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April 2014Facility Signage GuideFacilityFacility SignageGuideFacilitySignageSignageGuideGuide1
USDA Facility SignageFacility signs play a major role in projecting a clear, strongimpression of USDA. This facility signage guide serves asa manual for the development and implementation of acomprehensive signage and wayfinding system for both exteriorand interior signage. The purpose of this guide is to establish theimage of USDA, creating a sense of space that welcomes visitors andstaff; defining USDA as a destination, and informing, orientating, anddirecting visitors to and through all USDA facilities.All USDA interior facility signage designating a permanent room or spacemust be ADA compliant. For the latest ADA signage standards andguidelines, contact www.ADA.govUSDA facilities within the Washington, DC, metropolitan area mustcomply with special DC/Metro signage requirements. Contact the Officeof Operations (OAO) for the latest version.The objective of this guide is not to replace current signs but, rather, toensure that when the signs need to be replaced with new signs, theycomply with these new guidelines.2
Facility SignageSignature LockupsSignature lockups must be usedon all Department facility signage.Signature lockups combine theUSDA Symbol and the Departmentname. Do not use the USDASymbol without the Departmentname. Only use signature lockupssupplied by USDA’s Office ofCommunications. Any substitutionof fonts on signature lockups isunacceptable. Do not attempt tocreate signature lockups in anymanner.ColorThe signature lockup shall bereproduced in either one or threecolors. The official colors for theUSDA symbol are dark blue (PMS288) and dark green (PMS 343),and the Department name isblack. When reproduced in onecolor, the signature lockup shallbe black or the most dominantcolor available. When the signaturelockup is placed on a colorbackground, it can be reproducedin one color, either black or white.Acceptable Signature Lockup VariationsSolid BlackDark BluePMS 288Dark GreenPMS 343Three ColorOne Color - BlackColorBackgroundOne Color - Black or White3
Signature LockupsClearance Space, Proportions, and PlacementSignature lockups must be used on all Department facility signage. Signature lockups are comprised of theUSDA Symbol and the Department name. To ensure maximum visibility, the signature lockup should be placedat the top of any signage above the Agency’s name. Only use signature lockups supplied by USDA’s Office ofCommunications. Any substitution of typefonts on signature lockups is unacceptable. Do not attempt to createsignature lockups in any manner.Clearance space shall be used on all signage to provide a clean, consistent background area and positionfor the signature lockup. All acceptable versions of the signature lockups can be used. No images, gradations, orother graphics can appear within the clearance space. All other types of visual elements, images, and typographycan fall below the clearance space. Helvetica and Arial are the preferred typefonts.MinimumClearance SpaceUSDA Symbol -14% or more ofSIgnage Heightsignage height.Minimum .75”Agency NameFree-Standing SignageAgency NameAgency NameMonumental SignageMinimum clearance space equal to the width of the USDASymbol’s letter “A”.Agency NameBuilding-Mounted Signage4
Free-Standing SignageSignature lockup must be positioned above all other names.Agency NameAgencyNameHere5
Building-Mounted SignageUse street address or site number as required by the office complex or landlord. Signature lockup must bepositioned above all other names.9201Site addressas requiredAgency Name92019201AgencyNameHereAgencyNameHere6
Directional SignageDirectional arrows can be placed where appropriate outside the signature lockup clearance space.Agency NameAgencyNameAgencyName7
Office Room SignageUSDA FacilityAll USDA interior facility signage designating a permanent room or space must be ADA compliant. For thelatest ADA signage standards and guidelines contact www.ADA.gov. Signature lockup must be positionedabove all other names.9201Agency NameTenant Name9201Agency NameTenant Name8
Office Room SignageNon-USDA FacilitySignature lockup is not required.9201Agency NameDivision NameTenant NameTenant NameTenant Name9
Building DirectoryUSDA FacilitySignature lockup must be positioned above all other names.Service CenterFarm Service AgencyRural DevelopmentNatural ResourcesConservation ServiceCulpeper Soil and WaterConservation District20120120520710
Building DirectoryNon-USDA FacilityThe Department name must be fully spelled out and positioned above the Agency name.XYZ Office BuildingOther TenantOther TenantDepartmentname onlyUnited States Department of AgricultureOther TenantOther Tenant201201202205207XYZ Office BuildingOther TenantOther TenantDepartmentname withAgency nameon second lineUnited States Department of AgricultureAgency Name HereOther TenantOther Tenant20120120220520711
guidelines, contact www.ADA.gov USDA facilities within the Washington, DC, metropolitan area must comply with special DC/Metro signage requirements. Contact the Office . Service Center Farm Service Agency 201 Rural Development 201 Natural Resources
