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Gartner Portals, Content & CollaborationSummit 2013April 29 – May 1 San Diego, CA gartner.com/us/pccEngage at the Nexus of Social, Mobile, Information and CloudTRIP REPORTSAVE THE DATEThe Gartner Portals, Content & Collaboration Summit 2013 was heldApril 29 – May 1 at the Manchester Grand Hyatt Hotel in San Diego.This report summarizes and provides highlights from the event.OverviewThe 11th annual Gartner Portals, Content & Collaboration Summit drew hundreds ofattendees at its new San Diego location to gain a comprehensive picture of what’schanged and what’s ahead, and the tools, insights and best practices to deliverexceptional user experiences.This year’s summit attendees participated in on-site benefits, heard the latest PCCand analytics presentations from the Gartner Research community on today’s mostpressing topics, attended workshops run by expert analysts and industry leaders,heard real-life experiences during peer case studies, engaged in analyst-userroundtables and one-on-one meetings with Gartner analysts, and checked out thelatest solutions at the Solution Showcase.The Manchester Grand Hyatt Hotel in San DiegoDavid Mitchell Smith speaking at Gartner Portals,Content & Collaboration Summit 2013 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc.or its affiliates. For more information, email info@gartner.com or visit gartner.com.Gartner Portals, Content &Collaboration Summit 2014May 5 – 7 JW Marriott L.A.Live Los Angeles, CABe sure to bookmark gartner.com/us/pcc, and check backfor 2014 conference updates. TABLE OF CONTENTS2Key Take-Aways3Keynote Sessions4Best-Rated Sessions5Most-Attended Sessions6Snapshot of Attendees7Sponsors8Post-Event Resources9Renewal1
Gartner Portals, Content & Collaboration Summit 2013April 29 – May 1 San Diego, CA gartner.com/us/pccKey take-awaysThe Nexus of Forces — mobile, social, information and cloud — istransforming how work and engagement happens. To successfully managethis disruption, organizations need enterprisewide strategies and best practices formitigating risks while seizing opportunities for growth, productivity, innovation andbusiness value.Engagement is key to success. Organizations need an engagement action planfor the next 12 months. It should include strategies for driving greater levels ofcollaboration and participation, delivering superior user experiences and leveragingcontent for business value.Engagement depends on creating exceptional user experiences. Users expectand demand a consumerized experience across all platforms. Fail to delight them,and engagement plummets. Mobile can increase employee productivity, but only ifenterprise apps are intuitive, compelling, friendly and easily accessible.The onslaught of unstructured content represents an unprecedentedopportunity to improve the business. New analytics and big data managementtechniques can tame unstructured content as well as deliver valuable businessintelligence, improve business processes, power innovation and accelerateproduct development.Enterprise app stores are the next logical evolution of enterprise softwaredistribution and management. Among the best consumer user experiencesto borrow and adapt to enterprise needs, the app store provides a common,consistent way for users to access and install apps, leave comments and feedbackand help each other.SharePoint remains the dominant set of building blocks. Whether you migrateto SharePoint 2013 or not, chances are you’ll be dealing with the complexitiesof integrating SharePoint with other systems and finding ways to maximize itseffectiveness well into the foreseeable future.Mobile changes everything. It’s time for an enterprisewide mobile and BYODstrategy. BYOD is here to stay — more than 197 millions tablets will ship worldwidethis year — and it requires careful governance and new best practices to minimizerisk, manage cost and maximize opportunity.Game on! Gamification techniques boost participation and collaboration, makingbusiness processes more efficient, responsive and agile. Borrowing these types ofproven techniques from the consumer space and adapting them for use within theorganization can deliver serious value.2This is my secondtime at the GartnerPCC Summit andboth times I havefound the sessionsvery engaging.Further, I have usedthe informationlearned as afoundation formaking investmentsin current and newtechnologies inour portfolio.Chief Architect,2012 and 2013attendee
Keynote sessionsEmotional Design: Total User ExperienceDon Norman, Co-founder, The Nielsen Norman Group, Best-Selling AuthorIt’s all about emotion. To the scientist, emotion has many complex facets. In this keynote,Don Norman showed how emotion can be treated as three different components, eachhaving very different implications for design, business and your customers. The viscerallevel is innate and common across cultures. The behavioral level is learned and differentfor everyone. Reflection, the highest level, is all about image and memory. Perform badlyhere, and it can take years to recover.Don NormanCo-founder, The NielsenNorman Group,Best-Selling AuthorThe Art of VisionErik Wahl, Graffiti Artist, Author, Entrepreneur and PhilanthropistAs the business landscape changes, leaders must foster a steady stream of disruptivestrategies and unexpected solutions to stay ahead. To thrive, executives andentrepreneurs need to rethink the habits that have made them successful, and challengethe conventional wisdom and industry models that have defined their world. Through thisentertaining keynote, Erik Wahl uncovered new ways to make your organization morecreative, innovative and profitable. More so, he helped attendees see the need to becomebetter storytellers, both inside