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Customer Success:How CenturyLink Is Accelerating the Delivery,Governance & Auditability of SAP HANA SolutionsShivkumar ThiagarajanVP Business DevelopmentCenturyLink CognilyticsAndrew ClyneChief Data OfficerCenturyLink CognilyticsRichard ProbstVP ArchitectureSAP

Agenda1.Company and Challenge: CenturyLink and Data Explosion2.Solution: An End-to-End Approach for a Modern Data Architecture3.Results : Use Cases and Project Outcome4.Deep Dive: Accelerated Delivery, Governance & Auditability of SAP HANA Solutions5.Q&A 2016 SAP SE or an SAP affiliate company. All rights reserved.2

CenturyLink Overview#158 of Fortune500employeesWORLDWIDE,across 5 continents 18.1B in annualrevenuesworld'sINTERNETTRAFFIC 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.58 global datacentersTOP 3communicationsproviderof revenuesfrom BUSINESSCUSTOMERSFORTUNE 500companies are ourcustomers3

Data ExplosionTHE VOLUME OF DATAIS EXPLODING.AND THE MARKET FORBIG DATA IS TOO.Big Data Market Forecast(in USD Billions) 60 50TerabytesTerabytesTerabytes 40 30 20 10 02011201220132014201520162017"INFORMATION IS THE OIL OF THE 21ST CENTURY, &ANALYTICS IS THE COMBUSTION ENGINE."Peter Sondergaard, Gartner 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.4

Analytics SpectrumCOMPETITIVE ADVANTAGEDESCRIPTIVEPREDICTIVEPRESCRIPTIVEPredict FutureEventsRawDataAd HocReports &OLAPDescriptiveCleansed ReportsDataPredictiveModelingTake ActionWhat will happen next?Why did it happen?What happened?ANALYTICS MATURITY 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.5

Agents of Change & New Buyers50%By 2016, 50% of allcompanies will havea chief data/scienceofficer 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.Chief DataOfficerChief ScienceOfficer6

An End-to-End Approach for a Modern Data Architecture 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.7

“Digital Data Platform” - Digital Transformation PlatformAn End-to-End Approach for a Modern Data ArchitectureAppsAppsApplicationsDBSAP HANA In-memory PlatformSensorIn-MemoryStore FastDiskCisco Application Centric ApproachDatabase ServicesApplication PolicyInfrastructure ControllerApplication ServicesProcessing ServicesIntegration ServicesStreaming & Event ServicesData Tiering ServicesHadoop Data Lake SAP HANA VoraSAP HANAVORA

DDP – Digital Data Platform simplifies SAP landscapesSolution: Let software understand those needsand influence infrastructureChallenge: Different applications have differentinfrastructure needs Manual deployments areexpensive and error-prone Costly governance ofindustry policies Auditability of manual deploymentsrequires forensic analysis Automation and infrastructure changeof TDI-compliant solution is complex Different applications need differenthardwareDDPCisco (UCS, ACI) SAP (HANA,HANA Vora) Hadoop) 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.Accelerated and automateddeployment of SAP S/4HANA; SAPBW, edition for SAP HANA; SAPHANA; SAP HANA VoraScale SAP without complexityMonitoring & automaticremediationSeamless, largely automatedapplication-centric managementof physical, virtual, and cloudintegration with full visibilityNetwork behavior is aligned withapplication requirementsSecurity and compliance arecontinuously assured9

Big Data and Advanced Analytics Use CasesRETAIL &CONSUMER PRODUCTS signal detectionconsumer sentimentmarketing analyticscustomer lifecycle managementHEALTHCARE predicting readmissionssepsis prediction modelshealthscore calculationprediction of outcomes /quality of care for chronicdiseasesBANKING credit riskprospect acquisitionshare of wallet analysis &strategyMANUFACTURING Predictive asset maintenancedemand forecastingspare parts inventory planningpricing & marginwarranty valuationsupply chain optimizationINSURANCE claims & sales fraudagent lifetime value analysisbroker & adjustoreffectiveness modelsTELCO cyber security threatdetectionequipment failure preventionnext product to buy (NPTB)real time offersCROSS INDUSTRYOIL & GASAUTOMOTIVE cybersecurityemployee turnover/retentionanalysis; HR analyticscustomer churn analysis 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission. predictive assetmaintenanceintelligent explorationc-store sales optimizationimproved processsafety/incident reduction predictive assetmaintenanceauto sensorsreporting location10

Case Study - Large Online MarketplaceSignal detection: Anomaly detection Novelty detection – incorporate new norms into signal detectionalgorithm Change point detection – determine when a change has occurred inthe underlying signalExamples: Operational problems: website performance External changes: Google changes policies Shipping problems: Zip code changes / pricing changes 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.11

Project Outcome - Large Online MarketplaceA Massively Scalable Automated Signal Detection Massive – 100 TB, process 300,000 metricsScalable – Designed to meet client’s future needs (1 petabyte, B2C, new metrics)Automated – Data entry to signal detection automated to provide actionable insightsSignal Detection – Intelligent, auto validating, multiple predictive modelsCurrent ingTo Be10%20%30%40% 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.Speed toActionAction40%Insight30%Signal detectionsystem30%12

