Basic Logo Use Guidelines

Transcription

OF GENEVABasic Logo Use GuidelinesReleased 2014

Basic Logo Use GuidelinesOF GENEVATo connect and empower all peoplein our community, especially young people whoneed us most, to reach their full potential.Boys & Girls Club of Geneva

OF GENEVABoys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVAThe approved Boys & Girls of Geneva Logo must appear prominently on everypiece of literature and other materials (t-shirts etc.) used in any projects assumedby the Boys & Girls Club of Geneva.Just as our programs and services speak to the community, so does everything thatbears our name. The consistent application of a graphic image enhances publicawareness and recognition, which in turn facilitates community involvement andsupport. Our corporate identity is a valuable asset enhancing our good name, thewarmth and professionalism of our staff, and the integrity of our organization. Thefollowing guidelines reflect our logo use standards:1. Acceptable name use2. Acceptable configurations and orientations3. Approved colors4. The logos aspect ratio should not be manipulated in any way5. Proper control area around lock up6. Typefaces7. File Formats8. Background Control9. Unacceptable Use10. ApplicationsBoys & Girls Club of Geneva

1. Acceptable name useThe name of the organization must be presented to the public in a consistent mannerby all who use it.Boys & Girls Club of GenevaBoys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVA2. Acceptable configurations and orientations of the logo (lockup)Vertical and Horizontal ConfigurationsAs the term implies, the lockup is used as a unit. Do not attempt to reconstructthe lockup or its parts or use in combination with any other symbol. The vertical (orstacked) lockup accommodates most applications, many of which are presentedbelow. The horizontal (or side-by-side) lockup will fit most needs not suitable to thevertical version.OF GENEVAOF GENEVABlue and Black VerticalBlack VerticalOF GENEVABlue and Black HorizontalOF GENEVABlack HorizontalBoys & Girls Club of Geneva

3. Approved colorsThere are only two approved colors for the Boys & Girls Club logo.The standard colors for the Boys & Girls Club service mark are Boys & Girls Clubblue for the hands symbol and black for the logotype. The lockup may also be usedin all black, all Boys & Girls Club blue or reversed to white from a dark background.If a color other than Boys & Girls Club blue must be used, the hands symbol andthe logotype must both appear in the same color. The color must provide sufficientcontrast to the background on which it is placed.Ask the printer to match to Boys & Girls Club blue or use Pantone Process Bluefor the hands symbol. For four-color applications, Boys & Girls Club blue may besimulated with the following mix:100% cyan13% magenta1% yellow3% black.BlackProcess Blueor 100C, 13M, 1Y, 3KBoys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVA4. The proportions of the logo should not be manipulated in any way.When scaling the logo, hold down the shift key while dragging any corner handleon the selected graphic diagonally.hold down the shift key while dragging any corner handle diagonally.Boys & Girls Club of Geneva

5. The Control AreaThe control area is the space that must always surround the lockup, ensuring thatnothing clutters or intrudes upon its visual integrity. This area, measured from theoutermost edges of the lockup, is equal to 1/2 the height of the hands symbol.Boys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVA6. TypefacesThe Boys & Girls Club logotype is a custom graphic that should not be altered.However, the location name, is to be set in Arial Bold. Where all letters used mustbe capital.ABCDEFGHIJKLMNOPQRSTUVWXYZBoys & Girls Club of Geneva

The following typefaces are recommended for use in campaigns that include this mark.Arial uvwxyz123456789!?“:;,.& #* @{[ pqrstuvwxyz123456789!?“:;,.& #* @{[ rstuvwxyz123456789!?“:;,.& #* @{[ Times New tuvwxyz123456789!?“:;,.& #* @{[ Boys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVA7. File FormatsLogos are available in the following formats for bothWindows and Macintosh platforms:EPS file - vector based image that can be imported into various applications(Are scalable without loss of quality)JPEG file - raster based image(Can be placed into Microsoft Office Applications)PNG file - raster based image(For web application, transparent background)All File Formats can be found in the provided CDor at http://bgcgeneva.org/about-us/logo-download/Boys & Girls Club of Geneva

