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GartnerBusiness ProcessManagementsummit 201419 – 20 March London, UK gartner.com/eu/bpmPrepare for the Digital Business Disruption:Embrace, Adapt, ReinventHOT TOPiCSTransform your business for the digital ageMove from incremental value to strategic growthMake process governance workEnable operational intelligence and smart processesManage change as you adopt new technologiesView the full agenda on page 4sAVE 300Register by 17 January2014 by visitinggartner.com/eu/bpmVisit gartner.com/eu/bpm or call 44 20 8879 24301
Prepare for the DigitalBusiness Disruption:Embrace, Adapt, Reinvent3Who should attend?The Internet of Everything combined with the “Nexus of Forces” — cloud, mobile, socialand big data, has triggered the era of digital business. Do you have the right skills, tools,tactics and technologies to embrace these forces, adapt your business models andreinvent your business processes?4Agenda at a glanceThis event will help your project teams get started and will show you how to:5Keynote sessions Exploit the forces of digital disruption to improve your organizations’ performance6Tracks sessions Prioritize investments towards projects that will drive growth and innovation8Applied Learning sessions Overcome cultural and political resistance to change9Meet the analysts Build the skills to establish yourself as a leader for digital process transformation10Case studies11Solution showcase12Team attendance andRegistrationThe agenda is designed for teams of business and IT professionals to jointly advancetheir process knowledge, skills and projects to drive business transformation. Bring yourcolleagues along!Table of contentsRebalance your efforts from narrow projects that deliver incremental improvements tostrategic programs that drive growth. You can’t just cut your way to profitability!Exploit the disruption and become leaders in the digital industrial economy.Janelle HillVP Distinguished Analystand Summit Chair, GartnerJanelle Hill at the 2013 SummitShane O’RourkeDirector, Program Management,Gartner
Experience the power of Gartner research — Live!By attending this event you will immerse yourself in new thinking on the hottest issuesshaping both the current and future direction of your organization. But that’s not all.You’ll experience a series of “aha” moments that deepen your understanding and takeyou to the next level of insight. Get ready to gain a wealth of practical guidance youwon’t find anywhere else.Gain strategic insights along with the tactical ‘how to’The agenda will provide you with the big picture as well as with critical detail forimmediate impact on your specific projects and key priorities. Topics includingguidance on how to: Shift investment towards projects that will drive growth while continuing to reducecosts and drive efficienciesWho should attend? Business Process Owners CIOs and IT leaders Chief Process Officers BPM Practitioners and Operationalleaders Chief Operating Officers Business and Enterprise Architects Governance, Risk and ComplianceLeaders Transition from structured applications to digitalized processes Customer Relations, Sales Operationsand Marketing Leaders Build the business case for investment and establish effective process governance Supply Chain leaders Overcome entrenched thinking and perspectives to encourage innovation Distinguish hype from reality about digital business and new technologies Business Analysts, System Analysts,Project ManagersAdapt to new circumstances. Leave with practical steps for making a measurabledifference for your organization’s performance. Change Agents Involved with Innovationand Transformation Strategic Technology Planners Functional Business ManagersGartner PredictsBy 2017, organizations using predictivebusiness performance metrics will increasetheir profitability by 20%.Traditional BPM approaches will not work in the digital age.See pages 6 – 10 for detailed session overviews that will help buildyour skills and prepare you to lead your business transformation.Teams! The agenda is designed for teamsof business and IT professionals to jointlylearn about BPM and digital business toadvance their project plans.Analyst-User RoundtableGartner PredictsBy 2015, CEOs willredirect 30% of BPI projectfunding to transformationprojects as digital processreinvention becomes atop-three business priority.See agenda on page 4 and selectthe sessions most relevant to yourtransformation.Visit gartner.com/eu/bpm or call 44 20 8879 2430 3
