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Modernize with All-FlashIndra Wildan Nugraha, DellEMCOngkowijoyo, GDN

EfficiencyAgilityInternal Use - Confidential4Modern businessrequirementsSpeed

Pillars of the modern data centerProtection and trustSecurity/Governance Encryption Data Protection e-definedReduce costs (# of drives,power, floor space, etc.)Policy driven service deliveryLower entry costs andscale as you growAutomated provisioningand business agilityManage massive capacitywith fewer resourcesFlexible and programmabledata servicesConsistent and predictableperformanceOn/off premises data and/orapplication mobilityInternal Use - Confidential5 Copyright 2016 Dell Inc.

Every day more customers choose flashCompetitive edgeInfrastructure agilityLower TCO10% of companies are all flash today (they’re nottelling anyone) – 80% have a plan to get there.— Eric Burgener, IDCInternal Use - Confidential6 Copyright 2016 Dell Inc.

Flash – a fundamental market shift . 60Annual Revenue in Billion 50 40 30Flas 20Hard DiskDrives 10 20122013InternalUse- ConfidentialSource: WikibonServerSANResearch Project 20157 Copyright 2016 Dell Inc.20142015201620172018201920202021202220232

Driven by economicsCAPACITY COSTFlash15K HDDCross-over Point2000200520102015Source: DELLInternalEMC Market2016 *Capacity Cost Factors In Data Reduction Technologies On FlashUseResearch- Confidential8 Copyright 2016 Dell Inc.2020

Market leader in all-flashRevenue ShareAll Flash Market LeaderIDC Tracker. "Worldwide Quarterly EnterpriseStorage Systems Tracker." September 2016Internal Use - ConfidentialMore Share Than The Closest Competitor9 Copyright 2016 Dell Inc.

Architecture matters Go FasterUse FlashGo Faster BusinessGet SmarterAgilityIt’s about the right architectureIt unlocks unique business valueInternal Use - Confidential10

Powered by Intel Xeon ProcessorsSC series flash arraysValue-optimized, mid-market proven solutionsGreat choicefor PowerEdgeinstallsLeverages Dellserver design, 90%PowerEdge attach2Built-in ovisioningLowest /GB1AFAAll-flash orhybrid options1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street priceInternalUse- Confidentialanalysis is based on a variety of sourcesincludinganalystdata, price sheets when available, and public information as of May 2016.13 Copyright 2016 Dell Inc.2Over 90% of SC arrays are sold into PowerEdge environments. Source:Dell internal analysis of worldwide known end customer SC array sales, asof August 2016, for the four previous quarters.

Powered by Intel Xeon ProcessorsSC series flash arraysValue-optimized, mid-market proven solutionsEasyExpandable Self-optimizing platform Modular, “right-sized” design Built-in virtualization features Multiprotocol, SAN/DAS/NAS option Multi-array federationGreat choicefor PowerEdgeinstallsLeverages Dellserver design, 90%PowerEdge attach2Efficient Dedupe/compression savings Pervasive “thin methods”1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street priceInternalUse- Confidentialanalysis is based on a variety of sourcesincludinganalystdata, price sheets when available, and public information as of May 2016.14 Copyright 2016 Dell Inc.2Over 90% of SC arrays are sold into PowerEdge environments. Source:Dell internal analysis of worldwide known end customer SC array sales, asof August 2016, for the four previous quarters.

Unity – the new midrange product lineSimpleFlexibleSlick UX, CloudIQ Proactive Assist,Non disruptive software updatesVirtual & purpose-built & convergedUnified NAS & SAN & VVOLSModernAffordableAll-flash design with integratedcopy data managementAll-Flash Starting Under 18kHybrid Option Starting 8k, 1/GbInternal Use - Confidential15Powered by Intel Xeon Processors Copyright 2016 Dell Inc.

The all-flash market leaderSimpleProvision storage in less than 30seconds. Designed for IT generalists.Modern Data ServicesMaximize Efficiency. All Thin Provisioned,Always Inline Deduplication andCompressionSpeedScale-out design deliverspredictable linear scale.IntegratedRich Application Integration. No CompromiseCopy services.Internal Use - Confidential16 Copyright 2016 Dell Inc.Powered by Intel Xeon Processors

Powered by Intel Xeon ProcessorsBiggest All Flash ArrayScale up to 4.3PBNEW VMAX 250FModernizing All ApplicationsOpen Systems, iSeries and MainframeWorld Class ReplicationSix 9s AvailabilityRich Data Efficiency ServicesEnabling The Agile Data CenterInternal Use - Confidential17 Copyright 2016 Dell Inc.

Powered by Intel Xeon ProcessorsArchitected for all flashGiganticScaleIntel Multi-core,multi-threadedDesigned for 1MVM’sScalable lowlatency IB fabric3D/TLC FlashOptimizedMassive globalmemoryWrite folding tominimize cellwearAdvanced flashwear analyticsUltra ithmsFlash BoosttechnologyUltra HighIOPSPooled coreswith dynamicallocationAdvanced QoS,priority controlsTunable FE/BEprofilesUnmatchedBandwidthIndustry leadingSPCthroughputSupportsBI and DW usecasesEnables inmemorycomputingInternal Use - Confidential18 Copyright 2016 Dell Inc.