File Format UsageGuidelines for using your logos in the following applications:Print (poster, newsletter, stationery, etc.) - vector, EPS fileNewspaper - vector, EPS fileSignage - vector, EPS fileEmbroidery - vector, EPS fileWord processing - raster based image, JPEG fileWeb - raster based image, PNG fileBe sure to discuss with your vendor what file format and colors they suggest will workbest for the application, as some vendors prefer very specific types of files.All File Formats can be found in the provided CDor at http://bgcgeneva.org/about-us/logo-download/Boys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVA8. Background ControlConsiderations for the application of the signature have made in the entirety of thedesign process. Careful planning has been made to ensure the signature is mosteffective in all applications.Backgrounds should not be busy in color, texture, or type. Busy backgroundsdistract from the mark as a whole and its solidity.Consider the color of the background; it can enhance or detract from the mark. Useneutral colors, like off-white or tan. With other colors , choose those that do notcompete with the signature.Do not use mark on a brightcolor background.OF GENEVAUse mark on a light, inactivebackground.OF GENEVABoys & Girls Club of GenevaOr use the one-color black orone-color white mark.OF GENEVA

Do not use mark on a dark,inactive background.OF GENEVAUse the one-color white mark.OF GENEVADo not use mark on a busyphotographic background.OF GENEVAIf a photographic backgroundis necessary, make it very light.OF GENEVABoys & Girls Club of GenevaDo not use mark on a busy,dark, patterned background.OF GENEVAIf a patterned background isnecessary, make it very light.OF GENEVA

Basic Logo Use GuidelinesOF GENEVA9. Unacceptable UseIncorrect use of the logo compromises its integrity and effectiveness. Care must betaken to ensure correct and consistent signature usage in every application. Somecommon misuses of the signature are highlighted here.Although these examples do not represent every misuse, they do indicate areas todouble-check. To ensure correct reproduction, always use approved logo artwork.Correct 2-Color Logo1. Do not move elementsOF GENEVAOF GENEVABoys & Girls Club of Geneva

2. Do not overlap signature partsOF GENEVA3. Do not change typeface4. Do not isolate the symbolBOYS & GIRLS CLUBOF GENEVA5. Do not embellish the symbol6. Do not put a shape behind the logo7. Do not change colorsOF GENEVAOF GENEVAOF GENEVABoys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVA9. Improper Usage of Colors1. Do not print the lockup in any color or combination of colors other than those approved by BGCA. In thetwo-color version, the hands symbol is always Boys & Girls Club blue and the logotype is always black. Inone-color versions, the entire lockup is all black, all Boys & Girls Club blue (or another color, if necessary)or all reversed-to-white.Correct Color LogosIncorrect Color LogosOF GENEVAOF GENEVAOF GENEVAOF GENEVAOF GENEVAOF GENEVABoys & Girls Club of Geneva

2. Do not add any color to the lockup inany manner. Do not print any parts ofthe lockup in screened color.OF GENEVAOF GENEVAOF GENEVAOF GENEVAOF GENEVAOF GENEVA3. Do not reverse only part of the lockupagainst a dark background. Do notprint the lockup over a backgroundthat is busy, distracting or offers poorcontrast to the lockup.4. Do not surround part of the lockupwith panels or shapes. They destroythe integrity of the logo. Do notreverse only part of the lockup.Boys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVA10. Improper Usage of LockupCorrect 2-Color LogosOF GENEVAOF GENEVA1. Do not rearrange the lockup in anyconfiguration.2. Do not change the size relationship of the elementswithin the lockup. Use the lockup as designed. Set thelocation type as specified.OF GENEVAOF GENEVABoys & Girls Club of GenevaOF GENEVA

3. Do not use the logotype without thehands symbol or the hands symbol alone,except as designated for jewelry.4. Do not place the positioning statement,or any other text or graphic element,within the control area.5. Do not use a distracting typeface forthe positioning statement/tagline.OF GENEVABOYS & GIRLS CLUBOF GENEVAOF GENEVA6. Do not use another phrase in place ofthe positioning statement/tagline.7. Do not crowd the lockup. Maintain the control area.Serving Youth!OF GENEVAOF GENEVAOF GENEVABoys & Girls Club of Geneva

