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Dual Use StrategyQlikView and Qlik Senseqlik.com
INTRODUCTIONQlik is a pioneer in the businessintelligence (BI) market, drivingthe shift away from large, IT-driven,stack-based technologies to moreagile data discovery approaches.Now we are leading innovationin the third wave of BI innovation.Qlik pioneered theQlikView is ourQlik Sense , our modernQlik unified licensingmodern businessclassic analyticsend-to-end analyticsaligns productsintelligence revolution.solution for buildingplatform, combines aunder a one user, oneguided analyticsgoverned, multi-cloudlicense, one analyticsapplications andarchitecture withexperience strategy.dashboards.unmatched associativeDual Use licensingexploration andmakes unifiedaugmented intelligence.licensing possiblefor QlikView users.Dual Use Strategy QlikView and Qlik Sense2
BackgroundThe modern analytics era began with the launch of QlikView, our classic analytics solution, and the gamechanging Associative Engine it is built on. QlikView dominated the market, as the platform of choice fornearly two decades. The innovations Qlik brought to market revolutionized the way organizations use datawith intuitive visual discovery that put business intelligence into the hands of more people than ever.Customers readily adopted QlikView to solve business problems because it allowed them to rapidlycreate highly interactive dashboards and analytics apps without dependence on stack technology.QlikView drove tremendous value for customers of all shapes and sizes, across all major industries andgeographies.In 2014, we advanced the revolution by introducing Qlik Sense, our next-generation modern platformfor end-to-end self-service-oriented analytics. Qlik Sense supports the full range of analytics use casesacross an organization—from self-service visualization and exploration to guided analytics apps anddashboards, custom and embedded analytics, advanced mobile analytics, and reporting. And it doesthis within a governed, multi-cloud architecture that delivers maximum trust, scale, and flexibility. Withunmatched associative exploration capabilities (running on our Associative Engine), alongside augmentedintelligence functionality, Qlik Sense drives data literacy for all types of users.The Qlik Associative Engine is radically different from query-based tools that limit flexibility resulting inblind spots. It supports near limitless combinations of data sources, leaving no data behind. And, it allowspeople to explore freely using interactive selection and search, without restrictions or boundaries.What makes Qlik Sense different?Qlik Sense is not a new version of QlikView. While both are built on our Associative Engine and have similarcore capabilities, differences in design reflect both modernized technology and the evolution of customerneeds in the market.Qlik Sense sets the benchmark for 3rd-gen analytics platforms, empowering everyone to see the wholestory that lives within their data. It supports the entire analytics life-cycle, from data preparation tovisualization to exploration and collaboration, with augmented intelligence capabilities to acceleratetasks and reveal new insights. Its multi-cloud architecture supports seamless deployment acrosscombinations of on-premise and cloud sites, as well as online and offline mobility. And open APIs makeit easy for web developers with standard skill sets to build custom applications and embed analytics. Incontrast, QlikView is a development environment requiring QlikView-specific skills to build and deliverinteractive guided analytics applications and dashboards to users.Dual Use Strategy QlikView and Qlik Sense3
Modernize Your BI ExperienceLooking toward the future, many organizationsAs a QlikView customer, the QlikView and Qliklike yours are taking on modernization initiatives,Sense Dual Use licensing offer gives you aand we are too. One example is our new unifiedcost-effective way to adopt Qlik Sense whilelicensing, which aligns Qlik products under amaintaining your QlikView footprint. By entitlingone user, one license, one analytics experienceyou to Qlik Sense, in addition to QlikView, Dualstrategy. This brings the products closer togetherUse provides you with freedom of choice andand provides a single license key to access moregreater control over Qlik product usage, allowingCentralWestSouthEastthan one Qlik product, starting with QlikViewyou to adopt Qlik Sense at your own pace.020and Qlik Sense. Unified licensing is enabled by654046Churn62the Qlik Licensing Service, a license management608580100mechanism used to activate licenses, and provideFreshFruitHot naWinemaintenance, your QlikView users receivesPizzaSardinesPastaShrimpSCerealSodaIce 7MYou don’t have to choose between QlikView4M6Mction7.77M8Mequivalent access to Qlik Sense, including the3.88Mvalue-add products that come with it. Starting0and Qlik Sense.RevenueConstru 7.6Churnonal &ntProfessi cial EquipmeCommer Whoplies& Sup .81.06M8k628.71.07M596.21.32MlPersonaServices 6.1riers0Air Cou%7.6ringEnginee 11.0either Perpetual or Subscription-based licensing.For a modest uplift on your Annual QlikViewvisibility and monitoring of license use.Vegetablesit & Taxkinge/ Truc 8.3Drug StorcyPharma 8.4DIY /reHardwa 9.6Deli Meatng, AudConsultiServices 22.1lElectricaGoods 13.3Freshes& ServicFrozenRetailDual Use licensing offers you the flexibility ofwith April 2019 releases, you’ll also be able toChurnleverage the Qlik Sense Hub to access bothQlikView and Qlik Sense, available with our QlikCloud Services and Kubernetes deploymentoptions. We find the most common initial Qlik06.13M12.26MSense implementations, as part of Dual Use, arefor new apps and new use cases.ChurnAs you begin to adopt Qlik Sense, you’ll discovermany QlikView apps can be migrated easily, asQlikView data models and analytics expressions100%25%50%75%can be re-used in Qlik Sense. To see which0SarahChurn22-31days651 31%16.31%EvansRobert Weirra Go9%ssardLindaStaleyMichael WestonPhillipLeshBrent MydlandDonna GeanMariaHeartRoger %East26.86%South2-7days46West6040Dashboard and analyze your apps by clicking theSense Profile Score. We plan to invest heavily inthe Qlik Sense platform, with innovations across6220can download the free QlikView Governance11%85078%34%apps may be better served in Qlik Sense, you80100the entire product.ChurnDual Use Strategy QlikView and Qlik Sense4
Qlik AnalyticsSolutionComparisonMatrixQlik Sense QlikView Unified HTML 5 ClientXXTouch User InterfaceXResponsive DesignXPRODUC TCLIENTPL ATFORMBroad Data ConnectivityXXData Integration – ETLXXBig Data Capabilities – IndexingXBroad Ecosystem and CommunityXXDE VELOPMENTCo-develop ContentXApp Development – Open APIsXSelf-service [App] CreationXSelf-service Data PreparationXAdvanced AuthoringXDesktop DevelopmentXXOffline DevelopmentXXServer-side DevelopmentXANALY TIC SAssociative ExplorationXXSearch-based AnalysisXXModern VisualizationsXGuided Analytics Apps / DashboardsXXAdvanced Analytics IntegrationXXAUGMENTED INTELLIGENCECognitive EngineXAuto-generation (Charts and Insights)XConversational AnalyticsXMachine Learning and AdaptationXCOLL ABOR ATIONCollaboration HubXData StorytellingXManaged ReportingXXMobile OfflineXXCentralized ManagementXXGoverned LibrariesXRules-based SecurityXSaaS and Multi-Cloud Deployment OptionsXAssociative Indexing EngineXDEPLOYMENTX5
the Qlik Licensing Service, a license management mechanism used to activate licenses, and provide visibility and monitoring of license use. You don’t have to choose between QlikView and Qlik Sense. As a QlikView customer, the QlikView and Qlik Sense Dual Use licensing offer gives you a cost-effective way to adopt Qlik Sense while
