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2019/20 MEDIA INFORMATION KITN AT I O N A L G E O G R A P H I CMAGAZINE
N AT I O N A L G E O G R A P H I C M A G A Z I N ET H E RO L E O FT R U S T E D, U N B I A S E DLO N G - F O R M J O U R N A L I S Mis as important as ever, providinga spotlight for the important storiesthat define our time and mattermost to a new generation.W I T H E AC H I S S U E ,N AT I O N A L G E O G R A P H I CG O E S F U RT H E R—by telling stories of humankind froman up-close perspective to deepenpeople's understanding of the worldand their role in it.AS PIONEERS OFT H E M E D I A F RO N T I E R ,National Geographic continues to pushthe magazine into new terrain, creatinga more immersive journey and experiencefor its audience while re-thinking therole it can play for its partners.
HIGHLIGHTSN AT I O N A L G E O G R A P H I CM AG A Z I N E I S M O R E V I B R A N TT H A N E V E R , W I T H 8 0%O F R E A D E R S R AT I N G T H EM AG A Z I N E A S V E RY G O O D/O N EO F MY FAVO R I T E S , A N D A TOTA LR E AC H O F 2 7.9 5 9,0 0 0 A D U LT S .B U T M O R E I M P O RTA N T T H A NTHE SIZE OF OUR AUDIENCEI S I T S Q U A L I T Y, W H I C HP ROV I D E S O U R PA RT N E R S T H EO P P O RT U N I T Y TO C O N N E C TW I T H A F F LU E N T, E D U C AT E D,I N F LU E N T I A L C O N S U M E R S .Source: GfK MRI 2019 SpringCompared with all MRI-measured magazines,National Geographic ranks #1 in reach of: Men Generation Z Postgraduate degree Influentials E merging Millennials (Millennials withHHIs of 200,000 ) Self-employed Professional/ManagerialDID YOUKNOW?A third of NationalGeographic magazinereaders are millennials.That’s more than9.5 million readers,which makes millennialsthe largest audiencesegment of our readership.
E D I TO R I A L C A L E N DA R 2 0 2 0 S TO RY D E S C R I P T I O N SN AT I O N A L G E O G R A P H I C ’ S O R I G I N A L J O U R N A L I S M F O C U S E S O N C O R ETO P I C S S U C H A S S C I E N C E A N D I N N O VAT I O N , A D V E N T U R E A N DE X P LO R AT I O N , C R I T I C A L I S S U E S , C U LT U R E , A N D T H E N AT U R A L W O R L D.JA N U A RYM A RC HEarth: The Next 50 Years Special Issue: FUTURE OFMEDICINE Cover: END OF TRASH If we allow current trends to continue,it's not crazy to worry about the end ofcivilization. It's also possible, though, thatwe will emerge from this "forest dark"with a new way of living on Earth, one thatdoesn't deplete the planet's natural richesor require us to decamp for Mars.Future of Women’s HealthZoanne Clark, a former E.R. physicianand now an executive producer andwriter for the ABC series, “Grey’sAnatomy,” looks at the state of women’shealth and wellness.PainScientists are just now starting tounderstand how the brain experiencespain and to explore the genetic basis forwhy people experience pain differently.World’s Healthiest Diet“Blue Zones” author Dan Buettner willlook at what researchers have learnedabout why certain foods help us livelonger, healthier lives.MicrobiomeResearch into our microbiome is rapidlyrevolutionizing our understanding ofthe vital role the 40 million bacteria inour intestines and elsewhere play in ourphysical—and mental—health.F E B R U A RY Cover: CLOTILDA SLAVE SHIP After a yearlong search by marinearchaeologists, the schooner Clotilda—the last known ship to bring enslavedAfricans to America’s shore—has beendiscovered in a remote arm of Alabama’sMobile river, shedding new light on a lostchapter of American history.American PrairieToday the “American Serengeti” is oneof the fastest disappearing areas in theAmerican West due to climate changeand hunting. This story looks at theefforts of the American Prairie Reserveto create a 3-million-acre, fully functioningecosystem.Modern BeautyBeauty standards are at once acelebration of femininity and an agentof conformity. This story will