Basic Logo Use GuidelinesOF GENEVA10. ApplicationsAdvertisementsBoys & Girls Club of GenevaGolf ClassicPlease join us July 16, 2013Silver Creek Golf Course6th Annual1790 East River Street, Waterloo, NY 13165Boys & Girls Club of GenevaBowl-A-Thon1:00 pm Tournament Kick-OffCost: 50 per personOF GENEVAFor reservations and informationplease call 315-759-6060 orvisit www.bgcgeneva.orgOF GENEVABoys & Girls Club of GenevaMailing AddressPO Box 166 Geneva, NY 14456Golf ClassicOF GENEVAPlease join us July 16, 2013Teen Center at theGeneva Community Center160 Carter Road Geneva, NY 14456(315) 759-6060www.bgcgeneva.orgApril 20th, 2013Silver Creek Golf Courseat Sunset Bowl1790 East River Street, Waterloo, NY 13165329 Border City Road, Waterloo1:00 pm Tournament Kick-Off10:00 am to 3:00 pmCost: 25 per personCost: 50 per personFor reservations and information pleasecall 315-759-6060 or visit www.bgcgeneva.orgOF GENEVAGoodman Street Club House1 Goodman Street Geneva, NY 14456(315) 781-2345For reservations and more information pleasecall 315-759-6060 or visit www.bgcgeneva.orgMailing PO Box 166 Geneva, NY 14456Goodman Street Club House1 Goodman Street Geneva, NY 14456(315) 781-2345Teen Center at theGeneva Community Center160 Carter Road Geneva, NY 14456(315) 759-6060www.bgcgeneva.orgOF GENEVAMailing PO Box 166 Geneva, NY 14456Goodman Street Club House1 Goodman Street Geneva, NY 14456(315) 781-2345Teen Center at theGeneva Community Center160 Carter Road Geneva, NY 14456(315) 759-6060www.bgcgeneva.org6th AnnualBoys & Girls Club of GenevaBowl-A-ThonApril 20th, 2013at Sunset Bowl329 Border City Road, Waterloo10:00 am to 3:00 pmCost: 25 per personFor reservations and more information pleasecall 315-759-6060 or visit www.bgcgeneva.orgMailing AddressPO Box 166 Geneva, NY 14456OF GENEVABoys & Girls Club of GenevaGoodman Street Club House1 Goodman Street Geneva, NY 14456(315) 781-2345Teen Center at theGeneva Community Center160 Carter Road Geneva, NY 14456(315) 759-6060www.bgcgeneva.org

PostersEmail Header6th AnnualBoys & Girls Club of GenevaBowl-A-ThonAOF GENEVOF GENEVAMailing AddressBoys & Girls Club of GenevaPO Box 166Geneva, NY 14456Goodman Street Club House1 Goodman StreetGeneva, NY 14456Phone: (315) 781-2345Teen Center at theGeneva Community Center160 Carter RoadGeneva, NY 14456Phone: (315) 759-6060Dear Recipient,Nat magnis et, conseque maionse cus quiam, essi andandent.Rum et doloriam comnis idel ipsapic tem essequiam accum et asut volenetur?Boys & Girls Club of GenevaGolf ClassicEcearum int. Usam non et aut a atis sim que vitatem de ventibeatusaliatiu ndaepudae vero bla que core alicips aperibusa nihit laboriatemquiae cullectur maximil iquuntiusdae sa doluptatibus ipitiur abo.Ovit, conse inctius et et quaeriam eum quam quo modi conest velendaeessimusdae nullatur sunt eaque sequi corita dolupta quasped maximporectur a ped modi tectur magnatem qui autatem aceaquo volum fugitat.Please join us July 16, 2013Silver Creek Golf CoursePlease join us April 20th, 20131790 East River Street, Waterloo, NY 13165at Sunset Bowl1:00 pm Tournament Kick-Off5:00 pm Buffet Dinner6:00 pm Silent Auction & Special PresentationCost: 50 per person329 Border City Road, Waterloo, NY 1316510:00 am Tournament Kick-Off12:00 pm Buffet LunchCost: 25 per personFor reservations and more informationplease call 315-759-6060 or visit www.bgcgeneva.orgFor reservations and more information pleasecall 315-759-6060 or visit www.bgcgeneva.orgMailing AddressBoys & Girls Club of GenevaPO Box 166Geneva, NY 14456OF GENEVAGoodman Street Club House1 Goodman StreetGeneva, NY 14456Phone: (315) 781-2345www.bgcgeneva.orgTeen Center at theGeneva Community Center160 Carter RoadGeneva, NY 14456Phone: (315) 759-6060Mailing AddressBoys & Girls Club of GenevaPO Box 166Geneva, NY 14456OF GENEVAGoodman Street Club House1 Goodman StreetGeneva, NY 14456Phone: (315) 781-2345Teen Center at theGeneva Community Center160 Carter RoadGeneva, NY 14456Phone: (315) 759-6060www.bgcgeneva.orgBoys & Girls Club of GenevaDae nit odit odi oditenimendi atur, estiat quae et exerum restiatur mosetur, sit ut idi odisi blandio quam quo dollaturiae nonse occuptatibusaut ilibus est occullu ptatiam, ventiun tiatem volente optaesc iantemre et ut rehendiDantiasserum re consequam quia ent qui doluptatur?Sincerely,Firstname LastnamePosition at Boys & Girls Club of Geneva

