WIXLIB

STOREBRANDINGTOOLKITVersion 1: November 2019

CONTENTS03050607STANDARDS.FIRST CHOICE.QUALITY.GUARANTEE.04080910111213151718201.1 - Introduction1.2 - USING THIS TOOLKIT1.3 - CUSTOMER JOURNEYTHE REVOLVE BRAND2.1 - our Logo2.2 - Using the Logo2.3 - our Logo Descriptor2.4 - Revolve Colours2.5 - TYPOGRAPHYEXTERNAL BRANDING3.1 - WINDOW VINYL4.1 - OPENING HOURS CARDIN-STORE BRANDING5.1 - key visual Posters6.1 - REVOLVE CERTIFICATE22242629314547555758636567697.1 - WOODEN CERTIFIED PLAQUE8.1 - MIRROR STICKER9.1 - DUAL BRANDED PRICE TAG10.1 - DUAL BRANDED SHOE PRICE TAG11.1 - GENERIC TENT CARD12.1 - FURNITURE PRICE CARD13.1 - CLOTHES RAIL NECK COLLAR14.1 - BIKES SAFETY TAG14.3 - BIKES SAFETY POSTERS15.1 - ELECTRICAL SAFETY MAGNETS16.1 - ELECTRICAL SAFETY TAG17.1 - FURNITURE HANGING BANNERS18.1 - ELECTRICAL HANGING BANNERSCONTACTUse the content above to navigate through the document.

1.1 INTRODUCTIONEffective store branding and messaging influencesthe right customer, at the right time, and in the rightplace, encouraging them to purchase a brand or product.The Revolve branded items have been designed to ensureconsistency within the Revolve brand, while also complementingyour own branding and initiatives, and to deliver strong,recognisable and memorable messaging.This toolkit outlines the collateral available to helpyou promote the products available in yourRevolve certified store.For any questions please emailrevolveteam@multiplyagency.com

1.2 USING THIS TOOLKITTypes of branded assetsAccessing the artworkThere are two main categories of Revolve branded items:You can download the relevant template file for editing (ifappropriate) and printing by following the link on each TENTCore assets, which must be displayed andOptional assets, some of which may bedownloaded digitally for local printing.In addition, while some items are fixed content,many items can be edited and customised byadding your own logo or store name.Printing specificationsEach item includes a high-level spec to guide you (or yourchosen printer) when printing. This includes recommendationsfor stock (i.e. the type of paper or material needed to print on)and size (i.e. the dimensions of the print item).On each page you’ll be able to tell at a glance whether an item is Coreor Optional, and Fixed or Editable, by looking out for the relevant icon.For any questions please emailrevolveteam@multiplyagency.com

1.3 REVOLVE STORE BRANDING: OBJECTIVESOUTSIDE THE STOREExterior point of sale:Window vinyl*OBJECTIVEIdentify the store as aIN-STOREInterior point of sale:A4 certificate*Wooden certified plaque*Rail hangers / dividersShelf cardsHanging bannersPostersRevolve certified storeOBJECTIVEExplain the benefits to the shopperof Revolve certification - e.g. allproducts have been checked forquality, safety & cleanliness*Core asset

THE REVOLVE BRANDLogo, colours & typography

Revolve 2019 in-store POS toolkit2.1 - OUR LOGOThe logo has been developed for use on allcampaign work. It should be applied in oneof the 3 variants shown opposite which each usea single colour; white, Revolve Green and black.This allows the logo lock-up to be legible on allbackground colours or imagery and complementthe communication message.The logo also uses a strapline ‘First Choice forSecond Hand’ underneath, working togetheras a lock-up device.Unless specified, and when the logo is used at asmall size (see section 1.2), this strapline shouldalways appear as part of the logo lock-up.Always use the supplied logos and never alterthem in any way. Use your best judgement whenchoosing which variant to use. The logo shouldnever clash with a background image or colour.07MONO LOGO VARIANTS

