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Joey completed an internship at SKIMwhere he conducted qualitative andquantitative research for large clientssuch as AT&T and Cox Automotive.ABIGAIL DUDMANAbigail graduatedcum laude witha BBA degree inmarketing fromthe Universityof Georgia in2018. She beganDUDMANher collegecareer studyingbiology with the intention of attendingvet school but decided after her secondyear that analytics was her true passionand majored in marketing. She gainedrelevant experience by interning withThe Big Fake Wedding where shedeveloped and implemented social mediastrategy. Abigail is looking forward toanother year at the University of Georgia,and is excited for the high-level ofmarketing research education she willreceive as an MMR candidate.SARAH HOWESarah graduatedmagna cum laudefrom Florida StateUniversity, witha BS degree inentrepreneurship.Through herHOWEundergraduateprogram,Sarah received a loan to pursue herown venture. Participating studentswere required to develop a marketingstrategy, analyze their consumers,and maintain financial statements.This experience helped her obtain aninternship with TacoSpeak, a taco shopin Tallahassee, Fla., where she workedher way into a leadership role, directingother interns to elevate brand impact.While holding this position throughouther time at Florida State, Sarah alsopursued an internship in risk controlwith SuperValu. In this role she wasresponsible for researching policies anddeveloping operating procedures. Thisexperience led to an internship withCapital City Bank, where she focused onmarket research for commercial loans.Sarah completed two major projectsfor the bank’s vice president, helpingto determine gaps in consumer data.During her senior year, Sarah completedconsumer research for the Jim MoranInstitute helping to advance a programSummer 2018which supports Veteran-ownedbusinesses.JESSICA KAYJessica graduatedmagna cum laudefrom CaliforniaState University,Chico with a BSdegree in businessadministrationKAYand an emphasisin marketing. Asan undergraduate she studied operationsmanagement and business leadership inTorino, Italy. During her junior year sheworked on a research project focused oncollege students’ perception of corporateversus local coffee shops and how itaffected their purchase behavior. Aftergraduating, Jessica moved to Orlando,Fla., where she worked at the WaltDisney World Resort and realized herstrong interest in marketing research.In 2017, she returned to California tointern for ExecuteNow, a local marketingresearch firm focused on quantitativeresearch services. Jessica gained relevantexperience in designing and revisingsurveys, observing focus groups, andorganizing product testing for clientsincluding Clorox, Ajinomoto Foods,CytoSport and Epson. She is very excitedto pursue her passion and begin a careerin marketing research.BLAKE KOLEBlake graduatedcum laude fromthe Universityof Georgia inDecember 2017with a BBA inmarketing. As aKOLEstudent, Blakeworked as amarketing research intern for a localAthens pizza restaurant. During thisinternship, he gathered and analyzedconsumer data and presented hisfindings to management detailingvarious aspects of a complex consumerbase. Blake also worked as a member,promoter, and booking agent of a localAthens rock band in which he managedsocial media pages and used variousdigital marketing tools to promoteawareness and interaction among fansand followers. Blake also worked onvarious semester-long class projects,one of which was a conjoint analysisof the significant factors that go intoconsumers’ decision-making processwhen they purchase ground coffee atsupermarkets. Blake is very excited tocontinue his journey in the exciting andfascinating career field of marketingresearch and is grateful to be doing so atthe University of Georgia.SAMANTHAKUSUMASamanthagraduated fromthe NationalChung HsingUniversity,Taiwan, in 2017KUSUMAwith a BSc degreein agribusiness.During her undergraduate years, shegained valuable experience and insightsin marketing research after joining herdepartment’s virtual company project,interning at 3H Farm, LLC TaiwanBranch, and becoming a researchassistant to her agribusiness marketingprofessor. As a research assistant,she was actively involved in literaturereview, survey design, data collectionand analysis, and reporting on severaldifferent projects related to ASEANcountries. Being able to contribute tosolving real-world marketing issuesgives her a sense of accomplishment.Therefore, she cannot wait to experienceall the opportunities that the MMRprogram will open wide for her!HANNAH MAISELHannah graduatedsumma cum laudefrom ClemsonUniversity in2018 with a BSin marketingand a minor inMAISELpolitical science.During her timeat Clemson, she was named a ThomasF. Chapman Leadership Scholar andreceived the marketing department’sannual award for marketing research. Asan undergrad, she worked extensivelyon multiple marketing research projectsincluding qualitative research on brandpositioning at music festivals withMMR alumna Dr. Anastasia Thyroff andconsumer behavior research on howdimorphous emotions affect consumerproduct preferences. She gained practicalmarketing experience as an intern atErnst & Young’s Dublincontinued on page 4MMR Newsletter 3

