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Marketing SupportAs a member of Disney’s EarMarkedSM Program, you have access to creative tools and tactics that capture the Disney magicand help communicate all the excitement to your clients. disneytravelagents.com is your resource for Disney Parks news,booking Disney vacations, training opportunities, marketing tools and more.TIP: To access these valuable resources, become a registered Agent on disneytravelagents.com.Disney Print ConnectionMY DISNEY TOOLSCustomize and personalize direct mail pieces, such aspostcards, self-mailers and fliers, for multiple DisneyDestinations. Identify your agency by easily uploading your logo andcustomizing your piece Your agency call-to-action is automatically printed oneach pieceTIP: Invitation postcards are available for you to inviteclients to a Disney event you are hosting.disneytravelagents.com My Disney Tools Disney Print ConnectionDisney Content ConnectionAllows your agency to integrate preapproved Disney Destinations content andproduct information into your site, including: Customized contact information for your agency including the ability to uploadagency header and logo and the option to select between different templatesand color schemes Continuously updated content to showcase the latest special offersJewels of Southeast AsiaDiscover a land of ancient temples, peaceful villages and bustling modern cities.Travel the waterways and country back roads as you get to know the peopleand places of this surprisingly diverse region.12 Days 11 NightsVietnam, Laos and CambodiaTIP: When the Authorized Disney Vacation Planner logo, located on each DisneyDestination page, is clicked, your designation is showcased with informationon “Why book with an Authorized Disney Vacation Planner.” Take a cruise down the Mekong River andfloat past lush vegetation and rural villages. Gather ingredients from a local-market touse for a hands-on cooking class with alocal chef. Visit a working rice farm and experienceeach stage of rice farming then view thedisneytravelagents.com My Disney Tools Disney Content Connectionscenic Kuansay Waterfalls. And more!Adventures by Disney Travel Services, Inc. CST# 2082519-10.GS2012-7866 DisneyContact us today!Insert Agency Information HereDON’TFORGET THESAVINGS!The Happiest Place on Earth just got merrier!November 12 through January 6The holidays are a time for memories. A time for gathering with family and friendsto share magical moments you’ll treasure forever. And when it comes to creating lasting memories,there’s nothing like Holidays at the Disneyland Resort. With the all-new Cars Land,the newly expanded and re-imagined Disney California Adventure Park, and both Theme Parksdecked in holiday décor, turn your holiday into a multi-day vacation for the whole family.Treat your family to a magical holiday vacationYour Disneyland Resort package includes: Accommodations at one of the Hotels of the Disneyland Resortor Good Neighbor Hotel Disneyland Resort Park Hopper souvenir tickets EXCLUSIVE! Collectible pin, lanyard and luggage tag(one per person) Disney Character Call*—Receive a “Welcome” call froma Disney Character when your Travel Agent books yourpackage online (one per package) And more magical extras!Hurry! Packages can book up fast—purchase yours today!*Disney Character Calls are not available for Guests in Quebec, Canada. Disney/PixarHolidays at theCST#102229-50 DisneyGS2012-8252Examples of the types of assets, materials and collateral available. Benefits subject to change without notice. Disney/Pixar7

Show Your Designation – The Authorized Disney Vacation Planner logo isa symbol of your designation as a magical Disney vacation planner. Onlymembers of Disney’s EarMarked SM Program can use the logo. Display itproudly in your agency, and in approved advertising and collateral materials.Disneycopyright.comOffers the ability to download a variety of preapproved creative assets, such as ad shellscustomized with the Authorized Disney Vacation Planner logo, web art and banners. You can alsopreview radio and TV spots available for broadcast use. Make sure to check back frequently fornew creative assets.TIP: The ads on disneycopyright.com match the promotion being offered on television, online,and many other consumer marketing outlets. Always use Disney produced marketingmaterials to ensure legal and brand requirements for promoting the offer are met.disneytravelagents.com My Disney Tools Disneycopyright.comNow you can get a FREE dining plan option when you purchase a5-night/6-day non-discounted Walt Disney Travel Company vacation packagethat includes accommodations and Theme Park tickets.Offer valid for arrivals most nights 9/2–9/25/13.SAmPle PriCinG*Experience it all with a multi-day Walt Disney Travel Companyvacation package - featuring 2013 benefits:For A FAmily oF 4 in A StAnDArD room At ASeleCt DisnEy MODERATE REsORTAccommodations - At one of the Hotels of the Disneyland ResortDisneyland Resort Park Hopper Souvenir ticketsExclusive! - Collectible pin, lanyard and luggage tag (one per person)Early Entry in the Theme Parks* - Early entry to either Disneyland That’s a savings of 919!rates valid for stays most nights 9/2–9/13/13 Book 5/9–7/31/13* Prices based on 2 Adults, 1 Junior and 1 Child. The number of rooms allocated for these offers is limited. Savings based on the non-discountedprice for the same package. Tickets valid for one Theme Park per day and must be used within 14 days of first use. No group rates or otherdiscounts apply. Advance reservations required. Offer excludes campsites and 3-bedroom villas and is not valid at Disney’s Art of AnimationResort – The Little Mermaid Standard View Rooms.