Wednesday19 March 2014Agenda at a Glance07:30 – 20:00Registration, Information and Refreshments08:15 – 08:45Tutorial: Getting to Know Gartner and Meet the Analysts John Dixon09:00 – 09:10Welcome Address Janelle Hill09:10 – 10:00Gartner Opening Keynote: Gartner’s Top Predictions for the Digital Age Daryl Plummer10:00 – 10:45Refreshment Break in the Solution Showcase10:45 – 11:00Presentation of the Gartner Business Process Management Excellence Awards Bruce Robertson and Samantha Searle11:00 – 11:30Panel Discussion11:30 – 12:15Guest Keynote: Mine Your Own Business: Evidence-Based BPM Using Process Mining12:15 – 13:15Lunch in the Solution ShowcaseModerated by: Elise Olding, Tina NunnoThursday4 20 March 2014TRACK AProfessor Wil Van der Aalst, Distinguished University Professor, EindhoTRACK BTRACK CEmbrace the Disruption:Building a Foundation for SuccessAdapt Operations:Overcoming the Challenges of ChangeReinvent Your Processes:Transforming Your Business13:15 – 14:00The Essentials of BPMEA and BPM: Working Together to Deliver HigherBusiness Outcomes Brian BurkeReinventing Processes for the Digital AgeJanelle Hill14:15 – 15:00Case Study: Deutsche Bank — Transforming theOrganization to Think and Act ProcessDominy Hope, Director, Head of Enterprise ProcessManagement, Centre for Process Governance andImprovement, Deutsche BankCase Study: Vodafone — Answers Call forTransformation Frits Wiegel, Head of Global ProcessGovernance, VodafoneCase Study: Process Mining at Rabobank —Dos, Don’ts and Practical ExamplesFrank van Geffen, Process Innovator, Rabobank15:00 – 15:30Refreshment Break in the Solution Showcase15:30 – 16:00Solution Provider Sessions16:15 – 17:00Key Roles and Skills for Continuous ProcessImprovement Michele CantaraGamify: How Gamification Motivates Peopleto do Extraordinary ThingsBrian BurkeTen Best and Worst Practices for Real-TimeOperational Intelligence Roy Schulte17:15 – 18:00Business Process Analysis: From Static Picturesto Interactive Models David NortonTalent on the Digital FrontierDiane MorelloMaverick Research: Designing theBrain Aware Enterprise Elise Olding18:00 – 20:00Networking Reception in the Solution Showcase08:00 – 16:30Registration, Information and Refreshments08:30 – 09:30Gartner Keynote: The Machiavellian Leader — Extreme Politics Tina Nunno09:30 – 10:00Refreshment Break in the Solution Showcase10:00 – 10:45Innovative Customer Engagement in a DigitalWorld Ed Thompson11:00 – 11:30Solution Provider Sessions11:45 – 12:15To the Point: The Top Five Myths About MetricsSamantha Searle12:15 – 13:30Lunch in the Solution Showcase13:30 – 14:15Robert DunieUsing Analytics and Decision Management forIntelligent Business Operations Roy SchulteMaverick Research: Ethics and BusinessInnovation Frank BuytendijkTo the Point: Innovating with Information — NewProduct and Service Examples Frank BuytendjikTo the Point: Adaptive Case Management —Myth, Marketing or Maverick? Janelle HillMaking Governance and ProcessOwnership Work Samantha SearleMobile BPM: Ubiquitous WorkBruce RobertsonAgile Delivery Of Business ProcessTransformation Projects David Norton14:30 – 15:15Transformation Starts with EffectiveCommunication Elise OldingWhat is Strategy? On “Making Choices” and“Creating Options" Frank BuytendijkThe Next Great Disruption: Smart Machines andTheir Technical, Business, Economic and SocialImpact Daryl Plummer15:15 – 15:45Refreshment Break in the Solution Showcase15:45 – 16:30Guest Keynote: Creating a Success Culture16:30 – 16:35Summit CloseRobin Sieger, Best Selling Author and BroadcasterGartner Business Process Management Summit 2014
Agenda correct as of 18 November 2013Keynote sessionsGartner Opening Keynote:Gartner’s Top Predictions for the Digital Age10:15 – 10:45 60 Seconds or Bust: Summit Solution Provider SnapshotsTeresa JonesDaryl Plummeroven University of Technology12:45 – 13:00 Magic Quadrant: Market Analysis for Intelligent BPM Suites, 2014Teresa JonesApplied LearningPractical Approaches to Real ChallengesInteractive Workshops and Analyst-User Roundtables13:15 – 14:45The Alpha Organization Challenge —Are You Up for It? Diane MorelloThis keynote foretells the impact of digitalizationon the strategy and direction of businessand technology. Digitalization is dramaticallychanging the way products and services arecreated, priced, distributed and serviced. Entire industries willbe digitally remastered. Process reinvention is required forcustomers and constituents to experience the new value thatdigitalization brings.Tell, Listen, Adapt: ChangeCommunications That InsureAdoption Elise OldingExcellence Award Winner RoundtableBruce RobertsonGuest Keynote: Mine Your Own Business:Evidence-Based BPM Using Process MiningThis keynote provides an overview of an excitingfield — automated process discovery and mining— that will become increasingly important forBPM as a tool for quantifying improvementopportunities. The increasing availability of large amountsof event data will have a disruptive effect on BPM. Processmining helps organizations to “mine their own business”:they are empowered to discover, monitor and improve realprocesses by extracting knowledge from event logs.Professor Wil Van der Aalst, Distinguished University Professor,Eindhoven University of Technology16:15 – 18:00Continuous Process Innovation andGovernance Tina NunnoExcellence Award Winner RoundtableSamantha SearleImproving Unstructured ProcessesRobert Dunie and Janelle HillGartner Keynote: The Machiavellian Leader —Extreme PoliticsThis keynote is based on the premise thattransformation leaders are often in extremepolitical situations. These