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CERTIFICATE PROGRAMME INDIGITAL MARKETINGStarts June 30, 2021 6 Months Online LearningProgramme offered by Continuing Education Programme (CEP), IIT Delhi
OVERVIEWIn 2021, digital advertising is set to overtakespending on traditional media for the firsttime, and will account for more than half theglobal ad spend (Financial Times, 2020). Theways of attracting, engaging, and retainingcustomers have evolved in today's dynamicdigital times. The 21st-century customers'digital nativity changes the rules. India willreach 1 billion internet users by 2025(Analytics Insight, 2020), further supportingthe accelerated impact of digital marketing asthe most relevant, creative, and cost-effectiveform of marketing today.To succeed in this shifting digital marketinglandscape, you need to learn new-agestrategies and gain in-demand skills, to beindustry-ready. The Indian Institute ofTechnology Delhi (IIT Delhi) has designed thesix-month online Certificate Programme inDigital Marketing to help you boost yourcareer by becoming industry-ready for ahigh-growth career in digital marketing. Thiscutting-edgeprogrammeprovidesanend-to-end understanding of the digitalmarketing landscape, and will build yourcapability in leveraging analytics in improvingthe customer journey, managing engagingcampaigns and maximising business profits.At the end of the programme, you wouldbecome a proficient digital marketer with anunderstanding of management processes ingeneral, and marketing in particular, and willbe able to fast track your career aspirations.WHO IS THISPROGRAMME FOR?Does your work involve acquiring andretaining customers? Are you ready tolearn in-demand digital marketingstrategies to maximise reach andconversions? Then, become an agile andfuture-ready digital marketer by joiningthis high-impact programme, speciallycurated for:Final-year and fresh graduatesseeking to be market-ready by acquiringin-demand digital marketing skills forlucrative career opportunitiesEarly professionals who are working oraspire to work in digital marketing rolesMarketing/ sales/ product/ brandmanagers interested in transitioning todigital marketing roles by upskilling indata-driven, high-impact digitalmarketing strategiesProfessionals who want to enrich theirstrategic mindset with new-age conceptsand skills in digital marketingConsultants, business owners, andentrepreneurs looking to apply digitalmarketing best practices for businessexpansion and growthWhat do iconic brands like P&G, AT&T, and new-age brands like Amazon andVerizon have in common?They spend more than US 2 billion a year on digital marketing. A clear shift ininvestment away from traditional media to more streaming, digitally nativeplatforms to meet consumers where they are spending time, and drivingadvertising results while maintaining campaign transparency.Programme offered by Continuing Education Programme (CEP), IIT Delhi
PROGRAMME HIGHLIGHTSLearn from one ofIndia's top-rankedInstitutes ofnational importanceLearn via live onlinesessions andrecorded videoswith real-worldcase studiesGainindustry-orientedinsights fromeminent IIT DelhifacultyParticipate inpeer-to-peerlearning and expandyour professionalnetworkReceive an IIT Delhisuccessfulcompletioncertificate in DigitalMarketingPROGRAMME MODULESThe programme's industry-oriented curriculum will be delivered by leading IIT Delhi faculty andindustry experts, taught via live online sessions and recorded videos. Explore from digitalmarketing strategy capabilities and execution tactics to content marketing secrets and tools toanalyse performance, optimise budgets, and boost profits. Participate in an immersive learningjourney to gain practical insights through a mix of lectures, tutorials, real-world case studydiscussions, and projects.Module 1Introduction to ManagementModule 2Consumer BehaviourEvolution and conceptsUnderstanding buyer/ customer/ consumerbehaviourModule 3STPModule 4ForecastingSegmentation, targeting, and positioningPotential, demand, forecast - tools andtechniquesProgramme offered by Continuing Education Programme (CEP), IIT Delhi
