Transcription
Best Practices from VerizonProactively Mitigating Emerging Fraudulent ActivitiesPatrick FlahertyAssistant General Counsel, Marketing, IP & New Media Law & Policy, Verizon 2016 MarkMonitor Inc. All rights reserved.
Featured SpeakerPatrick FlahertyAssistant General Counsel,Marketing, IP & New Media Law & PolicyVerizon2
Agenda 3Types of infringementExamplesHarm causedAction takenResultsRecommendations
HOW?ABOUTWHAT?WHERE?FOR WHAT?Robocalls, emails and smishingAccount verification, prizes, rewards,promotions and securityCustomers directed to fraudulent websiteswith infringing domain nameUser names, passwords, and otheraccount and personal info collected forfraud and possible identity theft4
Phishing email - click on a link5
Smishing text - click on a link or enter info6
Made to look like a Verizon sitePhishingSites often including broken links copied logos, seals, images, overall look and feelUsually associated with infringing domainname or subdomain “Verizon-gifts.com” “http://verizon-bonus.bugs3.com/”7
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Phishingscreenprogressionfromsmishing9
Security Question Requested10
VerificationofContact &FinancialInfoRequested11
Example ofFraudulentWeb Page12
Copying Branding - Verizon Wireless13
Copying Branding - Verizon14
Copying Branding - New Logo15
How is Verizon harmed?Compromised accounts added international callingFraud losses ordered equipmentBusiness costs and other expensesWhat do the bad guys want?.16
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Consumer Protection & Fraud PreventionEducation about suspicious phone calls, emails and textmessages Do NOT reply to it Do NOT go to any named website or click on any embedded links Do NOT provide any information“Contact Us” Email phishing@verizon.com and phishing@verizonwireless.com Text to short code 7726 (or SPAM) Call VZW @ (800) 922-0204 or *61119
Legal Department’s RoleResponding to infringements investigating Sending C&D letters to registrants, registrars and registries (responserates/expectations) UDRP filing (timing considerations)Watch services reporting on domain name registrationsOther possible legal action reporting to law enforcement20
Verizon Account Security Video21
Antifraud Watch & Takedown Serviceis our key external partnerMitigate loss and brand risk by detecting, monitoring andresponding to phishing attacksPhishing activity is often tied to infringing domain namesResponse takedowns in a fraction of the industryaverage time by leveraging 24x7 security operations22
Downwardtrending Overall drop in attacksSpikes occur around iconic phonelaunches, BTS, Black Friday and Xmas23
Recommendations1. Offensive positioning - get to the front of the problem2. Partner with those who can help you prevent, detectand shutdown fraudulent activities3. Monitor 24x74. Educate the business and customers5. Establish communication means for reporting24
Audience Questions
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Best Practices from Verizon Assistant General Counsel, Marketing, IP & New Media Law & Policy, Verizon . Account verification, prizes, rewards, promotions and security Customers directed to fraudulent websites with infringing domain name . Educate the business and customers 5. Esta
