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DELIVERING DATA-DRIVEN,CONTENT-RICH, PERSONALISEDCOMMERCE EXPERIENCESVIA MAGENTO

1WPP was named Adobe Experience Cloud – Global Solution Partner of the Year 20172The first global agency to deliver a fully integrated solution on Adobe Experience Cloudand Magento Commerce319 global centres of excellence, 1930 practitioners, 150 Magento certifications,165 Adobe certifications, and 6 Adobe Board Seats4A Leader in Forrester’s Commerce Specialist Service Providers, Q4 2018Wunderman Thompson Commerce works clients who share our passion for elegant solutions and measurable results includingAdidas, Audi, Ford, HSBC, Mazda, Nestlé, Pandora, Samsung and T-Mobile. In the process, we have garnered loyal customers,glowing reviews, and a portfolio of work that speaks to our commitment to quality and unsurpassed functionality.Wunderman Thompson Commerce were selected due to their extensivere-platform experience, offering a 360 team approach. We’ve alreadyreceived very positive feedback from customers about their onlineexperience on the new site and conversion figures show the newMagento platform is making it much easier to shop with us online.Jackie BullockHead of Ecommerce, HabitatWorking with Wunderman Thompson Commerce has been a very positiveexperience. They are delivering a seriously complex B2B commerce solutionfor us. They’ve demonstrated strong Magento delivery capability and theirMagento experts have helped manage the project from end-to-end.Chris MountjoyHead of Business Support, Punch Taverns2

UNMATCHED MAGENTO EXPERIENCEWe are the only solution partner in the world to win Magento Partner of the Year and Omnichannel Partner of the Year awards.5xPartner of the Year &Partner of ExcellenceUNRIVALLED ADOBE EXPERIENCE PLATFORM CAPABILITYWe have the most comprehensive experience in the industry. Period.ExperienceManagerAnalytics1880 Practitioners500 300 300 Certifications50 25 AudienceManager100 TargetCampaign100 500 25 50 AdvertisingMagentoCommerce100 280 150 1 CTO on the Adobe Partner AdvisoryPIONEERS IN AEMWorld’s first: Production Accelerator for Adobe Marketing Cloud (ie. Zen Garden)World’s first: Multichannel AEM-mobile Implementation for InvestecWorld’s first: Fully Integrated Adobe Experience Cloud Implementation for FordWorld’s first: Very large scale intranet on Adobe Experience Manager (70,000 partners)for John Lewis3

German manufacturer of athletic shoes and apparel andsporting goods.CHALLENGE: How do you deliver 1:1 marketing to a globalcustomer base numbering in the tens of millions?SOLUTION: By focusing on the delivery of personalised,integrated, seamless customer experiences acrossall touchpoints. And using Adobe Campaign Managerto reengineer global marketing processes, includingloyalty and content strategies and ongoing programmedevelopment.AkzoNobel is a specialist chemical producer whichmanufactures and distributes paints and industrialcoatings.CHALLENGE: How do you launch a high performanceglobal commerce platform in a matter of weeks to supportthe eCommerce ambitions of a multinational client?SOLUTION: By adopting an agnostic DevOps approachfocusing on accelerated software development andautomated testing to build a comprehensive solution inMagento 2.OUTCOME: Successfully integrated the management andexecution of 10,000 campaigns per year for eight brandsacross 33 markets in 22 languages. This adds up to 1.5billion emails sent per year, with up to 120 email variantsper send, reaching out to 135 million global customers.OUTCOME: Craft commerce technology underpinningthe CMS to enable transactions was mastered in just twoweeks, with the first live site rolled out in six weeks, andseven launched within three months. In total, 30 globalsites were launched on time and under budget.Audi is one of the world’s biggest luxury car brands andpart of the Volkswagen group.The world’s leading pizza delivery and takeaway chain.CHALLENGE: How do you shape a digital strategy thatdelivers a premium online experience at every touchpoint,in keeping with the prestige of the Audi brand?CHALLENGE: How do you upgrade a centralised callcentre application that is capable of handling thousandsof orders an hour to significantly improve the customerexperience?SOLUTION: By using AEM to develop innovative campaignpages that guide the customer journey, drive engagementand deliver compelling content across web and mobileand by deploying the latest version of Magento to create acustomer-friendly order process overview.SOLUTION: By improving the efficiency of the orderprocess using a scalable Magento 2.x platform whichprovides agents with customer data and order history inreal time, including Google store locator for faster addresscapture, client site search, cancel and reorder functions.OUTCOME: The campaign was named winner of theBest Manufacturing Customer Experience Award at theAuto Trader 2016 Click awards. One Audi TT campaignpage received 485,000 unique visitors in 10 months andcustomer satisfaction rose from 72% to 79%.OUTCOME: We achieved the successful implementation ofIndia’s first dedicated IRCTC online pizza delivery system,significantly reducing order taking and order cycle timesand slashing the order failure rate, resulting in higherrevenues.4Front-end design shown above is not necessarily the work of Wunderman Thompson Commerce.