Basic Logo Use GuidelinesBringing Geneva Closer TogetherGeneva Community Center

Geneva Community Center

Basic Logo Use GuidelinesThe approved Geneva Community Center Logo must appear prominently on everypiece of literature and other materials (t-shirts etc.) used in any projects assumedby the Geneva Community Center.Just as our programs and services speak to the community, so does everything thatbears our name. The consistent application of a graphic image enhances publicawareness and recognition, which in turn facilitates community involvement andsupport. Our corporate identity is a valuable asset enhancing our good name, thewarmth and professionalism of our staff, and the integrity of our organization. Thefollowing guidelines reflect our logo use standards:1. Acceptable name use2. Acceptable configurations and orientations3. Approved colors4. The logos aspect ratio should not be manipulated in any way5. Proper control area around lock up6. Typefaces7. File Formats8. Background Control9. Unacceptable Use10. ApplicationsGeneva Community Center

1. Acceptable name useThe name of the organization must be presented to the public in a consistent mannerby all who use it.Geneva Community CenterGeneva Community Center

Basic Logo Use Guidelines2. Acceptable configurations and orientations of the logo (lockup)Vertical and Horizontal ConfigurationsAs the term implies, the lockup is used as a unit. Do not attempt to reconstructthe lockup or its parts or use in combination with any other symbol. The vertical (orstacked) lockup accommodates most applications, many of which are presentedbelow. The horizontal (or side-by-side) lockup will fit most needs not suitable to thevertical version.Maroon and Black VerticalBlack VerticalMaroon and Black HorizontalBlack HorizontalGeneva Community Center

3. Approved colorsThere are only two approved colors for the Geneva Community Center logo.The standard colors for the Geneva Community Center service mark are GenevaCommunity Center maroon for the GCC symbol and black for the logotype. Thelockup may also be used in all black, all Geneva Community Center maroon orreversed to white from a dark background. If a color other than Geneva CommunityCenter maroon must be used, the GCC symbol and the logotype must both appear inthe same color. The color must provide sufficient contrast to the background on whichit is placed.Ask the printer to match to Geneva Community Center maroon or use Pantone Process 484 C for the GCC symbol. For four-color applications, Geneva CommunityCenter maroon may be simulated with the following mix:0% cyan95% magenta100% yellow29% black.BlackProcess 484 Cor 0C, 95M, 100Y, 29KGeneva Community Center

Basic Logo Use Guidelines4. The proportions of the logo should not be manipulated in any way.When scaling the logo, hold down the shift key while dragging any corner handleon the selected graphic diagonally.hold down the shift key while dragging any corner handle diagonally.Geneva Community Center