** Excludes gratuities and alcoholic beverages. Children ages 3–9 must order from children’s menu, if available. Some Table-Service restaurantsmay have limited or no availability at time of package purchase. DisneyVisit wdwdineoffer.com for dining plan details and participating restaurants.Plan for enough days to discover two amazing Theme Parks — the newly expanded Disney California Adventure Park featuringthe new Cars Land and the original Disneyland Park. Stay at the Hotels of the Disneyland Resort where an incredible vacationbecomes an unforgettable escape. Plus an eclectic entertainment, dining and shopping district is just steps from the Parks andper person per day for athe Hotels at the Disneyland Resort!3 day/2 night vacation packagefor a family of 4 at a hotel ofthe disneyland resort2,201 The Happiest Place on EarthJust Got Happier!*FREE Disney Dining Plan**Develop four MarketingPromotions per year 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Instruct agents torecommend a Disneyvacation when clientinquires about afamily vacationCars Land Now OpenPull uP AChAir!Track It!Park or Disney California Adventure Park with Extra Magic Hour whilestaying at one of the Hotels of the Disneyland ResortDisneyland Resort Attraction Photo by Disney’s Photopass Service**A magical Hawaiian vacation—made just for families.Who better to offer a Hawaiian vacation designed for families than the people who know families best—Disney.At Aulani, you’ll discover something for everyone. Parents can escape with romantic dinners or relax in aluxurious spa. Kids can let their imaginations soar at Aunty’s Beach House with immersive activities and Disneyfriends. And families can come together with Disney entertainment and adventures that bring the island to lifein ways few ever get to see. Make your family’s dream Hawaiian vacation come true at Aulani.Receive one (1) 5" x 7"attraction photo and a digital download of thesame photo at your choice of one (1) of the following exciting attractions:Splash Mountain or Space Mountain at Disneyland Park, The TwilightZone Tower of Terror, California Screamin’ or Radiator Springs Racers atDisney California Adventure Park (one per package)Ask your Travel Professional about More Magical Extras!*Disneyland Resort Hotel Guest Extra Magic Hour currently allows registered Disneyland Resort hotel guests admission into select attractions at Disneyland Park on Sunday, Tuesday, Thursday and Saturday and Disney CaliforniaAdventure Park on Monday, Wednesday and Friday before the applicable park opens to the general public. Upon Hotel check-in, Guests will receive a schedule or be informed of when each park offers Extra Magic Hour. Eachregistered hotel guest (ages 3 and older) must have a valid theme park ticket and active hotel room key card. Each Guest must have valid theme park admission. Days and times of operation for Extra Magic Hour early entry andall other elements including, but not limited to, operation of attractions, entertainment, stores, restaurants and appearances of characters may vary and are subject to change without notice. Subject to capacity, cancellation andother restrictions.**Offer is not valid for photos taken at other Disney Photopass locations. Offer is valid only at the Disneyland Resort. Digital download is available only at DisneyPhotoPass.com and is not available at any Resort location. Onlineregistration at DisneyPhotoPass.com required. You must register and claim your photo within 30 days of the date the photo was taken. Complimentary 5”x 7” photo and digital download are for personal use only and may not beredeemed or exchanged for cash, in whole or in part. Not responsible for missing, lost or damaged photos. May not be combined with other offers or discounts. Subject to restrictions and change without notice.GS2011-5408 Display of AuthorizedDisney VacationPlanner office décor DisneyInsert Agency Information Here Disney website contenthosted on agency siteThe Twilight Zone is a registered trademark of CBS, Inc., and is used with permission pursuant to a license from CBS, Inc.GS2012-8474 OF Disney/PixarFor travels beginning 1/1/2013To book your magical vacation, contact us today!Your Authorized Disney Vacation Planner Designation Campaign – including ads (in multiplesizes), fliers, postcards, desktop banners, online banners and window graphics – is available atdisneycopyright.com, Disney Print Connection and Disney Collateral Store.TIP: Prominently display campaign elements in your office to generate client interest anddiscussion about your knowledge of Disney vacations. Preferred positioningof com My Disney ToolsTravel light.and always plan your vacation withsomeone who knows Disney.As an Authorized Disney Vacation Planner agency, our professionals knowa thing or two about Disney. Our tips and insight will help make your tripnothing short of magical, whatever your Disney destination.Contact us today and see how we can help your wishes come true for yourDisney vacation. DisneyGS2013-8532Agency Information Goes Here8