Module 5Marketing Mix - 1Module 6IMCProduct, place and pricing decisionsIntegrated marketing communicationsModule 7PLCModule 8Brand ManagementProduct life cycleBrand value, architecture, identity & equityModule 9Using Social MediaModule 10Digital Identities and BrandingViral marketing/ organic trafficDigital identities implementation includingSocial media handles (Facebook, Instagram &LinkedIn) creation, Google Ads, websitedesign, and developmentModule 11Content CreationModule 12Blogs/ VideosCreatives design implementationWriting impactful blogs and video creationModule 13Strategic MarketingModule 14Media PlanningBudget optimisation and strategyMarketing content through different channelsModule 15: Facebook, Instagram,LinkedIn & Google Ads MarketingModule 16SEOBasic and advanced ads – Facebook,Instagram, LinkedIn, Google Ads, marketingimplementation & project workSEO introduction & best practices, SEOimplementationModule 17: Analysing and MonitoringCampaignsModule 18FreelancingGoogle Analytics, evaluating traffic, cost/ lead& conversion statisticsHow to become a digital marketing freelancerNote: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the total programme hours.Programme offered by Continuing Education Programme (CEP), IIT Delhi
PAST PARTICIPANT PROFILESWork Experience50%21%14%15% 4 Years5 to 9 Years10 to 14 Years15 YearsIndustry14%13%6%IT nking & FinanceOthers**Others include Education, Fashion, FMCG, Healthcare, Media, and Retail, amongst others.Programme offered by Continuing Education Programme (CEP), IIT Delhi
PROGRAMME COORDINATORDr Mahim SagarProfessorDepartment of Management StudiesIndian Institute of Technology DelhiThe recipient of the prestigious Teaching Excellence award of IITDelhi, Prof. Sagar's areas of interests include consumer-based andcommunity-driven marketing/ branding. His research projects,published in prestigious international and national journals, havefocused on multiple streams like marketing/ branding of IT, Telecom,Health, FMCG Public Goods/ Services, and marketing managers'challenges and decision dilemmas, using inductive and deductiveprotocols. Funded by prestigious international and nationalorganisations like Bill and Melinda Gates Foundation, Global ServiceMobile Association, Ministry of Human Resource Development, andWorld Bank, amongst others, these research projects have led to asignificant social impact. He has conducted many trainingprogrammes in marketing, branding, business models, andmarketing goals initiatives, and causes. Prof. Sagar is also the AreaChair of Telecom Management and the Associate Faculty at theBharti School of Telecom Technology & Management at IIT Delhi. Hehas supervised PhD scholars in various areas and has taught manyMBA, M.Tech, M.S., and B.Tech students at IIT Delhi and otherleading institutes in India.PROGRAMME CERTIFICATEParticipants will be awarded a successful completion certificate from IIT Delhi on scoring at least50% marks in each of the evaluation components and maintaining a minimum attendance of 60%in both lectures and tutorials. Participants who are unable to score 50% marks in the evaluationwill be eligible for the participation certificate if their attendance is above 60% in both lectures andtutorials.Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion ofIIT Delhi.Programme offered by Continuing Education Programme (CEP), IIT Delhi
PROGRAMME DETAILSProgramme ScheduleEligibilityDuration6 MonthsGraduates (10 2 3) from a recogniseduniversity in any disciplineAcademicOrientationJul 10, 2021Students pursuing final year of Graduationcan also applyOnlineLearningSessionsSaturday, 4:00 PM - 6:00 PMSunday, 12:30 PM - 2:30 PMProgrammeApplicationLinkClick here to apply tothe programmeSelection Process:Screening and selection will be done byIIT DelhiPAYMENT SCHEDULEProgramme FeeINR 55,000 GSTInstalment ScheduleInstalment 1Instalment 2RemarksJun 29, 2021Sep 23, 2021AmountINR 27,500 GSTINR 27,500 GSTNote: GST (currently @ 18%) will be charged extra on these components.Last Date to ApplyJun 18, 2021Shortlisted Candidates Will Be Informed byJun 23, 2021Last Date to Submit the FeeJun 29, 2021Note: Applications will be reviewed based on eligibility and subsequent shortlisting process as laid down by theProgramme Coordinators.All fee should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by IIT Delhi CEPaccount for your records.Programme offered by Continuing Education Programme (CEP), IIT Delhi
APPLICATION REQUIREMENTSGraduation and Post-Graduation Education:Higher Secondary (10 2) MarksheetPassing Certificate – Diploma/ Degree/ DoctorateID Proof:Any Government-issued photo ID like PAN Card/ AADHAAR Card, Driving License/ Passport,etc.SYSTEM REQUIREMENTSThis programme includes online learning classes conducted on Zoom. To attend a onlinelearning class you will need to have a PC/ Laptop/ Mac with:Speakers and microphone: built-in or a USB plug-in or wireless BluetoothWebcam: built-in or USB plug-inProcessor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)RAM: 4 GB or higherOS: Either MacOS 10.7 or higher OR Windows 8 or higherAn internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)Browser: IE 11 , Edge 12 , Firefox 27 , Chrome 30 Zoom software client installed on your PC/ Laptop/ MacWe use the Zoom software application to conduct online learning classes. Zoom works on a varietyof PCs/ Laptops/ Mac systems and also on phones and tablets.You can join your online learning class from a phone or tablet if it supports the Zoom client.We recommend that you attend classes from a PCs/ Laptops/ Mac.Programme offered by Continuing Education Programme (CEP), IIT Delhi
