WIXLIB

SMART CONNECTED SUSTAINABILITYWhat exactly is a sustainable city?It is a city in which the “triple bottom line” of Economy, Society and Environment are managed tobe in harmony.Our ultimate vision for a sustainable city is one that is economically resilient. It is culturallyand socially vibrant and inclusive. And it is one where resources are used effectively andenvironmental quality is steadily improving.By incorporating Smart Connected concepts into the master plan, government is assured ofhaving the tools to manage the triple bottom line in a sustainable manner.EconomyAn intelligent network provides the means for the government to convergefunctions and services onto a single city computing ‘cloud’. Flexible use of datafacilitates collaboration, which in turn increases productivity, which createscompetitive advantage.Often the simplest changes can yield impressive returns. Imagine what it wouldmean if business processes such as permits or taxes were streamlined. Thecost of compliance would be lowered. Investors could be readily paired withlocal businesses.The ability to facilitate innovation and to foster collaboration is central to the longterm competitive position of the city. The result is job creation.In turn, the availability of good jobs attracts people who are capable ofadvancing the paradigm.Cisco Pavilion World Expo 2010 Shanghai16

SocietyThe most vibrant and desirable communities are those in which the citizens arefully engaged.In a Smart Connected Life, citizens will enjoy an unprecedented range of publicand private services including health, education and of course entertainment.They will interact with the government more easily, and will find it easier tobecome part of the fabric of the city.EnvironmentThere are only two ways to maintain, much less improve, the environment: eitherreduce the amount of resources that are being consumed, or develop clean,renewable supplies of energy. While we wait for the latter, S CC helps to achievethe former.Cities that invest in technology platforms will change their business, socialand environmental landscape.The Cisco Internet Business Services Group (IBSG) projects that, as a result of integrating S CCtechnology, in 20 years a city of 5 million people would see the following effects:yy City revenues increase by US 15Byy GDP would grow by 9-10%yy Energy efficiency would improve 30%—translating directly to the bottom lineyy 375,000 new jobs would be createdCisco Pavilion World Expo 2010 Shanghai17

SERVICE DELIVERY PLATFORMCisco Pavilion World Expo 2010 Shanghai18

SERVICE DELIVERY PLATFORMThe backbone of every Smart ConnectedCommunity is a Cisco Service DeliveryPlatform (SDP).The Platform incorporates three of our keyarchitectures:yy Borderless Network Architecture whichenables anyone, anything, anywhere, anytimecommunications. In an S CC environment,the borderless network makes it possible toconnect with multiple users simultaneouslythrough whatever equipment they have.yy Collaboration Architecture whichenables access to the broadest range ofcommunication media possible includingtext, voice and video. This architectureincorporates enterprise grade security, aswell as auditing and recording for specializedindustry applications.Cisco Pavilion World Expo 2010 Shanghaiyy Data Centre Virtualization Architecturewhich enables more efficient utilization ofphysical assets and reduces data centrestaffing requirements. Highly agile, thevirtualized data centre can be configured toelastically respond to differing user loadsthroughout the day.The goal is to make it possible to purchaseinfrastructure as a service, shifting the burdenof development from capital expense tooperating expense, accelerating time-tomarket and freeing up resources. At thesame time, it ensures that a massive level ofcomputing power is available on demand.that maintain both data and applications.Because both the application and the user’sdata are accessed from the Cloud (as opposedto the user’s own computer), users can accesstheir files from any device with Internet access.The concept of City Cloud Computingforesees sharing servers betweendepartments, and even between public andprivate entities to meet peak demand loads.It is this combination of the Service DeliveryPlatform and Cloud Computing that makesS CC possible.The S CC experience is seamlessly deliveredto the user through Cloud Computing, arapidly maturing technology that combinesInternet access with central remote servers19

