Innovate With Confidence Using Creative . - Dell EMC

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Extreme PerformanceInnovate with confidence using creative & engineeringsolutions built for extreme performance

Our differentiated approachAddressing top IT concernsInnovation underpinning everythingServices, Security & Support that enable ITDevices peoplelove to useSolutions for the way employees work

Commercial Personas3

Only Dell has the right technology for every work styleFixedMobileOptiPlexPrecision TowerLatitude RuggedPrecisionVostroWyse thin clientVostroPrecision RackAccessories & DisplaysSecurity & ManageabilityIntel Authenticate4Services and SupportLatitude &XPSIoT /EmbeddedPC

Businesses are built on Precision5

Dell Precision Portfolio3000 SeriesMobile andTowersWorkstationperformancemade affordableEntry5000 SeriesMobileThe world’sthinnest,lightestworkstation5000 SeriesAll-in-One*Immersive,powerfulperformance ina stunningdesignDell Canvas:The “do” surface tocompliment your“view” surface*5000 SeriesTower*7000 SeriesMobileMost powerfulBig power15” & 17”*in a compact, mobileinnovativeworkstationsdesignDesignDell Precision OptimizerPremium IntelCAS-W 7000 SeriesTower*7000 SeriesRackMostpowerful andscalableworkstationsUltimateperformanceand securityfor 1:1 and1:manyWorld’s Technologymost powerful(RMT)workstationsReliable MemoryPropowerful performance innovative design ISV certifiedbacked by Dell ProSupport Plus6*VR-enabled

Why Dell Precision Workstations71Dell Precision Optimizer: Free pre-loaded software automatically tunes yourWorkstation to run some of the most popular (ISV) applications at the fastestspeeds possible.2ISV Certified: Rigorously tested with the top application partners to ensure thehigh-performance applications you rely on every day run smoothly.3Innovation: Creating new categories for creatives with Dell Canvas, reinventingthe AiO through an immersive audio-visual experience and making powerbeautiful.4Workstation class performance: Xeon processors with ECC memory,professional graphics, faster memory and more storage.5World-class ecosystem: Dell has created an extensive ecosystem of products,software and services, to give you the best experience with Dell Precisionworkstations.

Dell Monitors PortfolioEngage audiences with the excellent image quality, collaboration features, and connectivity options of the complete portfolio of Dell monitors, projectors andconference room displays.8Dell UltraSharp MonitorsE ModelsP ModelsReliable and efficient monitorswith essential features built foreveryday work in the office andat home. Variety of choices and simplifiedconnectivity for your needs andbudget Reliable performance andwarrantyProductivity-enhancingfeatures make it easy forknowledge workers to see moreand do more. Convenient connectivity andflexible viewing options Resolution options from FullHD to the remarkably clear,detailed QHD and Ultra HDresolutionRevolutionary viewingexperience withuncompromising performanceand innovative product design.E Model MonitorsP Model MonitorsE1715S, E191, E2416H6H, E2016H,E2216H, E2317HP1917S, P2016, P2017H, P2217,P2217H, P2317H, P2314T, P2417H,P2416D, P2415Q, P2717H, P2715Q,P4317QConference RoomMonitorsMedical Review MonitorsIdeal for sharing presentationsin small and mid-size meetingrooms. Easy to set up & calibrated foroffice usage. Compatible with most PCs Ideally sized for conferencerooms seating 4 to 12 peopleDICOM-calibrated monitorsdesigned for accurate clinicalimage review. Aligned with infection controlinitiatives. Superior viewing experience. Improved healthcare efficiencyfor quick & easy point of caresettings.Dell UltraSharp MonitorsDell Conference Room MonitorsDell Medical Review MonitorsUP2715K, UP3216Q, U2413,UP2516D, UP2716D, UP3017,U2417H, U2417HA, U2717D,U2717DA, UZ2315H, U3417W,U2913WM, U3415W, U2412M,U2414H, U2415, U2515H, U2715H,U2417HJ, U2417HWiC5517H, C7017T, C7017HMR2217, MR2416 Incredible resolution and vivid,life-like colors Multiple viewing options like theheight-adjustable stand, tilt,swivel, and pivot

