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SWITCH TO VOTENZA FOREASE OF USEACTIVE ENGAGEMENT& ACCOUNTABILITYJock Freese- FounderWhat is thePRIMARY GOALof your InternetInitiative?Industry-leading TechnologyThat is easy to use.1. Professionally Designed TemplatesNewest release software allows customers to make theirown sales appointments.2. Current Model Specific Style SheetsMonth after month,Internet Opportunitiesexceed ShowroomOpportunities,typically by a large margin. That means yourbiggest area of interest and concentration shouldbe “How your leads are being handled.”It makes sense to ensure your CRM, or standalone Lead Management System, is based on easeof operation, mobile capability, lack-of-responsealerts, and accountability features that help setmore appointments.Remember, customers still have to visit thedealership to buy a car. THE prime purpose ofyour internet department, BDC, or salesperson issimply set appointments!When your customer inquires about a 2014 Huggy Bear,you can easily show it in the email.3. Stop the Clock/Mobile DevicePhone or email, all customers and salesperson e-Mailinteractions stay within Votenza.4. Hot Lead AlertPhone alert when your customers open e-Mail so youcan call them while they are still reading it.5. No Response AlertWhen a lead goes unanswered, alert others so they canrespond to email.6. Automatically Merge LeadsYou no longer have to manually merge leads.7. EZ Response to Internet Leads3 clicks, not 10, to reply to your customers.ASK ABOUTTHE VOTENZAIN-HOUSE BDCWe’ll tell you how you can eliminatethe expense of 3rd party vendors.www.Votenza.com440 Viking Drive, Virginia Beach, VA 23452757.422.3600

READ WHAT VOTENZA CUSTOMERSHAVE TO SAY ABOUT US.IMPORTANT NOTE: It is not the policy of Votenza management to disparage any competitor as we all have our strengths and weaknesses.The reason we are putting the names of competitors in these testimonials is to encourage any of you that are using any of these products butare thinking about making a change to have someone you can talk with that has had experience using both providers.“I have used the Reynolds and iMagic systems in the past and the Votenza systemhas more features I like, I like everything about this system. Everything is in oneplace, the layout and mouse-overs make navigation very easy. I did the easiste-blast ever and now my phone is blowing up!”George Barnes - BDC ManagerBattlefield Toyota Chevrolet, Culpepper, VAVotenza user since 2013Systems used: Reynolds and iMagic“Having been in retail over 30 years managing and running dealerships I’ve seen alot of systems. Now, my time is spent in-store sales training and setting up BDC’s.The BDC training means I use any CRM system the dealer has. When I started in2013 with a dealership that had Votenza, I mentioned I had never heard of thembut immediately realized it was an easy system to use. Clearly it’s the easiest of allsystems I work with and the only one I recommend for high performance coupledwith ease of use.”Michael Cochrane- Indepentdent Sales TrainerRaleigh, NCVotenza user since 2013Systems used: ADPCRM, Autobase, AutoSoft, DealerSocket,eLeads, Higher Gear, R&R, VIN Solutions“When someone tells me that to get me up to date on their CRM system I have togo to class for three or four days.I don’t have that kind of time. I mean it’s literallystupid simple.”George Khalil -General Sales ManagerInfiniti of Chantilly, Chantilly, VASystems used: VotenzaVotenza user since 2006“Like most Internet Managers I’ve used other CRM systems. When I started atPerformance Dodge I had not heard of Votenza but figured out how to use it evenbefore getting training. It’s easy to use, easy to pick up and I have thoroughlyenjoyed using it.”Jewel Spears - Internet ManagerPerformance Dodge, Woodbury, NJVotenza user since March 2014 Systems used: Higher Gear, VIN Solutions, and Web Control

Road to the Internet SaleAll certified LMS solution providers must meet or exceed factory designated “standards”. Obviously, all providersmust meet the “Minimum Standard”. Some go further to provide more features and more options.Please take time to go through the processes and features that define the Votenza solution. For clarification, theVotenza HOME page for Managers is called PowerDesk and the HOME page for Salespeople is called PowerSales.For the many decisions your dealership makes with your LMS and CRM configuration requirementsVotenza does not limit your choices to a “single” solution but rather you typically have multiplechoices to manage your process.Timeline of an Internet LeadStep One – Customer seeks InformationManufacturer Lead - Dealer Website - 3rd Party Lead ProvidersStep Two – Votenza engages and manages YOUR processesVotenza’s System executes YOUR desired Round Robin strategyVotenza does not limit your dealership to a single choice solution.Option 1- One StepDealer decides to direct ALL leads to Internet Department Salespeople, regardless if the lead iscoming from a current customer with an assigned salesperson or not.Option 2 – Two Steps Dealer decides that leads from “existing customers” go to the assigned salesperson. If there is no assigned salesperson, the lead goes into the Round Robin for normal distribution.AutoResponder - Send or NOT SendVotenza does not limit your dealership to a single choice solution.You can choose to SEND or NOT SEND an AutoResponder for each Lead Provider.Example; SEND the AutoResponder for Factory, Website and most 3rd Party Leads but DO NOTSEND for specified Factory leads (such as lease termination notification and other certain 3rd partyleads for which the customer did not actually submit a lead).AutoResponder – ContentVotenza does not limit your dealership to a single choice solution.If you do choose to send an AutoResponder you can choose to send different content based on theLead Provider. For example; you may want to have the copy different for Subaru Leads than youdo for your dealer website leads.Step Three – Votenza alerts your “Designated” employeesAlert Envelope visually indicates a new lead arrived and has not been answeredWhen the lead is posted, an “Alert Envelope” icon appears on both PowerDesk and PowerSalesthat indicates the lead has not been answered by your salesperson. EVERYbody sees it.