WELCOME CLASS OF 2019office where she worked on launchingcampaigns to expand EY’s advisoryservices. Hannah became interested inmarketing research when she internedat Construction Information ServicesIreland where she conducted research toidentify key markets to expand the firm’sactivity into Northern Ireland. Hannah isan avid concertgoer, can always be foundlistening to the podcast Radiolab, and isdefinitely in the mood for Mexican food.COLLINMcALPINECollin graduatedcum laude fromthe University ofGeorgia with aBBA in marketingand a minor inMcAPLINEstatistics in May2018. During hisundergraduate career, Collin also becamea member of the University of Georgia’schapter of the American MarketingAssociation. He gained relevant workexperience by interning as a marketinganalyst for an app developmentcompany. Collin looks forward to being aDouble Dawg and being a member of theMMR class of 2019.DANIELMcDONALDDan graduatedcum laude witha BS degree inpsychology fromNortheasternUniversityMcDONALDin May 2017.There, he gainedresearch experience in social psychology,working on projects ranging from threatperception to body image. Dan then wentto work for Dana-Farber Cancer Institutein the Center for Community-BasedResearch in Boston where he workedon projects focusing on the impactof tobacco advertising in minoritypopulations. By applying quantitativeand qualitative analysis, Dan was ableto learn how different aspects of anadvertisement can best be combined tocreate an anti-smoking campaign for theLGBT community. Along with looking atmarketing related issues in public health,Dan also took on the responsibility ofleading the social media presence of arestaurant and did marketing research inmultiple forms, from creating customersatisfaction surveys to social media post4 MMR Newsletteranalysis. Dan looks forward to divingfurther into marketing research to learnthe tools and skills to uncover consumerinsights.HELENMCDOWELLHelen graduatedsumma cum laudefrom ClemsonUniversity inMay 2018 with aBS in marketing.MCDOWELLWhile at Clemson,she worked as atutor and peer leader at the AcademicSuccess Center while balancing extracurricular commitments and leadershiproles including Delta Sigma Pi and BetaGamma Sigma. Given her interest inresearch, she had the opportunity toparticipate in a qualitative researchproject for Siemens USA, looking atintergenerational knowledge transfer.Through the Siemens partnership, Helenwas able to simultaneously intern andcollect data culminating in a presentation to Siemens executives and HRpersonnel. As a result of her research,she received the College of BusinessAward for Outstanding UndergraduateResearch and was able to presenther findings to the Clemson Board ofTrustees. Given her passion for andexperience in research, she was inspiredpursue a masters in marketing researchby alumna Dr. Anastasia Thyroff and islooking forward to a future in researchand consumer insights.DAMIEN MILESDamien Milesgraduated cumlaude from theUniversity ofGeorgia in 2017where he receiveda BA degree inMILESpsychology andwas inductedas a member of Psi Chi, the international honor society in psychology.During his time as an undergraduate,he conducted research in the field ofbiological sciences, studying the effectsof Alzheimer’s disease on the abilityof zebra fish to navigate a maze andlocate food. As an upperclassman,he found his passion in the field ofpsychology and honed his research skillsand investigated the implications ofimmediate-return versus delayed-returnmindsets on decision making. Damien’sextensive research experience coupledwith his enthusiasm for consumerinsights has prepared him to become aDouble Dawg as an MMR candidate.KRISSA NAKOSKrissa graduatedmagna cum laudewith BBA degreesin marketingand international businessand a minor inNAKOSGerman fromthe University ofGeorgia. During her undergraduate years,she gained relevant experience in themarketing field through various classprojects and