Why Dell MonitorsAward-winning Dellmonitors fit yourneeds and budget,offering productiveways to work, provenreliability, and theindustry’s mostadvanced ility Impressive colorprecision andaccuracy Wide viewingangles Brilliant screenresolution Thin bezels makemulti-monitor setupeasy Multiple adjustabilityoptions Wide connectivityarray Premium PanelGuarantee** Exhaustive testing Quality components*Source: Dell monitors are #1 worldwide for 3 consecutive years! Source: IHS Global Inc. Desktop Monitor Market Tracker (2013 to 2015)**Select monitors.Environmentalresponsibility Environmental certifications Eco-conscious materials Energy-efficient features

Display Technology OverviewFront of ScreenResolution Drive High ResolutionFHDWQHD4K2K5K3K(81 PPI)109 PPIU2711140 PPIUP3214Q217 PPIUP2715KLaunch first to market 8K4K displayColor Gamut8K4KAdobeRGBDCI-P3Rec202070.8% NTSC95.5% NTSC96.1% NTSC133.9% NTSC700:11000:11300:1sRGB Improve Pixel PerformanceIntroduce HDR professional display withUHD Premium specificationConnectivityErgonomic Adopt borderless design Enhance Wireless Experience–Launch wireless connect monitor. Drive 4Kp60, dual1080p60 displays support.Wireless1020k:1HDRUP2718QContrast RatioHDRMoving UltraSharp to 4-side borderless to enhancemulti-monitor usageBorderlessVGADVI400 MHz9.9 Gb/sConnectivity8K4K(280 PPI)UP3218KDP/HDMI32.4 Gb/sUSB-C32.4 Gb/sWirelessU2417HWiEdge 18mm4-sideBorderlessU2417H5.3mm/8.3mm

Media production workflowMEDIACAPTUREEDITORIALDEVELOPMENT4K, 6K, 8K* camerasRequiring 8K* workflowsand compatibletechnologiesBringing together thevideos, images, audio,motion graphics onto onetimeline for editingVFX COMPOSITECOLORGRADE/FINISHBlending the VFX creative(wind, waves, fire, fur, fluiddynamics) with live actionor CGI/3D animated assets11Color correction or colormodification for directorialpreferences & RENDERINGMODEL & ANIMATEDevelop 3D, CGI assets;creatures, models,productsPUBLISHFinal format; full feature,episodic, short form(commercials) & webpublishing/YouTube

Media captureOpportunity Higher resolution allows details to come to life with unprecedented realismCreative flexibility in post, better VFX, smoother lines, and future-proofed footage asformats evolveNewer camera files are compatible with industry standard post-production suites forediting, VFX, conforming, and grading.Partners AJA, Blackmagic Design, GoPro, Jaunt, RED, SonyChallenges 12Capturing at higher resolutions is intensive—camera sensors capture up to 17x moreresolution than HD while shooting in 8K and 9x more resolution while shooting in 6K.Managing non-destructive editing—maintaining the integrity of the original footage whilemaximizing image quality and reducing storage requirements.

Dell UltraSharp 32 Ultra HD 8K Monitor13UP3218K

Power this exceptional 8Kmonitor with a Precision7720The world’s most powerful mobileworkstation 14First VR-ready mobile workstationThe latest Intel Core and Xeon processorsNext generation professional graphics:2xRadeon Pro WX and 4xNVIDIAQuadro .3 display options up to UHD w/100%Adobe RGBFaster 2400Mhz & 2667Mhz DDR4memory - up to 64 GB NECC / ECCExclusive Dell Precision Optimizer autotuning runs pro apps even faster

Editorial DevelopmentOpportunities Work with multiple formats simultaneously and normalize material without interrupting the creativeprocess.Spend more time making creative decisions as opposed to technical tasks and operations.Connected creative environments to bolster idea expansion and test efficientlyPartners Adobe, Avid, Blackmagic Design, Grass ValleyChallenges 15Variable editing codecs for capture devices produce an array of formats to cut in post-production.Mixed material in the same project or delivering to UHD for multiple device types and contentproviders.Massive data—4K is 4X 1080 HD requiring reliable, comprehensive storage and archiving.Editing rigs capable of cutting 4K or better footage were historically proprietary and expensive,making it difficult and costly for companies to keep up with ever-changing video standards.