situations may placethem at risk both professionally and personally.In extreme situations, extreme tactics such as manipulationand power-plays often apply. This session will apply thewisdom of the controversial Niccole Machiavelli to the worldof the transformation leader.Tina NunnoGuest Keynote: Creating a Success CultureBPM and the CloudMichele Cantara and Robert DunieExcellence Award Winner RoundtableSamantha Searle11:00 – 12:15Building the Business Case for BPMJohn Dixon13:30 – 15:00Process Improvement to the CustomerExperience Ed ThompsonGaining Buy-In for BPMJohn DixonBoard Level Presentation BasicsTina NunnoVisit gartner.com/eu/bpm or call 44 20 8879 2430 This keynote will explore the principles commonto the individuals and organizations that succeedyear on year, and who successfully manageand adapt workforce behavior to better addressthe needs of changing markets. In today’s competitive andfast changing business landscape, business success it is nolonger about size, it is about speed. The better able you canrespond to change, and successfully adapt at a personallevel, the better able you will be to then drive change at abusiness level.Robin Sieger, Best Selling Author and Broadcaster5
Tracks — Session details and key learningsTRACK AEmbrace the Disruption:Building a Foundation forSuccessDeveloped for those new to BPM, this trackintroduces key process concepts, techniquesand technologies that are instrumental forboth improving and reinventing processes inorder to drive higher performance outcomesand become a digital business. Learn howBPM itself — its focus and its methods — ischanging to address digital disruption and thenew digital business.TRACK BInnovative Customer Engagement in aDigital World What is customer experiencemanagement (CXM)? Which types of projects improve thecustomer experience today? How should your CXM vision influenceyour digital process reinvention efforts?Ed ThompsonTo the Point: The Top Five MythsAbout MetricsAdapt Operations: Overcomingthe Challenges of ChangeAdapting your current state is a challenge; politics,inertia and lack of skills are common hurdles. Thistrack explores the human aspects of significantchange. Sessions will cover new approaches foradapting the organization, its culture and employeebehavior. Insights into overcoming politicalresistance, building communities, enhancing groupcollaboration and empowering the workforce willprovide you the tools necessary for success. How to avoid common metricsmistakes.EA and BPM: Working Together toDeliver Higher Business Outcomes How to create metrics that will improveprocess performance and deliverstrategic business outcomes. Why refocus on business outcomes?Samantha Searle What are the best practices for leveragingthe synergies between EA and BPM?Robert DunieMaking Governance and ProcessOwnership WorkBrian BurkeKey Roles and Skills for ContinuousProcess Improvement What is business processgovernance?Gamify: How Gamification MotivatesPeople to do Extraordinary Things What roles (in-house or contract) andskills are critical to BPM success? How can you make processgovernance effective? How can gamification engage andmotivate people? Why should you establish a BPCC? What role does business processownership play? What are the steps in designing agamified experience?Samantha Searle What is the future of gamification?The Essentials of BPM What are the fundamentals of BPM? How critical are metrics andmethodologies in BPM? What are some critical successfactors? How can you advance your BPCC’sfocus from projects to an enterpriseprogram to deliver continuous processimprovement?Michele CantaraBusiness Process Analysis: FromStatic Pictures to Interactive Models What type of BPA should you deployand when?Transformation Starts with EffectiveCommunicationTalent on the Digital Frontier Which trends, forces and discontinuities willhave the greatest impact on the workforce? What are effective communicationpractices for transformation? How will change agents mobilize,sustain, and support commitments toworkforce change? How can you start now and build forthe future? What are the benefits of BPA?Elise Olding6 Brian Burke Why are we challenged with leadingchange? What types of tools can support you?David Norton How can enterprise architects develop abusiness outcome-driven EA? How can change agents anticipate andwin the race for talent?Diane MorelloGartner Business Process Management Summit 2014