5. The Control AreaThe control area is the space that must always surround the lockup, ensuring thatnothing clutters or intrudes upon its visual integrity. This area, measured from theoutermost edges of the lockup, is equal to 1/2 the height of the GCC symbol.1/2 x1/2 xx1/2 x1/2 x1/2 x1/2 xGeneva Community Center

Basic Logo Use Guidelines6. TypefacesThe Geneva Community Center logotype is a custom graphic that should notbe altered.Geneva Community Center

The following typefaces are recommended for use in campaigns that include this mark.Franklin stuvwxyz123456789!?“:;,.& #* @{[ pqrstuvwxyz123456789!?“:;,.& #* @{[ stuvwxyz123456789!?“:;,.& #* @{[ Times New tuvwxyz123456789!?“:;,.& #* @{[ Boys & Girls Club of Geneva

Basic Logo Use Guidelines7. File FormatsLogos are available in the following formats for bothWindows and Macintosh platforms:EPS file - vector based image that can be imported into various applications(Are scalable without loss of quality)JPEG file - raster based image(Can be placed into Microsoft Office Applications)PNG file - raster based image(For web application, transparent background)All File Formats can be found in the provided CDor at ad/Geneva Community Center

File Format UsageGuidelines for using your logos in the following applications:Print (poster, newsletter, stationery, etc.) - vector, EPS fileNewspaper - vector, EPS fileSignage - vector, EPS fileEmbroidery - vector, EPS fileWord processing - raster based image, JPEG fileWeb - raster based image, PNG fileBe sure to discuss with your vendor what file format and colors they suggest will workbest for the application, as some vendors prefer very specific types of files.All File Formats can be found in the provided CDor at ad/Geneva Community Center

Basic Logo Use Guidelines8. Background ControlConsiderations for the application of the signature have made in the entirety of thedesign process. Careful planning has been made to ensure the signature is mosteffective in all applications.Backgrounds should not be busy in color, texture, or type. Busy backgroundsdistract from the mark as a whole and its solidity.Consider the color of the background; it can enhance or detract from the mark. Useneutral colors, like off-white or tan. With other colors , choose those that do notcompete with the signature.Do not use mark on a brightcolored background.Use mark on a light, inactivebackground.Geneva Community CenterOr use the one-color black orone-color white mark.

Do not use mark on a dark,inactive background.Do not use mark on a busyphotographic background.Do not use mark on a busy,dark, patterned background.Use the one-color white mark.If a photographic backgroundis necessary, make it very light.If a patterned background isnecessary, make it very light.Geneva Community Center

Basic Logo Use Guidelines9. Unacceptable UseIncorrect use of the logo compromises its integrity and effectiveness. Care must betaken to ensure correct and consistent signature usage in every application. Somecommon misuses of the signature are highlighted here.Although these examples do not represent every misuse, they do indicate areas todouble-check. To ensure correct reproduction, always use approved logo artwork.Correct 2-Color LogoGeneva Community Center1. Do not move elements

2. Do not overlap signature parts3. Do not change typeface4. Do not isolate the symbolGeneva Community Center5. Do not embellish the symbol6. Do not put a shape behind the logoGeneva Community Center7. Do not change colors

Basic Logo Use Guidelines10. ApplicationsAdvertisementsgeneva community centerrecordingstudioJoin us forPickleballPickleball at the Geneva Community CenterThis fast paced sport iscatching on fast! A combinationof tennis and table tennis, you willget a great workout and have fun.This fast paced sport is catching onfast! A combination of tennis and tabletennis, you will get a great workout andhave fun.at the GenevaCommunity Center –Finger Lakes Bone &Joint Gymnasium160 Carter Road Geneva, NY 14456 (315) 759-6060160 Carter Road Geneva, NY 14456 (315) munitycenter.orgCome try out our Audio RecordingStudio for artists, bands and groups.Offering a variety of professionalequipment and resources and includinga large Band Room, Control Room andan Isolation Room. 20.00 per hour. View theRecording Contract for details.For more information contactGeorge Fairfax at 315-789-4940 or emailgfairfax@rochester.rr.comat the Geneva Community Center –Finger Lakes Bone & Joint GymnasiumFor more information contactGeorge Fairfax at 315-789-4940 oremail gfairfax@rochester.rr.comat the Geneva Community CenterTuesday evenings 7 to 9 pmSaturdays 11 am to 1 pmTuesday evenings 7 to 9 pmSaturdays 11 am to 1 pmContact GCC recording engineer Terren Waranisto schedule your session at 315-775-3586 orgccstudio@genevabgc.org.160 Carter Road Geneva, NY 14456 (315) 759-6060www.genevacommunitycenter.orggeneva community centerrecordingstudioCome try out our Audio Recording Studiofor artists, bands and groups.Offering a variety of professional equipment andresources and including a large Band Room, Control Roomand an Isolation Room. 20.00 per hour. View the Recording Contract for details.Contact GCC recording engineer Terren Waranisto schedule your session at 315-775-3586 orgccstudio@genevabgc.org.160 Carter Road Geneva, NY 14456 (315) 759-6060Geneva Community Centerwww.genevacommunitycenter.org