internships, including aninternship at the Georgia Tech BusinessAnalytics Center. In 2016, she receivedthe award for Best UndergraduateStudent Research Paper at the Academyof International Business-SoutheastConference, where she presented a paperabout the impact of corruption in thedirection of foreign direct investment.She has also been selected as a recipientof the highly competitive Georgia ImpactNow Master’s Assistantship and willbe working as a graduate assistant thiscoming year. Krissa enjoys traveling andjust returned from a trip to Germany andGreece.ASHLEY OLDAshley graduatedmagna cum laudefrom ClemsonUniversity in May2018 with a BS inpsychology and aminor in businessOLDadministrationand was inductedinto the Phi Kappa Phi Honor Society.Throughout her time at Clemson,Ashley was involved with undergraduateresearch in both the psychology andmarketing departments. She had theopportunity to present her psychologyresearch at a few conferences, includingthe Southeastern PsychologicalAssociation annual conference in March2018. Ashley decided to pursue the MMRprogram because it suits the combinationof her curiosity about human behaviorand interest in applied research.Summer 2018

CHARLOTTEPRICECharlottegraduated witha BBA in musicbusiness and aminor in Frenchfrom BelmontPRICEUniversity. Sheused her time inNashville to explore many areas of themusic industry, from artist promotionto event booking to radio. Interested insupporting independent and local music,she volunteered her summer hours tonon-profits that aid local musicians inher hometown of Austin, Texas. Herinterest in music and consumer behaviorculminated in her undergraduate honorsthesis, which evaluated the ways inwhich industry forces guided changesin production and consumption ofhip-hop throughout its 50-year historyand sparked her interest in marketingresearch and consumer insights.KAITLYN ROGERSKaitlyn graduatedmagna cum laudefrom ClemsonUniversity witha BS degreein marketingand minor inROGERStheater. Whileat Clemson, shewas a marketing intern for AndersonPediatric Dentistry. She worked tomaintain their social media presenceand worked with local schools to providedental health information to children.Upon graduating, Kaitlyn worked at theWalt Disney World Resort in Florida asan intern in their college program. She isexcited to embark on this year as a MMRcandidate for 2019.HOLLYSCHROEDERHolly recentlygraduated fromthe Universityof Georgia witha BBA degreein marketingSCHROEDERwith a concentration in digitalmarketing. Holly is well traveled andhas a diverse background expanding hercultural understanding of the importanceof marketing research on a global level.Throughout her internship at a law firmshe gained relevant experience in digitalSummer 2018marketing and understanding the needsof consumers. This work experiencefostered her analytical skills whichled her to discover her love of marketresearch. Holly is eager to be a “DoubleDawg” and launch a unique career inthe exciting field of marketing research.She is honored to share this awesomeexperience with her fellow MMRclassmates!HEATHERSHELTONHeather graduatedcum laude witha BBA degree inmarketing fromthe University ofGeorgia in MaySHELTON2018. Throughoutthe summerand fall of 2017, she gained relevantexperience as a marketing coordinatorintern at a moving company. In thisrole, she was responsible for variousnetworking, grass-roots marketing, andsocial media projects. In the classroom,she participated in multiple projectsgathering quantitative and qualitativedata studying consumer-buyingbehaviors, and conducted marketingresearch that provided insights to acollegiate apparel store in Athens. Herundergraduate experiences solidified herpassion for marketing and marketingresearch and she is honored to be a partof UGA’s MMR program.MARY MARTINSHOOKMary Martingraduated magnacum laude fromthe University ofGeorgia in May2018 with a BA inSHOOKpublic relations, aminor in fashionmerchandising and a certificate innew media. During her undergraduateyears, Mary Martin gained marketingexperience through a number ofinternships and class projects. Shestudied abroad and interned at a fashionpublic relations agency in London aswell as completed an internship withan advertising agency in Atlanta. Herinterest in the marketing researchindustry was sparked by a class researchproject investigating students’ attitudestoward safety and Uber. Mary Martinalso conducted research and presenteda marketing campaign at Delta Airlines’headquarters with the goal of solidifyingDelta as the most innovative and modernairline among its competitors. MaryMartin is