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The ExchangeThe Oregon State University College of Business Magazine w Fall 2008

College of BusinessDean’s Circle of ExcellenceThe Exchange — Fall 2008Robert E. Bauer, Rebco Enterprises, Portland, OregonContentsLarry Brown, Retired (PricewaterhouseCoopers), Lake Oswego, OregonSteve Brown, Retired (Hewlett-Packard), Corvallis, OregonRichard Carone, Korvis Automation Inc., Corvallis, OregonCraig Chambers, Oregon Financial Services Group, Portland, OregonJames E. Coleman, E.&J. Gallo Winery, Modesto, CaliforniaLynn Egli, Hewlett-Packard, Corvallis, OregonHonoring Notable Alumni and Business Partners. 4Gayle Fitzpatrick, Oracle, Morristown, New JerseyCelebrating Achievements. 7Pamela L. Garcia, NW Supermarket Holdings Inc., Wilsonville, OregonVenture Development Fund: An Easy (and Inexpensive) Way to Support OSU. 9Brad Harlow, B. Harlow & Associates LLC, Kirkland, WashingtonScott Hildebrandt, Planar Systems Inc., Beaverton, OregonLinda Hirneise, Retired (J.D. Power & Associates), Agoura Hills, CaliforniaCharitable Remainder Trust Helps Alumni Couple Make Generous Pledge . . 9Professor Provides Answers to Declining State Corporate Income Tax. 10Allen P. Leggett, Arthur J. Gallagher & Co., San Francisco, CaliforniaOnline Researcher Explores the Network of Innovation. 12Jon A. Masterson, Wallboard Tool Company Inc., Long Beach, CaliforniaBreaking New Ground in Entrepreneurial Research. 14Elise F. McClure, Starbucks, Seattle, WashingtonInnovator Brings Passion for the Chase to OSU. 16Derrick E. McGavic, RREEF Funds, Chicago, IllinoisJames S. Merryman, Oregon Freeze Dry, Albany, OregonAustin Programs Now All in the Family . 18Bernie Newcomb, Retired (E*Trade Group Inc.), Palo Alto, CaliforniaProfessor Promotes Lean and Green Business. 20Irva Neyhart, Stover Neyhart & Co., Corvallis, OregonPeople’s Behavior Intrigues Managerial Accounting Researcher. 22Diane Paddison, CB Richard Ellis Inc., El Segundo, CaliforniaTaking a Fresh Look at Financial Economics . . 24James Parkin, Deloitte & Touche, Seattle, WashingtonMarketing Professor Studies Emotions behind Buying Habits. 26Kenneth Poorman, Poorman Enterprises, Portland, OregonSally Smedal, G. L. Mezzetta Inc., American Canyon, CaliforniaXerox Corporation President Gives Dean’s Distinguished Lecture. 28Ron Susa, Chevron Corporation, San Ramon, CaliforniaProject Management Team Organizes Video Game Tournament for Charity. 30Ken Thrasher, Compli Corporation, Portland, OregonCollege Hosts Sixth Annual Integrated Business Project Competition. 32Art Tokin, Retired (PricewaterhouseCoopers), Honolulu, HawaiiTake a Quick Survey, Win a Prize. 34Dan Whitaker, D & W Enterprises, Corvallis, OregonJack Wilborn, Retired (KPMG International), Lake Oswego, OregonEX-OFFICIOEdward J. Ray, Oregon State University, Corvallis, OregonIlene K. Kleinsorge, Oregon State University, Corvallis, Oregon Front cover: Bexell Hall. Photo by Karl MaasdamBack cover: Summa cum laude graduate of the University Honors College and the College of Business, Nicole Cecchini, proudly ledfellow graduates to the commencement ceremony on June 15, 2008. Photo by Ryan Gardner

