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DHS.gov Web Performance MetricsJul 1, 2017 - Jul 31, 2017All Users100.00% SessionsTotal Visits3,701,813% of Total: 100.00% (3,701,813)Avg. Visit Duration00:01:29Avg for View: 00:01:29 (0.00%)Pageviews6,785,103% of Total: 100.00% (6,785,103)Unique Visitors2,216,342% of Total: 100.00% (2,216,342)Avg. Pages / Visit1.83Avg for View: 1.83 (0.00%)Top PagesVisits by SourcePageviewsBounceRateBlue Campaign Homeland Security317,00484.49%REAL ID Homeland Security197,91730.93%Learn What I Can Bring on the Plane Homeland Security104,48064.02%Sex Trafficking Awareness Videos Homeland Security90,72178.00%Real ID Public FAQs Homeland Security81,46355.16%Trusted Traveler Programs Homeland Security72,98034.11%Search Job Postings Homeland Security71,87717.12%Fact Sheet: Aviation Enhanced Security Measures for All CommercialFlights to the United States Homeland Security67,70484.46%Homeland Security Careers Homeland Security56,20416.31%Comparison Chart Homeland Security53,24346.29%Page TitleAvg for View: 00:01:46 (0.00%)Bounce Rate63.41%Avg for View: 63.41% (0.00%)Facebook34.5%20.2%New vs. Returned VisitorsNew VisitorReturning Visitor23.4%Visits by Social NetworkSocial Network26.5%12%Avg. Time on be141Google 13776.6%
DHS.gov Search Performance MetricsJul 1, 2017 - Jul 31, 2017All Users100.00% SessionsVisits to DHS.gov3,701,813Top Internal Searches by Search TermNew vs. Returned VisitorsTotal UniqueSearchesOrganicSearchescareers8579Total Internal Searcheslaptop ban81118100,842esta7029case status61136global entry application51927forms45655active shooter44636global entry4370jobs opportunities4019check my case status3649% of Total: 100.00% (3,701,813)% of Total: 100.00% (100,842)Total External Searches (Google)839,955% of Total: 22.69% (3,701,813)Search TermTop External Searches (Google - as reported)Page TitleBlue Campaign Homeland SecuritySessions231,058Learn What I Can Bring on the Plane Homeland Security80,588Homeland Security Home69,326Sex Trafficking Awareness Videos Homeland Security55,776Identify a Victim Homeland Security21,104Get a Green Card Homeland Security20,612Cross U.S. Borders Homeland Security16,894Real ID Public FAQs Homeland Security16,858Comparison Chart Homeland Security13,577TSA to Notify Travelers of Upcoming 2018 Real ID Airport Enforcement Homeland Security10,461New VisitorReturning Visitor23.4%76.6%Avg. Visits per Visitor12Other34.5%54%
DHS.gov Customer Satisfaction SurveyTime Period: 07/01/2017 –07/31/2017Voice of the CustomersFeedback: The major customer issues to improve on the DHS.gov site include making content easier to find, labelpages and navigation to help customers find relevant content quickly and easily. Other items to improve on the DHS.gov site include simplifying links and navigation choices, makingnavigation more intuitive, and remediating broken links.Complete list available upon request(Source: Survey Monkey)Recommendations:We continue to review and work on recommendations from DHS.gov metrics reports. The DHS.gov WebTeam documents and analyzes the success of improvements through metrics in addition to emergingtechnologies, recommendations and actions.Actions Taken:Difficulty Finding Content, Feeling Lost and Mislabeled Links: The DHS.gov Web Team continues toimplement more left navigation throughout site and restructure content and hyperlinks to promote amore productive, user-friendly experience.Increase Visibility: This past quarter, the DHS.gov Web Communications team identified the top 200pages according to Google Analytics and updated the ”Frequently Request Pages” section of the site toreflect customer needs.Improved Usage Analytics: This past quarter, the DHS.gov Web Communications team installed GoogleAnalytics tracking code to all DHS.gov homepage rotators to identify how many clicks rotators arereceiving and which homepage content is attracting the most attention by site users.Technical Improvements: Changed Blog Aggregate PageUpgraded our Content Management System to latest version
DHS.gov Customer Satisfaction SurveyTime Period: 07/01/2017- 07/31/2017Overall Customer Satisfaction Score68.70How would you rate your overall experience today?Answer Choices Outstanding Above Average Average Below Average 07550250Responses13149402254Points1000Were you able to complete the purpose of your visit?Answer Choices Yes NoTotal58.30Responses19273272254Points1000Will you recommend this website to a friend or colleague?Answer Choices Yes NoTotalScore131400013140085.49Would you still return to this website if you could get thisinformation or service from another source?Answer Choices Yes 19270079.90Responses18014532254Points1000Please describe your experience finding your way around(navigating) DHS.gov today.Score180100018010062.20NOTE: Excludes "Other" responsesAnswer Choices Encountered no difficulties Had technical difficulties (e.g. error messages, broken links) Links did not take me where I expected Links / labels are difficult to understand, they are not intuitive Navigated to general area but couldn't find the specific content needed Too many links or navigational choices Would often feel lost, not know where I 0000How was your experience using our site search?53.96NOTE: Excludes "Did not use search" and "Other" responsesAnswer Choices Encountered no difficulties I was not sure what words to use in my search Results were not helpful Results were not relevant to my search terms or needs Results were too similar / redundant Returned not enough or no results Returned too many 0
DHS.gov Customer Satisfaction SurveyTime Period: 07/01/2017- 07/31/2017Demographic InformationWhat Information were you looking for today?Answer Choices Border management Contact information Contracting opportunities Cybersecurity Disaster assistance Email, RSS feeds, or subscription services Forms or publications Human trafficking Immigration and citizenship Information about DHS (leadership, history, etc.) Jobs / career information Law enforcement News Photographs Small business resources Training Travel VideosTotalResponses 100%If you weren't able to complete your visit, please select the optionthat best describes your difficulty.Answer Choices Bad link Content wasn't easy to understand Could not find what I was looking for Error on page Multimedia / technical problem Outdated information OtherTotalResponses 33.31%23323.35%998100%Which of the following best describes you?Answer Choices Business representative Educator Federal government employee First responder / law enforcement official Government contractor International visitor Job seeker Media representative Non-profit staff or volunteer Seeking citizenship or immigration information State, tribal, territorial or local government representative Student Traveler (domestic or international) OtherTotalResponses %48321.43%36015.97%2254100%
We continue to review and work on recommendations from DHS.gov metrics reports. The DHS.gov Web Team documents and analyzes the success of improvements through metrics in addition to emerging technologies, recommendations and actions. Actions Taken: Difficulty Finding Content, Feeling Lost and Mislabeled Links: The DHS.gov Web Team continues to