COMMUNITY EXCHANGECisco Pavilion World Expo 2010 Shanghai20

COMMUNITY EXCHANGECommunity Exchange is the backoffice operations “layer” used to manage aSmart Connected Community.The Exchange makes it possible to connectpeople (anyone) and devices (anything)anytime, anywhere so that they can worktogether. This approach eliminates thetraditional individual “stove pipe” controlcenters in favor of a single connected userenvironment that facilitates collaboration andimproves efficiency.Cisco Pavilion World Expo 2010 ShanghaiSix vertical solutions are managed inCommunity Exchange. Data from any ofthese solutions can be used to supportCommunity Connect and the Drivers.These six solutions are of particular interestto governments, government agencies andtheir private partners such as utilities andtelecommunications.21

Of particular interest is the Smart Grid.Cisco’s solution provides two-waycommunication across the grid to enhanceinformation management on electricitymetering. The security architecture forenergy systems enables host security, threatdetection, and access and authorizationsystems that protect the network and providephysical monitoring.Community Exchange Utilitysolutions help agencies to addressenergy, water, and gas managementand consumption.By enabling the delivery of utility managementservices over a converged IP network, theUtilities solutions:yy Make more utilities available for more peopleyy Lower energy costsyy Improve operational and energy efficienciesA variety of wireless technologies such asWi-Fi Mesh, WiMAX, satellite, and 3G/4G canenable connectivity on any mode of transport.These solutions enable communities to:yy Improve sustainability and reduceenvironmental impactyy Optimize city transportation and logisticsyy Deliver key citizen services anytime,anywhereCommunity ExchangeTransportation integratesworkplaces, residential buildings, travelservice providers, airlines, and hotelsonto a single platform promoting aseamless transportation experience toincrease sustainability and productivity.These solutions are IP enabled and cancomprehensively manage traffic flows andintegrate multiple modes of transportation.yy Reduce carbon emissionsCisco Pavilion World Expo 2010 Shanghai22

These solutions help to automate detectionanalysis, coordinate incident response,and facilitate better communication andcollaboration between agencies.Safety & Security solutions lead to:yy Automatic and unobtrusive detection andpreventionyy Informed assessment and coordinatedresponseCommunity ExchangeEmergency Response providesa collaborative, responsive, and highlysecure communications system inwhich information can flow directly tothe point of care. It links responderswith hospitals and specialists, andenables tight coordination with safetyand security forces.yy Reduced human error and time lagCommunity Exchange Safetyand Security solutions enhancethe capabilities of emergency andsecurity personnel with real-timeaccess to information that enables theconstruction of a common securityoperations picture.Cisco Pavilion World Expo 2010 Shanghaiyy Increased effectiveness of response23

Community Exchange Buildingsolutions make new and existingbuildings more productive workplacesand residences. The buildings are moreenergy-efficient, more economical tooperate and easier to manage from acentralized location.Community Exchange TelecomThese capabilities make a building responsiveto its users’ needs and enable it to adjustquickly to changing internal and externalrequirements.solutions give government agenciesthe ability to be more connected,contain costs, and better serve theneeds of an on-demand culture byincreasing the effectiveness of publicagencies, and enhance the citizenexperience and their quality of life.Cisco Pavilion World Expo 2010 Shanghai24

COMMUNITY CONNECTCisco Pavilion World Expo 2010 Shanghai25

COMMUNITY CONNECTCommunity Connect encompasses eight areas of city life. These are inclusive categoriesbecause people’s activities often cross categories (e.g., school and home).yy Governmentyy Officeyy Sports & Leisureyy Healthyy Retailyy Travelyy Schoolyy HomeConnecting the community enables real-time information exchange, facilitates interaction, andprovides access to essential resources and expertise.Cisco Pavilion World Expo 2010 Shanghai26