Powered by Intel Xeon ProcessorsXpect moreLifetime*3-yearLifetime*Maintenance priceprotectionMoney-backwarrantyFlash enduranceprotection*See EMC.com/XpectMore for details, terms and conditions.Internal Use - Confidential21 Copyright 2016 Dell Inc.

Modernize with converged infrastructurePowered by Intel Xeon ProcessorsFundamental shift from building to buying infrastructureBuilt-in networkAppliancesRacksA comprehensive setof storage offeringsInternal Use - Confidential22 Copyright 2016 Dell Inc.Blocks

Data protection everywheredata protectionpurpose-builtbackup applianceinreplicationisolated recoverysolutions - cyberattack protectionInternal Use - Confidential27 Copyright 2016 Dell Inc.indeduplicationcumulative R&Dinvestments, 17B intechnology acquisitions

World-class data protectionIn the datacenterProtectPointIn the arrayInstant copiesNo ImpactConsistentPerformanceAlmostUnlimited 20 times fasterbackups Reduces backupstoragerequirement by 1030 times Eliminatesproduction impact24Across datacenters Active/Active Sync/Asynch replication Metro & Geo Multi Site Heterogeneous Replication Continuous availability Federated Live Migrations Zero RTOInternal Use - Confidential28 Copyright 2016 Dell Inc.

Copy data management approaches And the new integrated CDM �copy/redirect-onwrite”Costs FreePerformance------- tedLimitedVery limitedMassiveAgilityScalabilityInternal Use - Confidential29Subsets3rd partyCDMToolsDELL EMCIn-memoryintegratedCDM Copyright 2016 Dell Inc.

DELL EMC integrated copy data managementWorkflow consolidation and self serviceData nd orchestrationOperationsDELL EMC all-flash copiesConsistent scale-up or scale-outperformance & data servicesData protectionMore Copies? Why Not?Internal Use - Confidential30 Copyright 2016 Dell Inc.

DELL EMC ViPR ControllerImprove efficiency & increase agility 60 seconds5 Simple Steps63%Discover and ingestnew storageEnd-user self-serviceaccess to storageresourcesAverage reduction intime to provisionstorageUp to 73%100%to 63%Reduction in storageprovisioning costsSavings in SAN zoningtask costsReduction in VMprovisioning costsRealizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014Reducing OperatingExpensewith DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014InternalUse - Confidential32 Copyright 2016 Dell Inc.

DELL EMC ViPR ControllerImprove efficiency & increase agilityReduces the risk of humanerror and the need for lengthymanagement reviews and canmake your organizationmore agile.— Principled technologiesRealizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014Reducing OperatingExpensewith DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014InternalUse - Confidential33 Copyright 2016 Dell Inc.

FinancialImpactPowerCoolingFloor spaceData efficiency servicesEase of useBusinessImpactInternal Use - Confidential39 Copyright 2016 Dell Inc.DATAIOPSResponse timeBandwidthCurrent costsFuture DATAFlash-sessmentApplication dataWorkload improvement

Validate the value 85K annualKPIscooling andpower savings8x2.2:166% / 45%75%15x moreless avg. latencydata reductionless power/coolingless floor spaceperformance8 x “Cloud Pods” 2.3 PB useable (No data reduction) Cooling: 270k BTU/hour Power: 80kW 8ms avg. latency 320K IOPs16Current environment at scaleInternal Use - Confidential40 Copyright 2016 Dell Inc. Operational managementManual perf tuning, storage engineeringNo ability for data reductionReactive storage tiering

Validate the valueKPIs 85K annualcooling andpower savings8x2.2:166% / 45%75%15x moreless avg. latencydata reductionless power/coolingless floor spaceperformance 2.3 PB useable (@1.8:1 reduction) Cooling: 85k BTU/hour Power: 27 kW 1 ms avg. response latency 4.8M IOPs2Dell EMC VMAX All Flash proposedInternal Use - Confidential41 Copyright 2016 Dell Inc. Operational management

Related Resources Infographic Brochure Video WebsiteInternal Use - Confidential42

Customer TestimonyGlobal Digital Niaga (GDN)Internal Use - Confidential43

Why and what1. GDN already a customer of DellEMC since 20112. Today, with DellEMC AFA technology (XtremIO) manybenefits perceived by the GDN :a) The process is more faster than before by usingDellEMC AFA technology.b) Reduced power consumption and floor space.c) The data duplication avoided, which thereforebecomes an efficient data storage.Internal Use - Confidential44

Internal Use - Confidential45

DELL EMC ViPR Controller Improve efficiency & increase agility Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014 Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014 60 seconds Discover and ingest new storage 5 Simple Steps End-user self-service access to storage