Transcription
Kat MerrickTotallyLocalVC.com
Branding is StrategicMarketing is Tactical
Branding is as vital to the successof a business as havingfinancial coherence, having avision for the future, or havingquality employees.
Marketing unearths and activates buyers.Branding makes loyal customers, advocates, even evangelists outof those who buy.This works the same way for all types of businesses andorganizations.With every action you are either constructing or deconstructingthe brand.Every thought, every action, every policy, every ad, everymarketing promotion has the effect of either inspiring or deterringbrand loyalty in whomever is exposed to it. All of this affectssales.
Marketing encompasses all the processes thatidentifies, recognizes and satisfies customers needsand wants through the sale of products and servicesand does it better than competition in a consistent andtimely manner.If you are poor at the marketing process, you no doubt will bepoor at generating profitable revenue for your business.It’s that important.
Helps you clearly understand who you are and who yourdesired customer base isCommunicates a consistent message to the ideal customerTracks Costs / Measures ValueHelps with FocusCharts SuccessServes as a Business HandbookCaptures Thinking on PaperReflects the Big PictureBecomes a Document to Build OnSo, where does the marketing plan fit in?It becomes the roadmap for achieving your business goals.
Understanding your business How are you positioned in themarket? What makes you unique? How do your Customers see you? ( Be Honest) Who is your target market? What are your strengths/weaknesses, and what are some emerging marketthreats,trends and opportunities? (everyone has weakness acknowledging them ispower) Opportunities, are there hundreds? Name the top three or four What is your marketing budget?
Select and implement strategies that are the most effective inreaching your target customers Develop marketing materials for eachstrategy Set short-term and long-term goals Maximize seasonal opportunities. Track the results so you know what works
Advertising; Broadcast; Print: Direct MailPublic RelationsThe Web and Social NetworkingDirect SellSales promotionA pinch of this, a pinch of that, some creative stirring, anda marketing mix that cant be matched. This is what marketingyour business for success is all aboutCreativity and Consistency countsFolks!
Let’s look at our communication plan Your message, what you say and how you say itRemember the Eye will remember what the Ear willforgetFocus on image- consistency- positive- must ringtrueTestimonials
Advertising and Sales Promotion Directmail, flyers, etc; when to use Press releases, local public service announcements oncable, Travel and regional magazines - the “press kit” Newspapers, Magazines, Radio, TV; Campaign Creativity and clear, concise communications counts Direct sales, canvasing, conventions, monitoring Yellow pages, should you, shouldn’t you? Effective Website; social networking; BlogsThe key is a consistent message, easy to understandand one the customer can identify with
Existing customers are worth their weight in gold. Treatthem that way! Create loyalty/appreciation programs.Keep in touch via email- text, social networking toencourage frequency and let them know aboutevents and promotionsTrain your staff and insist that they treat yourcustomers right and to always thank them for theresupport of your business.
Put your marketing plan in writing, and revisit itfrequently Remember it is the backbone of yourbusinessTrack what works and what doesn’tWhen business is slow, spend more time marketingWhen business is good, continue to marketEvery person you meet is an opportunity to marketyour businessAlways keep an eye on your competition and stayone step ahead of the game
Thank youKat Merrick(805) 643-1131TotallyLocalVC.com
Branding is Strategic Marketing is Tactical. Branding is as vital to the success of a business as having financial coherence, having a vision for the future, or having quality employees. Marketing unearths and activates buyers. Branding makes loyal customers, advocates, even evangelists out of those who buy. This works the same way for all types of businesses and organizations. With every .File Size: 1MBPage Count: 17