American automotive corporation founded in 1903,producing 6.6 million vehicles in 2017.CHALLENGE: How do you address the challenge ofdelivering seamless digital experiences at scale acrossEurope?SOLUTION: By developing two microservices platforms onAEM, a database and messaging centre, which delivered apersonalised experience via a single view of the customeracross multiple channels, and by providing a basic webbuild toolkit to local markets.OUTCOME: As well as enabling the consistent, efficientlaunch and management of multiple sites, we successfullyconnected all elements of Adobe Marketing Cloud – AEM,Target, Campaign, Audience Manager and Analytics –something nobody else had yet achieved.A science-led global healthcare company.CHALLENGE: How do you create an ever-evolving contentlibrary to educate a diverse customer constituency acrossdozens of web properties?SOLUTION: By creating a library of reusable assets usingAEM Zen Garden to establish a flexible framework forfuture website and content creation. We also establisheda governance and target operating model and trained an SIpartner to maintain, support and extend capabilities.OUTCOME: The assets developed have been used tobuild more than 150 websites and counting, with a 50%reduction in time-to-market and costs.Habitat is a leading high street home furnishings brandbased in the UK.Kenstar is one of India’s most popular premium homeappliance brands.CHALLENGE: How do you create a contemporary onlineexperience that reflects the design values of a branddefined by style and visual appeal?CHALLENGE: How do you build a future-proof eCommercewebsite that prioritises a seamless CX in everything frommaking purchases to seeking aftercare support?SOLUTION: By migrating platforms onto MagentoEnterprise Edition, engaging with the creative team todevelop a beautifully simple UI design that prioritisesa mobile audience, and providing ongoing support andinsight that informs product and testing roadmaps.SOLUTION: By building a responsive ‘mobile first’ websiteon Magento using the AMP approach to deliver a fasterUX, implementing performance updates, optimising thesite code and removing unusable components to deliver anaccessible and user-friendly platform.OUTCOME: Upgrading Habitat’s web platform to Magentohas already seen strong year-on-year uplifts in conversionrates and revenue, with highly positive customer feedbackand a much greater level of control over the digitalexperience.OUTCOME: We delivered a reliable and flexible solutionwith a comprehensive support module for both B2C andB2B customers. We harnessed user-generated content inthe form of recipes, product reviews and feedback, socialmedia integration and consumer stories.5Front-end design shown above is not necessarily the work of Wunderman Thompson Commerce.

Lakmé is Indonesia’s leading beauty product brand.CHALLENGE: How do you improve conversion ratios ondesktop and mobile channels, removing friction in search,shopping cart and page load functions to deliver a best-inclass user experience?SOLUTION: By remodelling the entire UI and UX via atransition to Magento 2.x, adopting a holistic improvementapproach and using extensive research into customerbuying behaviours to inform a wide range of customisedsolutions.OUTCOME: Appealing new visual designs wereimplemented for both desktop and mobile sites, with ahost of bespoke over-the-top features contributing to arevamped UX that saw a significant increase in both thenumber of sessions and average time per session.Punch Taverns is a pub operator with around 3500 leasedand tenanted premises in the UK.Challenge: How do you transform a complex onlineplatform into something simple and attractive, providingB2B customers with a B2C experience?SOLUTION: By using Magento to build a brand new fullyresponsive website for publicans to manage orders,invoicing, payments and deliveries, with segmentationof customer groups, unique custom pricing options andmultiple interfaces and plug-ins to access and managedata.OUTCOME: The elegant and efficient integration ofprocesses has improved usability, reduced costs and led toan enriched CX across different channels and devices.Protein World is one of the UK's largest suppliers ofpremium health and fitness supplements.CHALLENGE: How do you optimise an eCommercewebsite and mobile platforms to support ambitious growthtargets in digital sales?SOLUTION: After stabilising site performance, you focuson improving the customer journey. Rapid prototypinghelped to map out a complex user interface for a shortterm campaign, and a single page app-type approachsupported increased performance without the need fornew frameworks.OUTCOME: Getting out of the blocks fast, with rapidlive deployment on Magento in time for the brand’s peakperiod, kickstarted the brand’s ambitions to grow salesto over 25m in three years. The four-week Slender Plancampaign was a best-seller.Founded in 2013, RXBAR makes whole food protein bars.Challenge: How do you create an online experience thatsynchs with product branding, whilst aligning online andoffline shopping experiences?SOLUTION: By delivering a scalable Magento commercesolution designed to support explosive growth in hypercompetitive B2C and B2B markets through precision brandpositioning, clear differentiation and support for productcategory expansion.OUTCOME: In the first two years, RXBAR saw revenuesgrow from 10m to 120m. YoY results from 2017 to2018 also saw a 182% leap in site visits, a 63% jump intransactions and a 76% increase in session duration. Thishelped to secure the firm’s 600m sale to Kellogg’s.View full case study6Front-end design shown above is not necessarily the work of Wunderman Thompson Commerce.