documentwomen as they navigate the complexpressures of modern beauty standards,especially with the added pressurescreated by the internet and social media.In nature, stuff moves in circles. But humanshave thrown a monkey wrench into theelegant machinery. We voraciouslyextract resources from one part of nature,transform them into consumer goodsand services, and dump the waste in aplace where it’s a pollutant rather thana resource. The solution, some peoplesay, is to make our economy more likea natural ecosystem.Chibok GirlsFive years after girls in Chibok, Nigeriawere captured by the militant groupBoko Haram, the girls and their familiesare trying to put their lives together. Ofthe 276 Chibok students kidnapped,112 are still missing. Five years after theabduction, Nigerians still wonder, whereare our girls?APRIL Special Issue: EARTH DAY @ 50 TWO PASTS, TWO FUTURES:The Good and the BadEach story will be a reported essay,documented with an expansive graphicspackage and accompanied by sidebarexamples and annotations. The storieswill form a narrative that defines themoment and the planetary choice.Earth: The Last 50 YearsNat Geo looks at a half-century ofprogress and damage. Since 1970, as thehuman population has exploded, takingenvironmental destruction global andaltering climate for centuries to come.At the same time, the number of peopleliving in extreme poverty has plummeted,and people are living much longer.Earth Today: A Photo EssayBetween past and future, Nat Geopresents a time capsule of 2020—a portfolio of photographs capturingthe beauty of Earth today and what'sbeing lost.Contact partnerships@natgeo.com for information or advertising opportunities.M AY Cover: UNVEILING THE AMERICAS As revolutionary imaging technology isenabling researchers to detect ancientruins hidden by dense jungle canopiesfor centuries, how can a nation that’seconomically yet rich in cultural andecological treasures blaze a path towardsustainable development?AutismAutism is a rapidly growing diagnosis—up600 percent in the past 20 years. A greatdeal has been written about why, but thisstory focuses on the “who?”—spotlightingthe increases attention on underservedgroups and adults who have spent most oftheir lives misdiagnosed or undiagnosed.Genius ArethaOur story on Aretha Franklin will chartthe arc of her genius and the impact she’shad beyond music, especially in the fightfor civil rights. Her musical genius wasnurtured by her family and community,and we’ll look at her life experiences thatlink back to her genius.JUNE Cover: WWII ANNIVERSARY Women and MigrationA team of women photographers fromThe Everyday Projects will documenthow migration impacts women worldwide, and show the massive scope of howsocial, economic, political, and climateissues, among others, are pushing andpulling women from their homes.All editorial subject to change.
E D I TO R I A L C A L E N DA R 2 0 2 0 S TO RY D E S C R I P T I O N STompkinsAtomic BombMenstruationFormer CEO of Patagonia, Kris Tompkins,spent the past several years buyingand conserving millions of acres of landthroughout South America with hernow-deceased husband Doug Tompkins,the founder of The North Face. In theprocess, they’ve inspired citizens to takepride in their country’s stunning, unique,and diverse landscapes and motivatedgovernments to protect the land. But thereis a lot more work to do.We mark the 75th anniversary of thefirst—and, so far, only—times thatnuclear weapons were fired in war. NatGeo returns to Japan for what may beone of the last anniversaries witnessedby many hibakusha, the bomb survivors.For millennia, menstruation has beenboth considered sacred and feared. Thisstory will examine how the spectrum ofmenstrual stigmas manifest in science,culture, and communities around theworld, and highlight the new science thatis, at long last, giving women a deeperunderstanding of their