Achievements Recognized,New Horizons in Viewour landmark programs. And finally, we welcome Kristian Mortenson to ouraccounting faculty, Dave Berger to finance, and Colleen Bee to marketing.These dynamic individuals bring fresh perspectives to their academic fields.OSU business students learn not only from our top-notch faculty, but alsofrom industry leaders who come to campus to share their wisdom. In January,During this exciting 100th anniversary year at the College of Business, we arelooking backward to our rich history and forward to a future filled with promiseand potential. Our celebration activities included the Centennial Alumni andBusiness Partner Awards dinner, where we honored alumni dating back to theclass of 1940 for their varied and influential contributions to business. We alsopaid tribute to many of our gifted faculty, staff, and students at the college-wideCelebration of Achievement.Many of our most foundational programs, scholarships, and researchprojects would not be possible without the generous support of our alumni. Inparticular, we express our heartfelt gratitude to Duane and Barbara McDougall,who are supporting our Venture Development Fund; Judith Atwood Youde andJim Youde, who recently made a significant pledge by establishing a CharitableRemainder Trust to benefit our students for decades to come; and Thomas W.Toomey, whose contribution made it possible to establish the Mary Ellen Phillips Professorship in Financial Accounting, currently held by Jared Moore.Our ability to attract and retain innovative scholars speaks well of ourreputation as an academic institution committed to supporting relevanteducation. In this issue, we profile the eight new faculty members whorecently joined our ranks. Cory Cromer, Bobby Garrett, Ted Khoury, andDayna Simpson filled vacant posts in our entrepreneurship and managementdisciplines, bringing with them bold new ideas. In addition, we’re proud toXerox President and Dean’s Distinguished Lecturer Ursula Burns shared sixbusiness principles that enabled Xerox to pull itself back from the brinkof disaster.Cultivating success in real-world business activities is one of the ways weprepare our students to become profession-ready. Erik Larson’s project management class gives undergraduates an opportunity to try their wings at planning,organizing, implementing, and evaluating a business venture such as the gamingcompetition that was the brainchild of one of Larson’s teams. It gave gamersa chance to pit their skills against the competition while supporting a worthycause and giving the “Halo 4 Heroes” team a chance to put cognitive learninginto action. At the graduate level, the Integrated Business Project competition gives MBA students an exceptional opportunity to test their venturedevelopment and sales skills while getting invaluable feedback from successfulentrepreneurs.We’ve come a long way during our first century of providing business education, and we want you to be an integral part in planning the next 100 years.One way you can do this is to take the survey designed by marketing professorsJames McAlexander and Hal Koenig. The information you provide will give usimportant guidance as we do our visioning and planning for the future. Pleasetake a few minutes to help us continue to provide cutting-edge education fortomorrow’s business leaders.announce that Robin Klemm has been named director of the Austin FamilyBusiness Program. She brings considerable experience and energy to one ofIlene K. Kleinsorge, DeanSara Hart Kimball Chair

Andrew DaddioHonoring Notable Alumniand Business PartnersBy Abby P. MetzgerThe College of Business honored some of the nation’s most prominent business professionals during the 2008 Centennial Alumni and Business PartnerAwards dinner in Portland on May 1. Approximately 500 people attended theevent—some who traveled across the globe to participate in the celebration.The awards dinner acknowledged influential leaders and celebrated the100th anniversary of the college. “This is a milestone year for the College ofBusiness,” said Dean Ilene Kleinsorge. “Our Alumni and Business PartnerAward winners and centennial honorees signified outstanding individuals whohave helped us forge a 100-year legacy of academic excellence and achievement.”Donald L. Bower (’48) garnered the most prestigious award—the Hall ofFame. The award recognized Bower’s 38-year career with Chevron and hisleadership in the company’s exploration, production, and oilfield land activities.It also honored his contributions to employee and labor relations. Bower gavea heartfelt acceptance speech that recounted some notable points in his career.He told attendees that his involvement in the Business and Industry Clubenabled him to meet a representative from Standard Oil Company, Chevron’spredecessor. From that meeting, Bower secured a job as an “area salesman,”which was actually a position as a tank truck driver. “I was very fortunate—starting as a tank truck driver and ending up as vice chairman of the board,”he said.Distinguished alumni and business partners were honored in fourother categories.Stephen Nigro won the Distinguished Business Partner award. As seniorvice president of the imaging and graphics business at HP, Nigro was acknowledged for his guidance in developing new printing and electronic imagingtechnologies and solutions.At left: Centennial honorees from around the world gathered in Portland tocelebrate the college’s 100th anniversary. Photo by Andrew DaddioOSU President Edward Ray (left) and College of Business Dean Ilene Kleinsorge (right) recognized the 2008 award winners (from left): BrianOliver, Stephen Bailey, Kathy Miller (accepting the award on behalf of Stephen Nigro), Donald Bower, and Joshua Bruegman.Stephen M. Bailey (’70) won the Distinguished Business Professional award for his work as the chief financial officer and senior vice presidentof finance for FLIR Systems, Inc., a thermal imaging company. Bailey helped grow FLIR Systems to a 1,700-employee operation with expectedrevenues of more than 1 billion in 2008.Brian A. Oliver (’87) received the Distinguished Early Career Business Professional award. As the executive vice president for Aequitas CapitalManagement, Oliver facilitated more than 500 million in financial transactions for the alternative investment management firm headquartered inPortland, Oregon.Joshua Bruegman (’02), a vice president and wealth manager with JPMorgan Private Bank, received the Distinguished Young Professionalaward. Bruegman advises wealthy families, senior executives, and mid-size foundations and endowments.