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What do Product / UXDesigners do? Derrick HoSahil KhojaAndrew Aquino1Sofie CornelisAasta GandhiJerica HuangWiCC x CUAppDev
OverviewWHAT DO DESIGNERS DO?2WiCC x CUAppDev
OverviewWhat is Design?1. Introduction2. Design Challenge3. Review4. Design Challenge (pt. 2)5. Debunking Product Design6. Q&A3WiCC x CUAppDev
IntroductionDerrick HoSchool of Hotel Administration Class of 2017Experience: Incoming Buzzfeed Product Design Intern Candidate for MHCI D program at University ofWashington Previous Cisco Product Designer Intern Instructor for Intro to Digital Product Design (INFO 1998) Senior Designer on CUAppDev4WiCC x CUAppDev
Sahil KhojaInformation Science Class of 2019Experience: 5Incoming Facebook Product Design InternFormer Intuit Product Design InternInstructor for Intro to Digital Product Design (INFO 1998)Senior Designer on CUAppDevWiCC x CUAppDev
Andrew AquinoComputer Science Class of 2017Experience: 6Incoming Product Designer at FacebookPrevious Facebook Product Design InternPrevious Buzzfeed Product Design InternLead for Intro to Digital Product Design (INFO 1998)Design Manager on CUAppDevWiCC x CUAppDev
Sofie CornelisInformation Science Class of 2019Experience: Incoming Software Engineer Intern at Google Previous Software Engineer Intern at Google Vice President of WICC7WiCC x CUAppDev
Aasta GandhiElectrical & Computer Engineering Class of 2019Experience: Incoming Engineer at Intel Previous Software Engineer at Verition FundManagement Co-Career Development Director of WICC8WiCC x CUAppDev
Jerica HuangComputer Science Class of 2018Experience: Incoming Software Engineer Intern at Google Previous Engineering Intern at Microsoft Co-Career Development Director of WICC9WiCC x CUAppDev
Design ChallengeDesign Challenge10WiCC x CUAppDev
Design ChallengeDesign ChallengeDesign an alarm clock forcollege students.WiCC x CUAppDev
Design ChallengePresentation12WiCC x CUAppDev
ReviewDesign ChallengeReview13WiCC x CUAppDev
ReviewHow to Better Approach Design141. Overview2. Structure3. ExecutionWhat is design thinkingand how is it anydifferent than anythingelse?How is design thinkingstructured and what goesinto the process ofexecuting on an idea.How do we go aboutdesigning a solution andwhat should it look like?WiCC x CUAppDev
ReviewHow to Better Approach Design152. Structure3. ExecutionHow is design thinkingstructured and what goesinto the process ofexecuting on an idea.How do we go aboutdesigning a solution andwhat should it look like?WiCC x CUAppDev
ReviewHow to Better Approach Design3. ExecutionHow do we go aboutdesigning a solution andwhat should it look like?16WiCC x CUAppDev
ReviewOverviewEvery company has their own definition of design thinking but thecore of each method centers of the people problem.17WiCC x CUAppDev
ReviewOverviewAs a college student, I want to be able wake up on time for myclasses, but I am unable to do so because I don’t want to disturbmy roommate and I sleep too late.18WiCC x CUAppDev
ReviewIBMDifferencein DesignThinking19The Loop - Observe, Reflect, Make:Understand the present and envision thefuture in a continuous cycle of observing,reflecting, and making.IDEOWiCC x CUAppDev
ReviewIDEODifferencein DesignThinking205 Phases of Design Thinking: A creativeapproach to problem solving that startswith people and ends with innovativesolutions that are tailor made to to suittheir needs.Intro DPDWiCC x CUAppDev
ReviewIntro DPDDifferencein DesignThinking21Double Diamond: Approach the problemwithout getting too deep into the specificsand allow your core people problem todrive your decisionsWiCC x CUAppDev
ReviewKNOW YOUR USERS22WiCC x CUAppDev
Review“ Design thinking is a human-centeredapproach to innovation that draws fromthe designer's toolkit to integrate theneeds of people, the possibilities oftechnology, and the requirements forbusiness success”Tim BrownPresident and CEO of IDEO23WiCC x CUAppDevName of Project
ReviewStructureHow do you break down a problem and what should you focus on?24WiCC x CUAppDev
gy25WiCC x CUAppDev
gy26WiCC x CUAppDev
ReviewWho is your User Exactly?Who is your target audience and what makes them so special?27WiCC x CUAppDev
ReviewCOLLEGE STUDENTS28WiCC x CUAppDev
ReviewWho is your User Exactly?29Roommate AwarenessNappingInconsistent Class TimesAbnormal Energy LevelsLazySocialLate NightForgetfulnessWiCC x CUAppDev
ReviewUnderstanding the SolutionWhat is the solution you’re creating and what are the components ofthat solution?30WiCC x CUAppDev
ReviewHOW DO PEOPLE WAKE UP31WiCC x CUAppDev