Revolve 2019 in-store POS toolkit082.2 - USING THE LOGOLOGO USELOGO MISUSEClearance areaThe typography cap height (x) is used to determinethe safe area around the logo. This helps to create anuncluttered position on each piece of collateral andensure prominence and legibility.Minimum sizesXXThe logo lock-up with strapline is designed to work indifferent environments and platforms, but a minimumwidth of 30mm for print work has beenset for most uses.Care should be taken when using the logo. This pageshows examples of common logo misuse.XNever re-colour the logoNever distort the logoREVOL EXOn digital work, a smaller size is usually required, soplease ensure legibility. We recommend a minimumwidth of 60px without the strapline.Logo misuseXXWhere the logo needs to be smaller than 30mm, thestrapline can be removed. A minimum width for thisversion is 12mm.If a smaller size is required, specifically in digitalwork, please seek approvals first.XNever replace elements in the logo30MMOnly remove thestrapline when thelogo is used belowa width of 30mm.12MMXNever place over a busy background

Revolve 2019 in-store POS toolkit092.3 - LOGO DESCRIPTORPOSITION VARIANTSPurposeDuring the launch and early phase of the campaignan arrow and supporting statement is used to spellout what the Revolve badge means. This is a funway to draw the eye to the Revolve logo, ensuringthe purpose of all campaign collateral is clear.Look for the Revolveseal of approvalLook for the Revolveseal of approvalPositionAs demonstrated, the position of the arrow andsupporting copy in relation to the Revolve logo hasbeen carefully considered. Care should be takenwhen using the logo with descriptor text, theapproved examples shown are the only versionsthat should be used.Logo misuseThe minimum size and misuse guidelines mentionedpreviously should be adhered to at all times.If a smaller size is required, specifically in digitalwork, please seek approvals first.Look for the Revolveseal of approvalLook for the Revolveseal of approval

Revolve 2019 in-store POS toolkit102.4 - REVOLVE COLOURSPRIMARY COLOUR PALETTERevolve greyRevolve blackRevolve Green is the primary colour for designedcollateral that does not use the campaignphotography e.g. signage.Revolve GreenThe Revolve brand features two predominantcolours and a secondary complementarycolour shade. The primary brand colour is a richgreen supported by black and a 25% tint of black.CMYK65 0 85 0CMYK0 0 0 0CMYK0 0 0 25RGB99 180 80RGB20 20 20RGB210 210 210HEX62b44fHEX141414HEXd2d2d2

Revolve 2019 in-store POS toolkit2.5 - TYPOGRAPHYFor this campaign work, we have chosen a newprimary typeface ‘Bobby Jones’. The handwrittenand confident feel of this font works well whenused in headlines to mirror the confidence andpersonality shown in the photography. This fontonly uses capital letters as there are no lowercase characters. Legibility should be ensuredat all times.Headline and body copy should only be used ingreen, white or black to ensure consistency.For body copy and item source copy we use theRevolve primary font ‘FS Me Regular’ in sentencecase. For call to action copy and emphasis we usethe ‘Bold’ weight. Avoid using all capital letterswhen using the FS Me font.See page 18 for key visual examples and howwe use the typography.Bobby Jones can be downloaded here:https://bit.ly/2V6bUgBFSMe can be downloaded here:https://bit.ly/2Z9780Z11RBOBBY JONESABCDEFGHIJKLMOPQRSTUVWXYZ1234567890-!?,.FS Me rstuvwxyz1234567890-!?,.FS Me uvwxyz1234567890-!?,.RR

EXTERNAL BRANDING

Revolve 2019 in-store POS toolkit3.1 - WINDOW VINYLWindow displays tell passers-by key informationabout your store and your products in the spaceof a few seconds.The white Revolve window vinyl quickly andclearly communicates that the store is Revolvecertified, giving maximum stand out againstbusy windows and in different lighting conditions,including night-time. Placing the vinyl in the topcorner also helps ensure the messaging is clear,uncluttered and placed prominently.See the next page for full spec details.13COREASSETFIXEDCONTENT