TRACK CUsing Analytics and DecisionManagement for Intelligent BusinessOperations How does operational intelligence differfrom traditional BI and off-line analytics? “Right-time” analytics — when does itneed to be “real-time”? What tools are used for monitoring,alerting and adaptive decisionmanagement?Roy SchulteTo The Point: Innovating withInformation — New Product andService ExamplesReinvent Your Processes:Transforming Your BusinessThis track will help attendees move wellbeyond ‘traditional BPM’ to reinvent theirprocesses by digitalizing work. Digitalizedprocesses will apply emerging technologies(like 3D printing, robotics, decisionmanagement, embedded sensors, intelligentagents, wearable technology and more) toautomate everything but the most creative,interactive, non-routine work. In addition toexploring these newer technologies and howto incorporate them into operational processes,this track will also include sessions ontechniques for driving innovation.Maverick Research: Ethics andBusiness Innovation Why are ethics crucial in businessinnovation? What can go horribly wrong if youdon’t include ethical considerations? How can you determine what is“good” and “bad” in businessinnovation?Frank BuytendijkTo The Point: Adaptive CaseManagement — Myth, Marketing orMaverick? What is the state of the market foradaptive case management? What are examples of organizationsusing Big Data to innovate theirbusiness?Reinventing Processes for the DigitalAgeFrank Buytendijk How are “digitalized processes”different than automated processes?Agile Delivery Of Business ProcessTransformation ProjectsMobile BPM: Ubiquitous Work What proven innovation techniquescan be applied to process reinvention? How can agile and lean be bestapplied to BPM projects? How to insure that your businessprocess reinvention effort is notmisperceived as “BPR all over again”? How does agile and lean change theIT/business partnership? When is Mobile BPM the right choice? When is Mobile BPM the wrong choice? What are BPM technology vendorsactually offering and what more isrequired?Bruce RobertsonWhat is Strategy? On ‘Making Choices’and ‘Creating Options’ What is scenario planning and why is itimportant? What scenarios might play out, andwhich ones should you pursue? How can you build business operationsthat are future-proof?Frank BuytendijkJanelle HillTen Best and Worst Practices forReal-Time Operational Intelligence What are the five best practices forturning real-time data into actionableinsights? What are the five most-commonmistakes in real-time analytics?Janelle Hill What are the critical success factors?David NortonThe Next Great Disruption: SmartMachines and Their Technical,Business, Economic and SocialImpact What are smart machines? Which vendors should be considered? How will smart machines impactbusiness, technology, economies andsociety?Roy Schulte What should you do about it?Maverick Research: Designing theBrain Aware EnterpriseDaryl Plummer What does the brain-aware enterpriselook like? What are the myths and realities aboutchanging human behavior? How will process design change in abrain-aware enterprise?Elise OldingVisit gartner.com/eu/bpm or call 44 20 8879 2430 7
Applied Learning: Practical Approaches to Real ChallengesThis highly interactive track provides opportunities to engage with peers and analysts in practical, hands-on learning sessions that willaddress real world challenges. Step out of the theory, engage in lively debate and arm yourself with tools for change.Limited availability Pre-registration and authorization required. Book these sessions early! Reserved for end-users.WorkshopsThe Alpha Organization Challenge —Are You Up for It?Any strategy, change and major businessdecision is a symptom, reflection or amanifestation of a company’s personality.Alpha organizations are trailblazers,exploiting new technologies andmanagement innovations. Understandwhy, how and where to fit your enterprisepersonality profile into your businesstransformation plans. How will culture affect our approach togrowth and competitive leadership? Which capabilities, competenciesand strategies can help change thecompetitive game?Moderator: Diane MorelloContinuous Process Innovation andGovernanceGovernance is key to keeping innovativeprocesses innovative. Yet doinggovernance well is easier said than done.This session focuses on the most commongovernance challenges and effectivetechniques to address them.Moderator: Tina NunnoBuilding the Business Case for BPM“Why should I invest in BPM? What arethe benefits of establishing BPM as anenterprise competency?” This workshopwill help you answer these questions witha solid business case. Unlike justifying aBPM technology investment, “doing BPM”means establishing an organizationalcapability that focuses on continuousimprovement to business operations. What are the potential benefits of doingBPM and how can you quantify them? Beyond process improvement projects,what is the justification for a programaticapproach to BPM (creating an enterpriseBPM capability)?Process Improvement to the CustomerExperienceThis collaborative workshop focuses ondiscovering how process improvement canoptimize the customer experience. We’llexamine broad approaches like customerjourneys as well as more detailed approacheslike customer touchpoint and moments oftruth analysis. Participants
12:15 – 13:15 Lunch in the Solution Showcase 12:45 – 13:00 Magic Quadrant: Market Analysis for Intelligent BPM Suites, 2014 Teresa Jones TRACK A Embrace the Disruption: Building a Foundation for Success TRACK B Adapt Operations: Overcoming the Challenges of Change TRACK C Reinvent Your Processes: Transforming Your Business APPLiED LEARninG