GOVERNMENTDelivering better services to citizensFour macro trends have an impact on these three areas.yy Improves the effectiveness of public agenciesThe third trend ispervasive technology.APAC governments, whohistorically have been usedto controlling the news,have struggled to learn howto deal with blogging andsocial media.yy Improves constituent servicesyy Improves the citizens’ experience and qualityof lifeThere are three major themes that are ofinterest to every politician and bureaucrat atevery level of government.The fourth trendis environmentalsustainability, though thecommitment to this variesfrom country to country.yy Economic developmentyy Social developmentyy Political developmentThe first trend is globalization in its manyforms: globalization of finance, globalizationof trade, globalization of communications andglobalization of talent.The second trend is urbanization. Cities areexploding in size and complexity, and withthat come the challenges of developing andmanaging the cities.Cisco Pavilion World Expo 2010 ShanghaiGovernments are focusing on attractingForeign Direct Investment (FDI) as a quick wayto grow their economy.To be truly sustainable, a city needs to attracttalented people who will create value from theirideas and entrepreneurial spirit.27

HEALTHareas. People who need anything but the mostbasic care must journey to the city to seektreatment.yy In China, the number of patients registeringat city hospitals doubled from the year 2005to 2007. Beijing’s three largest hospitals eachsupport more than 8,000 new patient visits perday. In China, around 60% of all health careexpenditures are for hospitals.Delivering better health care to citizens.yy Extend health care access into thecommunity and the homeProviding better, localized service to everincreasing numbers of people is the biggestchallenge facing government around the world.yy Improve quality of care and simplifycommunicationsThe scale of the problem is immense, andthere is no easy way to solve it.yy Prompt and secure access to digital imagesand reportsClose to four billion people (more than half ofthe world’s population) do not have adequatehealth care. Two-and-a-half billion people donot have access to sanitation facilities. Onebillion people do not have access to cleanwater.yy Safeguard patient records and clinicalapplicationsHealth care costs are rising rapidly around theworld. Most countries are currently spendingeight to twelve percent of GDP to deliver a“politically acceptable” level of care.Cisco Pavilion World Expo 2010 Shanghaiyy In China, India and the developing nations,80% of the doctors live in cities, while close to70% of the population live in towns and ruralTo help alleviate the growing demand forhospital space, one of our partners is running apilot using Cisco IP phones to connect patientsin their home with a doctor in a communityclinic. The doctor gathers basic data over thephone in order to determine who needs to goto the hospital, and who can be treated at alocal clinic.Seventy percent of all health care budgetsare being spent to manage long-term chronicillnesses associated with the rapidly agingpopulation. This is an enormous challenge formany countries and it is particularly acute inChina where traditional care models are nolonger sustainable.28

HEALTH (continued)The inability to transfer data effectivelyrestricts patient and clinical care options, andraises health care costs. The majority of thesystems in place today are administrative.They were never designed to connect doctorswith patients and colleagues, nor can most bereadily adapted to doing so.Smart Connected solutions are alreadydemonstrating great promise. They arebeing used to unify patient records, increaseaccuracy, reduce costs and deliver care toremote rural areas.The response to the tragedy in Sichuanhas redefined how emergency response isprovided in remote areas.yy Starting in September 2008, a Cisco UnifiedCommunications solution successfullysupported remote diagnoses between HuaxiHospital in the provincial capital of Chengduand temporary field hospitals in Qingchuanand Dujiangyan.Cisco Pavilion World Expo 2010 Shanghaiyy As of May 2009, other links to injured victimswere provided by a Mobile HealthPresenceClinic, a custom-made Isuzu vehicle equippedwith state-of-the-art technology. A field testwas successfully conducted in WenchuanCounty.yy Cisco HealthPresence was installed in theSichuan-Hong Kong Rehabilitation Center atSichuan People’s Hospital in May 2009. UsingTelePresence, psychological counseling wasprovided to traumatized quake victims.In Argentina, Cisco has been running pilotsusing a mix of high bandwidth in the citieswhere the hospitals and universities are,and a low bandwidth technology calledHealthPresence Extended Reach in the ruralareas.In Beijing’s Chaoyang Hospital, a CISCOUnified Communications solution called OnDuty Status Check is being tested. This allowsnurses and other hospital staff to check thedoctors’ availability without physically having togo and find the physician.In India, at the Cisco Bangalore campus,one doctor is caring for approximately5,000 employees. When a Cisco employeeschedules an appointment, a mobileHealthPresence van comes to their building forthe remote consultation.In South Africa, a rural pilot is underway,in which Cisco and the government arepartnering with the regional service providerswho supply the bandwidth.29