looking forward to the MMRprogram and becoming a Double Dawg.LINDSEYSTAPLETONLindsey graduatedfrom the TerryCollege ofBusiness at theUniversity ofGeorgia withSTAPLETONdegrees inmarketing andinternational business and a certificatein legal studies. As an undergraduatestudent at the Terry College, shedeveloped an interest in consumerbehavior and market trends. Whileexploring graduate opportunities,Lindsey became aware of the MMRprogram. She has experience in retailsales, administration in the legal field,and as a fashion intern in New York City.These work experiences helped Lindseyrealize her growing interest in marketingresearch and helped her develop skillsthat will be helpful in launching hercareer once she graduates from the MMRprogram.AUSTIN VANHOUTENAustin graduatedwith a BS inmarketingand a minorin film studiesfrom ClemsonVAN HOUTENUniversity in 2018.After discoveringthe field of marketing research, Austingained valuable experience throughmultiple marketing positions. Austinworked for Sparks Research as a marketresearch analyst tracking social mediasentiment trends for companies suchas Duke Energy, Wells Fargo andLowes Foods. He also worked as asenior marketing technician for FluorCorporation and provided assistancein their global marketing office. Austinis thrilled to be a member of the MMRClass of 2019.BREA WAGNERBrea graduated from Clemson Universitywith a BA in sociology and a minor inbusiness administration in May 2016.continued on page 6MMR Newsletter 5

WELCOME CLASS OF 2019During her timeat Clemson,Brea conductedresearch forthe sociologydepartment onorganized crimein the Southeast.WAGNERBrea spent thispast year workingfor MMR Research Associates in theAtlanta area where she supported and ledcustom research studies for companiesin financial services, CPG, food/beverageand retail industries. She also assisted onquality control for surveys and reports.A Colorado native, Brea enjoys hiking,skiing and travel. She is excited to be apart of the MMR program and further hereducation in marketing research this year.KELLY WILLISKelly graduatedmagna cumlaude from theUniversity ofGeorgia witha BS degree inpsychology.WILLISDuring herundergraduateyears, Kelly gained extensive researchexperience serving as both the labmanager and a research assistant in theLeadership and Performance DynamicsLab, an industrial-organizationalBOARD MEETING AND WEWELCOME UPS TO OUR BOARD!The board engaged in a very fruitful session to discuss thesuggestions of the student skills and the corporate relationshipscommittees. We also enjoyed the presentation of the corporateprojects by the students. Our next meeting will be on Nov. 29 inAtlanta following our career fair on the 28th.JOIN THE MMR ADVISORY BOARD! We would love to get theinput from a broad range of perspective from the marketing research and consumerinsights communities. For more information about joining the board, please emailJeanne Taylor at jeanne26@uga.edu.SUMMER IMMERSION DAYCori Deutsch (’15) from SKIM led an immersion day on creating PowerPointpresentations and building dashboards with Excel and Tableau. Students learnedso much and are eager to put their newly acquired skills into practice. To have alittle fun, we made Friday the 13th MMR spirit/pride day and we all wore our MMRT-shirts to the seminar and the social at Transmet!6 MMR Newsletterpsychology lab at the University ofGeorgia. While working in that lab,Kelly led research for numerous projectson topics such as off-duty deviance,organizational citizenship behavior,and consumer behavior. In her role aslab manager, Kelly gained investigativetraits, behaviors, and effective leadershipskills. Kelly also gained experience intorecruitment and managing employeerelations as a human resources internat Pilgrim’s. Kelly continues to gainexperience through her work with a localmarketing and small business solutionsfirm, CBIZ Solutions. Kelly is honored tobe a class of 2019 MMR candidate and isexcited for the opportunity to become aDouble Dawg!!CORPORATEPROJECTSA big thank you to Arby’s, Eli Lilly,Johnson & Johnson Vision Care,Merck (two projects), and TheCoca-Cola Company for sponsoringcorporate projects for the 2017-2018academic year. These projects areinvaluable for the fully immersivemarketing research education weprovide in the MMR program.FROM THE DIRECTORcontinued from 1line with the industry needs, creatingexciting opportunities for our studentsand employers. From a corporaterelationships standpoint, we are workingwith the board to develop communicationmaterials as well as building a databaseusing Salesforce.com to better manage ourrelationships with alumni and the manyconstituencies that support the MMRprogram.You will also notice that, based onfeedback from our board, we incorporatedthe class bios in this edition of thenewsletter so everyone can get a senseof the profile of the class before the jobmarket heats up.We are excited about the academic yearand the many opportunities we will haveto educate our students, interact with ouralumni, and leverage the support from ourboard. We hope you enjoy this newsletter!Summer 2018