ReviewHOW DO PEOPLE WAKE UP32WiCC x CUAppDev
ReviewHOW DO PEOPLE WAKE UP33WiCC x CUAppDev
ReviewComponents of the Solution34Robot Hand seSocial ActivityWiCC x CUAppDev
ReviewExecutionAlways refer back to the people problem.35WiCC x CUAppDev
ReviewHow to Approach a Design Challenge1. Ask questions to specify the challenge2. Ask about the users and their context3. Think about what the solution is comprised of4. Figure out the people problem5. Summarize the story, talk about alternatives, improvements or otheruse cases36WiCC x CUAppDev
ReviewBAD IDEAS ARE GREAT37WiCC x CUAppDev
ReviewBad Ideas are GreatProblem:How do we design an alarm clock for college students?38WiCC x CUAppDev
Problem:How do we design an alarm clock for college students?I would have every day beslope day so I feel excited towake up and hang out withmy friends39WiCC x CUAppDev
Problem:How do we design an alarm clock for college students?I would have every day beslope day so I feel excited towake up and hang out withmy friends40Slope day Buildexcitement, Physical activityFriends Social, Face toFace InteractionWiCC x CUAppDev
ReviewOrganizing Out your IdeasGroup your ideas together and start finding themes/trends41WiCC x CUAppDev
ReviewProblem: Improve quality of commentsHow might we:Facilitate discussionHow might we:CensorcommentsHow might we:Validate people’sopinionsHow might we:Allow users toarticulate theirthoughts betterHow might we:Make the conversationeasier to followHow might we:Mitigate confrontationHow might we:Make comments moreprivateHow might we:Better articulateemotion behindcommentsHow might we:Remove spam (@ tags)
ReviewBetter organize contentCater to user emotionsFilteringHow might we:Make theconversation easierto followHow might we:Validate people’sopinionsHow might we:Make commentsmore privateHow might we:Allow users toarticulate theirthoughts betterHow might we:MitigateconfrontationHow might we:CensorcommentsHow might we:Facilitate discussionHow might we:Better articulateemotion behindcommentsHow might we:Remove spam (@tags)
Design Challenge (pt. 2)Design Challenge (pt. 2)44WiCC x CUAppDev
Design Challenge (pt. 2)Design ChallengeDesign a keyboard for theelderly.Remember: Think about whoyour user is, what a‘keyboard’ is, and figure outthe people problemWiCC x CUAppDev
Design Challenge (pt. 2)Presentation46WiCC x CUAppDev
What is Product DesignDebunking ProductDesign47WiCC x CUAppDev
What is Product DesignDebunking Product Design1. Day in the life of a product designer2. Industry tools you should know3. Collaboration in the industry48WiCC x CUAppDev
What is Product DesignDay in the Life of a Product DesignerDay to day activities for any product designer includes meetings,meetings, meetings, design, and meetings.49WiCC x CUAppDev
What is Product Design50WiCC x CUAppDev
What is Product DesignDay in the Life of a Product DesignerA designers role is to balance the needs of the user and theopinions of those involved in the creation of the product.51WiCC x CUAppDev
Day in the Life of a Product DesignerA designers role is to balance the needs of the user and theopinions of those involved in the creation of the product.Owners52MarketingProduct ManagementDevelopersFront End EnWiCC x CUAppDev
Day in the Life of a Product DesignerA designers role is to balance the needs of the user and theopinions of those involved in the creation of the product.nersUsers53Edge Case UsersWiCC x CUAppDev
What is Product DesignIndustry ToolkitWhat tools are used throughout the industry?54WiCC x CUAppDev
What is Product DesignDesign 101 Starter Pack55WiCC x CUAppDev
What is Product leOrigamiMediumPersonal SitePrototypingToolsInVisionBranding56WiCC x CUAppDev
What is Product DesignSketchTools57 Most widely used tool Mac only Easy to learnWiCC x CUAppDev
What is Product DesignInvisionTools58 Widely used prototyping tools Webapp Easy to learnWiCC x CUAppDev
What is Product DesignOrigamiTools59 More in depth Mac only UI BasedWiCC x CUAppDev
What is Product DesignFramer.JSTools60 Mac only Code basedWiCC x CUAppDev
What is Product DesignPrincipleTools61 Most widely used tool Mac only Easy to learnWiCC x CUAppDev
What is Product DesignCollaborationWhere do product designers fit in with the rest of the team and howdoes collaboration work in the industry?62WiCC x CUAppDev
Q&AQ&A63WiCC x CUAppDev
WiCC x CUAppDev Introduction. 5 WiCC x CUAppDev Sahil Khoja Information Science Class of 2019 Experience: Incoming Facebook Product Design Intern Former Intuit Product Design Intern Instructor for Intro to Digital Product Design (INFO 1998) Senior Designer on CUAppDev.
