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TUM CAMPUS HEILBRONNA new teaching and research facility in Heilbronn – one of the most ambitious highereducation projectsin Germany. As part of an initiative by the Dieter Schwarz Foundation, TUM School of Managementis creating a teaching and research facility on the „Bildungscampus Heilbronn“ (Heilbronn EducationCampus). Currently, the final stage of the setup phase is initiated, giving you the possibility to alreadyrely on a broad infrastructure on site. The new center, known as TUM Campus Heilbronn, focuses onthe areas of managing digital technology, entrepreneurship and family businesses. It shares the vision,mission, values and strategy of the Tech nical University of Munich and TUM School of Management.STRATEGIC APPROACHThe creation of TUM Campus Heilbronn representsa significant expansion of TUM School ofManagement’s current strategy. By focusing onthe management of digital change, the school willbe able to implement one of its major strategicobjectives in two important economic regions inEurope: Munich and Heilbronn. TUM CampusHeilbronn also closes a major gap by buildingconnections with familyrun businesses. While theCampus Munich focuses more on working withDAX companies, large corporations and start-ups,the Heilbronn campus enables close cooperationwith the local, family-run businesses that arehidden champions in the high-tech sector andimportant players in the economy.PROFESSIONAL EDUCATION AND TRAININGThe advancing rollout of entrepreneurial activitiesat TUM Campus Heilbronn also means that wecan offer new forms of professional education andtraining via our Executive Education Center. Bygenerating research in the key area of digitization,and with excellently equipped educationalinstitutions in two of Europe’s most importanteconomic regions, TUM School of Managementwill be able to prepare the economic leaders oftomorrow for future socioeconomic upheaval. Wewill also be able to use our Executive Educationplatform to experiment with innovative approaches.FACULTY AND FACILITIESTUM Campus Heilbronn will have 13 endowedprofessorships, complete with equipment andinfrastructure, funded by the Dieter SchwarzFoundation. These professorships are to beestablished in the five academic departmentsof the TUM School of Management: Innovation& Entrepreneurship; Marketing, Strategy& Leadership; Operations & Supply ChainManagement; Finance & Accounting; Economics& Policy. To ensure integrated, cross-disciplinaryresearch and the required teaching for degreeprograms, the professorships will be assigned tothe academic departments on a subject basis andto either the Global Center for Family Enterprise orthe Center of Digital Transformation.As one of the most ambitious higher educationprojects in Germany today, the „BildungscampusHeilbronn“ provides first-class facilities forresearch and teaching. It aims to attract faculty,postdocs and students from all over the world. Thearchitecture of the campus is designed to enableclose interaction between staff and students.7

LIVING AND WORKING IN HEILBRONNWHY HEILBRONN?FRANKFURTHeilbronn is a city between tradition andinnovation, combining Swabian charm with aflair for business. Located in the state of BadenWurttemberg in southwestern Germany, the cityhas been described as “an economic powerhousewith a can-do spirit.” Its 125,000 inhabitants workin a wide variety of industries and businesses,many of them Germany’s famous family-run smalland medium-sized enterprises, for which the localarea is RGHEILBRONNHeilbronn has something to offer for all ages.Besides historical landmarks such as the townhall with its astronomical clock and the GothicSt. Kilian’s Church, the city has a modernshopping mile stretching away from the historiccenter with numerous stores and boutiques. Thecity’s museums and the Heilbronn theater offergreat variety for those interested in culture andlearning, and adults and children alike can explorefascinating natural phenomena at the hands-onmuseum “Experimenta”.In recent years, a lively restaurant and bar scenehas emerged along the Neckar River, just a fewminutes’ walk from TUM Campus Heilbronn. Thecity itself is surrounded by vineyards. Around120 family businesses produce the famousWurttemberger wine, and enjoying a “Viertele,” or0.25 liter glass of wine, at a “Besen,” – a traditionalseasonal wine bar run by a winegrower-, is anessential part of any visit to the area.For families with children, Heilbronn has excellentchildcare facilities that are full-time and freeof charge as well as a good range of schools,including the excellent Josef-Schwarz-Schule(part of Phorms Education), an international schoolwhere most lessons are conducted in English.The city also has much to offer in terms of leisureamenities and is also one of the safest in theregion. In 2019, Heilbronn was hosting the BuGa,the German National Garden Show, one of themost prestigious projects for any German city anda great chance for urban development and newarchitectural highlights.STUTTGARTA8AUGSBURGMUNICH8