HDR replicates color depth and contrast while boostingluminescence to produce stunning visualsLuminescence ScaleHDR displays are 10-100x brighter than today’s SDR displays. While, SDR compressescolor gamut and contrast range to suit the output display, HDR ecosystem is able tomaintain a higher level of reproducibility resulting in sharp and realistic looking images16

Dell Canvas enablesEditors to be in the Zone17Work at the speed of thought. An entirely new method of creating designs andinteracting with data 27” touchscreen that lays flat on user’s desk orcan be articulated up to 10 with integrated feet Optional adjustable stand that articulates to 90degrees with infinite points of articulation. 20 point touch for collaboration, highly Precisepen forcreation and dual-handed productivity enabledvia totems Full Integration with key ISV applications suchas Adobe, Autodesk, Avid, Solidworks,Landmark etc. Premium experience in Windows 10 Continuum System compute comes from workstation Intended for use in conjunction with a single ormultiple vertical monitor(s)

Pair a Dell Canvas with aPrecision 5520 for anawesome editor’s deskThe world’s thinnest, lightest, smallest15” mobile workstation. 18The latest Intel Core and Xeon processorsNext generation NVIDIA Quadro M1200professional graphics – 4GB2 display options up to UHD touchw/100% Adobe RGBFaster 2400Mhz DDR4 memory - up to32GBBigger batteries with faster charge up to97Whr batteryExclusive Dell Precision Optimizer autotuning runs professional apps even fasterCable docking (No E Dock)No ID change from previous generation

3D Modeling & AnimationOpportunities Removing artificial barriers and supporting open workflows and ecosystems that foster creativity, notlocking studios in to proprietary workflows.An explosion of opportunity in visual effects and content fields driving incredible growth in M&E.VR as an exciting new opportunity and an innovative new way to understand data and tell stories.Partners Autodesk, Foundry, MAXON, SideFXChallenges 19Episodic content now requires incredibly complex VFX scenes and environments on shorter timelinesand fixed budgets.Creating VR content is challenging and needs more content—environments delivered to 2 screens athigh frame rates simultaneously in headsets.All technology players understanding and reacting to the ever changing industry cooperatively—tocreate offerings to meet these evolving industry dynamics.

Precision Tower 7810Outstanding performance andmemory bandwidth in a compact towerdesign 20Exclusive Dell Precision Optimizerautomatically tunes your Workstation to runspecific programs at the fastest speedspossibleFast and reliable storage with the activelycooled Dell Precision Ultra-Speed Drives for upto 4x faster than traditional SATA SSD drivesExclusive Dell Reliable Memory TechnologyPRO (RMT PRO) reduces user downtimeExclusive Dell Intel CAS-W cache accelerationsoftware for increased storage performanceNEW 1 or 2 multi-core Intel Xeon processors with optional vPro Latest single or dual AMD FirePro or NVIDIAQuadro professional graphicsOptional RAID Configurations with up to4 hard drives

Immerse Yourself in Ultra High Definition21

Leading in VRImmersive Creativity is mainstream. Widest range of VR solutions acrosscommercial and consumer products 8 VR Centers of Excellence worldwide Diamond sponsorship of VR World in May2017 and Precision VR solutions shown atother events – Autodesk University,AdobeMax, Dell EMC World, CES etc. Expanding into many different verticals notjust M&E – JLR I-Pace Launch(Engineering), Project Bravemind(Healthcare)22

VFX & CompositingOpportunities Removing artificial barriers and supporting open workflows and ecosystems that foster creativity,not locking studios in to proprietary workflows.An explosion of opportunity in visual effects and content fields driving incredible growth in M&E.VR as an exciting new opportunity and an innovative new way to understand data and tell stories.Partners Autodesk, Foundry, MAXON, SideFXChallenges Episodic content now requires incredibly complex VFX scenes and environments on shortertimelines and fixed budgets.Creating VR content is challenging and needs more content—environments delivered to 2screens at high frame rates simultaneously in headsets.All technology players understanding and reacting to the ever changing industry cooperatively—tocreate offerings to meet these evolving industry dynamics.

