwasachieved. ermineeducationalneeds. Wrote, edited, proof-read, and compiled books basedtheiron theBritish curriculum. Responsible for dperformancemanagement. Ensuredthatthemonthlyenrolmentgoalwasachieved. Recorded videos for and conducted online classes, and quizzes through the use of Microsoft Teams Hosted, organized, and plannedpromotionalmaterialsandandtrainingevents. team construction, personnel, and performance management.recruiting2017 – 2018 ResponsibleSesameforStreetEnglish, Nanjing,ChinaSafra, Jeddah, Saudi Arabia Hosted,organized,and planned promotional materials and 017Intern Safra, Jeddah,Saudi Arabia for the school enrolment market survey and analysis. Responsible Assisted in the launch ofMarketingRESPIMASK.andSales Interninterviews to identify student prospects to determine their educational needs. Conducted Worked with the productmanagerininpromotingthebrandon the market through collaboration with Assistedthe launchoftheRESPIMASK. Ensuredthatmonthlyenrolment goal was achieved.the sales teams, factoriesandpromotionandadvertisingagencies. Worked with the product manager in promoting the brand on the market through collaboration with Responsibleforrecruitingand trainingteam Proposed and defended an effectiveapproachtheadvertisingneedsand construction,expectationsofpersonnel, and performance managemethe sales marketingteams, factoriesandaccordingpromotiontoandagencies. Hosted, organized, and planned promotional materials and events.the consumers. Proposed and defended an effective marketing approach according to the needs and expectations of2017adoption,– 2017 and usageSafra,ofJeddah,SaudithroughArabiainnovative and scalable field marketing Drove awareness,RESPIMASKthe consumers.MarketingandSalesInternevents by planning, coordinatingandexecution. Drove awareness, adoption, and usage of RESPIMASK through innovative and scalable field marketingAssistedandinthelaunchof RESPIMASK. Crafted compelling audience-specificcontent(emailand webpage copy, presentations,events r success stories throughmedia,howtoguides,etc.) socialWorkedwiththeproductmanagerin promotingthe brandon the marketthrough collaboration wiCrafted compelling audience-specific message andcontent (emailand webpagecopy, presentations, the r successstoriesthroughsocialmedia,how toandguides,etc.) agencies.ESSEC BusinessSchool,Paris,France ording to the needs and expectationsEDUCATIONGlobal 20 - 2021ESSEC Business School, Paris, FranceCase studies conducted on Chanel,Farfetch,Lush,Tiffany,andBrandValentino withDroveawareness,adoption,and usage of RESPIMASK through innovative and scalable field marketGlobal MBAMajorin LuxuryManagementNanjing University of anning,coordinatingexecution.Case studies conducted on Chanel, Farfetch, Lush,andTiffany,and ValentinoBachelor’s2014in internationalbusiness Craftedcompellingaudience-specificmessageand content (email and webpage copy, presentation– 2018Nanjing University of Aeronautics and Astronautics, Nanjing, ChinaGES AND TECHNOLOGYcustomer successstories through social media, how to guides, etc.)Bachelor’s in sskillsMicrosoftLanguagesOffice, tive,English-fluent,Mandarin-intermediate2020 - 2021ESSECBusiness Tableau,School,Paris,Computer skills Microsoft GlobalOffice, MBAMicrosoftAdobePhotoshop,Tableau, Power BIwithTeams,Major inLuxuryBrand Managementeurship, Sustainability,Blogging, Travel, Photography, Writing and Reading.INTERESTSTSCase studies conducted on Chanel, Farfetch, Lush, Tiffany, and Travel,ofPhotography,and Reading.Nanjing, China2014 – 2018NanjingUniversityAeronauticsWritingand Astronautics,Bachelor’s in international businessLANGUAGES AND TECHNOLOGYLanguagesComputer skillsINTERESTSUrdu-native, English-fluent, Mandarin-intermediateMicrosoft Office, Microsoft Teams, Adobe Photoshop, Tableau, Power BIEntrepreneurship, Sustainability, Blogging, Travel, Photography, Writing and Reading.1