BW Powered by HANA – Highlights 2015 Confidential and Proprietary, CenturyLink Cognilytics, Inc. Not to be distributed without express written permission.13

Complete Automation for SAP HANA ServicesSAP Cisco Vnomic Co-InnovationGovernanceZeroTouch Manages Big, Historical, Present, Predictive & Real-Time Data Needs Reduces cost, risk, and time-to-value Improves security, governance, repeatability, auditabilityApplication tier dependenciesSecurity requirementsService level agreementKPIsComplianceGeo dependenciesApplicationsOperational ControlConverged InfrastructureSecurityMulti-tenantSLAs Full Deployment in hours Application correlated VisibilityCompute No human error Zero-trust enforcementNetworkStorage

Deep Dive: Accelerated Delivery, Governance &Auditability of SAP HANA Solutions

How Can We Make IT Deployments Easier?PerformanceIT OrganizationApplicationCompute CLsADCServicesRulesStorage StorageTeamTeamNetwork NetworkTeamTeamApp atioVirtualizationnTeamTeamEdge TierDB TierPhysical, Virtual rageFIREWALLSecurityPolicy 2016 SAP SE or an SAP affiliate company. All rights licyVIRTUALIZEDSERVICESVLANIPQoSACLs

Automated Deployment Based on Declarative ModelingSAP Cisco Vnomic : licationModelApplicationRequirements 2016 SAP SE or an SAP affiliate company. All rights tiesPricingPoliciesApprovedTooling“Bespoke” GeneratedDeployment Plan

Declarative Model of SAP BW, edition for SAP HANABW DialogInstanceBW CentralInstance 2016 SAP SE or an SAP affiliate company. All rights reserved.HANAWorkerHANAHA StandbyHANAMasterHANAStorage

Precisely What Can Be Automated? Infrastructure Provisioning and Configuration Selection of compute and storage resources Selection of fabric paths interconnectingcompute and storage nodes of the topology Tracking and provisioning of resources bytenant and deployment Tenancy with minimal connectivity and dataaccess between components Server attachment to network and storage Resource Management Compute resources (blade and rack servers) CPU architecture, speed, and memorycharacteristicsNics, HBAs, uplinks, VLANs, MACs, IP/Subnetpools, VSANs, zones, WWNs Storage resources Volumes, LUNs, storage groupsPorts, uplinks, VLANs, VSANs Network Fabric EPGs, L3, L2, Contracts, Tenancy, Isolation,Filtering, QoSPaths across the fabric 2016 SAP SE or an SAP affiliate company. All rights reserved. Software Deployment and Configuration–Add/remove/update OS services Configure startup/shutdown–Operating System configuration Kernel configuration File system mounts (block and file) Network interfaces and routing–Artifact installation and staging of installation files (certs, templates, config files, )–Install/update/remove and configure software Specific version Update to new version–Configure inter-component dependencies across entiretopology Endpoints Credentials–Identity User/group membership–Compliance Enforce deployment and configuration constraints–Configure consumption of external services E.g. connect to an existing DB–Provide endpoints to other services

Policy-Driven Application Delivery and Governance 100% end-to-end pre-built Application Centric Automation for pre-certified converged infrastructure SaaS deployment of new instances of SAP HANA, SAP HANA Vora, SAP S/4HANA, and SAP BW, edition forSAP HANA landscapes in minutes Policy-driven desired-state paradigm enables automated updates of topology and software componentsthroughout application lifecycle SAP TDI-compliant HANA clusters Support for a variety of SAP HANA, S/4, and BW topologies with HA and backup Physical and virtual infrastructure to optimize performance and utilization, and minimize cost Multi-tenancy for safe concurrent hosting of mixed workloads across multiple organizations Flexible scale-out architecture allowing compute, network, and storage capacity to be added as needed Standardized configurations for compute and storage capacity minimize day-0 costs and lead time 2016 SAP SE or an SAP affiliate company. All rights reserved.

For More Information: Videos: Making IoT and BigData Run Simple with Cisco & S4/HANA Unleashing SAP with Cisco ACI 451 Research Paper: Application Deployment Agility, Declarative Models and Constraint Solutions Blog: SAP and Cisco Automate Deployment with Application Centric Infrastructure Test Drive With Your Data: CenturyLink, SAP and Cisco Policy Driven Digital DataPlatform Lab Email shiv@cognilytics.com to apply now See you at SAPPHIRENOW 2016! Cisco, SAP HANA & CenturyLink Booths; Partner Innovation Campus Sessions 2016 SAP SE or an SAP affiliate company. All rights reserved.21

Thank You!Shivkumar Thiagarajan, CenturyLink Cognilyticsshiv@cognilytics.comAndrew Clyne, CenturyLink Cognilyticsandrew.clyne@cognilytics.comRichard Probst, SAPrichard.probst@sap.com 2016 SAP SE or an SAP affiliate company. All rights reserved.

04.03.2019 · CenturyLink Cognilytics Andrew Clyne Chief Data Officer CenturyLink Cognilytics Richard Probst VP Architecture SAP Customer Success: How CenturyLink Is Accelerating the Delivery, Governance & Auditability of SAP HANA Solutions