Precision Tower 7910The most powerful, scalable DellPrecision tower ever for ultimateperformance and expandability24 Exclusive Dell Precision Optimizer automaticallytunes your Workstation to run specific programs atthe fastest speeds possible Fast and reliable storage with the actively cooledDell Precision Ultra-Speed Drives for up to 4x fasterthan traditional SATA SSD drives Exclusive Dell Reliable Memory Technology PRO(RMT PRO) reduces user downtime Exclusive Dell Intel CAS-W cache accelerationsoftware for increased storage performance NEW 1 or 2 multi-core Intel Xeon processorswith optional vPro Latest 1- 4 AMD FirePro or NVIDIA Quadro professional-grade graphics Optional RAID Configurations with up to8 hard drives

Dell UltraSharp 32 Ultra HD 4KMonitor – UP3216QThe ideal PremierColor coverage and UltraHD clarity for every color professional. 25Vivid, accurate colors and broad coverage ofprofessional color standards–Consistent, accurate and precise colors, factory-calibrated witha deltaE 2 for a quick set up.–Wide coverage of color industry standards including 99.5%Adobe RGB2, 100% sRGB, 100% REC709, and 87% DCI-P3.–User-enabled color calibration.–Excellent color depth of up to 1.07 billion colors.Phenomenal viewing experience–Incredible Ultra HD detail – see every subtle nuance andenhance every color hue– on a 31.5”screen.–Consistent colors across an ultra-wide viewing angle.–Uncompromising picture quality with extensive digitalconnectivity.Unmatched reliability with Dell’s Premium PanelGuarantee and 3-Year Advanced ExchangeGuarantee.

Color grading & finishingOpportunities Instant creative production with limited or no rendering or transcoding. Better collaboration with remote grading and simultaneous user workflows. Easily import, save, and apply LUTs allowing for faster iteration to get to thedesired looks.Partner Adobe, Autodesk, Blackmagic Design, FilmLightChallenges Color-critical fidelity—cameras shooting in RAW or LOG formats requirespecialized Look Up Tables (LUTs) Real-time rendering requirements for interactive graphics and fastprocessing when images are computed from 3D information at a rapid pace.26

The Dell UltraSharp PremierColor AdvantageDell PremierColor helps set the standards for color professionals, offering precise colors calibrated at factory, user-enabled coloradjustments, awesome color depth and color gamut.Get exceptionalcolor accuracy andconsistency, rightout of the box, withan extremely precisefactory calibrationto a Delta-E 2.¹Work confidently knowing yourmonitor is compatible with majorindustry color standards such as99% AdobeRGB, 99% sRGB,99% REC709, 99% DCI-P3,offering you the flexibility to pickthe preferred color coverage foryour use.Fine-tune your colors using the Custom Colormode, or make further adjustments with theuser-accessible hardware look-up table (LUT).Calibrate the monitor in-house using Dell UltraSharpColor Calibration Solution software¹ with the optionalX-Rite i1Display Pro colorimeter² (sold separately).With SDK, you can also tweak your color parametersaccording to your proprietary color solution.See a high level of detail, evenin dark areas, with a colordepth of 1.07 billion colors —that’s approximately 64 timesmore colors than standardmonitors.Dell UltraSharp Color Calibration Solution software is available on www.Dell.com/supportThe X-Rite i1Display Pro colorimeter is available in selected countries for purchase from Dell. Contact a Dell representative to find out if it is available in your country. i1Display Pro is also available from X-Rite’s North Americanand Pantone online stores, and also from X-Rite's worldwide network of resellers.²27

The most powerful, scalable Dell Precision tower ever for ultimate performance and expandability Exclusive Dell Precision Optimizer automatically tunes your Workstation to run specific programs at the fastest speeds possible Fast and reliable storage with the actively cooled Dell