and outside the organization.Erik WahlArtist and entrepreneurEngaging at the Nexus of Social, Mobile, Information and the CloudDaryl C. Plummer, Managing Vice President and Gartner FellowThe forces reshaping computing were keenly felt at the heart of this conference. Together,social, mobile, content and the cloud force enterprises to rethink how they communicatewith and serve employees, customers and constituents. Attendees got a sense oftechnology’s future as they looked at the Nexus of Forces.Your Engagement Action Plan for the Coming 12 MonthsWhit Andrews, Vice President and Distinguished Analyst, Conference Chair,Daryl C. Plummer, Managing Vice President and Gartner FellowAfter a whirlwind three days, an ensemble of Gartner analysts sent attendees on their waywith key recommendations and action plans for optimal engagements during the next 12months. The analysts highlighted key recommendations attendees may have missed inother sessions throughout the conference. The result: a road map for how to leverage theNexus of Forces to optimize engagement among employees, customers and constituents.Daryl C. PlummerManaging Vice Presidentand Gartner FellowWhit AndrewsVice President andDistinguished Analyst,Conference Chair3
Gartner Portals, Content & Collaboration Summit 2013April 29 – May 1 San Diego, CA gartner.com/us/pccTop 5 best-rated sessionsA5b. To the Point: The Modern WebGene PhiferK1. Gartner Opening Keynote: Engaging at the Nexus of Social, Mobile,Information and CloudDaryl C. PlummerK2. Guest Keynote: Emotional Design: Total User ExperienceDon NormanC6. Cloud-Based Office Systems: Google vs. MicrosoftTom AustinC5a. To the Point: Engagification — Applying Gaming Techniques to IncreaseSocial AdoptionCarol RozwellThe Gartner PCCSummit is asadvertised. Theagenda is relevantto the currentenvironment as wellas to topics on thehorizon. Thepresentations andspeakers areeffective and theoverall experiencehas been great.IT Project Manager,Medical Mutual4
Top 10 most-attended sessionsB2. Panel: SharePoint 2013 — Advancements and Impact on Portals, ContentManagement, CollaborationMark R. Gilbert, Susan Landry, Karen M. Shegda; Moderated by Jim MurphyB1. The New Enterprise Content Management ScenarioMark R. GilbertD3. How Mobile Changes Everything, and What To Do About ItTom AustinA2. Panel: Designing Apps for the Work People Really Do by Using InformationThey NeedBrian Blau, Mike Gotta, Brian PrenticeB4. The Myths and Realities of Mobile Content ManagementKaren M. Shegda CONNECT WITHGARTNER PCCConnect with Gartner PCCSummit on Twitter andLinkedIn.#GartnerPCC Gartner PCCSummitD6. Panel: The Mobile Workspace — Connect, Share, Collaborate and CollideMike Gotta, Karen A. Hobert, Ken Parmelee, Daryl C. PlummerD7. 10 Mobile Apps That Are Changing the WorldIan FinleyD5b. To the Point: Mobilizing Your Portal StrategyJim MurphyA1. The Five Graphs of the Modern WebRay ValdesC4. Disruptive Research From the Gartner Maverick IncubatorTom Austin5
Gartner Portals, Content & Collaboration Summit 2013April 29 – May 1 San Diego, CA gartner.com/us/pccTop 5 job titles33%Manager18%Director12%Vice president10%Other6%Architect17%Application management10%Enterprise architecture8%Program and project management4%Business intelligence and information management4%IT infrastructure and operations4%Corporate marketing4%Analyst relations27%Technology and telecom16%Manufacturing14%Banking, finance and insurance8%Services8%HealthcareTop 7 job rolesTop 5 industry sectorsGreat keynote this morning by Daryl Plummer, yet even moreinteresting how other sessions manage to tie in their ownsessions to the keynote. Great insight and starting point fordeveloping mobile apps.Manager, Specialized Apps,Panama Canal Authority6
Thank you to our SponsorsA special thanks to our 2013 Gartner Portals, Content & Collaboration sponsors for theirvaluable contributions to the conference’s relevance and htQumuAlfrescoe-SpiritLogical Design SoutionsRockspaceAvePointFpweb.netMoxie Software, Inc.SitecoreAxcelerharmon.ieNeudesicSitefinityBlue Jeans NetwoHPNewgen SoftwareSpringCMBoardVantageIgnite Technologies, yousenditEktronLiferay, Inc.Polycom7
Gartner Portals, Content & Collaboration Summit 2013April 29 – May 1 San Diego, CA gartner.com/us/pccPost-event resourcesCustomizable post-event worksheetTake a moment to complete your own post-event trip report, a valuable resource for futurereference and a great way to share with colleagues what you learned. Click here to accessthe trip report worksheet.Learn more with relevant researchWant to learn more about the topics that interest you most? Turn to the end of eachsession presentation for a list of related Gartner research notes. Select Gartner research isavailable on demand at gartner.com.It’s my first time ata Gartner event.Everything hasbeen great. Weare looking for adifferent way tointeract with ourcustomers and Ihave already seenmany possibilities.Business ManagerIQ OutsourcingPCC EVENTS AROUND THE GLOBEThe World’sMost ImportantGathering ofCIOs and SeniorIT Executives8Portals, Content & CollaborationSummit 2013September 16 – 17 London, U.K.
GartnerPortals, Content &Collaboration Summit 2014The 2014 date is set!May 5 – 7 JW Marriott L.A. Live Los Angeles, CARegister for this must-attend PCC event at gartner.com/us/pcc or call 1 866 405 2511Register by May 31, 2013, to enjoy: Raffle drawing for a complimentary 2014 registration 50 American Express gift card on-site at next year’s event 300 discount on standard registration fee
SharePoint remains the dominant set of building blocks. Whether you migrate to SharePoint 2013 or not, chances are you’ll be dealing with the complexities of integrating SharePoint with other systems and finding ways to maximize its effectiveness wel