GLOBAL MBA WITH MAJOR IN LUXURY BRAND MANAGEMENTrencia BELLOBoulevard du Port000 Cergy, France06 08 11 29 63Florencia BELLOFlorencia BELLO36, Boulevard du Port36, Boulevarddu Port95000 Cergy,Email :Franceflorencia.bello@essec.edu95000 Cergy, Francee of birth: 06 / 09 / 1988Tel: 06 08LinkedIn11 29 63: shorturl.at/uBEQTNationality:/ ItalianTel: 06 08 11Uruguayan29 63Date of birth: 06 / 09 / 1988Email : florencia.bello@essec.eduEmail : florencia.bello@essec.eduLinkedIn : shorturl.at/uBEQT: shorturl.at/uBEQTNationality: LinkedInUruguayan/ ItalianDate of birth:06 / 09fashion/ 1988and accessories house. Nationality: Uruguayan / Italianlient development/PrivateRelations Managementin a luxuryCAREERClientOBJECTIVERIENCECAREERTo pursuea careerOBJECTIVEin Client development/Private Client Relations Management in a luxury fashion and accessories house.a careerin Client development/PrivateClient Relations Management in a luxury fashion and accessories house.a Schiaparelli, Paris,FranceTo– nPROFESSIONAL Developing a2021digital strategywithluxuryE players.Paris, France – ESSEC Field Project/Consulting MissionPROFESSIONALEXPERIENCEElsaSchiaparelli,noi, Paris, France (3 months) Developinga digitalParis,strategywith –luxuryplayers.2021Elsa Schiaparelli,FranceESSECE FieldProject/Consulting Missionde fair for upcomingluxurydesigners)2019 – 2020(3 months)Tranoi, Paris, France Developing a digital strategy with luxury E players.nt Relations Executive(trade fairTranoi,for upcomingluxury designers)20192020Paris,France Processed edin the organization of the showClient RelationsExecutive(tradefairbetweenfor upcomingluxury designers)for the 300 selected designers. Acted as theliaisontheandcommercialandre-bookings.marketing team.ProcessedapplicationsnegotiatedParticipated in the organization of the showClientRelationsExecutive Monitored KPI’s and updated action plans.Manageddatabaseandreportingfor the 300 selected designers.Acted(rebookings,as the liaisonsales,between the commercial and marketing team. presentedProcessedapplicationsandnegotiated re-bookings. Participated in the organization of the shoforecasting). Analysed show’s performanceandresultsto boardofplans.directors. MonitoredKPI’s andupdatedactionManaged data base and reporting (rebookings, sales,for Analysedthe 300 selecteddesigners. Actedas the liaisonbetweencommercial and marketing teforecasting).show’s performanceand presentedresultsto boardtheof directors.acio Magma, Montevideo, Uruguay Monitored KPI’s and updated action plans. Managed data base and reporting (rebookings, salecessible luxury concept2017 stores)– PresentEspacio Magma, Montevideo,forecasting).UruguayAnalysed show’s performance and presented results to board of directors.ate Client Relations Manager(accessible luxury concept stores) Reorganized the 7 ay Enhanced aPrivateClientRelationsManagercustomer-centric culture through newtrainingsandimprovedsalesstrategy.Organized store(accessibleluxuryconceptstores) Reorganized the clients advisors’ responsibilitiesand customer segmentation. Enhanced aopenings in Uruguay and c culture through new trainings and improved sales strategy. Organized store Managed a team of 4 and acted as the liaisonthe 8 storesandthe headquarters. betweenReorganizedclientsadvisors’ responsibilities and customer segmentation. EnhanceopeningsinUruguayandtheChile. Maintained and developed customersrelationstoenhanceloyaltyandmanagedCRM. betweencustomer-centricculturethroughnew trainingsand andimprovedsales strategy. Organized s Managed a team of 4 and acted as the liaisonthe 8 storesthe headquarters. Maintainedand developedcustomersrelations to enhance loyalty and managed CRM.ne / Lanvin / Alexander Wang, Paris, Franceopeningsin Uruguayand Chile.mmercial Wang,a teamParis,of 4 Franceand acted as the liaison between the 8 stores and the headquarters.