Marketing Support (continued)Not only is communicating with your clients on a consistent basis important, but how you communicate with them can meanthe difference between a missed opportunity and a successful close to a sale. Disneytravelagents.com offers a variety ofopportunities to customize your communications and attract new business with all the latest up-to-date information.Disney eBrochure ExpressDisney Online Post OfficeDisney eBrochure Express offers you a way to tailor your onlinemarketing materials, featuring:Disney Online Post Office transports your marketing tactics to newlevels. You’ll have access to a library of email templates, featuringtargeted sales messages, from Disneyland Resort, Walt Disney World Resort, Disney Cruise Line, Adventures by Disney and Aulani, A DisneyResort & Spa. Each email template will include your logo and call-toaction automatically. Customize content – Select brochure content to best match yourclients’ needs. Viral marketing – Clients can share their eBrochure with family andfriends via Facebook and Twitter. Calling card – Displays your call-to-action, even when shared virally. Lead generator – Clients can message you via the eBrochure system. Rich media – Videos, maps and other features to engage your clients. Printing – Download a PDF version of the eBrochure. Reporting – See results of the eBrochures you generate. iPad and tablet computer compatible.TIP: Don’t let a hot lead slip away. Disney Online Post Office allowsagents to quickly send a customized email to clients interestedin a Disney vacation. Plus, most emails also contain links toextended content, such as special offer websites, virtual toursor Disney eBrochures.disneytravelagents.com My Disney Tools EmailTIP: If your client is interested in an Alaskan cruise, why show themthe Caribbean itineraries? That’s the kind of tailored marketingyou’ll achieve with the new Disney eBrochures.disneytravelagents.com My Disney Tools eBrochuresDisney Collateral StoreOrder the latest Disneyland Resort, Walt Disney World Resort, Disney Cruise Line, Adventures by Disney and Aulani, A Disney Resort & Spa marketingmaterials, such as brochures, posters and more.TIP: Disney Collateral Store is a great place to pick up materials for trade shows and special event days.disneytravelagents.com My Disney Tools Disney Collateral Store2014A family paradise with a touch of magic.For more information or to book your vacation, contact your Travel Agent.6222 Disney HI-12-228569

Communication OptionsStay on top with all the latest Disney vacation news by visiting theDisney Travel News section on disneytravelagents.com. ThroughDisney Travel News, you are able to subscribe to the content mostrelevant to you and have it delivered to you via email or RSS feed.Updates occur in a timely manner, keeping you up to date on offers,news from Disney executives and the latest happenings at each ofthe Disney vacation destinations. To learn more about these options,click on the green envelope icon or the DTA RSS link at the bottomnavigation of disneytravelagents.com.You also have the ability to comment on posts featured on DisneyTravel News. This new enhancement to the site allows you – ourvalued travel partners – to share your thoughts and feedback withinthe Disney travel professionals community.Disney Travel ProfessionalsFacebook PageThe Disney Travel Professionals Facebookpage serves as a centralized hub for the latestnews regarding all five Disney Destinations –Disneyland Resort, Walt Disney World Resort,Disney Cruise Line, Adventures by Disney andAulani, A Disney Resort & Spa. The page offersrich, shareable content created specifically fortravel professionals, which you can post on yourFacebook page or profile and supplement with yourown messaging. Using this tool is simple: owse through posts and photo albums tochoose content most relevant to your clients,then click the “Share” button and the image/videowill automatically be posted on your page.Get inTouch FasterBooking online isfastest, but if you needto call, the dedicatedreservations phonenumber has beenenhanced for yourexclusive use. Just call1-877-569-3276,enter your IATA number,and select the DisneyDestination of yourchoice. Your call willthen be transferredto that destination’sreservation team forpriority service.Disney Travel Professionals YouTube ChannelYouTube, and video used online, is a great resource for travelers andcan be influential in purchase decisions. You may share videos createdby Disney from the Disney Travel Professionals YouTube Channel byembedding them in your site or linking to videos found at:http://www.youtube.com/DisneyTravelPros,or share videos from Authorized Disney Vacation Planner LocatorAgencies have the ability to be included in the Authorized Disney Vacation PlannerLocator, currently available through select Adventures by Disney emails.10

