Transformational License Agreements - Dell EMC

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Transformational LicenseAgreementsTerms subject to credit approval and documentation provided by and acceptable to DFS.

Transformational License AgreementA Transformational License Agreement (TLA) is a highly customized softwarecontract that offers unprecedented flexibility in the way software titles areconsumed and maintained, especially as requirements change over time.1AGILITY2SIMPLIFICATION3VALUE Unlocks software-tied-to-hardware Single software contract Economies of scale and scope Maximizes value & agility withlicense substitution and T-Credits Consolidation of license andmaintenance billing OpEx/CapEx savings Agreements can be site-specific orglobal in nature Ease of SW deployment & control Predictable TCO & price protection

HOW THE TLA WORKSEstablish a pool of license entitlements with single maintenance bill:Ability to bring in and retain current install base Purchase licenses to refresh or transform environmentSoftwareSoftwareSoftware wareSoftwareSoftwareAddSubstitutionnew softwareDeploy SW as neededPool shrinks as SW isdeployedNEW software can beadded with noadditional feeTitles in the pool canbe swapped on for basis as needed

TLA TypesAll TLA’sBased on a pool of SW entitlements sufficient to cover multi-year needsAllows for title substitution on a for basisAddition of new titles at any cost SIMPLE TLAAny undeployed SW can besubstitutedOnce deployed, licenses areperpetual to frame unlessclassified as an open SW title TERM TLADeployed andundeployed titles can beused for substitutionFlexibility at end of term: Renew TLA Expire SW Buyout SW

Four Sources of FlexibilityFreelysubstituteamong all SWtitles includedwithin theSubstitutionsagreementOptional pool ofpre-paid credits;exchange forprofessionalservices,education, oradditional SWT-CreditsFlexiblePaymentSolutionsFluid paymentstructuresoptimized toyour budgetand strategyAdd NewTitlesAdd new softwaretitles at noadditional cost

SubstitutionCapacity on any TLA title may be freely exchanged for additional capacity of anyother title (based on value per unit) up to the end of the TLA durationSubstitute License B foradditional License ALicense A20TB@ 600/TBLicense B175TB@ 200/TBLicense A20TB UsedLicense B30TB UnusedLicense B145TB UsedLicense A10TB UnusedLicense A20TB UsedLicense B145TB UsedSimple TLA’s - Substitutions only for undeployed titlesTerm TLA’s - Substitute for both deployed and undeployed titlesExcess License B valued at 6,000 ( 200/TB x 30TB) 6,000/ 600 per TB 10 TB ofLicense A

Adding New TitlesNew software products may be added to a TLA with 0 amendmentwhich increases agility and investment protection.Zero Charge Substitution:TLA for 480K of 500TB License A @ 600/TB 450 TB License B @ 400/TBNew License for 0 Substituting 200TB of License A valuedat:Amendment enables 200TBx 600/TB 120,000 worth Performing an amendment to addLicense C @ 300/TB: 120,000 substituted 300/TB 400TB of License C added 120K (400TB) of newLicense C Future substitutions of thisnew title

Driving transformation with T-Credits T-Credits reside in a separate pool for criticalservices, education, consultation, cloud, etc. As T-Credits are used the available pool shrinks Unused T-Credits can be shifted to the SW poolprotecting investment and increasing the mainpool availablePool of license entitlementswith single maintenance billSoftwareSoftwareT-Credits Virtustream ECSoftwareSoftwareEducationVirtustream SCSoftwareSoftwareConsultingTBDSoftwareSoftware

EMC TLA Lifecycle Management Empowers customers to maximize value of their Dell EMC investment Dell EMC Asset Management Services provides Health Checks free of charge True lifecycle management helps manage risks due to both over-usage andunder-usage by offering:– Regular visibility– Actionable informationHealth CheckScheduleYear 1Year 2Year 3(Example)Quick TLAHealth CheckRemote TLAHealth CheckOnsite TLAHealth Check

TLA Collaborative Lifecycle Dynamic process to develop anoptimal TLA to support your keyobjectives Collaborative decision-makingprocess to shape the current andfuture states of the business Identifies opportunities to optimizeyour storage investment on anongoing basis Establishes a strategic partnershipfor your IT transformation AHealthCheckProposalTLAAgreement4

Next StepsIdentifyFrameworkDetermine stakeholders and resources necessary toidentify needs and scopeSelect optimal TLA structure and payment methodReview sample documents to tailor acquisition approachConfirm Software titles and capacitiesBuild OutFinalizeReview and sign the final contractIssue the PO

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Quick Health Check Data SourcesPrimaryData SourcesSecondaryData SourcesCMC - ELA-specific ContractsSales Orders - MyQuotes(if needed)SYR - SymmetrixSFDC - Confirm Recent SOsAutoSupport - Data DomainRMA - Return Material Pick UpAvailable customer data(e.g. ViPR SRM)Avalanche - AvamarEMC Secure Remote Support(ESRS)Restricted - ConfidentialTertiaryData SourceELMS - eLicensing ManagementSystem

(e.g. ViPR SRM) Secondary Data Sources Sales Orders - MyQuotes (if needed) SFDC - Confirm Recent SOs RMA - Return Material Pick Up Avalanche - Avamar EMC Secure Remote Support (ESRS) Tertiary Data Source ELMS - eLicensing Management System Quick Health Check Data Sources