IIEX 2018Once again, Lenny Murphy generously invited theMMR class to Atlanta June 11-13 for the 2018 InsightInnovation Exchange (IIeX) Conference. With morethan 1,000 attending, it was a great opportunity forthe students to hear from leading industry speakers,browse exhibitors, and meet with many in theindustry – including MMR alums. Special thanks toPatricia Houston (’09) and Cassidy Hoffman (’17)for organizing a Sunday night dinner for studentsas well as alumni and also to Directions Research,MMR Research Associates and the MMR program forsponsoring it!STUDENTS AT IIEX 2018ALUMNI CORNER1984Carl Fusco (’84) just started a new job as associate director ofmarket research with UCB Pharmaceuticals in Atlanta.1996, 1999Boston area alumni Eileen O’Hara Bruen (’99) and KathyHennessey Ciampa (’96) have joined forces, forming Ins!ghterAngels, a consulting partnership that draws on their client-sidebackgrounds to support under-resourced consumer insightsteams.2002Having worked with TNS for 15 years, in October 2017, PraveenSharma (’02) joined Greenberg Strategy as senior director,marketing science & analytics. Greenberg Strategy is a strategyand research consultancy focused on helping organizationsidentify the human patterns that impact their businesses. Ourfocus is on technology, media, energy, retail, food and beverage,entertainment and hospitality, financial services, healthcare,government/public sector and non-profits.2011Jori Simmons (’11) changed roles at Amway in August 2017,from market research analyst to experience specialist in AmwayNorth America Marketing, working on programs and projectsto improve the new distributor and customer experiences usingdata-driven decision-making and human-centered designdiscipline. She also got married Dec. 15, 2017 to long-time loveKevin MacNaught, who she was in a long-distance relationshipwith the year she attended UGA, spanning Georgia to Wisconsin!They continue to grow their happy home in Caledonia, Mich.,with their shepherd, Odin.2014Sarah Kalfon (’14) got married to Avi Tohar (also a UGA alumni)on June 28 in Tel Aviv, Israel.2004Christopher Carney (’04) is the director of MBA recruitment atthe University of Kentucky. He has recently been accepted intothe Leadership Kentucky 2018/19 class, which is a non-profiteducation organization that brings together a selected group ofpeople who possess a broad variety of leadership abilities, careeraccomplishments, and volunteer activities to gain insight intocomplex issues facing the state. The overall of goal is to help thegroup prepare to take a more active role in advancing the statefor the common good and serve as important participants in theunified effort to shape Kentucky’s future.2009Patricia (Tricia) Houston (’09) is now the COO/Founder of MMRLIVE (Roswell, Ga.), an experience strategy group that connectsresearch expertise with experiential principles and operationalknow-how to improve human-brand interactions.Summer 2018SARAH KALFON AND AVI TOHAR2015Katheryn Knarr (’15) started a new role as a research managerat M/A/R/C this past April. She will be getting married inSeptember.MMR Newsletter 7

ADVISORY BOARDThe Advisory Board is comprised of recognizedleaders in marketing research from a broad cross-ADVISORY BOARD STEERINGCOMMITTEEsection of client and supplier firms. Board membersBoard Chair– Mike Courtneyprovide strategic and curriculum guidance to thePast Chairs– Jeff Miller and Rob Arnettprogram, share their experiences — includingChair-elect– Karla Duncannew methodologies and practices via the AltriaExecutive Seminar Series — and provide placementopportunities for students. For more informationabout joining the board, please email Jeanne Taylor atjeanne26@uga.edu. 84.51 Kantar Added Value Aimpoint Research Kantar MillwardBrown A

student assistantships, software, and expenses for students to attend the IIeX conference in June. Thanks to the entire class for this Caroline Brown, Dr. Hulland and Tyler Krug generous class gift. PLACEMENT FOR THE CLASS OF 2018 The class of 2018 have moved on to jobs, with all 17 students accepting offers prior to graduation.