THE GLOBAL CENTER FOR FAMILYENTERPRISE AT A GLANCEWith the establishment of competence centers, TUM School of Management continues to increase itsresearch strengths through more intense cooperation with other research establishments and corporatepartners.The Global Center for Family Enterprise (GCFE) is uniquely positioned to conduct research on a broadrange of topics such as succession, strategy, innovation and governance in family firms. In particular,we are interested in understanding better the interplay between the “family” and the “enterprise”. It isof utmost importance for the Center to take an interdisciplinary approach taking into account variousperspectives (e.g., psychological, sociological) to examine family enterprise behaviour. The Center’sresearch is mostly evidence-based and its goal is to achieve academic excellence while also researchinghighly relevant topics. Finally, the Center has a strong desire to create and disseminate knowledge.TRANSGENERATIONAL ENTREPRENEURSHIPIN FAMILY ENTERPRISESTo explore the mechanisms at the family levelthat lead to longevity of business activity andultimately to value creation across generations,the concept of transgenerational entrepreneurshiphas been introduced. Prior research has identifiedsuccession (i.e., the transfer of ownership andmanagement) and business innovation as being ofcrucial importance in ensuring family firms’ longterm survival and value creation. With regard toentrepreneurial behaviour in family firms, previousresearch has argued that they often struggle inretaining their entrepreneurial orientation acrossgenerations and that family members’ attachmentto the business declines over time. In this vein, it isour aim within this research area to investigate theantecedents influencing entrepreneurial behaviourof family firms across generations.SUCCESSION IN FAMILY ENTERPRISESSuccession has been termed to be a critical eventin a company‘s life cycle as many family firmsfail to successfully hand over their business tothe next generation. In fact, less than 10 % ofall family firms manage to survive beyond thethird generation. However, if planned carefully,succession can also serve as an opportunityfor firm renewal as it determines the futureorganizational path for the coming years or evendecades. Within research stream, we are interestedin understanding better what factors encouragesuccessful family-internal succession and how doelements of distributive justice play in.THE FAMILY AS AN ENTREPRENEURIAL TEAMEntrepreneurship research has increasingly shiftedfrom an individualistic view of the entrepreneurto a focus on entrepreneurial teams, therebyemphasizing that the pursuance of entrepreneurialactivities involves collective action. Entrepreneurialteam members are often connected by strongsocial ties such as family ties, resulting in the factthat the majority of businesses around the globeare family enterprises. Research on new ventureteams is still fragmented and has largely adopteda static perspective on team composition. In thisresearch center, we investigate how power isallocated among team members, how employeescan complement the entrepreneurial team andentrepreneurial team dynamics.9

OUR VISION AND MISSIONOUR VALUESRESPONSIBILITY AND INTEGRITYVISIONBeing one of the leading management schools atthe interface with technology, engineering and thesciences, contributing to solutions for the grandsocietal transformations.PASSION FOR EXCELLENCEWe strive for excellence in our areas ofresearch and publish our findings in order tocreate impact. We provide our students atall levels with a sound scientific education,not only to facilitate their starts in careers inbusiness or in science, but also to improvetheir critical thinking so that they actresponsibly in relation to society.We conduct research in line with the highest scientificand ethical standards and are committed to progressand innovation for improving people’s lives. Weteach general management skills with an emphasison technology, and in doing so, advocate the UnitedNations’ sustainability values of freedom, equality,solidarity, tolerance, respect for nature and sharedresponsibility.ENTREPRENEURIAL SPIRITWe research entrepreneurship and innovation andintegrate the results into the education of our studentsat all levels in order to enable our students to thinkand act entrepreneurially. We encourage our TUMcolleagues, students and doctoral candidates to foundgrowth-oriented start-ups, and facilitate their successfuldevelopment.MISSIONCURIOSITY AND OPENNESSGrounded in our technological and entrepreneurialecosystem, we educate responsible talents andpursue relevant research to advance innovationbased businesses and societies in Germany,Europe, and the world.We encourage research beyond disciplinary,institutional and national borders in orderto open up new perspectives and generatenovel research findings and ways toapproach management practices. Wedevelop talented individuals irrespectiveof gender, nationality, religion or belief,disability, age or sexual orientation, and weare determined to learn from our students’cultures, experiences, and opinions.COLLEGIALITY AND "GEMÜTLICHKEIT"We foster a climate of mutual interaction, help, andcollaboration among students, faculty, and administrativestaff. We cultivate an attitude of “Gemütlichkeit” – theBavarian way of life – and a warm and friendly atmospherewithin the school.10