If your Votenza screen is open and your eyes are open,it’s impossible to miss a new lead.Phone – Mobile Device AlertAt the same time the new lead is posted to PowerDesk and PowerSalesan alert is sent immediately to your salesperson mobile device.The alert looks like this on an iphoneStep Four– Your employees begin the contact processStop the Clock from Mobile Device or PowerDesk or PowerSalesYour salesperson can stop the clock from the mobile device by answering the lead with the fullVotenza email editor including templates and style sheets or can click on the link to record that aphone call was made. ALL communications from your salesperson mobile devices ARE RECORDEDIN VOTENZA. That includes all outgoing and incoming emails.Assigned Salesperson OPENS the lead.When your salesperson “opens” the lead, that action is recorded in the Votenza Comment Trail.In fact, every meaningful keystroke is also recorded for everyone to see (Cuts down on “he said –she said”). This feature records that the lead was opened, but NOT that anything was necessarilydone about it.Red Alert Envelope changes to a WHITE Envelope to indicate the lead HAS BEENanswered.When a “qualifying action” (Email or Phone) has been completed, the envelope changes to a whitecolor indicating to everyone that the proper action has been completed.Step Five– When your “assigned” employee fails to answer your leadNew Lead – No Response AlertWhen a lead is not answered you can alert one or multiple people by email (phone alert) that itneeds attention. This alert can be set for 1 minute to 9,999 minutes. Most dealers want the alertset between 5 and 10 minutes. The alert is not set off during your off hours, unless you specifythat you want that.Step Six– Votenza system begins to hold your employees accountableInternet Opportunity Needs AttentionAt a predetermined time managers are alerted visually by a flashing icon on the customer recordon PowerDesk that two questions need to be answered about the status of this customer. Thosequestions are: What’s Holding Up The Appointment? and What’s Your Next Step?Internet Tasks / RemindersAs soon as the lead comes into Votenza, a series of pre-determined tasks is assigned to yourcustomer for structured follow up over a period of time (your choosing). The tasks are assigned toyour customer record but “track” the activities of the “assigned” salesperson. The reason we do itthis way when a salesperson quits or is terminated the next salesperson assumes the tasks. Thisis determined by and easily changed by you.

Step Seven– Votenza system helps your employees manage customersAutomatic Follow Up to help with customers that don’t engage with yoursalespersonThe Votenza system can be set up so that in addition to “Internet Tasks” assigned to yoursalespeople emails can be sent automatically from your salesperson or an assigned manager. Thisfollow up can also include a survey.Hot Lead AlertLots of customers send an internet request and then go “dark” on your salesperson. They won’ttake calls, they won’t return calls, they won’t email back and they rarely let you know they are nolonger interested. The lead just dies.Votenza introduced a solution 5 years ago that acts like an Outlook “read receipt” by sending backconfirmation that the customer opened the email. I realize this may be picky but what reallyhappened is the customer displayed the embedded image in the email. Unlike a “read receipt”your customer never knows that you know the email was opened.As soon as that happens, your salesperson’s phone rings with the updated customer, vehicle, etc.information that was included on the phone for the initial internet lead alert. Your salespersonsimply clicks one of the phone links on the phone display and calls your customer, while he/she isstill looking at the email.Set Sales AppointmentsVotenza provides email templates and your salespeople can build their own. One of the coolestnew features allows a customer to make his/her own sales appointment right from the email. Yourcustomer will get confirmation that the appointment has been set. The appointment will appear onPowerDesk and PowerSales and your Salesperson will be alerted about the appointmentRecord SalesThe VotenzaCRM system is integrated with dealership DMS’s and therefore has much morecustomer data to work with. The Votenza system for Internet Lead Management still allows yoursales to be captured and displayed back anytime in the future from the system.Step Eight– Votenza reports on your Internet Success and FailureLead Management Reports and DashboardLike any good LMS/CRM there are a plethora of reports that you’ll come to rely upon from internetlead response time to closing ratio to appointment setting performance to opt out rates and more.Continue Reading for Additional Emailand LMS Features and Information