Revolve 2019 in-store POS toolkit14COREASSET3.2 - WINDOW VINYL SPECThe STORE WINDOW VINYL is a ‘Core Asset’ andwill be provided to all stores in the 300mm format.However, if you require a new one, you candownload the artwork link below and follow thespec details as follows for re-producing.See the previous page for positional guidance onhow best to locate and position in the store window.Size recommendations:210mm (w) x 210mm (h) A4 - vinyl300mm (w) x 300mm (h) A3 - vinylStock recommendation:Transparent Gloss Static Self ClingDownload artwork here:zerowastepartners.org.uk/revolve210 mm300 mmFIXEDCONTENT

Revolve 2019 in-store POS toolkit4.1 - DUAL BRANDED OPENING HOURS CARDAn eye catching STORE OPENING HOURS CARDto hang on the store door.The card is dual branded. An area is specifiedon the artwork file to place your own logo tosit alongside the Revolve branding.They are installed using suction peg hooks, simplyattach to your glass surface and hook on the‘store opening card’.See the next page for full spec details.15OPTIONALASSETEDITABLECONTENT

Revolve 2019 in-store POS toolkit16OPTIONALASSET4.2 - DUAL BRANDED OPENING HOURS CARD SPECThe STORE OPENING HOURS CARD is dual brandedwith an editable area highlighted for store brandingas shown opposite.EDITABLECONTENT210 mmThe designated area allows for landscape, portrait,square or round logo formats. Your logo and theRevolve logo can be moved to ensure they arealways positioned centrally. Do not position thestore logo outwith this area.Your logo should complement the Revolve colourswherever possible - e.g. you may wish to considerusing a white version of your logo.The Opening Hours section is editable to caterfor each store’s unique opening times.148 mmSize recommendations:210mm (w) x 148mm (h) A5Opening Hours:Monday to Friday 9am to 4pm Saturday 9am to 5pmSunday - ClosedCheck holiday opening times onlineStock recommendations:Minimum 300gsm paper weightDownload artwork here:zerowastepartners.org.uk/revolveXNever place store logo outwith boxOpening hours editableLogo lockup should always be centrally positioned

IN-STORE BRANDING

Revolve 2019 in-store POS toolkit18OPTIONALASSET5.1 - KEY VISUAL POSTERSThe KEY VISUAL POSTERS are an ‘Optional Asset’and will be provided to all stores. They provide acolourful, attention-grabbing and engaging pieceof communication in your store and are the DNAof the campaign creative.FOR QUALITYSECOND HANDSHOPPINGJust look for the Revolve badgePRE-LOVEDQUALITY ATGREAT PRICESFIXEDCONTENTWHERE SECOND HANDIS FIRST CLASSJust look for the Revolve badgeJust look for the Revolve badgeEach poster content is specific to the Revolvestore products they offer, with the heart versionproviding a generic communication for your store.Don’t position in cluttered busy surroundingsand set-ups.Best positioned on the wall in uncluttered spaces,and at eye level where possible to ensure it iseasily seen.See the next page for full spec details.The Revolve badge is a quality guaranteefor second hand stores in ScotlandThe Revolve badge is a quality guaranteefor second hand stores in ScotlandFind your local store at revolvereuse.comFind your local store at revolvereuse.comFind your local store at revolvereuse.comFeatured brands neither endorse nor are associated with Revolve.Featured brands neither endorse nor are associated with Revolve.Featured brands neither endorse nor are associated with Revolve.SECOND HAND DOESN TNEED A SECOND THOUGHTYOU LL LOVE THE LOOKAND THE PRICEJust look for the Revolve badgeJust look for the Revolve badgeThe Revolve badge is a quality guaranteefor second hand stores in ScotlandThe Revolve badge is a quality guaranteefor second hand stores in ScotlandWHERE SECOND HANDIS FIRST CLASSJust look for the Revolve badgeThe Revolve badge is a quality guaranteefor second hand stores in ScotlandThe Revolve badge is a quality guaranteefor second hand stores in ScotlandFind your local store at revolvereuse.comFind your local store at revolvereuse.comFind your local store at revolvereuse.comFeatured brands neither endorse nor are associated with Revolve.Featured brands neither endorse nor are associated with Revolve.