Marketing Support (continued)MarketingGuidelinesfor TravelAgenciesAll marketing collateral and advertising materials used in any media including, but not limited to, print, TV,radio, web, emails, blogs, tweets and social networking sites must be reviewed and approved in writing byyour Disney District Sales Representative prior to printing, distribution or posting (approval may be granted orwithheld at Disney’s sole discretion).The DosSpecial Offer Example:* The number of rooms allocated for this offer is limited. Savings based on the non-discounted price of the same package for 2 adults,1 junior and 1 child. Tickets valid for one Theme Park per day and must be used within 14 days of first use. No group rates or otherdiscounts apply. Advance reservations required. Excludes campsites, 3-Bedroom Villas and is not valid at Disney’s Art of AnimationResort – The Little Mermaid Standard Rooms.Children ages 3–9 must choose from the children’s menu, if available. Excludes gratuities and alcoholic beverages. Some Table–Service restaurants may have limited or no availability at time of package purchase. DisneyFor more information about this offer, dining plan details, participating restaurants and resort benefits, visit wdwstayplaydine.com.1234 Main StreetAnytown, USA866-555-5555All Marketing Collateral and Advertising Material Do use Disney-produced marketing materials for specialoffers to ensure legal and brand requirements forpromoting the offer are met. Do use preapproved special offer assets. Clearly indicate that your travel agency (rather thanDisney) is offering a Disney vacation and that theconsumer should contact your agency to book.This should be done by making your agency namesignificantly larger than the Disney name, placing yourtelephone number and address directly under youragency name, and/or by graphically separating youragency information from the ad copy. Disney logos must be positioned in separate areas ofthe collateral/advertising layout; they cannot be placeddirectly next to any agency’s logo or symbol. Your company name/logo must appear significantlylarger than the Disney name(s)/logo(s). The Disneynames(s)/logo(s) should not exceed 75% of yourcompany logo in size. Logo and nomenclature rules apply throughout allbrochure pages, point of sale, web pages, emails anddirect mail materials. Include ships’ registry in all Disney Cruise Linecollateral/advertising in regular type as follows:Ships’ Registry: The Bahamas Include the following copyright notice on all marketingcollateral/advertising materials created by you thatincorporate Disney assets:As to Disney artwork, logos and properties: DisneyThe Don’tsAlways use Disney-produced marketing materials to ensure legal andbrand requirements for promoting the offer are met.Website Example:Clearly indicate that it is your agencyoffering Disney vacations (and notDisney itself) by making your logosignificantly larger than Disney logos. Do not advertise expired promotions. Do not remove any information from anyDisney-produced ad to make a smaller ad. Overall, your collateral and advertising material,including your websites, may not give the impressionthat it is a Disney piece or Disney website or that yourtravel agency is associated with Disney. You must clearlyidentify that the products and services are being offeredby a travel agency. Do not use terms that imply an endorsement by Disneyor any special relationship with Disney. Do not refer to non-Disney tickets, theme parks,attractions, resorts or vacation packages within Disneycopy. Copy must refer only to Disney tickets, attractions,vacation packages, Theme Parks and Resorts. Do not feature companies that are offering products/services that are in competition with products/servicesof a Disney Participant* Company in close proximity toDisney products/services within collateral or advertising.11

Do not use images provided by Disney(photography, logos, icons, trademarks, artworkor other creative materials) on any social media/networking sites at any time with the exceptionof blogs which fall under the same rules andregulations as your company website. Do not place Disney logo(s)/artwork in a waythat associates it with any non-Disney imagery. Do not use the name “Disney,” either aloneor in conjunction with or as a part of anyother word, mark or name, or any marksof The Walt Disney Company or any of itsrelated, affiliated or subsidiary companies as apart of your domain name or a domain namethat redirects Internet users to your website.*Disney Participant Companies are companies which have been grantedby Disney certain sponsorship and promotional rights in certain product/service categories. Your Disney District Sales Manager can advise you onthis issue.Specific Types of MaterialsPrint Media and Websites Use copy points and/or suggested copyprovided by Disney and include no more thantwo Disney logos on one ad, web page

Benefi ts are subject to all provisions of Travel Agency Designation Agreement and are subject to change without notice, except as may be restricted by the Travel Agency Designation Agreement. If there is any confl ict between this brochure and the Travel Agency Designation Agreement, the Tr