ABOUT IIT DELHIThe Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training,research and development in science, engineering and technology in India. Established as Collegeof Engineering in 1961, the Institute was later declared as an Institution of National Importanceunder the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Instituteof Technology Delhi”. It was then accorded the status of a Deemed University with powers todecide its own academic policy, to conduct its own examinations, and to award its own degrees.Since its inception, over 48000 have graduated from IIT Delhi in various disciplines includingEngineering, Physical Sciences, Management and Humanities & Social Sciences. Of these, nearly5070 received PhD degrees. The rest obtained a Master’s Degree in Engineering, Sciences andBusiness Administration. These alumni today work as scientists, technologists, business managersand entrepreneurs. There are several alumni who have moved away from their original disciplinesand have taken to administrative services, active politics or are with NGOs. In doing so, they havecontributed significantly to the building of this nation, and to industrialisation around the world.For more details, please visit: www.iitd.ac.inABOUT CONTINUING EDUCATIONPROGRAMME (CEP)Executive education is a vital need for the companies to build a culture that promotes newertechnologies and solutions and builds a workforce that stays abreast of the rapidly transformingneeds to the technological, business and regulatory landscape.Committed to the cause of making quality education accessible to all, IIT Delhi has launched OnlineCertificate Programmes under eVIDYA@IITD (ई-िवद्या@IITD): enabling Virtual & Interactive-learningfor Driving Youth Advancement@IITD for Indian as well as international participants. Theseoutreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designedto cater to the training and development needs of various organisations, industries, society andindividual participants at national and international level with a vision to empower thousands ofyoung learners by imparting high-quality Online Certificate Programmes in cutting-edge areas fortheir career advancement in different domains of engineering, technology, science, humanitiesand management. For more details, please visit: http://cepqip.iitd.ac.inProgramme offered by Continuing Education Programme (CEP), IIT Delhi
ABOUT ERUDITUSEruditus Executive Education offers customised and open programmes in India, Singapore, Dubaiand other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD,Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education,Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Educationand Emeritus. Our world-class executive education programmes, supported by eminentprogramme experts, provide an immersive learning experience integrated with actionable insightsand practical business applications. The meticulously curated programmes are delivered in adifferent range of formats; in-class, online, as well as blended programmes. Our extensiveportfolio also includes short 2-4 day in-class workshops, online courses of 2-3 months duration aswell as comprehensive learning journeys that run over 6-9 months, customised to anorganisation’s requirement.For registration and any other information,please get in touch with us at iitd@eruditus.comFor any feedback, please write to Head CEP, IIT Delhiat hodqipcep@admin.iitd.ac.inService ProviderOnline Certificate Programmes are offered by the Indian Institute of Technology Delhi under theaegis of Continuing Education Programme (CEP) so that the Institute can realise its vision ofserving as a valuable resource for industry and society, and fulfil its mission to develop humanpotential to its fullest extent so that intellectually capable and imaginatively gifted leaders canemerge in a range of profes
digital times. The 21st-century customers' digital nativity changes the rules. India will reach 1 billion internet users by 2025 (Analytics Insight, 2020), further supporting the accelerated impact of digital marketing as the most relevant, creative, and cost-effective form of marketing today. To succeed in this shifting digital marketing