SCHOOLCreating a Smart Connected wayof living and learning.yy Extend access to education and increaseparticipation regardless of locationyy Enable next generation learning andteachingyy Improve administrative efficiencyyy Provide safe and secure network and physicalenvironmentsThe goal of Smart Connected Learning is tomake it possible for the citizens of a country todevelop the skills that they will need to createand support a sustainable economy.Teaching children to read, write and do simplearithmetic is not enough to compete in a globalmarketplace. Working in a connected societyrequires that people of all ages have the skillsand training to work in teams, to collaborateand to problem solve.Particularly in developing nations, it isvery likely that adults will participate inSmart Connected Learning before theirchildren do. Today, children are being preparedfor the future. But there are generations ofCisco Pavilion World Expo 2010 Shanghaiadults who need to be prepared for thepresent while their children grow up.For instance, as China’s economy transitionswith new industries from a manufacturingeconomy to a service economy, it is estimatedthat China may have to re-train up to 100million workers every five years. Traditionallythis would have meant creating an enormouslycostly physical and human infrastructure tobring the students to the content.By utilizing the Service Delivery Platform,educators will be able to connect to anyone,anywhere, anytime. They will be able to delivertheir curriculum on a wide range of platforms—from a cell phone to a TelePresence Suite.Students will benefit from being able to learnat their own pace. From being able to remainin their community with their families. And byinteracting with and learning from peers acrossthe city, or around the world.The future depends on changing the way thatpeople live, work, learn and play. On teachingthem to make better decisions. On trainingthem to use the technology at their disposal.And on preparing them to compete andcontribute.Smart Connected Learning is a scalable,effective way to accelerate the rate of change.Only Smart Connected technology can offerthe fast, flexible, cost effective tools necessaryto teach an entire generation across a country.30

OFFICEImproving performance, purpose andprofitability.yy More efficient, effective use of workspacesyy Easier to manage with centralized functionsyy Integrated building management, energy andsecurity reduces costsOffice is one of the most matureCommunity Connect implementations.One of the earliest examples is Dubai InternetCity (DIC). DIC is an information technologypark created by the Government of Dubaias a free economic zone. It is intended tobe a strategic base for companies targetingregional emerging markets.DIC has grown to over one and half millionsquare feet of prime commercial office space.More than 850 companies with over 10,000workers are located there.This type of development is very popular,and there are now a number of examples of adata optimized economic zone being used toattract business and investment. (Malaysia’si-City, Songdo and Chengdu are others wehave mentioned.)yy The first place to be optimized for connectedwork was the office.yy The first place to be impacted by mobility andchanges in work patterns was the office.yy Aspects of Office are extensions ofCommunity Exchange Building.As early as 2000, Cisco began developingoffice space optimized for the needs ofknowledge workers.Cisco Pavilion World Expo 2010 Shanghai31

OFFICE (continued)Recent studies show that with the everincreasing mobility of the office worker, officespace is only used 60-70% of the time. Therest of the time desks sit empty while the lightsburn brightly and the air conditioning humssoftly.This has led to some interesting strategies forreducing the total amount of office space acompany leases.A team at Cisco’s Bangalore campus hasevolved an S CC concept called thePersonalized Virtual Office or PVO, whichenables different parts of an organization tooptimize use by sharing a single facility.yy In a PVO building, the network knows eachuser’s preferences, and what resources theyare allowed access to.yy The network can help ensure personalsafety—for example, by turning on lights onthe way to a car, or confirming arrival with acalendar.yy It can monitor compliance (for example, in acontrolled manufacturing environment) wh

In Shanghai, we just turned the world’s tallest building into the world’s tallest, most intelligent building—all 101 stories of it. Built as part of Cisco’s “Connecting Sichuan” initiative, the new Wenchuan hospital is fully WiFi enabled, with IP phones and digital signage in