bodies.U.S. Child Marriage200,000 children were married in Americafrom 2000 to 2015. In the U.S., 25 stateshave yet to set a minimum age below whicha child cannot marry. This story will lookat the life-long consequences of childmarriage and the complicated issues thatlead to such a choice.N OV E M B E R Cover: RISE OF THE MACHINES Everest ExpeditionSEPTEMBERThis story will explore the software,machines, and factories behind theFourth Industrial Revolution and theimpact of this revolution on the laborforce—and by extension, the politicalclimate both in the U.S. and globally.This story documents the findings of thesingle-most comprehensive scientificexpedition to Mount Everest in historyin an effort to better understand theimpacts of climate change on the region. Cover: GLADIATORS Women and DemocracyBengal GirlsAcross continents, women are findingnew power in numbers as politics pavethe way for more women in decisionmaking positions.J U LY Everest Special Issue: THE ROOFOF THE WORLD Mustang TreasuresHigh in remote northern Nepal, the ancientKingdom of Mustang is facing a crisis:looters are stealing their antiquities.This is an investigative look at childtrafficking in West Bengal, India. Since2011, more than 35,000 minor girls havebeen reported missing and presumedkidnapped, many of whom are sold togangs and forced into prostitution.Snow LeopardsOstrichesThis big cat once reigned supreme in theHimalayas. We’ll cover efforts to protectthe species, which is vulnerable to climatechange, habitat loss, and human activities,such as poaching.Let’s look at the original big bird, the originalweird and wild – the ostrich.Everest North SideWriter Mark Synnott and photographerRenan Ozturk lead a team up the Tibetside of Mount Everest.Himalaya Water TowerWe will examine the current state andfuture of the Himalaya glaciers that serveas the crucial water towers in Asia.O C TO B E R Cover: GREAT LAKES The Great Lakes hold 20 percent of theworld’s freshwater, and more than 35million people rely on their six quadrilliongallons for drinking. In a warming world,where drought will become increasinglycommon, the Great Lakes may be NorthAmerica’s most valuable resource, morevital than coal, gas, or oil.MeditationAUGUST Cover: REIMAGINING DINOSAURS Over the past few years, a dazzling arrayof fossil finds, coupled with advances intechnology, have dramatically revisedour pictures of even the most iconicdinosaur species.Out of Eden: Part 8Paul Salopek’s foot journey across northernIndia, from Pakistan to Myanmar, offers astorytelling map in to this vital country thatno other media platform can hope to match:a rich, atmospheric, boot-level look at Indiaat the threshold of an era that, conceivably,might be called the Indian Century.Meditation and mindfulness have beenpart of human culture for millennia. Butonly in the past few decades, has meditationgone from being a preoccupation ofspiritualists to becoming a subject ofserious scientific inquiry.DECEMBER Cover: REPATRIATION For decades, leaders from Egypt toNigeria to Peru have called for thereturn of cultural treasures “looted” byEuropean explorers and colonizers,a plea that has fallen mostly on deaf ears.This story will explore some of the mosthotly debated questions of our postcolonial times: Where do the world’sgreat cultural treasures belong?Living LullabiesLiving Lullabies illuminates critical issuesfacing women and children through themultidisciplinary storytelling of families’night-time rituals. The project aims toexplore how issues at the top of globalagendas—conflict, migration, publichealth, and climate change—affect andare reflected in the stories of bedtime forchildren around the world.Smart PhonesA look at smart phones and how they areaffecting our behavior.Contact partnerships@natgeo.com for information or advertising opportunities.All editorial subject to change.