- 2019Celine / Lanvin / Alexander Defined budget and made showroomappointments.Providedclients’feedbackto account relations to enhance loyalty and managed CRM. ceduringfashion customersweeks)executives. Validated orders. Carried outDefinedforecastingandendofmarketanalysis.made showroomappointments.2018 - 2019Celine /budgetLanvinand/ AlexanderWang, Paris,France Provided clients’ feedback to accountis Vuitton, Paris, tingand end of market analysis.Commercial specialist (Freelance during fashion weeks)nt AdvisorLouis Vuitton, Paris,FranceDefined budget and made showroom appointments. Provided clients’ feedback to accountail Performance Assistant2017-2018Client Advisorexecutives. Validated orders. Carried out forecasting and end of market analysis. Analyzed KPIsto support stores Retail/ zonesand proposedadapted Vuitton,Paris,organizedFrance back of house for Participated in multi-disciplinary projectsonstoreoperations: Analyzed KPIs to supportstores / zones and proposed adapted recommendations.2017-2018ClientAdvisordifferent product launches. Provided operationalguidelinesfor stores. DevelopedlearningParticipatedin multi-disciplinaryprojects onstore operations: organized back of house for2016-2017Retail Performance Assistantmaterials and workshops.different product launches. Provided operational guidelines for stores. Developed learning Analyzed KPIs to support stores / zones and proposed adapted recommendations.xander Wang, Paris, Francematerials and workshops. Participated in multi-disciplinary projects on store operations: organized back of house formmercial and Marketing2014 –Assistant2016Alexander Wang, Paris, FrancedifferentproductProvidedoperational guidelines for stores. Developed learning Assisted the EMEA Account executiveon dailymissions:searchedfor launches.potential aterialsandworkshops.distribution, defined budgets, organizedevents, updateddatabase. executive on daily missions: searched for potential clients, controlled Assistedthe EMEAAccount2014 – 2016Alexander Wang,Francenaco Producciones, Montevideo,Uruguay distribution,definedParis,budgets,organized events, updated data base.rketing Assistant 2011 – 2014CommercialandMarketingAssistantMonaco Producciones, Montevideo, Uruguay Acted as Community Manager, analysedtrendsKPI’s, organizedevents. andAssistedthe EMEAAccount executive on daily missions: searched for potential clients, a base. Acted as CommunityManager,and tevideo,UruguayEC Business School,Paris,FranceEDUCATIONbal MBA with Majorin LuxuryMarketingAssistant2020- 2021 Brand ManagementESSEC BusinessSchool,Paris, Franceomplutense, Madrid, Spain ActedCommunityManager, analysed trends and KPI’s, organized events.Global MBA with Major inasLuxuryBrand Managementree in Fashion DigitalMarketing2017 EDUCATIONLa complutense, Madrid, Spaintuto Marangoni, Paris, FranceDegree inESSECFashionDigital Marketing2020 - 2021BusinessSchool, Paris, Francester’s degree in ni,2014 –Buying2017 & FashionGlobal MBA withFranceMajor in Luxury Brand Managementversidad de Palermo, Buenos Aires, ArgentinaMaster’s degreein Fashion Buying& SpainFashion Styling Intensive Course2017Lacomplutense,Madrid,ree in Fashion MarketingManagement& Fashion deStyling2011 – 2013UniversidadPalermo, Buenos Aires, ArgentinaDegree in Fashion Digital MarketingDegree inIstitutoFashion Marketing Management & Fashion Styling2014–2017nish native, Englishfluent, ItalianANDfluent,French fluent. Marangoni, Paris, FranceLANGUAGESTECHNOLOGYMaster’s degree in Fashion Buying & Fashion Styling Intensive Courseleau, Power BI, SalesForce, MicrosoftSpanishOffice advancedLanguagesnative, English fluent, Italian fluent, French fluent.2011 – 2013Universidad de Palermo, Buenos Aires, ArgentinaComputer skillsTableau, Power BI, Sales Force, Microsoft Office advancedDegree in Fashion Marketing Management & Fashion Stylingunteering work, Debategroups.INTERESTSLANGUAGES AND TECHNOLOGYCHNOLOGYTraveling,Reading, ve,Englishfluent, Italian fluent, French fluent.Computer skillsINTERESTSTableau, Power BI, Sales Force, Microsoft Office advancedTraveling, Reading, Volunteering work, Debate groups.2
Ivy CHENIvy CHEN2205 918 Cooperage Way,2205918 CooperageWay,VancouverBC.VancouverBC.Canada V6B0A7Canada V6B0A7Tel: 3372703605 (France)Te
GMBA in Luxury Brand Management continues to allow our participants to benefit from a deep-dive into the management of luxury brands whilst also enhancing their leadership, managerial and digital skills. The program continues to attract participants from al
![GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]](/img/9/cat-p-192-i.jpg)