ACADEMIC DEPARTMENTSRESEARCHTUM SCHOOL OF MANAGEMENTResearch at the TUM School of Management is characterized by itsinterdisciplinary approach:theoretical innovation along with ground-breaking applied research takingplace at the interface between management, engineering and the natural andlife sciences. Within the framework of this strategic orientation, research isundertaken in the areas of Innovation & Entrepeneurship, Marketing, Strategy &Leadership, Operations & Technology, Finance & Accounting, and Economics &Policy. With the establishment of additional competence centers, TUM Schoolof Management continues to increase its research strengths through moreintense cooperation with other research establishments and corporate partners.INNOVATION & ENTREPRENEURSHIPFINANCE & ACCOUNTINGThe Innovation & Entrepreneurship department exploresdevelopments in the management of innovation andstart-ups. Its research focus lies on empirical studies.Research topics include corporate strategies forprofiting from innovation, openness in innovationprocesses, innovation by users, patent management,the recognition of business opportunities, thepsychological processes of entrepreneurial individualsand teams, strategies for young companies andunderstanding the consequences of entrepreneurialfailure.The Finance & Accounting department combines thetraditional fields of corporate finance, managementaccounting and financial accounting. The departmentconducts empirical, theoretical and experimentalresearch. Several industry cooperation projects are runby the department, which is also home to the Center forEntrepreneurial and Financial Studies (CEFS), focusingon entrepreneurial finance. In addition, the Center forEnergy Markets (CEM) was recently founded in thedepartment and focuses on the economic and financialanalysis of the wider area of energy markets.MARKETING, STRATEGY & LEADERSHIPECONOMICS & POLICYThe Marketing, Strategy & Leadership departmentfocuses on the planning and achievement of market andcompany targets. The primary interest of the departmentis in the empirical investigation of attitudes, motivationand behavior among employees, management,customers and consumers.The Economics & Policy department examineseconomic processes with a focus on the role of publicpolicy. It addresses contemporary policy issues bymeans of theoretical and empirical investigationsinto public economics, health economics, industrialorganization, environmental economics, sustainableresources management, agricultural and foodeconomics, forestry, energy economics and theeconomics of aging. Special emphasis is given to policyconflicts among equity, efficiency and sustainability.OPERATIONS & TECHNOLOGYThe Operations & Technology department focuses onanalyzing, modeling and optimizing decisions relating tothe design and operation of manufacturing and servicesystems such as logistics and supply chains. Researchby the department focuses on decision support forreal-world problems through the development andapplication of novel techniques in the area of operationsresearch and management science.11

TEACHINGTeaching at the TUM School of Management takes place at the intersection of management, engineering,and the natural and life sciences. Our more than 6,000 students receive a thorough university educationalong with opportunities to put theoretical knowledge into practice. Course content is constantly updatedin line with the latest research and management practices.ACADEMIC PROGRAMSUndergraduate programMunichBachelor in Management and Technology (B.Sc.)Combine the best of two worlds HeilbronnBachelor in Management and Technology (B.Sc.)Take off with a head startStraubingBachelor in Sustainable Management and Technology (B.Sc.)Take charge for a greener planetGraduate programMunichMaster in Management and Technology (M.Sc.)Build bridges between business and scienceMunichMaster in Management (M.Sc.)Stand out from the crowdHeilbronnMaster in Management (M.Sc.)Linking management and sciencesMunichMaster in Consumer Sciences (M.Sc.)Understand your target groupMunichMaster in Finance and Information Management (M.Sc.)Own finance in the digital eraStraubingMaster in Sustainable Management and Technology (M.Sc.)Drive green transformationYoung professional programHeilbronnMaster in Management and Innovation (M.Sc.)Boost your careerMunich and HEC ParisMaster in Management and Innovation (M.Sc.)Boost your careerExecutive MBA programs*MunichMunich and St. GallenMunichExecutive MBAExecutive MBA in Innovation and Business CreationExecutive MBA in Business and IT* Part-time Study12