T O TA L A U D I E N C E P R O F I L EN AT I O N A L G E O G R A P H I CR AT E B A S E : 2 , 2 5 0,0 0 02019 SPRING MRI[ 000s ]% COMP.% 271241078712111.010.710.719.422.9989595173204Age Median: 47.6 years[ b.1997-2010 ][ b.1977-1996 ][ b.1965-1976 ][ b.1946-1964 ][ b.pre-1946 ]18-2425-3435-4445-5455-6465 Gen ZMillennialsGenXersBoomersPre-BoomersIncome Median HHI: 72,815 Median IEI: 43,983HHI 100,000 HHI 150,000 HHI 200,000 HH Net Worth 1M 9,7115,0962,4573,391EducationAtt./Grad. College Bachelor’s Degree Post Graduate DegreeOccupationC-Suite/Top ManagementTop ManagementManagers/ProfessionalsMgt./Bus./Fin. opsProf./Related occup.Household Composition Median Home Value: 269,481Own HomeMarriedKids in HHInfluentials*Super Influentials**18,09314,09710,1152,8721,084*(3 public activities/last year)**(5 public activities/last year)Source: GfK MRI 2019 Spring Report 2019, GfK MRI. All Rights Reserved.64.750.436.210.33.9
PREFERRED EDITION AUDIENCE PROFILEN AT I O N A L G E O G R A P H I C P R E F E R R E DR AT E B A S E : 9 0 0,0 0 02019 SPRING GFK MRI[ 000s ]% COMP.% 5.08676101981041279781101118114Age Median: 50.9 years[ b.1997-2010 ][ b.1977-1996 ][ b.1965-1976 ][ b.1946-1964 ][ b.pre-1946 ]18-2425-3435-4445-5455-6465 Gen ZMillennialsGenXersBoomersPre-BoomersIncome Median HHI: 137,937 Median IEI: 66,907HHI 100,000 HHI 150,000 HHI 200,000 HH Net Worth 1M 612496232289EducationAtt./Graduated College Bachelor’s Degree Post Graduate DegreeOccupationC-Suite/Top ManagementTop ManagementProfessional/ManagerialMgt./Bus./Fin. opsProf./Related occup.Household Composition Median Home Value: 384,885Own HomeMarriedKids in HHInfluentials*Super 3.85.5*(3 public activities/last year)**(5 public activities/last year)Source: GfK MRI 2019 Spring ReportNational Geographic Preferred: 900,000 subscribers with HHI 100,000 or Net Worth 500,000 positively identified by Acxiom2019 Spring MRI code: National Geographic and (HHI 100,000 ! 72780-y) scaled at 81.9487
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AWA R D S & R E C O G N I T I O NNATIONAL GEOGRAPHIC CONTINUOUSLY REDEFINES THE STANDARD OF EXCELLENCE FOR PRINT AND DIGITALJOUR N AL I SM . S UP ER I OR E D I TO R I A L P ROD U CT, WO RL D -RENOWNED PHOTO GRA PHY, B RA ND RECO G N ITION,AND CONSUMER TRUST HAVE EARNED THE MAGAZINE THE MOST PRESTIGIOUS AWARDS AND RECOGNITIONIN TH E I N D U ST RY, A N D E STA B L I SH E D I T A S A VA LU ED L EA D ER IN THE WO RL D O F NEWS REP O RTING.Adweek Hot List 2018: "Hottest Magazine Redesign"American Photography 35 2019: 6 images from Latino Power andFuture of Food featuredASME National Magazine Awards30 years of consecutive nominationsand 30 awards 2019: General Excellence for News,Sports and Entertainment (Race,Story of a Face, and Planet or Plastic?).Nominee for Design & Photography,Website and Public Interest.Photography Awards for Best Coverand Feature Photography 2018: Winner single-topic issue(Gender); Finalist in Photographyand General Excellence - News,Sports and Entertainment 2017: Winner for website; Finalist inPhotography, Single-topic IssueDigiday Publishing Awards 2017: Best use of Instagram (Finalist)Graphis Photography Award 2018: Silver, EditorialNational Press Club Award 2017: Ann Cottrell Free AnimalReporting Award—PrintNational Press Photographer’sAssociation 2019: 13 awards, including first placein Magazine Picture Editor of the Year(team and individual categories), andfirst place awards in Stills: EnvironmentStories and Picture Editing: MagazineFeature Story.Natural History Museum 2017: 5 Winners in Wildlife Photographerof the Year, Photojournalist of the Year,Wildlife Photographer Portfolio, andBehavior Amphibians and Reptiles;and 5 Finalist awardsNews and Documentary Emmy Awards 2017: Outstanding New Approaches:Documentary (Nomination)Overseas Press Club of America 2017: Honorable Mention in TheMadeline Dane Ross Award andThe Whitman Bassow AwardPictures of The Year International (POYi) 2019: 15 