PostersEmail Headergeneva community centerrecordingstudio160 Carter Road Geneva, NY 14456 (315) 759-6060Mailing PO Box 166 Geneva, NY 14456Dear Recipient,Nat magnis et, conseque maionse cus quiam, essi andandent.Rum et doloriam comnis idel ipsapic tem essequiam accum et asut volenetur?Ecearum int. Usam non et aut a atis sim que vitatem de ventibeatustemquiae cullectur maximil iquuntiusdae sa doluptatibus ipitiur abo.aut harciis quodiorro inctius et et quaeriam eum quam quo modiconestmaximpo rectur a ped modi tectur magnatem qui autatemaceaquo volum fugitat.Join us forPickleballat the Geneva Community CenterThis fast paced sport is catching on fast!A combination of tennis and table tennis, you will get a greatworkout and have fun.Tuesday evenings 7 to 9 pmSaturdays 11 am to 1 pmAudio Recording Studio for artists, bands and groups.Equipment Presonus Studio Live16.4.2 Digital console Pro Tools 10 Mackie MR8 ActiveMonitors Furman HA6 -ABHeadphone systemwith Sony MDR 7506headphones Neumann, Shure, Audix,AKG and Audio Technicacondenser and dynamicMicrophones Whirlwind Direct BoxesLarge Band Room: 21′ 3″ x 18′ 3″ (Approx. 390 Sq ft)Control Room: 12′ 6″ x 10′ 6″ (Approx. 132 Sq ft) Isolation Room: 7′ 6″ x 9′ 6″ (Approx. 71 Sq ft) 12 membership fee 20.00 per hour. View the Recording Contract for details.For more information contact George Fairfax at315-789-4940 or email gfairfax@rochester.rr.comContact GCC recording engineer Terren Waranis to scheduleyour session at 315-775-3586 or gccstudio@genevabgc.org.160 Carter Road Geneva, NY 14456 (315) 759-160 Carter Road Geneva, NY 14456 (315) 759-60606060Mailing PO Box 166 Geneva, NY 14456www.genevacommunitycenter.orgDantiasserum re consequam quia ent qui doluptatur?Sincerely,Firstname LastnamePosition at Geneva Community CenterRecording Studio DimensionsGeneva Community Center –Finger Lakes Bone & Joint GymnasiumDae nit odit odi oditenimendi atur, estiat quae et exerum restiaturmos etur, voloribeaqui temquidebis aut faccaborpor ad ea nullorehendae renimus, sit ut idi odisi blandio quam quo dollaturiae nonseoccuptatibus aut ilibus est occullu ptatiam, ventiun tiatem volenteoptaesc iantem re et ut rehendiMailing PO Box 166 Geneva, NY 14456www.genevacommunitycenter.orgGeneva Community Center

OF GENEVAP.O. Box 166160 Carter RoadGeneva, NY 14456Logo and usage manual designed and produced by In House Graphic Design, Inc., Geneva, NY.

The standard colors for the Boys & Girls Club service mark are Boys & Girls Club blue for the hands symbol and black for the logotype. The lockup may also be used in all black, all Boys & Girls Club blue or reversed to white from a dark background. If a color other than Boys & Girls Club blue must be used, the hands symbol and