THE INNOVATION & ENTREPRENEURSHIPDEPARTMENT AT A GLANCEWHO WE AREAs of December 1, 2021, the Innovation and Entrepreneurship (I&E)department includes Oliver Alexy, Christoph Ann, Frank-MartinBelz, Miriam Bird, Nicola Breugst, Jens Förderer, Joachim Henkel,Oliver-Mark Mackenrodt, Hana Milanov, Holger Patzelt, SebastianPfotenhauer, Siddharth Vedula, and Amy Zhao-Ding as faculty.WHAT THAT MEANSSpecific research topics include for example crafting andimplementing corporate and entrepreneurial strategies toprofit from innovation, designing and managing innovativeorganizations from small teams up to platforms andecosystems, discovering and developing new technologies,as well as the openness in innovation processes, patentmanagement and law, the framing of innovation policy,and the development of policy guidelines for responsibleinnovation.In particular Jens Förderer’s research focuses on theplatform economy and their potential for innovation, e.g.by asking how companies can attract other firms to theirown platforms, while protecting themselves from similarcompetitors. In the research of Joachim Henkel he showshow firms balance open and proprietary approaches in theirefforts to profit from innovation, specifically by looking atuser innovation, markets for technology or questions arisingfrom patent management and infringements. Innovationpolicy and strategy at the national and regional level, thetesting of innovation models, and the topic of responsibleinnovation are the research fields of Sebastian Pfotenhauer,who is concerned in this regard with the connection betweenscience and innovation in (inter)national contexts and theircomplex socio-technical transformations.These cutting-edge insights further drive evidence- basedI&E teaching at TUM at the Bachelor’s, Master’s, andExecutive level, and are used to help entrepreneurialventures, established companies, and government andpolicy-makers make more informed decisions. Finally, theI&E department is home to the Entrepreneurship ResearchInstitute (ERI) which is closely tied to all TUM-wideentrepreneurship activities, and also co-located with the TUMIncubator and TUM’s affiliated institute UnternehmerTUM,one of the largest centers for innovation and businesscreation in Europe.WHAT WE DOIn their teaching and research, the members of the I&Edepartment strive to improve our understanding of what newtechnologies mean for existing and novel organizations, andfor society at large. Accordingly, I&E department membersspecialize on questions around entrepreneurial activities,innovation management and policy, intellectual property rights,organization design, and responsible innovation.13

APPLICATION DETAILSTENURE TRACK ASSISTANT PROFESSOR, ASSOCIATE PROFESSOR OR FULL PROFESSORIN »TECHNOLOGY MANAGEMENT«as soon as possible. The position is a tenured W2/W3 position. The professorship is endowed by the DieterSchwarz Foundation and will be located in Heilbronn.SCIENTIFIC ENVIRONMENTQUALIFICATIONSYOUR APPLICATIONThe professorship will be assigned to the TUMSchool of Management and is affiliated with theInnovation & Entrepreneurship Department. Thescientific environment for the professorship will bethe TUM Campus Heilbronn and the professorshipis targeted to join the Global Center for FamilyEnterprise. The school is currently listed oneof the strongest German business school forresearch. We aim to create real impact throughour research contributing to solving humanity’sgreatest challenges. Existing members of thebusiness school publish regularly in top business,economics and general science journals. Aninterdisciplinary research environment awaits thesuccessful candidate.We are looking for candidates with an exceptionalinternational research

The School of Management at TUM has a unique focus on the interface between management, engineering and the natural and life sciences. Our task is to bridge the divide between management and technology. Currently we have 52 professors and some 400 staff members in total. TUM School of Management has cooperations with more than 110 .