awards, including first placeawards for Science & Natural HistoryPicture Story, Print Magazine/MediaVisual Editing, and Magazine/MediaVisual Editor of the Year; five Awardsof Excellence for Portrait Series,Issue Reporting Picture Story, PrintMagazine/Visual Editing; and finalistfor the Angus MacDougall OverallExcellence Editing Award 2018: 11 awards, including winner ofAngus MacDougall Overall ExcellenceEditing Award and EnvironmentalVision Award; Gold in Magazine/VisualEditor of the Year, second place in IssueReporting Picture Story, and 4 awardsof excellence 2017: 27 awards, including a sweep ofScience & Natural History Picture Storycategory ; Photographer of the Year;Magazine/Media Visual Editor of theYear and Finalist in Angus McDougallOverall Excellence in Editing AwardPulitzer Prize 2019: Finalist in Feature Photography 2017: Finalist in Explanatory ReportingSociety for News DesignScripps 2019: Top Prize for EnvironmentalReportingSociety for News Design 2019: Gold winner and 15 awards ofexcellence for Photography 2017: 60 awards including 4 GoldMedals, 4 Silver Medals and 1 Judges’Special Recognition. The Graphics andCartography teams won 30 awardsin the infographics categoriesSociety for Publication Designers 2019: Merit winner for Feature,Lifestyle, Travel/Food/Shelter, and 12nominations including cover, Feature,News/Documentary/Essay and StillLife, Entire Issue, and Original DigitalPhotography 2018: 9 medals – Gold in Section/NotFeature; Gold and Silver in Feature/Profile Non-Celebrity; 1 medal and5 merit awards 2017: Record 19 medals across App(5, including App of the Year), Video (4,including Video of the Year), Web (4),Digital Platform (3), Mobile Channel (2),and Photography (1)Society of Environmental Journalists 2017: Outstanding Beat Reporting,Large MarketSony World Photography 2019: First place in Nature World andWildlife PhotographyWebby Awards 2019: Nominated for Best Website:Individual Editorial Feature andWebsite: Best use of Photography(winner announced April 23, 2019) 2018: National Geographic honoredwith first-ever Media Company ofthe Year Award, 13 award wins and5 People's Voice awards 2017: 11 wins Including 6 awards winsand 5 People’s Voice AwardsWhite House News Association 2019: Second Place, Eyes of History:Still Contest: PictorialWorld Press 2019: 8 awards, including first placein Nature Stories and EnvironmentSingles 2018: 7 awards, including first place inNature, and second and third places inEnvironment and Contemporary issues 2017: 3 awards, including first andsecond place in Nature and third inDaily Life
W O R L D B E ATE X T E N D YO U R I N - B O O KA DV E RT I S I N G M E S S AG E A N DI N C R E A S E P RO D U C T AWA R E N E S SW I T H N AT I O N A L G E O G R A P H I C ’ SH I G H - I M PAC T P RO M OT I O N A LPAG E , “ W O R L D B E AT.”“World Beat” is offered in June and December issues of National Geographic only.Each installment of “World Beat” features exciting advertising announcements,contests, retail events, and other promotions in an uncluttered, engaging environment.Reaching 28 million readers*, “World Beat” offers a unique and efficient wayto communicate a special promotional message, add emphasis to a marketingcampaign, and boost brand exposure.Advertisers should supply the following – all art must be press ready:ImageSupplied with resolution of 300 dpi in TIFF or PDF formatLogoSupplied as Illustrator EPS vector file with all fonts converted to outlinesCopyMaximum of 50 words describing product or service, plus website URL,and toll-free numberNational Geographic will design advertiser’sWorld Beat unit and provide layout for finalapproval.**For more information, please contactpartnerships@natgeo.comCANON IMAGING PLAZAJOIN THE JOURNEYCanon offers the Canon Imaging Plaza YouTube channel asa resource for photo enthusiasts to learn more about digitalphotography
total audience profile total 27,959100.0 11.2 100 men 15,317 54.8 12.7 113 women 12
